Next Generation Idea Screening
•
1 like•228 views
1. The document discusses how mobile experience design has matured over the past decade and consumers now have new behaviors researchers must seek to understand. 2. It recommends taking a "mobile-first" approach to improve the research experience by drawing inspiration from everyday mobile technologies, which will enhance respondent experience without compromising traditional metrics. 3. Popular apps demonstrate the evolution of mobile user experience, and the presentation will provide practical ways to apply "mobile-first" thinking to research methodologies.
Report
Share
Report
Share
Download to read offline
Recommended
Content Strategy + Market Research
The document compares content strategy and market research, noting that content strategy is seen as exciting and new while market research is seen as boring and old. Both require establishing goals, understanding audiences, asking good questions, and analysis, but market research also fits into workflows and informs substance. The document discusses using mobile apps to conduct market research through surveys and analytics and provides considerations for different market research methods and firms.
Point Roll - iStrategy Atlanta
The document discusses how to create effective mobile and tablet advertising campaigns. It emphasizes engaging audiences with interactive and feature-rich creative assets tailored to each device. The key is understanding audience usage data to distribute targeted messages through mobile channels. Metrics should evaluate distribution, interactions, and ROI to continually optimize campaigns based on insights from performance data.
Presentation by Steffen Ehrhardt - Display Landscape and Media Planning
"Display Landscape and Media Planning" - prezentare sustinuta de Steffen Ehrhardt - Display Product Specialist – Google EMEA in cadrul evenimentului IAB Forum Romania - 5 octombrie 2011
Expert Predictions: What the future holds for mobile marketing
Join our panel of marketing experts as we look back at the major changes in 2015, and our predictions for 2016.
SEMPL17: Phil Shaw, Head of Digital and Innovation, Ipsos Connect, UK
The document discusses the challenges of getting and maintaining consumer attention in today's media landscape. It notes advertising is getting less effective as attention spans shrink and media becomes more fragmented. New approaches are needed to create timely, relevant messaging and target the right audiences. Metrics also need to evaluate long-term brand impact rather than just clicks or views. Focusing creative on the first 5 seconds, understanding consumer motivations, and aligning metrics to desired outcomes can help marketers optimize efforts in this challenging environment.
Digital Audiences: Asking the questions you might not like the answer to!
Digital Audiences: Asking the questions you might not like the answer to! - Gareth George, Head of Media + Planning, Confused.com & Martyn Bentley, Commercial Director - UK, AudienceProject
Tech Talk with Nielsen
The document discusses measuring the effectiveness of advertising across different platforms. It presents principles of reach, resonance, and reaction for determining effectiveness. It then provides examples from Nielsen's studies that show lifts in key metrics like in-store visits, product awareness, and favorability from being exposed to ads on mobile, social media, and native advertising formats. Specifically, exposure resulted in 45% lift in mobile intent, 11.3% lift in social media awareness, and 82% lift in native ad favorability.
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing and other business units to improve collaboration.
2) Having close collaboration between the CMO and CIO to take advantage of opportunities in omni-channel retail.
3) Leveraging advanced attribution at every bid decision to understand higher revenue generating touchpoints.
Recommended
Content Strategy + Market Research
The document compares content strategy and market research, noting that content strategy is seen as exciting and new while market research is seen as boring and old. Both require establishing goals, understanding audiences, asking good questions, and analysis, but market research also fits into workflows and informs substance. The document discusses using mobile apps to conduct market research through surveys and analytics and provides considerations for different market research methods and firms.
Point Roll - iStrategy Atlanta
The document discusses how to create effective mobile and tablet advertising campaigns. It emphasizes engaging audiences with interactive and feature-rich creative assets tailored to each device. The key is understanding audience usage data to distribute targeted messages through mobile channels. Metrics should evaluate distribution, interactions, and ROI to continually optimize campaigns based on insights from performance data.
