Seven key social media trends were identified from a Nielsen and McKinsey consumer survey:
1. Mobile access to social media, especially via apps, accounted for a 63% increase in time spent compared to 2011.
2. Pinterest continues rising exponentially and over 1 in 5 Pinterest users has pinned an item they later purchased.
3. 76% of social media users experience positive feelings after engaging on social platforms like feeling informed or excited.
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
The survey of over 5,500 social media users across 11 countries found that while most (84%) follow brands on social media, true brand promoters who are extremely likely to recommend brands make up only 19% of respondents. Promoters differ from more passive "sharers" in that they actively and regularly follow brands, interact directly with brands to give feedback, and are more influenced to purchase products mentioned by friends online. Top brands promoters recommend vary by country but include Apple, Samsung, Nike, L'Oreal and Dove, while local telecom and cable providers often made the "unlikely to recommend" list.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
Communications Strategy in the Era of AccountabilityDeola Kayode
This covers the evolving need for marketing communications to deliver on both ubsines and advertising objectives and how to approach this today when brand owners are demanding more
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
The survey of over 5,500 social media users across 11 countries found that while most (84%) follow brands on social media, true brand promoters who are extremely likely to recommend brands make up only 19% of respondents. Promoters differ from more passive "sharers" in that they actively and regularly follow brands, interact directly with brands to give feedback, and are more influenced to purchase products mentioned by friends online. Top brands promoters recommend vary by country but include Apple, Samsung, Nike, L'Oreal and Dove, while local telecom and cable providers often made the "unlikely to recommend" list.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals.
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
Communications Strategy in the Era of AccountabilityDeola Kayode
This covers the evolving need for marketing communications to deliver on both ubsines and advertising objectives and how to approach this today when brand owners are demanding more
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required;
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
Social media's influence in purchase decisionsAnup Nair
The document discusses social media's influence on purchasing decisions in the USA. It begins by introducing the study and its objective to determine the impact of social networking sites on people's purchasing behaviors. It then provides background on social media, including definitions, how it differs from traditional media, and its widespread use in marketing. The document also explores how social media influences consumers' purchasing decisions and how building social authority is important for effective social media marketing.
The document discusses how influence marketing can be used to leverage trusted third-party endorsements and increase a brand's customer touchpoints. It outlines how the consumer purchase journey is no longer linear but circular, with customers gathering information from many sources. Influence marketing can impact search engine results by providing third-party content from influencers across blogs, reviews, social media and more to gain customer trust. This will require brands to shift marketing budgets from traditional advertising to relationship-building and influence marketing programs.
This document discusses how social media has changed consumer behavior and marketing. It outlines how online research has shifted power to consumers, allowing them to research products before purchase. Classic consumer behavior involved store-dependent decisions based on biased information from salespeople. Now consumers can research online, compare options, and purchase without interacting with stores. While social media gives marketers new ways to engage customers, it also enables "fake news" and questionable marketing tactics. The document advocates for ethical and respectful practices to attract consumers rather than create fear, uncertainty, or doubt about competitors' products. It also discusses how corporate social responsibility can build customer loyalty.
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
This document outlines a social media marketing plan project for a fictional fishing apparel company called Dabbing Gear. It provides instructions for completing different parts of the project, including inventing the company, analyzing competitors, and creating content plans for blog posts, Twitter, and Facebook. For the competitor analysis part, three competitors - Columbia, Huk Performance Fishing, and Shark Zen - are evaluated on their social media presence and strategies. Sample blog content and Twitter posts are also provided as examples. The overall goal is to demonstrate an understanding of effective social media marketing strategies for a business.
1. The document summarizes research on the social brand experience from both marketer and consumer perspectives, finding that consumers want more engagement, experiences, and rewards from brands on social media than brands currently provide.
2. Consumers are open, engaged, demanding, loyal, and willing advocates for brands they love, but have high expectations that brands often fail to meet, such as fast and helpful support.
