SlideShare a Scribd company logo
More in this series >
Technology | Mobile | Videos | e Marketing | Social Media
TrendsSpotting Market
                                                            Research is now running its
                                                            third annual prediction
                                                            reports following major
                                                            trends in six categories. We
                                                            will be featuring the
                                                            predictions of digital and
                                                            marketing experts on the
                                                            big changes awaiting us in
                                                            the coming year.
                                                            This year we are adopting a
                                                            new ―tweet style‖ format,
                                                            easier for you to focus on,
                                                            comprehend and forward.

More in this series >
Technology | Mobile | Videos | e Marketing | Social Media
Findings: Major trends in 2010
Consumer Trends
Across many of these predictions, we
have identified the following trends
suggested to influence consumer
behavior:
Healthy, Value, Stability, Disclosure, DIY
Is the Recession over?
2010 Predictions Suggests Consumers
aren’t Buying it
Money, Tech for Poors, Not-Made-in-China..
@geraldcelente                              GERALD CELENTE
                                                          Founder/Director
                                               The Trend Research Institute
The Collapse of 2010: Unemployment stats tell the real story of real money that
millions of real people no longer have and can’t get, regardless of rising equity
markets.

Technology for The Poor: A new class of products and services affordable by millions of
newly downscaled Western consumers......

Elegance: Will begin with fashion and spread through all the creative arts, as the need
for beauty trumps the thrill of the thuggish. A strong DIY aspect will make up for
reduced income, as personal effort provides the means for affordable sophistication.

Shape Up: About two-thirds of Americans are Too Big (TB). The ―Shape Up‖ trend will
provide a wide array of business opportunities.....

Not Made in China : A ―Buy Local/My Country First‖ backlash will be the first sign of
becoming a massive, ―circle-the-wagons‖ movement. Consumer crusade that will spread
among developed nations, leading to trade wars and protectionism.

 The next in the Internet Revolution will be TV/cable networks- daytime, primetime,
 news and opinion-based programming.

Source: The Trend Research Institute
Innovation, Healthy Eating, Assortment

                                                  TOM PIROVANO
                                               Director, Industry Insights
                                                   The Nielsen Company

Winning brands will innovate and differentiate.



 Product Assortment is a Point of Differentiation.


Healthy eating = solid measure of consumer confidence. An increase in sales of
foods labelled ―organic‖, ―natural‖ and ―high fiber‖ as well as diet aids and
reduced calorie/fat.

Manufacturers get stingy with trade promotion spending and increases coupon
activity /new advertising opportunities such as cell phone apps /in-store TV
networks will stretch promotion budgets.


Direct to consumer options thrive.


Source: Nielsen
Innovation, Restraint, Store Brand, Assortment

                                                       TODD HALE
                                       SVP, Consumer & Shopper Insight
                                                 The Nielsen Company

 Restraint remains the new normal.


 Economic issues continue to be top of mind.. any return to past behavior may
 take some time—if at all.

Value is a top priority. Value messaging must also include differentiation beyond
pricing.

Businesses that ―drive the recession wave‖ and take an active role in innovation
and ad spending are likely to be the big winners.

Store brand growth continues. Grocery consolidation intensifies acquisitions and
investments.


Assortment wars escalate.

Source: Nielsen
Less Developed World, Children's ..

                                               DOUG ANDERSON
                                           SVP, Research & Development
                                                   The Nielsen Company

 Growth is found in Less-Developed World - The less-developed regions will grow
 31 times faster than the more developed ones.

 Marketers in the developed world will be locked into share wars while those able
 to compete in the less-developed world could see substantial growth.

Share of households with children decline - fertility rates continue to fall, average
family size will also fall, further impacting sales volume.


Immigration and ethnic families fuel growth.


Older consumers have new needs - Baby Boomers will not spend on the same
categories as their parents did.


CPG Spending Declines.

Source: Nielsen
Resilience, Reviewing & Re-evaluating

@mintelnews                                       RICHARD COPE
                                                    Director of Foresight
                                                                   Mintel

Resilience: In 2010, consumers social platformsresilience—an U.S. onlinerecover
 Surge in enterprise spend for to demonstrate in late 2010. ability to
from and adjust to market will grow change brought on by the recession.
community softwareany misfortune or 63% in 2010 to $679 million.


Resilience: Learning new ways to secure social media activities. They will realize
Businesses are looking for skills like cooking, meal planning and DIY repair to cope
with the cheaper to purchase this software in the cloud
it will be ―New Economy‖.


Reviewing enterprise software providers (such to keep reviewing as they 2010)
Traditional and re-evaluating: Expect shoppersas Microsoft with Sharepointhunt out
the enter this and realise where they can get by on less.
will best deals market.


Reviewing and re-evaluating: Consumers will purchase more expensive products
if they are convinced of the products’ value.
More standard ways of measuring social business value .


Reviewing and re-evaluating: Brands that engage consumers effectively stand to
be successful next year despite price barriers.

Source: Mintel
Accountability, Escapism, Ethical Responsibility..

@mintelnews                                        RICHARD COPE
                                                     Director of Foresight
                                                                    Mintel

Prove it – accountability: In 2010 brands will need to pull out all the stops to gain
consumers’ trust.

Escapism : Consumers will start occasionally breaking free from the tyranny of
value in 2010. Escapism will resonate both in and outside the home as consumers
splurge on big purchases.

Media evolution: Companies must work harder next year to truly engage, attract
and interact with consumers, as media quickly evolves.

Ethical responsibility: Environmental and ethical issues still attract attention:
Businesses to rebuild brands through ethical efforts, ..connect with consumers,
giving them an emotional reason to buy.


Stability: 2010 will be a year for increasingly seeking balance and readjusting to
the ―New Economy‖.

Source: Mintel
10 Crucial Consumer Trends for 2010
@trendwatching                                    REINIER EVERS
                                                               Founder
                                                     TrendWatching.com

 Business as unusual: Sustainability, in every possible meaning of the word, is the
only way forward.


Urbany: Urban culture is the culture. Extreme urbanization.. will lead to more
sophisticated and demanding consumers around the world.


Real time reviews: 2010 will see ready-to-buy consumers tapping into a live stream
of (first-hand) experiences from fellow consumers.


(F)luxury: Luxury will be whatever consumers want it to be over the next 12
months.


Eco Easy: Corporations and governments will have to forcefully make it 'easy' for
consumers to be more green, by restricting the alternatives.

Source: Trend Watching
10 Crucial Consumer Trends for 2010
@trendwatching                                     REINIER EVERS
                                                                Founder
                                                      TrendWatching.com

Mass Mingling: Online lifestyles are fueling and encouraging 'real world' meet-ups,
shattering all cliches and predictions about a desk-bound, virtual, isolated future.