Presentation by Steffen Ehrhardt - Display Landscape and Media Planning
"Display Landscape and Media Planning" - prezentare sustinuta de Steffen Ehrhardt - Display Product Specialist – Google EMEA in cadrul evenimentului IAB Forum Romania - 5 octombrie 2011
Expert Predictions: What the future holds for mobile marketing
Join our panel of marketing experts as we look back at the major changes in 2015, and our predictions for 2016.
SEMPL17: Phil Shaw, Head of Digital and Innovation, Ipsos Connect, UK
The document discusses the challenges of getting and maintaining consumer attention in today's media landscape. It notes advertising is getting less effective as attention spans shrink and media becomes more fragmented. New approaches are needed to create timely, relevant messaging and target the right audiences. Metrics also need to evaluate long-term brand impact rather than just clicks or views. Focusing creative on the first 5 seconds, understanding consumer motivations, and aligning metrics to desired outcomes can help marketers optimize efforts in this challenging environment.
Digital Audiences: Asking the questions you might not like the answer to!
Digital Audiences: Asking the questions you might not like the answer to! - Gareth George, Head of Media + Planning, Confused.com & Martyn Bentley, Commercial Director - UK, AudienceProject
Tech Talk with Nielsen
The document discusses measuring the effectiveness of advertising across different platforms. It presents principles of reach, resonance, and reaction for determining effectiveness. It then provides examples from Nielsen's studies that show lifts in key metrics like in-store visits, product awareness, and favorability from being exposed to ads on mobile, social media, and native advertising formats. Specifically, exposure resulted in 45% lift in mobile intent, 11.3% lift in social media awareness, and 82% lift in native ad favorability.
The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing and other business units to improve collaboration.
2) Having close collaboration between the CMO and CIO to take advantage of opportunities in omni-channel retail.
3) Leveraging advanced attribution at every bid decision to understand higher revenue generating touchpoints.
Resuscitating Your Omni-Channel Though Mobile
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
Acquiring and Engaging Customers with Your Mobile App
Presentation Given By Kevin McCarthy, Google. As many as 25 percent of application users open an app once and then never return. So how does a mobile app stand out? This session will discuss how brands and retailers should be marketing their mobile apps, measuring their success and optimizing their efforts towards maximizing lifetime value for their users. With some of the latest retail case studies and apps UX research, Google will demonstrate how to engage with mobile in the next crucial moments after an app is developed.
6.10.14
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
Why Publishers Must Go All in on Mobile
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
“Swipe left, swipe right” – Breakthrough implicit mobile research techniques
Find out more at http://skimgroup.com/unspoken-implicit-research
Key learnings:
- Using “natural” mobile techniques such as tapping and swiping as basis for your survey design
- Capturing non-rational drivers through a mobile friendly research design based on implicit research techniques
- Swiping, Trade-offs and Heatmaps: introducing three examples of intuitive mobile techniques
- How do the results compare to a) traditional survey design b) amongst the new methods
George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...
George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...Seattle Interactive Conference
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.K8 - Research from Facebook and Kenshoo
Presentation from Kenshoo's Josh Dreller shared at Kenshoo's K8 Summit on September 9th, 2013 in which he shares research performed by Kenshoo on Facebook performance, FBX, and multi-touch attribution
Why Apps? Retailers focusing on mobile apps
Retailers are increasingly focusing on mobile apps, with 70% of retailers in a study having at least one app and over half supporting multiple platforms. An estimated $689 billion in retail sales in 2016 will be influenced by mobile devices. Nearly 60% of smartphone owners use their device for store-related shopping activities.
Mobile: Get It or Get Out
In this presentation for the #SM4NP DC conference on June 18, 2015, Ben Coit presented on how to get a mobile strategy in place to accelerate and enhance your existing marketing, fundraising, and communication initiatives. He discussed how to build the case for mobile, the elements to include in your strategy, and the most appropriate types of mobile solutions to consider.
The Mobile Marketing Revolution - Creating Mobile Strategies That Work
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
Select an app that meets the goals of their event
Inspire attendees to utilize the app
Create ROI from the app by engaging exhibitors and sponsors
Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
If Marketing is Your Game How Often Do You Practice?