3. Brands that provide more engaging experiences, opportunities for consumer connection, and special rewards and status will gain advantage over competitors in attracting consumer loyalty and support through social media.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Marketers' main concern is maintaining high levels of audience engagement on social media rather than fears over brand damage. The survey found that 42.2% of respondents said social media increases engagement. Most successful brands adopt a multinetwork approach, using an average of 4 social networks to engage audiences. Maintaining engagement across multiple networks is seen as key to driving success on social media in 2014.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
THE INFLUENCE OF SOCIAL NETWORK ON ONLINE PURCHASING BEHAVIOUR OF CONSUMERSRadhikaPatel78
This dissertation aims to explore the impact of social networks on online purchasing behaviour of consumers. This dissertation report commences by presenting a brief introduction about the social media and its implications, as a prerequisite to address the question whether Websites & its related applications like social media that can be considered as medium to influence online purchasing buying behaviour.
Courvoisier The Future Series: Your Mind: A User's GuideKatie Gill
The first Courvoisier The Future Series of 2013 saw delve into the inner workings of the mind with CVTF500 Ambassador, Andy Gibson, over bespoke Courvoisier cocktails courtesy of Harvey Nichols.
Courvoisier The Future Series: Success... Or Your Money BackKatie Gill
The final Courvoisier The Future Series of 2012 saw members celebrate Christmas with an array of festive treats, as host Shed Simove revealed to the network how to think differently, unlock their potential and make their ideas happen.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required;
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
Social media's influence in purchase decisionsAnup Nair
The document discusses social media's influence on purchasing decisions in the USA. It begins by introducing the study and its objective to determine the impact of social networking sites on people's purchasing behaviors. It then provides background on social media, including definitions, how it differs from traditional media, and its widespread use in marketing. The document also explores how social media influences consumers' purchasing decisions and how building social authority is important for effective social media marketing.
The document discusses how influence marketing can be used to leverage trusted third-party endorsements and increase a brand's customer touchpoints. It outlines how the consumer purchase journey is no longer linear but circular, with customers gathering information from many sources. Influence marketing can impact search engine results by providing third-party content from influencers across blogs, reviews, social media and more to gain customer trust. This will require brands to shift marketing budgets from traditional advertising to relationship-building and influence marketing programs.
This document discusses how social media has changed consumer behavior and marketing. It outlines how online research has shifted power to consumers, allowing them to research products before purchase. Classic consumer behavior involved store-dependent decisions based on biased information from salespeople. Now consumers can research online, compare options, and purchase without interacting with stores. While social media gives marketers new ways to engage customers, it also enables "fake news" and questionable marketing tactics. The document advocates for ethical and respectful practices to attract consumers rather than create fear, uncertainty, or doubt about competitors' products. It also discusses how corporate social responsibility can build customer loyalty.
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
This document provides an overview of social media marketing. It defines social media as online platforms that enable interactive communication. The document outlines different social media tools and why businesses should utilize social media given its growing popularity and influence. It then discusses how to start a social media strategy, including developing a plan, producing engaging content, and measuring performance. A case study on a social media campaign in Iligan City is also presented, along with answers to common social media questions.
This document outlines a social media marketing plan project for a fictional fishing apparel company called Dabbing Gear. It provides instructions for completing different parts of the project, including inventing the company, analyzing competitors, and creating content plans for blog posts, Twitter, and Facebook. For the competitor analysis part, three competitors - Columbia, Huk Performance Fishing, and Shark Zen - are evaluated on their social media presence and strategies. Sample blog content and Twitter posts are also provided as examples. The overall goal is to demonstrate an understanding of effective social media marketing strategies for a business.
1. The document summarizes research on the social brand experience from both marketer and consumer perspectives, finding that consumers want more engagement, experiences, and rewards from brands on social media than brands currently provide.
2. Consumers are open, engaged, demanding, loyal, and willing advocates for brands they love, but have high expectations that brands often fail to meet, such as fast and helpful support.
3. Brands that provide more engaging experiences, opportunities for consumer connection, and special rewards and status will gain advantage over competitors in attracting consumer loyalty and support through social media.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Marketers' main concern is maintaining high levels of audience engagement on social media rather than fears over brand damage. The survey found that 42.2% of respondents said social media increases engagement. Most successful brands adopt a multinetwork approach, using an average of 4 social networks to engage audiences. Maintaining engagement across multiple networks is seen as key to driving success on social media in 2014.
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
1. Influencers have become an important part of public relations strategies as consumers are more connected online and seek inspiration from brands.
2. There are different types of influencers, including popular celebrities, experts in specific fields who have credibility, and influential consumers who can promote or criticize brands.