Tracking and Alerting INFOLUST: More relevant information finding consumers,
based on preferences.


Embedded Generosity: Giving initiatives that make giving and donating painless, if
not automatic.

 Profile Mining: Social media - the importance of owning and making the most
(financially) of personal profiles. From intention-based models to digital afterlife
services.

Maturalism: More quirkiness, more daring innovations, more risqué communications
and conversations, more exotic flavours.

Source: Trend Watching
We Are All Media
@mariansalzman                            MARIAN SALZMAN
                                        President, N.America,Euro PR
                                               Trend Spotter & Author




@mariansalzman: We are all media : Every campaign begins with the influence of
1, as seen with J.Crew shoe sales becoming once Obama girls wore them.
Big Ideas For 2010
@iconoculture                                        DAN FRAWLEY
                                                                       CEO
                                                               Iconoculture
  The Face of Recovery: Consumers are taking note of what the ―new normal‖ looks like.
 Some have become forever-savers, some will return to big-spending ways when better
 times are back again.

 Social Media Scale-Back: Savvy consumers are now in the process of deciding what
 degree of personal disclosure and social-net activity they can deal with.


 Indulgence Offsetting: The Great Recession has rendered over-the-top expressions of
 luxury gauche. Yet consumers are still rewarding themselves, employing strategies
 ranging from permissible and rationalized indulgence.


 Not Gonna Take It: Citizen-consumers are feeling empowered to tap the crowd for
 power and change.




Source: Iconoculture
Big Ideas For 2010
@iconoculture                                          DAN FRAWLEY
                                                                         CEO
                                                                 Iconoculture



  Multiracial Rising: Second decade of the 21st century, it‘s multiracial America. The
  growing demographic is enhancing, complicating and changing U.S. Culture.


 So Healthy Together: A cultural shift is happening as consumers are increasingly forced
 to accept personal and community responsibility for their own wellbeing.


 Water We Wasting This For: Water-sustainability savvy is mainstreaming. ―blue gold‖ is
 one hot topic for consumers.


 Simplicity Speaks Volumes: In 2010, watch for the rising importance of clutter-
 clearing on labels without violating a consumer‘s right to know.




Source: Iconoculture
Disclosure, BIC, Packaging..
@annmmack                                                ANN MACK
                                                  Director, Trendspotting
                                                                     JWT

 Searching for stability.



Reading the fine print.



Maximum disclosure.



The Devil wears packaging - brands will increasingly switch to solutions that
reduce, reuse, recycle, remove and renew.


It's BIC, and It‘s Bigger than ever- Brazil, India and China are emerging stronger
than ever, both economically and politically.

Source: JWT
Emerging Markets, Real Time, Location, Visual Fluency
@annmmack                                             ANN MACK
                                                Director, Trendspotting
                                                                   JWT

Trickle-Up Innovation: Products designed for emerging markets - consumers are
welcoming them as cheaper and simpler alternatives to existing choices.


Retooling for an Aging World.



Life in Real Time.



Location-based Everything.



Visual Fluency: The ongoing shift from words to images will accelerate.


Source: JWT
Green Pastures Ahead..

@sheltongroup                               SUZANNE SHELTON
                                                          President & CEO
                                                            Shelton Group

―Waste not, want not‖ messaging will gain strength. 12% of Americans believe ―don’t
waste‖ is the strongest message to get them to conserve..


an increase in the number of consumers who haven’t seen the savings they expected
from energy-efficient home improvements.


We’ll continue to see a decline in folks trying energy-efficiency ―gateway drugs.‖
They‘re not motivated to keep trying due to poor expectation management


Comfort and convenience will continue to be the major drivers for consumers making
purchases. Do everything you can to show that not only is your product environmentally
friendly, but it‘s also simple to use and makes people’s lives better.


The number of people willing to punish companies that greenwash will increase.
Shoppers don’t know how to define what a green product is. They don’t trust
manufacturers to tell them the truth about how green their products are.

Source: Shelton Group
Consumer Trendscape Predictions For 2010
@ashbat                                          CHERYL SWANSON
                                                            Managing Partner
                                                                       Toniq
 Skin Care -The Next Fast Food: The consumer push-back that began with tobacco and
 more recently has focused on fast foods will soon be aimed at leading cosmetics
 companies and faux organic/natural lines.

  Personal Care Marketers Beware: Once the social networks are mobilized against
 chemical "baddies", Personal care marketers need to be ready for the consumers'
 rejections (SOON!) and natural and efficacious alternatives.

 Lux-O-Vending/Lux-iFacts: A key shift will be the creation of limited edition affordable
 designer "artifacts" , allowing tired consumers to indulge their need for quality, design,
 and prestige with small, yet beautiful pieces.

 Discovery - AstroH2O: Expect a leading brand to align with NASA soon to support the
 search of off-planet water.


 Life on Demand ... A Visual Language Imperative: As the blurring of online and offline
 media accelerates, expect a wave of brand simplification and redesigns to cope with
 the screen revolution.

Source: Media Post
Consumer Trendscape Predictions For 2010
@ashbat                                         CHERYL SWANSON
                                                           Managing Partner
                                                                      Toniq



 Tweet-Talk & Language Evolving: Twitter is about to have a tsunami-like force on the
 English language as its 140-character limit seeps into our consciousness & its info-bit
 status updates and creative abbreviations permeate the collective conversation.

 KaBoomers: Many 60 year-olds are healthier then 35 year-olds, so watch this market
 boom over the next 10 years. KaBoomer wants extend well beyond to categories that
 leverage their inherent optimism. This trend could challenge AARP to reinvent itself.

 Fun-Frugality 2010: We won't see a return to luxury as we've known it, but will see
 smaller, regular indulgences in both mass and premium channels

 Newbie DIYers: From the affluent to the mainstream, people are doing more for
 themselves, and they need help. Brands have the opportunity to play a key role in this
 conversation.




Source: Media Post
The 10 TENsions That Will Define 2010
@rossdawson                                         ROSS DAWSON
                                            Futurist, Entreprenuer, Author


Optimism – Fear: financial crisis still fresh, any optimism is subject to being
shattered, resulting in wild swings in confidence.

Institutional work – Independent work: The temptations of self-employment can
be replaced by desire for a steady pay packet, pulling people both ways.



Hyperconnected – Disconnected: The gulf between the hyperconnected and
disconnected will increase.


Openness – Privacy: There is an inevitable and powerful trend to more openness
and sharing. Yet the backlash is strong, with pushing for greater privacy legislation



Youth – Experience: Companies will not manage the generational tensions well.


