Ai net gain deck for microsoft
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The document summarizes the results of a survey of Canadians' perceptions of artificial intelligence. It finds that Canadians have a relatively high level of knowledge about current AI applications like speech and face recognition, and are curious but also concerned about AI's development. While younger generations see themselves as more knowledgeable, all demographics correctly identified common AI capabilities. Canadians want AI assistants to have human qualities like humor and ethics, and most believe Canada is well-positioned in AI and support government investment in the sector. The rapid changes in technology will greatly impact how consumers engage with brands.
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Ai net gain deck for microsoft
- 12. Canadians are humble about understanding, but are highly knowledgeable of realistic AI applications… RECOGNIZE SPEECH TRANSLATE LANGUAGES RECOGNIZE FACES 72% 68% 58% 45% UNDERSTAND AI
- 20. Those who say that they understand AI’s current development… UNDERSTAND AI 45% MORE LIKELY TO BE EXCITED BY THE DEVELOPMENT OF NEW AI TECH LESS LIKELY TO CHOOSE ‘CONFUSION’ MORE LIKELY TO CHOOSE ‘SURPRISE’ MORE LIKELY TO SEE AI AS A TOOL, NOT A THREAT ARE MORE LIKELY TO HAVE POSITIVE IMMEDIATE REACTION WHEN HEARING ABOUT AI MORE LIKELY TO TRY NEW PRODUCTS AND SERVICES
- 22. Current AI products do not always meet consumer expectations when it comes to software and hardware design Canadians want a personal AI assistant to… HAVE A SENSE OF HUMOUR (71%) HAVE HIGH ETHICAL STANDARDS (68%) REFUSE THE REQUEST THAT CAN HARM YOU (56%) REFLECT YOUR VALUES AND WORLDVIEW (62%) HAVE A NAME (68%) …in short, a typical Canadian.
- 26. Despite reporting lower understanding of AI, women and older Canadians were as successful at correctly identifying AI applications and capabilities as men and millennials. Men and younger generations are likely to consider themselves more knowledgeable about AI development Women are more likely that men to have some concerns regarding AI investment from the Canadian government
- 27. More than half of Canadians currently use or plan to use AI-enhanced tools in their work and personal lives in the immediate future (within 5 years). AGE PLAYS A ROLE • Few Millennials do not see themselves using AI in the future • Millennials are more likely to think of themselves as knowledgeable about AI • 65+ are more likely to have lower support for government investment in AI IMMIGRANTS AND VISIBLE MINORITIES ARE MORE LIKELY TO ALREADY BE USING AI- ENHANCED DEVICES AND HAVE POSITIVE ASSOCIATIONS WITH AI. • Increased employment through a new ‘knowledge’ industry • More open and tolerant society • Improved economic and political decision making by the governments 54%
- 29. Canadians are rooting for the country’s leading position in AI field BELIEVE THAT CANADA IS AHEAD OR ON PAR WITH OTHER DEVELOPED COUNTRIES IN THE AI SECTOR (24% DON’T KNOW) 55% BELIEVE THAT AI TECHNOLOGIES CAN INCREASE PRODUCTIVITY AND OVERALL COUNTRY’S WEALTH 54% SUPPORT CANADIAN GOVERNMENT INVESTMENT IN AI (ALTHOUGH WITH SOME RESERVATIONS) 84%
- 30. Provocations & Takeaways The way consumers engage with brands is going to change rapidly which will greatly impact how we brand and market - and consumers know this. GOVERNMENT 1. Invest in AI development. 2. Educate and Create jobs. 3. Protect. MARKETING 1. Consumer-driven innovation 2. Establish ethical standards 3. Transparent and honest communication BUSINESS 1. Develop AI purposefully. 2. Use AI smartly. 3. Adopt AI responsibly.