3. Identifying true influencers requires understanding their exposure to an audience on a topic, participation in discussions, and ability to spread their opinions—not just metrics like followers or retweets. Building relationships with influencers requires a consistent, long-term strategy.
Incite social media-facts and figures worth sharing(110525)June Kim
Social media has become ubiquitous, with 91% of marketers using the top four platforms: Twitter, Facebook, LinkedIn, and blogs. While businesses initially struggled to understand social media's benefits, studies show it can increase brand exposure, drive traffic to websites, and help form new partnerships. When used effectively as part of an integrated marketing strategy, these platforms provide measurable returns like increased awareness among targeted customers and new business opportunities.
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
THE INFLUENCE OF SOCIAL NETWORK ON ONLINE PURCHASING BEHAVIOUR OF CONSUMERSRadhikaPatel78
This dissertation aims to explore the impact of social networks on online purchasing behaviour of consumers. This dissertation report commences by presenting a brief introduction about the social media and its implications, as a prerequisite to address the question whether Websites & its related applications like social media that can be considered as medium to influence online purchasing buying behaviour.
Courvoisier The Future Series: Your Mind: A User's GuideKatie Gill
The first Courvoisier The Future Series of 2013 saw delve into the inner workings of the mind with CVTF500 Ambassador, Andy Gibson, over bespoke Courvoisier cocktails courtesy of Harvey Nichols.
Courvoisier The Future Series: Success... Or Your Money BackKatie Gill
The final Courvoisier The Future Series of 2012 saw members celebrate Christmas with an array of festive treats, as host Shed Simove revealed to the network how to think differently, unlock their potential and make their ideas happen.
Elvis Aucancela was born in Riobamba, Ecuador on October 24, 1994. He is the third of three brothers born to Luis Aucancela and Alba Rivera. As a young child, Elvis lived on the streets of Cuba and Orozco near Doloroza for six years and has fond memories of playing soccer with neighbors. He attended various schools over the years, including Luis Alberto Falconí kindergarten, Simón Bolivar primary school, and Capitan Edmundo Chiriboga college, where he was part of the soccer selection team in sixth grade. Elvis is currently a 19-year old, fourth semester environmental engineering student at the Universidad Nacional de Chimbor
Master of public health university of malayvivindea
The MPH programme seeks to produce public health specialists with a strong foundation in core public health topics as well as specialised knowledge in a chosen discipline. The two-year programme involves coursework, with students taking 7 required courses and either 5 electives or a research paper. Graduates should have skills in epidemiology, research, management, advocacy, and producing reports. Requirements include a medical degree and work experience for Malaysian students, and English proficiency standards for international students. The programme contact information is provided.
Niladri Dutta is seeking a career opportunity to utilize his skills in business development, marketing, customer relationship management, and teamwork. He has over 5 years of experience in roles at ETown India Services, Clearpath Technology, and Smart Chip Ltd. His experience includes lead generation, market research, establishing new clients, and maintaining client relationships. Niladri holds a Post Graduate Diploma in Management specializing in Marketing and Operations from ITM Business School. He also has a B.Tech degree in Electronics and Communication Engineering from Bengal College of Engineering & Technology.
Niladri Dutta is seeking a career opportunity to utilize his skills in business development, marketing, customer relationship management, and teamwork. He has over 5 years of experience in roles at ETown India Services, Clearpath Technology, and Smart Chip Ltd. His experience includes lead generation, market research, establishing new clients, and maintaining client relationships. Niladri holds a Post Graduate Diploma in Management specializing in Marketing and Operations from ITM Business School. He also has a B.Tech degree in Electronics and Communication Engineering from Bengal College of Engineering & Technology.
The second core zone of the Nanda Devi Biosphere Reserve Consists of the valley Of Flowers National Park. The credit for the discovery of the Valley Of Flowers generally goes to the British mountaineers Frank S. Smythe and R.L. Holdsworth who incidentally reached this Valley after a success full expedition of Mount kamet in 1931. Fascinated by its beauty and grandeur frank S. Smythe revisited this area in 1937 and published a book named "The Valley Of Flowers" (1938). For more information visit http://www.theadventurejourney.in/valley_of_flowers/valley_of_flowers_national_park.html
Proprietary software is licensed under exclusive legal rights that restrict uses such as modification and redistribution. In contrast, open-source software is available in source code form and permits users to study, change, and distribute the software under an open-source license. Examples of open-source operating systems include Ubuntu and EduBOSS, an adaptation of BOSS GNU/Linux with educational applications for students.