Source: Ross Dawson Blog
The 10 TENsions That Will Define 2010
@rossdawson                                       ROSS DAWSON
                                          Futurist, Entreprenuer, Author


Death of Media – Birth of Media: As traditional media staggers, new business
models are opening a new era in which media is at the center of the economy.

 Immigration – Borders: The tension between immigration, backed by the business
community who want to drive growth, and borders, by those fearing social
fragmentation and ecological impact, is becoming a key issue.


Climate Activists – Climate Doubters :The gulf is widening between those who
believe everything we can do to avert disastrous climate change may not be
enough, and those who don‘t believe or don‘t care.


Innovation – Copying: The faster the pace of copying, the greater the drive to
innovation.


Me – Everyone: In 2010 people who were born after the creation of the World Wide
Web will first join the workforce.

Source: Ross Dawson Blog
The New Way To Work
@dominicbasulto                                 DOMINIC BASULTO
                                                            Digital Strategist
                                                              Electric Artists
 Organizations will embrace Design Thinking- a stronger form of creativity and
 innovation focused around achieving specific business goals and objectives. Design
 thinking will continue to play a key role as a differentiator.


  Women will play a more important role in re-defining traditional notions of work.


 Small business owners will become the new stars of economic growth. SBO‘s have
 often been overshadowed as the traditional media focuses on the empire builders and
 the titans of industry. Heading into 2010, though, this trend appears to be reversing.

 "Happiness" will become a way to measure economic prosperity. Traditional measure of
 national economic activity - Gross National Product (GNP) - would be supplanted by
 something called Gross National Happiness (GNH).


Personal branding will become the buzzword of talented workers around the world.
The Internet as a distribution channel for a personal brand is unmatched.


Source: Futurelab
Consumer Trend Report
@jeremygutsche                               JEREMY GUTSCHE
                                                                Founder
                                                            TrendHunter

Next Besting: Instead of purchasing the priciest product and biggest brand, people
are trying new products in the pursuit of the ―next best‖ alternative..

DIY Décor: DIY art, furniture and hobbies are the perfect fix for those who are
credit-crunched. Never been so affordable… and culturally acceptable.



Life-Swapping: Credit-crunched citizens unwilling to compromise their lifestyles
are swapping, bartering and trading their way to a better life.

Pop-Uptailing: Mobile retail displays, pop-up art studios and shipping container
bars; banking on exclusivity and surprise, pop-uptailing is the latest way to
generate buzz and quickly place your product in new markets.

Nomadabodes: Portable apartments, futuristic houseboats ..the recession in
combination with creative architecture have caused an influx of unique temporary
housing.
Source: TrendHunter
Consumer Trend Report
@jeremygutsche                                JEREMY GUTSCHE
                                                                 Founder
                                                             TrendHunter
 Greenpliances: Soapless dishwashers, miniature laundry machines, and
dishwashing cabinets not only help the environment, but over time, their increased
efficiency will help your wallet too...

Ecopolitan: Ecopolitan Developments are quickly becoming a way of life. In
addition to revitalizing urban centers with eco-friendly elements, nations are
building niche cities specifically to meet ecological goals.

 Simpletising: Fruit inspired packaging, milk boxes with utters and phonetic
alcohol… In a cluttered world, visual clarity actually stands out.Fits well with a
desire to pursue lives of simplicity.

 Emotionology: Emotion-sensitive jewelry, playlists and phones are manifesting your
mood physically. Scientists and techies alike are exploring the world of emotion and
how it can be applied to technology..

 Exposed Vulnerability: Taking social media to the next level of reality, we‘re
seeing everything from tweeting during child birth to stars exposing un
embarrassing moments.
Source: TrendHunter
Consumer Trend Report
@jeremygutsche                               JEREMY GUTSCHE
                                                                Founder
                                                            TrendHunter
 Crowdsourced Campaigns: This year, involving your customer means
crowdsourcing. Examples include crowdsourced billboards, window displays and
even tv commercials.

 Nostalgia Marketing: Consumers looking to escape economic woes and seek refuge
in the fantasies of their past, sparking an interest in everything from ‗Where the
Wild Things Are‘ to ‗Alice in Wonderland‘..

 DIY Healthcare: A new era of healthcare with palm-sized physicals, stress-sensing
watches and fertility monitor pods. With public health care continuing to be a big
issue, consumers are looking for ways to ensure their own physical wellness.

 Not-So-Tricky Picky: A proliferation of food products that cater to unique needs,
like gluten-free, vegetarian and vegan diets. It‘s no longer tricky, to be picky...


 Prodependancy: Next generation couples were already more likely to move in
together than generations of the past… The credit crunch has accelerated this
trend..matching tattoos, co-ed fashion and shared home décor..
Source: TrendHunter
Consumer Trend Report
@jeremygutsche                                JEREMY GUTSCHE
                                                                 Founder
                                                             TrendHunter
 Half Formal: Shorts with suit jackets, blazers with jeans and semi suits… Young
professionals are classing up business casual by adding a formal twitst to casual
style..

 Rental Culture: The recession fueled a move towards temporary ownership, fake
status and a world of bartering. Rentable luxury, clothing, baby toys, and fine art
are just a few examples..

 Peacocking: Bright clothing, accessories and cosmetics ..that clashes in the dismal
face of the recession. Peacocking celebrates vibrant, bold in-your-face colors that
prove you don‘t need designer labels to scream, ―Look at me!‖.

 Unservice Forward: From nightclubs and pubs where you serve your own beer to
self-serve hotels, unservice not only saves you money, it lets customers get a sense
of independence and creative control.


 Tangible Personalization: The credit crunch is accelerating this trend .. shift away
from luxury products and a desire for personalized gifts...

Source: TrendHunter
New shopping and saving strategies & new values
@trendsspotting                                  Dr. TALY WEISS
                                              CEO and Head of Research
                                                     TrendsSpotting.com
                                                        Trends Research
 @trendsspotting: TrendsSpotting‘s report ―Consumer and Market Trends during
 Recession: Cross–Industry Research‖ finds that in seven out of nine US industries
 - consumers are still cutting back expenses.

 @trendsspotting: Follow online trends: coupons (store, food, fashion), free
 (games,music, TV), saving (money, time, tips)


 @trendsspotting: Consumer preferences: local, home made, healthy, reasonable



 @trendsspotting: Consumer needs: influence (restore self esteem), relief


 @trendsspotting: Consumer values modesty, balance, independency,
                                 ―Familial‖
Green & Environmental Issues
@trendsspotting                                  Dr. TALY WEISS
                                             CEO and Head of Research
                                                   TrendsSpotting.com
                                                      Trends Research


 @trendsspotting: People are now diving into 3 diverse groups:
 Climate activist, climate aware and climate deniers.


 @trendsspotting: Expect climate activists to try and balance between energy
 savings and extra cost. Those will embrace brands who mind the environment.