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
• Select an app that meets the goals of their event
• Inspire attendees to utilize the app
• Create ROI from the app by engaging exhibitors and sponsors
• Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
Performance Marketing in a Constantly Connected World
During the Copernica Summit 2013 on September 17th, Tamar van de Paal spoke about the developments and impact of performance marketing on our everyday lives. The multi-screen world has enabled consumers to seamlessly transition between screens to complete their everyday activities. This, and other technological advancements, have opened up opportunities for marketers to continuously meet their goals by being always there, always relevant and always optimized. During his session, Tamar showed several new trends in consumer behaviour and shared Google’s recommendations for performance marketing with the audience.
The Mobile Advantage
The document discusses the capabilities and services of a technology company across several areas:
1) It leads the industry in wireless technology such as 4G and 5G and offers broadband and fiber internet, TV, and phone services.
2) It is connecting devices through its work in the Internet of Things to improve technology for the future.
3) It helps customers with managed security services and incubates new connected devices through innovation programs.
4) The company has leading brands in areas such as news, finance, sports, technology, utilities, and lifestyle that engage audiences across platforms.
AdColony — The Big Game Survey — Q1 2017
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
Performance marketing in a constantly connected world - Tamar van de Paal - C...
This document discusses performance marketing in a constantly connected world. It notes that consumers' behavior is changing as they are constantly connected across multiple devices. It highlights some key stats about smartphone and device penetration. It also discusses how the amount of digital data created has grown exponentially in recent years. The document advocates that marketers need to reach customers across all screens, be always open to reach customers at all times, and use signals to engage audiences. It provides examples of how to implement these strategies and the benefits they can provide. Finally, it discusses the importance of attribute and measurement to gain a unified view of customers and measure cross-channel effects.
SimPap FINAL Presentation
This document summarizes a proposed at-home cervical cancer screening test called SimPap. It discusses how cervical cancer is preventable but many women die from it due to lack of access to screening. Market research found most women are interested in an at-home test. The proposed SimPap test would use a "Pap-for-Pap" model where purchasing a test kit would provide a kit for a woman in need. Customer acquisition strategies include email campaigns, YouTube ads, and social media partnerships to promote the #TakeBack campaign.
B com 2013 | Il web come strumento strategico nel processo d'acquisto del con...
B com 2013 | Il web come strumento strategico nel processo d'acquisto del con...B com Expo | GL events Italia
The document discusses how the majority of media interactions are now screen-based, occurring on smartphones, laptops, tablets and televisions. It notes that consumers expect to access information anytime on their device of choice. Marketers need to engage audiences across multiple screens in a continuous way. Sophisticated targeting using contextual, demographic and behavioral signals can increase advertising recall and effectiveness significantly compared to untargeted campaigns. Analytics provide a unified view of customers to attribute and measure interactions across devices.How to reach your mobile audience
This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.
Share this presentation andrew smith
This document provides information about a social media conference on November 1 in London that will discuss measuring the value of social media. It notes that one of the biggest myths is that social media is not measurable. It proposes that Google Analytics can help measure social media by tracking goals and attribution across channels to show both the direct and indirect contributions of social media and PR to business goals.
AUDIENCE - Being Natively Native
This document summarizes key trends in how millennials engage with media content:
- Millennials primarily consume short-form video and mobile content on social platforms like Facebook and Buzzfeed is a major source of content for them.
- As platforms and media landscapes change, millennials are engaging with content across multiple platforms through sharing on platforms like Pinterest, Facebook, and others.
- Effective content for millennials conveys identity, emotions, or social information in order to inspire sharing.
B2B Content Marketing: the power of emotions based marketing
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Brand Marketing Summit - Learning to Drop the Filthy Curveball
The document discusses how brands can focus on their purpose or "why" in order to be more successful in reaching Generation Z audiences. It suggests that Gen Z cares more about diversity, social issues, and brands that put people and communities first, rather than brands solely focused on sales, numbers or targeting audiences. The document provides tips for brands to understand their audiences better by focusing on culture rather than just data, and to lead with their why and purpose in order to build trust and relevance with Gen Z.