The Adventure journey is the best travel solutions provider for Adventure Tours in India. We offer Trekking, river rafting, Mountaineering Expeditions many other adventure tours in India. For more information visit http://www.theadventurejourney.in
De vakman kan uw twitteraccount onderhouden. Dit doet hij door uw bedrijf goed te leren kennen en gebruik te maken van professionele diensten. Maandelijks voorziet hij u van statistieken. Als u afscheid neemt van de vakman is er een begeleiding van een maand.
www.twittervakman.nl
This document discusses green computing and how to make computing more environmentally friendly. It defines green computing as using computers in an environmentally sustainable way by reducing hazardous materials and maximizing energy efficiency. Some key ways to achieve green computing mentioned are using power management and energy efficient hardware, recycling electronics properly, and utilizing more sustainable power sources like solar energy. The document provides tips for green computing practices like turning devices off when not in use, using energy efficient monitors, and printing only when necessary.
The Transformation of Social Media into Search Engines.pptxKarenBrenner3
People are increasingly using social media platforms like Pinterest, Instagram, and TikTok as search engines to find products, brands, and information. As users spend more time on social media, these platforms are transforming into new ways for users to search for items and make purchasing decisions based on influencer recommendations. In order to maximize their presence as search engines, brands must optimize their social media content with hashtags, links, engaging posts, and paid advertising to connect with target audiences.
Рынок рекламы в соцмедиа: состояние и тренды (Pivot, июль 2011)Andrei Kamarouski
This document summarizes key findings from a survey about social advertising conducted by Pivot. Some of the main points include:
- Brands are increasingly using social media platforms like Facebook, Twitter, and YouTube for advertising as consumer attention shifts online.
- Social advertising allows brands to target consumers based on interests and social connections to build engagement over time.
- Most survey respondents felt social advertising was valuable and planned to experiment with or increase their use of social advertising.
- Facebook was seen as offering the best social advertising products currently, while interest in advertising on platforms like LinkedIn and Foursquare is growing.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
1) The document discusses how social media and mobile devices have changed consumer behavior and expectations. Consumers now research products, share opinions, and make purchases across multiple digital channels.
2) A study of 1450 consumers found that they use smartphones and social media extensively in their purchase journeys, from discovery to post-purchase. Nearly half use social media to research products and listen to other consumers' experiences.
3) Brands must adapt to this new digital landscape by engaging consumers across social media, mobile apps, and websites. They need to provide an integrated online and in-store shopping experience to meet evolving consumer demands.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Social Activation chapter of our Tech Trends 2014 report.
Includes Sony Pictures social analytics case study, applying advanced modelling techniques to optimise marketing spend between traditional and digital channels.
Taking Social Media From Talk To ActionAppLeap Inc.
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.
The New Conversation:Taking Social Media from Talk to Actionthrillerking
Conventional marketing wisdom long
held that a dissatisfied customer tells
ten people. But…in the new age of
social media, he or she has the tools
to tell ten million.”
The survey found that social influencers play an important role in driving brand affinity and purchase decisions. Known peer influencers have the strongest influence throughout the marketing funnel, from awareness to action. However, other types of influencers like key influencers, social influencers, and user-generated content also influence consumers, especially in the early awareness stage. The findings imply that brands need to better understand who influences perception for their industry and engage with various influencers across the marketing funnel in order to be successful with social influence marketing.
Social media whitepaper from d13 march 2001Carol Austin
This document discusses the evolving uses of social media networking for organizations. It argues that social media is here to stay and organizations need to have a strategic plan for how to use it. The document provides examples of how social media has been used successfully for fundraising, knowledge translation, and internally within companies. It emphasizes that for social media strategies to be effective, organizations need to monitor and measure the results.
The document discusses the evolving uses of social media networking and provides guidance on developing a strategic social media plan. It notes that social media is now widely adopted and outlines key steps to developing an effective plan, including defining goals, choosing appropriate channels, investing time and money, and monitoring results. It also provides an example of how social media was used successfully for fundraising in the 2008 US presidential election.
