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Expert Predictions: What the future holds for mobile marketing
The document discusses the significant impact of mobile on digital marketing strategies, highlighting that mobile has become the primary platform for omnichannel marketing. Key statistics show high levels of mobile phone addiction and increasing mobile transactions, particularly among millennials. It raises questions for marketers regarding mobile integration in their strategies and the measurement of omnichannel ROI.
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Expert Predictions: What the future holds for mobile marketing
- 2. Our Panel ofExperts Dave Rigotti Director of Marketing
- 3. Today’s Discussion Howhas mobile impacted our digital marketing strategy? What tools and data are most relevant to marketers today? How can we truly measure omnichannel ROI?
- 4. 58% 76% of people considerthemselves addicted to their phones. of millennials consider themselves addicted to their phones
- 5. 36% of peoplemake purchases using their phone at least a few times a month 52% of millennials make purchases on their phone at least a few times per month
- 7. Mobile is nota channel. It’s the new home for omnichannel marketing. SEARCH Mobile search has overtaken desktop search in 2015 EMAIL 65% of emails are opened on mobile devices DISPLAY Mobile spend growing at 3x vs. desktop display SOCIAL 100% of Facebook’s revenue growth is from mobile $Billions Desktop Marketing Spend Mobile Marketing Spend Source: eMarketer
- 8. Customer: Campaign: ROI: Next Step: Is yourtechnology really omni-channel? CALL SEARCH EMAIL SOCIAL WEBSITE DISPLAY Unknown Unknown Unknown Unknown
- 9. Our Panel ofExperts Dave Rigotti Director of Marketing
- 10. How will mobileimpact our digital marketing strategy?
- 11. How are youincorporating mobile into your overall marketing strategy?
- 12. Do you runany mobile-specific digital programs?
- 13. What have beenthe biggest changes you’ve seen over the past year, in how marketers are embracing mobile?
- 14. What new mobile-centricinitiatives have you got planned for 2016?
- 15. What new mobilechallenges will marketers face in 2016?
- 16. Measuring true omnichannelROI: the tools and data most relevant to marketers today & tomorrow
- 17. How do youmeasure mobile attribution?
- 18. What KPIs anddata points are most important when looking at mobile performance?
- 19. How do youmeasure the impact and success of omnichannel campaigns?
- 20. What tools doyou use to gather and analyze this data?
- 21. Any new emergingtech on your ‘shopping list’ for 2016?
- 22. Q&A Dave Rigotti Director ofMarketing
- 23. Want to learnmore? 855-980-4867 sales@invoca.com www.invoca.com/demo
Editor's Notes
- #5 Everyone is addicted
- #6 Mobile is key to the new customer journey.
- #7 Kyle: Consumers are okay that you collect their data so be sure to use it for good.
- #8 Mobile is no longer an isolated marketing channel. It’s the way in which consumers interact with our businesses. From search to social, mobile is making a huge impact in how we as marketers do our jobs. Mobile search has overtaken desktop this year. Looking at display advertising, spending is growing at 3 times the rate of desktop. 65% of emails are now opened on mobile devices, and social platforms ar seeing the majority of their revenue growth from mobile – in the case of Facebook, it’s 100%
- #9 So where does this leave us, when it comes to optimizing for calls, and making sure we have the right tools in place for attribution? That’s what we’re here today to discuss!
- #11 Dave – VR Kyle – Invoca: RTP
- #12 Heidi Zack Dave
- #13 Dave Zack
- #14 Heidi Zack Dave
- #15 Dave - VR Kyle – running web optimization split tests specifically for our mobile visitors, to create a better and more customized experience for that traffic segment.
- #17 Dave – VR Kyle – Invoca: RTP
- #18 Dave
- #20 Heidi Zack Dave
- #21 Heidi
- #22 Dave – VR Kyle – Invoca: RTP