More Related Content
What's hot
Resuscitating Your Omni-Channel Though Mobile
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
Acquiring and Engaging Customers with Your Mobile App
Presentation Given By Kevin McCarthy, Google. As many as 25 percent of application users open an app once and then never return. So how does a mobile app stand out? This session will discuss how brands and retailers should be marketing their mobile apps, measuring their success and optimizing their efforts towards maximizing lifetime value for their users. With some of the latest retail case studies and apps UX research, Google will demonstrate how to engage with mobile in the next crucial moments after an app is developed.
6.10.14
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
-Turning social data into insights.
-Aligning KPIs across departments and channels.
-Streamlining company-wide collaboration.
-Fine-tuning your business goals and strategies.
-Turning insights into action.
-Scaling social across your company and systems.
Why Publishers Must Go All in on Mobile
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
“Swipe left, swipe right” – Breakthrough implicit mobile research techniques
Find out more at http://skimgroup.com/unspoken-implicit-research
Key learnings:
- Using “natural” mobile techniques such as tapping and swiping as basis for your survey design
- Capturing non-rational drivers through a mobile friendly research design based on implicit research techniques
- Swiping, Trade-offs and Heatmaps: introducing three examples of intuitive mobile techniques
- How do the results compare to a) traditional survey design b) amongst the new methods
George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...
George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...Seattle Interactive Conference
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.K8 - Research from Facebook and Kenshoo
Presentation from Kenshoo's Josh Dreller shared at Kenshoo's K8 Summit on September 9th, 2013 in which he shares research performed by Kenshoo on Facebook performance, FBX, and multi-touch attribution
Why Apps? Retailers focusing on mobile apps
Retailers are increasingly focusing on mobile apps, with 70% of retailers in a study having at least one app and over half supporting multiple platforms. An estimated $689 billion in retail sales in 2016 will be influenced by mobile devices. Nearly 60% of smartphone owners use their device for store-related shopping activities.
Mobile: Get It or Get Out
In this presentation for the #SM4NP DC conference on June 18, 2015, Ben Coit presented on how to get a mobile strategy in place to accelerate and enhance your existing marketing, fundraising, and communication initiatives. He discussed how to build the case for mobile, the elements to include in your strategy, and the most appropriate types of mobile solutions to consider.
The Mobile Marketing Revolution - Creating Mobile Strategies That Work
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
Select an app that meets the goals of their event
Inspire attendees to utilize the app
Create ROI from the app by engaging exhibitors and sponsors
Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
If Marketing is Your Game How Often Do You Practice?
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
• Select an app that meets the goals of their event
• Inspire attendees to utilize the app
• Create ROI from the app by engaging exhibitors and sponsors
• Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
Performance Marketing in a Constantly Connected World
During the Copernica Summit 2013 on September 17th, Tamar van de Paal spoke about the developments and impact of performance marketing on our everyday lives. The multi-screen world has enabled consumers to seamlessly transition between screens to complete their everyday activities. This, and other technological advancements, have opened up opportunities for marketers to continuously meet their goals by being always there, always relevant and always optimized. During his session, Tamar showed several new trends in consumer behaviour and shared Google’s recommendations for performance marketing with the audience.
The Mobile Advantage
The document discusses the capabilities and services of a technology company across several areas:
1) It leads the industry in wireless technology such as 4G and 5G and offers broadband and fiber internet, TV, and phone services.
2) It is connecting devices through its work in the Internet of Things to improve technology for the future.
3) It helps customers with managed security services and incubates new connected devices through innovation programs.
4) The company has leading brands in areas such as news, finance, sports, technology, utilities, and lifestyle that engage audiences across platforms.
AdColony — The Big Game Survey — Q1 2017
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
Performance marketing in a constantly connected world - Tamar van de Paal - C...
This document discusses performance marketing in a constantly connected world. It notes that consumers' behavior is changing as they are constantly connected across multiple devices. It highlights some key stats about smartphone and device penetration. It also discusses how the amount of digital data created has grown exponentially in recent years. The document advocates that marketers need to reach customers across all screens, be always open to reach customers at all times, and use signals to engage audiences. It provides examples of how to implement these strategies and the benefits they can provide. Finally, it discusses the importance of attribute and measurement to gain a unified view of customers and measure cross-channel effects.