The document discusses the importance of social media marketing. It notes that social media allows brands to engage directly with customers where they spend leisure time online. Some key benefits mentioned include higher credibility, engagement, brand loyalty, and customization through social listening. The document then outlines a 5-stage social media marketing strategy process and discusses research conducted on social media usage patterns in India. It finds that social media is becoming a daily activity and strongly influences purchase decisions based on online reviews and comments.
This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.
Today the virus of social media is spreading faster than any other epidemic. Almost every internet savvy has come across the term “going viral”. Content going viral resonates so enormously that it catches fire and ends up being the topic of discussion across the internet.
This ebook is an attempt to showcase to you the what, how and why of virality. Also find out how the latest trends and technology has changed the entire perspective of digital communication. You will also get to know about some of the most common social networking sites and how they have transformed our world of networking and socialising.
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
This document discusses how businesses can leverage social media in various ways beyond just branding and marketing. It outlines 8 potential uses of social media:
1. Using social media for public relations by directly communicating with millions of consumers.
2. Leveraging social media for customer support by enabling customer communities to support each other at low cost.
3. Tapping into social media for market research by gaining insights from discussions among tens of millions of consumers.
4. Employing social media for promotions by creating viral campaigns that grow a brand's audience and drive sales.
5. Leveraging social media for new product development by tapping the collective wisdom of online communities.
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...Jennifer Strong
This document discusses the impact of social media marketing on consumer buying behavior. It presents a dissertation submitted by Shruti Bansal to her professor Rubaid Ashfaq at Amity University on the topic. The dissertation includes an introduction on social media marketing and its benefits. It discusses how social media allows consumers to provide feedback and influences their purchasing decisions. The dissertation will analyze how social media marketing impacts consumer preferences and behaviors in the Indian market, with a focus on women respondents.
The rise of the social advertiser pivot july 2011ricardodepaula
The report discusses the rise of social advertising as consumers spend more time on social networks. It summarizes the findings of a survey of 230 marketing professionals about their use and perceptions of social advertising. Key findings include that over 85% are currently experimenting or plan to use social advertising in the next year, and 54% are satisfied with their results so far. Facebook, Twitter and YouTube are the most commonly used platforms for social advertising currently. Measurement of ROI and outcomes is seen as the biggest challenge to further adoption.
The rise of the social advertiser_pivot_july 2011AriadnaMB
The document summarizes key findings from a survey about social advertising conducted by Pivot. It finds that most brands plan to experiment with or are currently using social advertising. Major platforms like Facebook, Twitter and YouTube dominate current social advertising plans. The perceived advantages of social advertising include that it is gaining momentum and can enhance other marketing efforts. Objectives for social advertising varied but included supporting new products, engaging customers, and growing communities. Most integrate social media into broader advertising campaigns.
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7 social media trends for consumers new research social media examiner
1. 7 Social Media Trends for Consumers New Research | Social Media Ex... http://www.socialmediaexaminer.com/7-social-media-trends-for-consume...
socialmediaexaminer.com http://www.socialmediaexaminer.com/7-social-media-trends-for-consumers-new-research/
By Patricia Redsicker
Published January 16, 2013
Are you wondering what the changing social trends are for consumers?
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how
they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and
tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that
time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time
spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Key Takeaway: When it comes to
consuming social content, it’s all
about mobile. For marketers, that
means that mobile has to be your top
content priority this year.
If you haven’t done so already, here
are some ideas to get you started:
#2: Pinterest Usage Continues
to Rise
Pinterest continues to experience
exponential growth since its launch in
2011. The platform had the highest
increase in audience and time spent
of any social network across all
devices such as PC, mobile web and
apps.
In addition, a May 2012 Harvard
Business Review article titled,
“Moving customers from pinning to
purchase,” states that:
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“Pinterest users reported a
surprisingly high correlation
between pinning and
subsequent purchasing: more
than 1 in 5 Pinterest users
has pinned an item that they
later purchased. In the social
world, this is a high Mobile and particularly apps are where people are spending their social networking time.
conversion rate.”
Key Takeaway: As a marketer,
remember that product
photography is more important than
ever when trying to persuade
Pinterest shoppers to pin and buy
your hottest-looking items.
Capitalize on their shopping
experience and make your profile as
creative and visually engaging as
possible.
Also, don’t forget to engage with
people who have pinned your items
to see if you could nudge them into
buying something!
#3: Social Networking
Generates Positive Sentiments
One of the most interesting findings in
this survey was that 76% of
participants said they experienced
positive feelings after engaging in
social networking.