 @trendsspotting: Expect almost nothing from climate aware ppl. .



 @trendsspotting: Expect climate deniers to neglect brands who mind.
?
                          Did You Know



Recent US surveys show sharp fall in the public concern. But, TrendsSpotting
           has identified a rise of interest in ―global warming‖:
 Web measures (search trends, blogs discussions, twitter trends) all show a
                 marked increase in internet users interest.




                                       Read More On Global Warming Perceptions>>
@trendsspotting   Discover more Trends Insights:
TrendsSpotting offers Trend consulting, Customized Trend
Research Reports & Syndicated Trend Reports, published at top
market research databases.

TrendsSpotting research serves leading international brands.

TrendsSpotting‘s insights are presented at The TrendsSpotting Blog
and quoted in the news media.

Visit us here: www.trendsspotting.com

@trendsspotting

More Related Content

What's hot

What is disruptive innovation?
What is disruptive innovation?What is disruptive innovation?
What is disruptive innovation?
Nei Grando
 
What is the Theory of Disruption?
What is the Theory of Disruption? What is the Theory of Disruption?
What is the Theory of Disruption?
Christian Schultz
 
Class i intro to entrep & biz opportunities
Class i intro to entrep & biz opportunitiesClass i intro to entrep & biz opportunities
Class i intro to entrep & biz opportunities
NENIndia
 
Innovation in a dynamic business context
Innovation in a dynamic business contextInnovation in a dynamic business context
Innovation in a dynamic business context
LHBS
 
The Frugal Way to Grow
The Frugal Way to GrowThe Frugal Way to Grow
[Report] The Collaborative Economy, by Jeremiah Owyang
[Report] The Collaborative Economy, by Jeremiah Owyang[Report] The Collaborative Economy, by Jeremiah Owyang
[Report] The Collaborative Economy, by Jeremiah Owyang
Altimeter, a Prophet Company
 
The Rising Billion
The Rising BillionThe Rising Billion
The Rising Billion
Fahrenheit 212
 
Disruptive Technologies – a closer look
Disruptive Technologies – a closer lookDisruptive Technologies – a closer look
Disruptive Technologies – a closer look
Kannan Subbiah
 
Isobar - Leveling up a team in Growth Maturity
Isobar - Leveling up a team in Growth MaturityIsobar - Leveling up a team in Growth Maturity
Isobar - Leveling up a team in Growth Maturity
Nhat Tran
 
Fahrenheit 212: Big Entrepreneurship
Fahrenheit 212: Big EntrepreneurshipFahrenheit 212: Big Entrepreneurship
Fahrenheit 212: Big Entrepreneurship
Fahrenheit 212
 
Editorial: User Innovation and the Role of Creative Consumers
Editorial: User Innovation and the Role of Creative ConsumersEditorial: User Innovation and the Role of Creative Consumers
Editorial: User Innovation and the Role of Creative Consumers
Ian McCarthy
 
The Changing Role Of The CIO In The Health Club Industry
The Changing Role Of The CIO In The Health Club Industry The Changing Role Of The CIO In The Health Club Industry
The Changing Role Of The CIO In The Health Club Industry
Bryan K. O'Rourke
 
WK8AssgnRBasch
WK8AssgnRBaschWK8AssgnRBasch
ES_InnovationDrivers_Final
ES_InnovationDrivers_FinalES_InnovationDrivers_Final
ES_InnovationDrivers_Final
Devyani Kumar
 
Innovation Management - A capsuled presentation on Innovation for students
Innovation Management - A capsuled presentation on Innovation for studentsInnovation Management - A capsuled presentation on Innovation for students
Innovation Management - A capsuled presentation on Innovation for students
Suren Mathur
 
Breakthrough Innovation
Breakthrough InnovationBreakthrough Innovation
Breakthrough Innovation
Sustainable Brands
 
Innovation climate survey2014
Innovation climate survey2014Innovation climate survey2014
Innovation climate survey2014
Xavier Lepot
 
More than Magic - IBM Institute for Business Value
More than Magic - IBM Institute for Business Value More than Magic - IBM Institute for Business Value
More than Magic - IBM Institute for Business Value
FiweSystems
 
Changing Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | AccentureChanging Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | Accenture
accenture
 
Impact of technology on fitness industry - IHRSA 2010
Impact of technology on fitness industry - IHRSA 2010Impact of technology on fitness industry - IHRSA 2010
Impact of technology on fitness industry - IHRSA 2010
Bryan K. O'Rourke
 

What's hot (20)

What is disruptive innovation?
What is disruptive innovation?What is disruptive innovation?
What is disruptive innovation?
 
What is the Theory of Disruption?
What is the Theory of Disruption? What is the Theory of Disruption?
What is the Theory of Disruption?
 
Class i intro to entrep & biz opportunities
Class i intro to entrep & biz opportunitiesClass i intro to entrep & biz opportunities
Class i intro to entrep & biz opportunities
 
Innovation in a dynamic business context
Innovation in a dynamic business contextInnovation in a dynamic business context
Innovation in a dynamic business context
 
The Frugal Way to Grow
The Frugal Way to GrowThe Frugal Way to Grow
The Frugal Way to Grow
 
[Report] The Collaborative Economy, by Jeremiah Owyang
[Report] The Collaborative Economy, by Jeremiah Owyang[Report] The Collaborative Economy, by Jeremiah Owyang
[Report] The Collaborative Economy, by Jeremiah Owyang
 
The Rising Billion
The Rising BillionThe Rising Billion
The Rising Billion
 
Disruptive Technologies – a closer look
Disruptive Technologies – a closer lookDisruptive Technologies – a closer look
Disruptive Technologies – a closer look
 
Isobar - Leveling up a team in Growth Maturity
Isobar - Leveling up a team in Growth MaturityIsobar - Leveling up a team in Growth Maturity
Isobar - Leveling up a team in Growth Maturity
 
Fahrenheit 212: Big Entrepreneurship
Fahrenheit 212: Big EntrepreneurshipFahrenheit 212: Big Entrepreneurship
Fahrenheit 212: Big Entrepreneurship
 
Editorial: User Innovation and the Role of Creative Consumers
Editorial: User Innovation and the Role of Creative ConsumersEditorial: User Innovation and the Role of Creative Consumers
Editorial: User Innovation and the Role of Creative Consumers
 
The Changing Role Of The CIO In The Health Club Industry
The Changing Role Of The CIO In The Health Club Industry The Changing Role Of The CIO In The Health Club Industry
The Changing Role Of The CIO In The Health Club Industry
 