SimPap FINAL Presentation
This document summarizes a proposed at-home cervical cancer screening test called SimPap. It discusses how cervical cancer is preventable but many women die from it due to lack of access to screening. Market research found most women are interested in an at-home test. The proposed SimPap test would use a "Pap-for-Pap" model where purchasing a test kit would provide a kit for a woman in need. Customer acquisition strategies include email campaigns, YouTube ads, and social media partnerships to promote the #TakeBack campaign.
B com 2013 | Il web come strumento strategico nel processo d'acquisto del con...
B com 2013 | Il web come strumento strategico nel processo d'acquisto del con...B com Expo | GL events Italia
The document discusses how the majority of media interactions are now screen-based, occurring on smartphones, laptops, tablets and televisions. It notes that consumers expect to access information anytime on their device of choice. Marketers need to engage audiences across multiple screens in a continuous way. Sophisticated targeting using contextual, demographic and behavioral signals can increase advertising recall and effectiveness significantly compared to untargeted campaigns. Analytics provide a unified view of customers to attribute and measure interactions across devices.How to reach your mobile audience
This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.
Share this presentation andrew smith
This document provides information about a social media conference on November 1 in London that will discuss measuring the value of social media. It notes that one of the biggest myths is that social media is not measurable. It proposes that Google Analytics can help measure social media by tracking goals and attribution across channels to show both the direct and indirect contributions of social media and PR to business goals.
AUDIENCE - Being Natively Native
This document summarizes key trends in how millennials engage with media content:
- Millennials primarily consume short-form video and mobile content on social platforms like Facebook and Buzzfeed is a major source of content for them.
- As platforms and media landscapes change, millennials are engaging with content across multiple platforms through sharing on platforms like Pinterest, Facebook, and others.
- Effective content for millennials conveys identity, emotions, or social information in order to inspire sharing.
What's hot (20)
Acquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile App
“Swipe left, swipe right” – Breakthrough implicit mobile research techniques
“Swipe left, swipe right” – Breakthrough implicit mobile research techniques
George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...
George Scaff: Revolutionizing Consumer Engagement in the Digital World - Seat...
The Mobile Marketing Revolution - Creating Mobile Strategies That Work
The Mobile Marketing Revolution - Creating Mobile Strategies That Work
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
Performance Marketing in a Constantly Connected World
Performance Marketing in a Constantly Connected World
Performance marketing in a constantly connected world - Tamar van de Paal - C...
Performance marketing in a constantly connected world - Tamar van de Paal - C...
B com 2013 | Il web come strumento strategico nel processo d'acquisto del con...
B com 2013 | Il web come strumento strategico nel processo d'acquisto del con...
Similar to Next Generation Idea Screening
B2B Content Marketing: the power of emotions based marketing
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Brand Marketing Summit - Learning to Drop the Filthy Curveball
The document discusses how brands can focus on their purpose or "why" in order to be more successful in reaching Generation Z audiences. It suggests that Gen Z cares more about diversity, social issues, and brands that put people and communities first, rather than brands solely focused on sales, numbers or targeting audiences. The document provides tips for brands to understand their audiences better by focusing on culture rather than just data, and to lead with their why and purpose in order to build trust and relevance with Gen Z.
Honors Thesis
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
From Hype to Reality: AI in Market Research
Galvin is an AI assistant that can help companies better utilize consumer insights by providing marketers easy access to all consumer research data [SENTENCE 1]. Galvin allows companies to have direct access to consumer insights and gives marketers the right insights anywhere, anytime to help address the challenge of properly activating insights [SENTENCE 2]. Galvin can impersonate consumer personas to allow employees to have simulated chats with consumers to better understand them or can provide daily inspiration to help create a consumer-connected mindset [SENTENCE 3].