Some of the words used to describe
how they felt were: informed,
energized, excited, connected and
amused. However, 21% reported Pinterest continues to be the most popular social networking site on the Internet.
negative sentiments after social
networking; examples are
overwhelmed, anxious and wasted time. 24% remained neutral.
Key Takeaway: Social media is
saturated with sentiment-rich data.
Every update, tweet, blog comment or
online review is a critical source of data
that can inform your CRM program. As
a marketer, you should be very
interested in gathering and analyzing
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sentiment data to see if your social
messages are producing the
desirable outcomes you’re looking
for.
#4: Twitter Drives Social TV
Twitter has emerged as the most
powerful driver of ‘social TV’
interaction. That means when people
are watching the Super Bowl, American
Idol or the elections, they are
Consumers generally feel good after engaging in social media.
simultaneously using Twitter to share
their thoughts and experiences with
friends.
In June 2012, a third of active Twitter users tweeted about TV-related content, which was up from 26% at the
beginning of the year.
Key Takeaway: Social TV is still a new concept for marketers. However, considering that an average of 43 minutes
are spent each day watching TV (HubSpot), and that many of those viewers are then sharing their experiences
online, marketers should find ways to align any TV advertising with their online strategies (e.g., incorporating
hashtags or tweetable sound bites in their TV commercials). This prolongs the conversation about brands beyond
the TV, while allowing for extended word-of-mouth marketing.
#5: Social Care is the New Customer Care
Social care is a way for companies to provide regular customer service through social media platforms. The study
revealed that one in three social media users prefers social care to contacting a company by phone.
Consumers use a variety of channels for social care. For example, they are most likely to comment or ask a
question about a company’s products or services on the company’s Facebook page (29%), on their own personal
Facebook profile (28%), on official company blogs (15%), on Twitter (personal handle – no mention of company,
14%) and on Twitter (company’s handle, 13%).
Key Takeaway: Social media has conditioned consumers to get immediate feedback. As a marketer, the risk of
failing to meet such high expectations is not just losing customers, but having negative comments about your brand
blasted around the user’s network and their friends’ networks. If you can get social care right, you will create a
wide gap between your brand and your competition.
#6: Mixed Feelings about Social Ads
Another interesting finding was how people react to social ads. While 33% of people surveyed find ads on social
networks to be annoying, 26% are more likely to pay attention to an ad posted by a friend.
Generally a Like is the most common action taken after seeing a social ad (26%), followed by a share (15%) and a
product purchase (14%). As far as demographics go, the study found that Asian-American consumers were the
most likely to respond positively to social ads, while white consumers were the most likely to be turned off by social
media advertising.
Key Takeaway: Because advertising on social media is more annoying than other digital areas, marketers should
proceed with caution and make sure their ads are highly relevant and targeted. On the bright side, many people
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don’t mind social ads if they’re
tailored to suit personal tastes and
interests. This presents a great
opportunity for marketers to raise
brand visibility.
#7: Social Listening a Key
Consumer Activity
Social media is transforming the way
consumers around the globe make
purchasing decisions. Consumers
are using social media to listen and
learn about other consumers’
experiences (70%); find more
information about brands, products
and services (65%); and compliment
brands (53%).
Key takeaway: We tend to think of
social listening as something only
marketers and research analysts do.
However, it’s interesting to see that
consumers are also active listeners.
This is an opportunity for marketers
to educate consumers through
compelling content, improve
customer experiences (using social
care) and maintain strong
customer relationships to uphold a
positive brand image.
Tweeting while watching TV is becoming a very popular social phenomenon.
Your Turn
What do you think? Which of
these trends did you find most
enlightening? Please share your
thoughts and comments in the box
below.
Image from iStockPhoto.
Tags: market research, mobile marketing, online
strategy, patricia redsicker, pinterest marketing,
Research, social ad, social care, social listening,
social media marketing, social media trend,
social network, social networking, social tv
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5. 7 Social Media Trends for Consumers New Research | Social Media Ex... http://www.socialmediaexaminer.com/7-social-media-trends-for-consume...
Social care is transforming the way brands respond to customers.
A lot of people find social ads annoying, especially if the ads are not relevant to them. Image
source: iStockphoto.
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Most social media users are listening to other people's experiences.
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