WK8AssgnRBasch
WK8AssgnRBaschWK8AssgnRBasch
WK8AssgnRBasch
 
ES_InnovationDrivers_Final
ES_InnovationDrivers_FinalES_InnovationDrivers_Final
ES_InnovationDrivers_Final
 
Innovation Management - A capsuled presentation on Innovation for students
Innovation Management - A capsuled presentation on Innovation for studentsInnovation Management - A capsuled presentation on Innovation for students
Innovation Management - A capsuled presentation on Innovation for students
 
Breakthrough Innovation
Breakthrough InnovationBreakthrough Innovation
Breakthrough Innovation
 
Innovation climate survey2014
Innovation climate survey2014Innovation climate survey2014
Innovation climate survey2014
 
More than Magic - IBM Institute for Business Value
More than Magic - IBM Institute for Business Value More than Magic - IBM Institute for Business Value
More than Magic - IBM Institute for Business Value
 
Changing Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | AccentureChanging Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | Accenture
 
Impact of technology on fitness industry - IHRSA 2010
Impact of technology on fitness industry - IHRSA 2010Impact of technology on fitness industry - IHRSA 2010
Impact of technology on fitness industry - IHRSA 2010
 

Similar to TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters

Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Ioana Barbu
 
Ipsos Update - Octobre 2020
Ipsos Update - Octobre 2020Ipsos Update - Octobre 2020
Ipsos Update - Octobre 2020
Ipsos France
 
Trend Report 2009
Trend Report 2009Trend Report 2009
Trend Report 2009
Michael Hoffmann
 
Future branding and VR
Future branding and VRFuture branding and VR
Future branding and VR
Vividlyapp
 
Equinox Emerging Trends report - mar 2013
Equinox Emerging Trends report - mar 2013Equinox Emerging Trends report - mar 2013
Equinox Emerging Trends report - mar 2013
Tuan Le
 
Macro trends consumer insights and brand opportunities in the 2010s
Macro trends consumer insights and brand opportunities in the 2010sMacro trends consumer insights and brand opportunities in the 2010s
Macro trends consumer insights and brand opportunities in the 2010s
Jessica Oliver
 
Social Trends 2021 Report - Hootsuite
Social Trends 2021 Report - HootsuiteSocial Trends 2021 Report - Hootsuite
Social Trends 2021 Report - Hootsuite
Amper
 
2010 Consumer Trend Predictions
2010 Consumer Trend Predictions2010 Consumer Trend Predictions
2010 Consumer Trend Predictions
Ayman Sarhan
 
Context and trends CMM
Context and trends CMMContext and trends CMM
Context and trends CMM
Sustainable Brands
 
Context & trends
Context & trendsContext & trends
Context & trends
Sustainable Brands
 
2010 consumer trend tips
2010 consumer trend tips2010 consumer trend tips
2010 consumer trend tips
Elias Hamed
 
Social trends2021 report_en
Social trends2021 report_enSocial trends2021 report_en
Social trends2021 report_en
Carlos Pérez Segura
 
Context & trends
Context & trendsContext & trends
Context & trends
Sustainable Brands
 
Media and-digital-predictions 2017-kantar-millward-brown
Media and-digital-predictions 2017-kantar-millward-brownMedia and-digital-predictions 2017-kantar-millward-brown
Media and-digital-predictions 2017-kantar-millward-brown
Felipe San Juan
 
Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017
Brian Crotty
 
Unlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social CommunitiesUnlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social Communities
Siim Säinas
 
2020 VISION INNOVATION V1
2020 VISION INNOVATION V12020 VISION INNOVATION V1
2020 VISION INNOVATION V1
Brian Hawkins
 
Unlocking brand value with social communities
Unlocking brand value with social communitiesUnlocking brand value with social communities
Unlocking brand value with social communities
STATSIT
 
d8 reflections on a post COVID-19 XM landscape
d8 reflections on a post COVID-19 XM landscaped8 reflections on a post COVID-19 XM landscape
d8 reflections on a post COVID-19 XM landscape
Alain Manders
 
Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12
Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12
Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12
Inspiring Benefits
 

Similar to TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters (20)

Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
 
Ipsos Update - Octobre 2020
Ipsos Update - Octobre 2020Ipsos Update - Octobre 2020
Ipsos Update - Octobre 2020
 
Trend Report 2009
Trend Report 2009Trend Report 2009
Trend Report 2009
 
Future branding and VR
Future branding and VRFuture branding and VR
Future branding and VR
 
Equinox Emerging Trends report - mar 2013
Equinox Emerging Trends report - mar 2013Equinox Emerging Trends report - mar 2013
Equinox Emerging Trends report - mar 2013
 
Macro trends consumer insights and brand opportunities in the 2010s
Macro trends consumer insights and brand opportunities in the 2010sMacro trends consumer insights and brand opportunities in the 2010s
Macro trends consumer insights and brand opportunities in the 2010s
 
Social Trends 2021 Report - Hootsuite
Social Trends 2021 Report - HootsuiteSocial Trends 2021 Report - Hootsuite
Social Trends 2021 Report - Hootsuite
 
2010 Consumer Trend Predictions
2010 Consumer Trend Predictions2010 Consumer Trend Predictions
2010 Consumer Trend Predictions
 
Context and trends CMM
Context and trends CMMContext and trends CMM
Context and trends CMM
 
Context & trends
Context & trendsContext & trends
Context & trends
 
2010 consumer trend tips
2010 consumer trend tips2010 consumer trend tips
2010 consumer trend tips
 
Social trends2021 report_en
Social trends2021 report_enSocial trends2021 report_en
Social trends2021 report_en
 
Context & trends
Context & trendsContext & trends
Context & trends
 
Media and-digital-predictions 2017-kantar-millward-brown
Media and-digital-predictions 2017-kantar-millward-brownMedia and-digital-predictions 2017-kantar-millward-brown
Media and-digital-predictions 2017-kantar-millward-brown
 
Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017Kantar-millward-brown Media and-digital-predictions 2017
Kantar-millward-brown Media and-digital-predictions 2017
 
Unlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social CommunitiesUnlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social Communities
 
2020 VISION INNOVATION V1
2020 VISION INNOVATION V12020 VISION INNOVATION V1
2020 VISION INNOVATION V1
 
Unlocking brand value with social communities
Unlocking brand value with social communitiesUnlocking brand value with social communities
Unlocking brand value with social communities
 
d8 reflections on a post COVID-19 XM landscape
d8 reflections on a post COVID-19 XM landscaped8 reflections on a post COVID-19 XM landscape
d8 reflections on a post COVID-19 XM landscape
 
Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12
Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12
Millennial Shoppers (SymphonyIRI Group) - JUN/JUL12
 

More from Taly Weiss

Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Taly Weiss
 
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Taly Weiss
 
TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation
Taly Weiss
 
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Taly Weiss
 
From Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of ThingsFrom Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of Things
Taly Weiss
 