A New Dawn: Unpacking Generation Z
This document provides an overview of Generation Z and their behaviors, preferences, and mindsets based on various reports and surveys. Some key findings include:
- Gen Z spends over two-thirds of their day connected online and consume an average of 68 videos per day, preferring Instagram, YouTube, and Snapchat as platforms.
- They are conscious consumers who care about a brand's values, environmental and social impact. Their identities are fluid and they want freedom to explore and define themselves.
- As digital natives, they have high expectations for personalized and innovative experiences from brands. Social media and influencers strongly impact their purchasing decisions.
- To engage Gen Z, brands need to create high-quality
Are You Listening To Your Customers? Engage Customers Like Never Before.
Social Media channels offer marketers a rich opportunity to really engage their customers like never before.
Sadly, customer engagement today has namely been oneway' with many marketers using Social Media as a Digital Megaphone to shout about their Brand and Products in the hope that someone will 'like' them and find their 'content' funny.
This presentation explores the challenges marketers face in effectively engaging todays digital natives, as well as the opportunities that Social Channels offer them in really being able to 'listen' to their customers and harness insights on what is influencing them so as to be able to craft content that is both contextual and relevant.
Packaging differentiation insights from Big Ideas 2017
Get to know the latest packaging differentiation insights from external experts like Mintel, Nielsen or The Big Picture.
Future of market research
Modern market research tools like IoT, AI, and VR are transforming the industry. IoT collects consumer data through smart devices to customize insurance premiums and product offerings. AI can detect reader disengagement online and predict future behaviors. VR provides an immersive experience for testing new products with customers. However, traditional methods like surveys still have value in understanding consumer motivations. The future will integrate new and traditional methods by linking various data sources to gain deeper insights.
The Voice-Activated Path To Purchase
Voice-activated virtual assistants are posing a unique challenge to marketers, adding another wrinkle to the already complex path to purchase. The use of multiple devices like tablets and cell phones already made it difficult to trace the origin of a consumers intent to purchase, but virtual assistants create a whole new dimension for marketers to consider. In this research presentation, Janice Caston will present new, original survey data from Toluna that highlights consumer behavior changes following virtual assistant adoption, and how marketers can tap into everything this technology has to offer.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
DIMENSION 2018 - Momentum towards Integration
Now in it's second year, Kantar Media explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.
Transform your Brand's Customer Experience by using AI
This document outlines 4 steps for using AI to understand customers better:
1. Listen everywhere by collecting direct, indirect, and inferred customer feedback.
2. Understand what customers want by analyzing all available data and asking the right questions.
3. Contextualize the customer by understanding their journey and experiences.
4. Tell data stories to visualize insights and communicate findings in a narrative format to drive actions.
The future of Advertising
Brands, agencies, and media providers must evolve to engage audiences in new ways. Shortened attention spans, ad blocking, and shifting media consumption require more personalized, contextual, and collaborative marketing. Effective digital engagements adapt content to the specific context and community, inviting audiences to engage further rather than forcing exposure.
G486972.pdf
This document summarizes a study on new product development based on customer experience for a company called NĀU. The study used qualitative focus group discussions to understand customer wants. Key findings were that customers found the steps to view NĀU's augmented reality products too complicated and wanted simpler experiences. The study recommends NĀU develop a web-based augmented reality system without needing an app, expand their product offerings, and improve their promotional strategies on social media to increase brand awareness.
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
7 social media trends for consumers new research social media examiner
Seven key social media trends were identified from a Nielsen and McKinsey consumer survey:
1. Mobile access to social media, especially via apps, accounted for a 63% increase in time spent compared to 2011.
2. Pinterest continues rising exponentially and over 1 in 5 Pinterest users has pinned an item they later purchased.
3. 76% of social media users experience positive feelings after engaging on social platforms like feeling informed or excited.
The future of consumer insights
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
2017 Digital Trends - Flightpath
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
Web Design Trends 2016
Mobile traffic overtook desktop traffic in 2015, marking mobile-first design as a reality. Mobile-first design must be simple, quick, and optimized for touchscreens. Content should engage users through customization, relevance, and interactivity like games and visuals. Visual content like infographics and animated GIFs can engage users more quickly. Material design provides principles for interaction design across platforms using motion, bold graphics, and consistency. UX strategy must consider usability goals and plans to drive user engagement from the start of product development.
