With the legalization of cannabis in many parts of North America, consumers expect a lot from cannabis companies medically and recreationally. But are companies meeting these expectations quickly enough? How are companies marketing cannabis when research is still in its early stages and an abundance of misinformation confuses consumers? Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow. Read more at: https://generation1.ca/2019/05/02/cannabis-conquests-accelerating-the-21st-century-culture-wars/