Digital Women: from geeks to mainstream
Digital Women: from geeks to mainstreamDigital Women: from geeks to mainstream
Digital Women: from geeks to mainstream
Taly Weiss
 
2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations
Taly Weiss
 
Social media for higher education - Trendsspotting Research Report
Social media for higher education  - Trendsspotting Research ReportSocial media for higher education  - Trendsspotting Research Report
Social media for higher education - Trendsspotting Research Report
Taly Weiss
 
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
Taly Weiss
 
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingThe New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
Taly Weiss
 
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingThe New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
Taly Weiss
 
What it takes to be a digital woman
What it takes to be a digital womanWhat it takes to be a digital woman
What it takes to be a digital woman
Taly Weiss
 
What it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpottingWhat it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpotting
Taly Weiss
 
The New Entrepreneur: Research Review
The New Entrepreneur: Research ReviewThe New Entrepreneur: Research Review
The New Entrepreneur: Research Review
Taly Weiss
 
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
Taly Weiss
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
Taly Weiss
 
Climate Change 2009 Perceptions
Climate Change 2009 PerceptionsClimate Change 2009 Perceptions
Climate Change 2009 Perceptions
Taly Weiss
 
2009 Fashion Capital Media Research #NYFashion
2009 Fashion Capital Media Research  #NYFashion2009 Fashion Capital Media Research  #NYFashion
2009 Fashion Capital Media Research #NYFashion
Taly Weiss
 
Michael Jackson Farewell Trends
Michael Jackson Farewell TrendsMichael Jackson Farewell Trends
Michael Jackson Farewell Trends
Taly Weiss
 
Crises Management: Trendsspotting Insights On Dominos Case Study
Crises Management: Trendsspotting Insights On Dominos Case StudyCrises Management: Trendsspotting Insights On Dominos Case Study
Crises Management: Trendsspotting Insights On Dominos Case Study
Taly Weiss
 

More from Taly Weiss (20)

Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
 
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
 
TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation
 
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
 
From Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of ThingsFrom Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of Things
 
Digital Women: from geeks to mainstream
Digital Women: from geeks to mainstreamDigital Women: from geeks to mainstream
Digital Women: from geeks to mainstream
 
2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations
 
Social media for higher education - Trendsspotting Research Report
Social media for higher education  - Trendsspotting Research ReportSocial media for higher education  - Trendsspotting Research Report
Social media for higher education - Trendsspotting Research Report
 
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
 
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingThe New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
 
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingThe New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
 
What it takes to be a digital woman
What it takes to be a digital womanWhat it takes to be a digital woman
What it takes to be a digital woman
 
What it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpottingWhat it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpotting
 
The New Entrepreneur: Research Review
The New Entrepreneur: Research ReviewThe New Entrepreneur: Research Review
The New Entrepreneur: Research Review
 
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
 
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
 
Climate Change 2009 Perceptions
Climate Change 2009 PerceptionsClimate Change 2009 Perceptions
Climate Change 2009 Perceptions
 
2009 Fashion Capital Media Research #NYFashion
2009 Fashion Capital Media Research  #NYFashion2009 Fashion Capital Media Research  #NYFashion
2009 Fashion Capital Media Research #NYFashion
 
Michael Jackson Farewell Trends
Michael Jackson Farewell TrendsMichael Jackson Farewell Trends
Michael Jackson Farewell Trends
 
Crises Management: Trendsspotting Insights On Dominos Case Study
Crises Management: Trendsspotting Insights On Dominos Case StudyCrises Management: Trendsspotting Insights On Dominos Case Study
Crises Management: Trendsspotting Insights On Dominos Case Study
 

Recently uploaded

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
ISONIKELtd
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Herman Kienhuis
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Cor Verdouw
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
dpbossdpboss69
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
irhcs
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
YourLegal Accounting
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15
advik4387
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Ksquare Energy Pvt. Ltd.
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 

Recently uploaded (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
 
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: IntroductionEnhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15High-Quality IPTV Monthly Subscription for $15
High-Quality IPTV Monthly Subscription for $15
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 

TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters

  • 1. More in this series > Technology | Mobile | Videos | e Marketing | Social Media
  • 2. TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year. This year we are adopting a new ―tweet style‖ format, easier for you to focus on, comprehend and forward. More in this series > Technology | Mobile | Videos | e Marketing | Social Media
  • 3. Findings: Major trends in 2010 Consumer Trends Across many of these predictions, we have identified the following trends suggested to influence consumer behavior: Healthy, Value, Stability, Disclosure, DIY Is the Recession over? 2010 Predictions Suggests Consumers aren’t Buying it
  • 4. Money, Tech for Poors, Not-Made-in-China.. @geraldcelente GERALD CELENTE Founder/Director The Trend Research Institute The Collapse of 2010: Unemployment stats tell the real story of real money that millions of real people no longer have and can’t get, regardless of rising equity markets. Technology for The Poor: A new class of products and services affordable by millions of newly downscaled Western consumers...... Elegance: Will begin with fashion and spread through all the creative arts, as the need for beauty trumps the thrill of the thuggish. A strong DIY aspect will make up for reduced income, as personal effort provides the means for affordable sophistication. Shape Up: About two-thirds of Americans are Too Big (TB). The ―Shape Up‖ trend will provide a wide array of business opportunities..... Not Made in China : A ―Buy Local/My Country First‖ backlash will be the first sign of becoming a massive, ―circle-the-wagons‖ movement. Consumer crusade that will spread among developed nations, leading to trade wars and protectionism. The next in the Internet Revolution will be TV/cable networks- daytime, primetime, news and opinion-based programming. Source: The Trend Research Institute
  • 5. Innovation, Healthy Eating, Assortment TOM PIROVANO Director, Industry Insights The Nielsen Company Winning brands will innovate and differentiate. Product Assortment is a Point of Differentiation. Healthy eating = solid measure of consumer confidence. An increase in sales of foods labelled ―organic‖, ―natural‖ and ―high fiber‖ as well as diet aids and reduced calorie/fat. Manufacturers get stingy with trade promotion spending and increases coupon activity /new advertising opportunities such as cell phone apps /in-store TV networks will stretch promotion budgets. Direct to consumer options thrive. Source: Nielsen
  • 6. Innovation, Restraint, Store Brand, Assortment TODD HALE SVP, Consumer & Shopper Insight The Nielsen Company Restraint remains the new normal. Economic issues continue to be top of mind.. any return to past behavior may take some time—if at all. Value is a top priority. Value messaging must also include differentiation beyond pricing. Businesses that ―drive the recession wave‖ and take an active role in innovation and ad spending are likely to be the big winners. Store brand growth continues. Grocery consolidation intensifies acquisitions and investments. Assortment wars escalate. Source: Nielsen
  • 7. Less Developed World, Children's .. DOUG ANDERSON SVP, Research & Development The Nielsen Company Growth is found in Less-Developed World - The less-developed regions will grow 31 times faster than the more developed ones. Marketers in the developed world will be locked into share wars while those able to compete in the less-developed world could see substantial growth. Share of households with children decline - fertility rates continue to fall, average family size will also fall, further impacting sales volume. Immigration and ethnic families fuel growth. Older consumers have new needs - Baby Boomers will not spend on the same categories as their parents did. CPG Spending Declines. Source: Nielsen
  • 8. Resilience, Reviewing & Re-evaluating @mintelnews RICHARD COPE Director of Foresight Mintel Resilience: In 2010, consumers social platformsresilience—an U.S. onlinerecover Surge in enterprise spend for to demonstrate in late 2010. ability to from and adjust to market will grow change brought on by the recession. community softwareany misfortune or 63% in 2010 to $679 million. Resilience: Learning new ways to secure social media activities. They will realize Businesses are looking for skills like cooking, meal planning and DIY repair to cope with the cheaper to purchase this software in the cloud it will be ―New Economy‖. Reviewing enterprise software providers (such to keep reviewing as they 2010) Traditional and re-evaluating: Expect shoppersas Microsoft with Sharepointhunt out the enter this and realise where they can get by on less. will best deals market. Reviewing and re-evaluating: Consumers will purchase more expensive products if they are convinced of the products’ value. More standard ways of measuring social business value . Reviewing and re-evaluating: Brands that engage consumers effectively stand to be successful next year despite price barriers. Source: Mintel
  • 9. Accountability, Escapism, Ethical Responsibility.. @mintelnews RICHARD COPE Director of Foresight Mintel Prove it – accountability: In 2010 brands will need to pull out all the stops to gain consumers’ trust. Escapism : Consumers will start occasionally breaking free from the tyranny of value in 2010. Escapism will resonate both in and outside the home as consumers splurge on big purchases. Media evolution: Companies must work harder next year to truly engage, attract and interact with consumers, as media quickly evolves. Ethical responsibility: Environmental and ethical issues still attract attention: Businesses to rebuild brands through ethical efforts, ..connect with consumers, giving them an emotional reason to buy. Stability: 2010 will be a year for increasingly seeking balance and readjusting to the ―New Economy‖. Source: Mintel
  • 10. 10 Crucial Consumer Trends for 2010 @trendwatching REINIER EVERS Founder TrendWatching.com Business as unusual: Sustainability, in every possible meaning of the word, is the only way forward. Urbany: Urban culture is the culture. Extreme urbanization.. will lead to more sophisticated and demanding consumers around the world. Real time reviews: 2010 will see ready-to-buy consumers tapping into a live stream of (first-hand) experiences from fellow consumers. (F)luxury: Luxury will be whatever consumers want it to be over the next 12 months. Eco Easy: Corporations and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives. Source: Trend Watching
  • 11. 10 Crucial Consumer Trends for 2010 @trendwatching REINIER EVERS Founder TrendWatching.com Mass Mingling: Online lifestyles are fueling and encouraging 'real world' meet-ups, shattering all cliches and predictions about a desk-bound, virtual, isolated future. Tracking and Alerting INFOLUST: More relevant information finding consumers, based on preferences. Embedded Generosity: Giving initiatives that make giving and donating painless, if not automatic. Profile Mining: Social media - the importance of owning and making the most (financially) of personal profiles. From intention-based models to digital afterlife services. Maturalism: More quirkiness, more daring innovations, more risqué communications and conversations, more exotic flavours. Source: Trend Watching
  • 12. We Are All Media @mariansalzman MARIAN SALZMAN President, N.America,Euro PR Trend Spotter & Author @mariansalzman: We are all media : Every campaign begins with the influence of 1, as seen with J.Crew shoe sales becoming once Obama girls wore them.
  • 13. Big Ideas For 2010 @iconoculture DAN FRAWLEY CEO Iconoculture The Face of Recovery: Consumers are taking note of what the ―new normal‖ looks like. Some have become forever-savers, some will return to big-spending ways when better times are back again. Social Media Scale-Back: Savvy consumers are now in the process of deciding what degree of personal disclosure and social-net activity they can deal with. Indulgence Offsetting: The Great Recession has rendered over-the-top expressions of luxury gauche. Yet consumers are still rewarding themselves, employing strategies ranging from permissible and rationalized indulgence. Not Gonna Take It: Citizen-consumers are feeling empowered to tap the crowd for power and change. Source: Iconoculture
  • 14. Big Ideas For 2010 @iconoculture DAN FRAWLEY CEO Iconoculture Multiracial Rising: Second decade of the 21st century, it‘s multiracial America. The growing demographic is enhancing, complicating and changing U.S. Culture. So Healthy Together: A cultural shift is happening as consumers are increasingly forced to accept personal and community responsibility for their own wellbeing. Water We Wasting This For: Water-sustainability savvy is mainstreaming. ―blue gold‖ is one hot topic for consumers. Simplicity Speaks Volumes: In 2010, watch for the rising importance of clutter- clearing on labels without violating a consumer‘s right to know. Source: Iconoculture