Le meilleur des études Ipsos à travers le monde – Novembre 2016
This document provides a summary of the November 2016 edition of Ipsos Update, which highlights recent research and insights from Ipsos teams around the world. It includes summaries of articles on topics like the need for device agnostic online research, analyzing China's automotive aftermarket, leveraging emotion in advertising, and determining the right digital advertising metrics. The document aims to present concise summaries of noteworthy research in an easily digestible format.
Similar to Next Generation Idea Screening (20)
B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketing
Brand Marketing Summit - Learning to Drop the Filthy Curveball
Brand Marketing Summit - Learning to Drop the Filthy Curveball
Are You Listening To Your Customers? Engage Customers Like Never Before.
Are You Listening To Your Customers? Engage Customers Like Never Before.
Packaging differentiation insights from Big Ideas 2017
Packaging differentiation insights from Big Ideas 2017
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
Transform your Brand's Customer Experience by using AI
Transform your Brand's Customer Experience by using AI
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)
7 social media trends for consumers new research social media examiner
7 social media trends for consumers new research social media examiner
Le meilleur des études Ipsos à travers le monde – Novembre 2016
Le meilleur des études Ipsos à travers le monde – Novembre 2016
More from Arundati Dandapani, CMRP
Cannabis Conquests: Accelerating the 21st Century Culture Wars
With the legalization of cannabis in many parts of North America, consumers expect a lot from cannabis companies medically and recreationally. But are companies meeting these expectations quickly enough? How are companies marketing cannabis when research is still in its early stages and an abundance of misinformation confuses consumers? Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.
Read more at: https://generation1.ca/2019/05/02/cannabis-conquests-accelerating-the-21st-century-culture-wars/
Ai net gain deck for microsoft
The document summarizes the results of a survey of Canadians' perceptions of artificial intelligence. It finds that Canadians have a relatively high level of knowledge about current AI applications like speech and face recognition, and are curious but also concerned about AI's development. While younger generations see themselves as more knowledgeable, all demographics correctly identified common AI capabilities. Canadians want AI assistants to have human qualities like humor and ethics, and most believe Canada is well-positioned in AI and support government investment in the sector. The rapid changes in technology will greatly impact how consumers engage with brands.
Net gain conference legal and regulatory regime (edited version for mria)
Greg Joudouin presents the legal and regulatory environment for research in Canada at MRIA's NetGain 2017
Net gain innovation in data collection
New digital technologies are enabling more conversational and screen-less experiences for collecting user data, such as voice searches which account for 20% of searches in the Google Android app. Technologies are also becoming more immersive through virtual and augmented reality. Companies are developing automated ways to collect data through robots, sensors, and geo-fencing to gain insights from users without requiring explicit user inputs. This document discusses the application of new technologies for passive and automated collection of user behavioral data.
The Future of Feedback NetGain 2017 Andrew Grenville for MRIA
The document discusses the future of feedback and how people interact with surveys. It notes that:
- Younger generations are more open to participating in surveys via text message, while older generations prefer traditional methods.
- Only about 1/5 of people are willing to join an investment community that requires using a mobile app.
- While voice interaction is preferred by some, most people still prefer typing responses. Video responses are also not widely used currently.
- Attitudes are changing as virtual assistants become more common, especially among millennials who are more open to trying surveys this way. The future will likely be more fragmented across different devices and methods.
Research proposalpresentation arundatidandapani
This document outlines a research project comparing Indigo's online retail experience to Amazon. It aims to help Indigo improve its online revenues against competition from Amazon. The research will analyze customer experience and satisfaction on Indigo.ca versus Amazon.ca through online surveys and focus groups. It will assess the brand image of technology and books sold online by each retailer and compare book-buying habits between them. The methodology is quantitative surveys and qualitative focus groups targeting customers of each site. Milestones include developing a proposal, conducting exploratory focus groups, distributing and analyzing surveys, holding additional focus groups, and presenting final results and a report by June 2015.
Finding Indigo's niche in Brazil and Chile
This document outlines a presentation for Indigo Books & Music to expand into international markets. It discusses researching potential markets of Brazil and Chile, including country profiles of their economies and book industries. Research objectives are described to analyze opportunities in each country and assess competitors. A hybrid research methodology is proposed, combining interviews, surveys and secondary research. The document analyzes cultural dimensions differences between Canada, Brazil and Chile. Finally, it describes analyzing the data, competitive intelligence on local book retailers, and a conclusion to initially expand into Brazil given its larger book market and later expand into Chile.
Online marketingresearch presentation_arundatidandapani
The launch of a new publishing imprint from the world's largest trade publisher is slated to make waves in Canada's digital reading professional circles and catch a whole new demographic otherwise strapped for reading time and choices!
Presentation ereaders
Presenting qualitative findings on the future of e-books and e-readers for The Ottawa Public Library as part of a hypothetical research study.
Multiculturalism in canada_the_outliers_02december2014
A Presentation on Multiculturalism in Canada and how its salad bowl effect is taking the country to socioeconomic prosperity more than any other nation today. All data sets have been sourced from the Association of Canadian Studies ACS 2012.
More from Arundati Dandapani, CMRP (10)
Cannabis Conquests: Accelerating the 21st Century Culture Wars
Cannabis Conquests: Accelerating the 21st Century Culture Wars
Net gain conference legal and regulatory regime (edited version for mria)
Net gain conference legal and regulatory regime (edited version for mria)
The Future of Feedback NetGain 2017 Andrew Grenville for MRIA
The Future of Feedback NetGain 2017 Andrew Grenville for MRIA
Online marketingresearch presentation_arundatidandapani
Online marketingresearch presentation_arundatidandapani
Multiculturalism in canada_the_outliers_02december2014
Multiculturalism in canada_the_outliers_02december2014
Recently uploaded
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
学校原件一模一样【微信：741003700 】《(英国UCA毕业证书)创意艺术大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
毕业原版【微信:176555708】【(GWU,GW毕业证书)乔治·华盛顿大学毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
原版一模一样【微信：741003700 】【(uts毕业证书)悉尼科技大学毕业证学历证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
End-to-end pipeline agility - Berlin Buzzwords 2024
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Learn SQL from basic queries to Advance queries
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(unimelb毕业证书)墨尔本大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Intelligence supported media monitoring in veterinary medicine
Media monitoring in veterinary medicien
Build applications with generative AI on Google Cloud
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
一比一原版(harvard毕业证书）哈佛大学毕业证如何办理
一模一样【微信：A575476】【(harvard毕业证书）哈佛大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
原版办【微信号:BYZS866】【兰加拉学院毕业证(Langara毕业证书)】【微信号:BYZS866】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号BYZS866】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号BYZS866】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
一比一原版(Unimelb毕业证书)墨尔本大学毕业证如何办理
原版制作【微信:41543339】【(Unimelb毕业证书)墨尔本大学毕业证】【微信:41543339】《成绩单、外壳、雅思、offer、留信学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同进口机器一比一制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
毕业原版【微信:176555708】【(UCSB毕业证书)圣芭芭拉分校毕业证】【微信:176555708】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信176555708】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信176555708】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Open Source Contributions to Postgres: The Basics POSETTE 2024
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Recently uploaded (20)
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
Next Generation Idea Screening
- 1. Next Generation Idea Screening Presentation for Netgain 2017 Thursday, Nov. 30, 2017 Frank Beirne
- 21. We’re almost done v2.0 • Compete UI/UX overhaul • Geo-location features • Market simulation • Cool new automated analytics … some top-secret surprises
- 25. 1. Today’s popular apps demonstrate how far user experience on mobile has evolved. 2. Incorporating “mobile first” thinking into research methodologies will improve respondent experience and not jeopardize traditional metrics. 3. We must continually look at how consumers interact with technology outside of surveys for inspiration to keep them meaningfully engaged within them. Next Generation Idea Screening Summary