  • 15. Disclosure, BIC, Packaging.. @annmmack ANN MACK Director, Trendspotting JWT Searching for stability. Reading the fine print. Maximum disclosure. The Devil wears packaging - brands will increasingly switch to solutions that reduce, reuse, recycle, remove and renew. It's BIC, and It‘s Bigger than ever- Brazil, India and China are emerging stronger than ever, both economically and politically. Source: JWT
  • 16. Emerging Markets, Real Time, Location, Visual Fluency @annmmack ANN MACK Director, Trendspotting JWT Trickle-Up Innovation: Products designed for emerging markets - consumers are welcoming them as cheaper and simpler alternatives to existing choices. Retooling for an Aging World. Life in Real Time. Location-based Everything. Visual Fluency: The ongoing shift from words to images will accelerate. Source: JWT
  • 17. Green Pastures Ahead.. @sheltongroup SUZANNE SHELTON President & CEO Shelton Group ―Waste not, want not‖ messaging will gain strength. 12% of Americans believe ―don’t waste‖ is the strongest message to get them to conserve.. an increase in the number of consumers who haven’t seen the savings they expected from energy-efficient home improvements. We’ll continue to see a decline in folks trying energy-efficiency ―gateway drugs.‖ They‘re not motivated to keep trying due to poor expectation management Comfort and convenience will continue to be the major drivers for consumers making purchases. Do everything you can to show that not only is your product environmentally friendly, but it‘s also simple to use and makes people’s lives better. The number of people willing to punish companies that greenwash will increase. Shoppers don’t know how to define what a green product is. They don’t trust manufacturers to tell them the truth about how green their products are. Source: Shelton Group
  • 18. Consumer Trendscape Predictions For 2010 @ashbat CHERYL SWANSON Managing Partner Toniq Skin Care -The Next Fast Food: The consumer push-back that began with tobacco and more recently has focused on fast foods will soon be aimed at leading cosmetics companies and faux organic/natural lines. Personal Care Marketers Beware: Once the social networks are mobilized against chemical "baddies", Personal care marketers need to be ready for the consumers' rejections (SOON!) and natural and efficacious alternatives. Lux-O-Vending/Lux-iFacts: A key shift will be the creation of limited edition affordable designer "artifacts" , allowing tired consumers to indulge their need for quality, design, and prestige with small, yet beautiful pieces. Discovery - AstroH2O: Expect a leading brand to align with NASA soon to support the search of off-planet water. Life on Demand ... A Visual Language Imperative: As the blurring of online and offline media accelerates, expect a wave of brand simplification and redesigns to cope with the screen revolution. Source: Media Post
  • 19. Consumer Trendscape Predictions For 2010 @ashbat CHERYL SWANSON Managing Partner Toniq Tweet-Talk & Language Evolving: Twitter is about to have a tsunami-like force on the English language as its 140-character limit seeps into our consciousness & its info-bit status updates and creative abbreviations permeate the collective conversation. KaBoomers: Many 60 year-olds are healthier then 35 year-olds, so watch this market boom over the next 10 years. KaBoomer wants extend well beyond to categories that leverage their inherent optimism. This trend could challenge AARP to reinvent itself. Fun-Frugality 2010: We won't see a return to luxury as we've known it, but will see smaller, regular indulgences in both mass and premium channels Newbie DIYers: From the affluent to the mainstream, people are doing more for themselves, and they need help. Brands have the opportunity to play a key role in this conversation. Source: Media Post
  • 20. The 10 TENsions That Will Define 2010 @rossdawson ROSS DAWSON Futurist, Entreprenuer, Author Optimism – Fear: financial crisis still fresh, any optimism is subject to being shattered, resulting in wild swings in confidence. Institutional work – Independent work: The temptations of self-employment can be replaced by desire for a steady pay packet, pulling people both ways. Hyperconnected – Disconnected: The gulf between the hyperconnected and disconnected will increase. Openness – Privacy: There is an inevitable and powerful trend to more openness and sharing. Yet the backlash is strong, with pushing for greater privacy legislation Youth – Experience: Companies will not manage the generational tensions well. Source: Ross Dawson Blog
  • 21. The 10 TENsions That Will Define 2010 @rossdawson ROSS DAWSON Futurist, Entreprenuer, Author Death of Media – Birth of Media: As traditional media staggers, new business models are opening a new era in which media is at the center of the economy. Immigration – Borders: The tension between immigration, backed by the business community who want to drive growth, and borders, by those fearing social fragmentation and ecological impact, is becoming a key issue. Climate Activists – Climate Doubters :The gulf is widening between those who believe everything we can do to avert disastrous climate change may not be enough, and those who don‘t believe or don‘t care. Innovation – Copying: The faster the pace of copying, the greater the drive to innovation. Me – Everyone: In 2010 people who were born after the creation of the World Wide Web will first join the workforce. Source: Ross Dawson Blog
  • 22. The New Way To Work @dominicbasulto DOMINIC BASULTO Digital Strategist Electric Artists Organizations will embrace Design Thinking- a stronger form of creativity and innovation focused around achieving specific business goals and objectives. Design thinking will continue to play a key role as a differentiator. Women will play a more important role in re-defining traditional notions of work. Small business owners will become the new stars of economic growth. SBO‘s have often been overshadowed as the traditional media focuses on the empire builders and the titans of industry. Heading into 2010, though, this trend appears to be reversing. "Happiness" will become a way to measure economic prosperity. Traditional measure of national economic activity - Gross National Product (GNP) - would be supplanted by something called Gross National Happiness (GNH). Personal branding will become the buzzword of talented workers around the world. The Internet as a distribution channel for a personal brand is unmatched. Source: Futurelab
  • 23. Consumer Trend Report @jeremygutsche JEREMY GUTSCHE Founder TrendHunter Next Besting: Instead of purchasing the priciest product and biggest brand, people are trying new products in the pursuit of the ―next best‖ alternative.. DIY Décor: DIY art, furniture and hobbies are the perfect fix for those who are credit-crunched. Never been so affordable… and culturally acceptable. Life-Swapping: Credit-crunched citizens unwilling to compromise their lifestyles are swapping, bartering and trading their way to a better life. Pop-Uptailing: Mobile retail displays, pop-up art studios and shipping container bars; banking on exclusivity and surprise, pop-uptailing is the latest way to generate buzz and quickly place your product in new markets. Nomadabodes: Portable apartments, futuristic houseboats ..the recession in combination with creative architecture have caused an influx of unique temporary housing. Source: TrendHunter
  • 24. Consumer Trend Report @jeremygutsche JEREMY GUTSCHE Founder TrendHunter Greenpliances: Soapless dishwashers, miniature laundry machines, and dishwashing cabinets not only help the environment, but over time, their increased efficiency will help your wallet too... Ecopolitan: Ecopolitan Developments are quickly becoming a way of life. In addition to revitalizing urban centers with eco-friendly elements, nations are building niche cities specifically to meet ecological goals. Simpletising: Fruit inspired packaging, milk boxes with utters and phonetic alcohol… In a cluttered world, visual clarity actually stands out.Fits well with a desire to pursue lives of simplicity. Emotionology: Emotion-sensitive jewelry, playlists and phones are manifesting your mood physically. Scientists and techies alike are exploring the world of emotion and how it can be applied to technology.. Exposed Vulnerability: Taking social media to the next level of reality, we‘re seeing everything from tweeting during child birth to stars exposing un embarrassing moments. Source: TrendHunter
  • 25. Consumer Trend Report @jeremygutsche JEREMY GUTSCHE Founder TrendHunter Crowdsourced Campaigns: This year, involving your customer means crowdsourcing. Examples include crowdsourced billboards, window displays and even tv commercials. Nostalgia Marketing: Consumers looking to escape economic woes and seek refuge in the fantasies of their past, sparking an interest in everything from ‗Where the Wild Things Are‘ to ‗Alice in Wonderland‘.. DIY Healthcare: A new era of healthcare with palm-sized physicals, stress-sensing watches and fertility monitor pods. With public health care continuing to be a big issue, consumers are looking for ways to ensure their own physical wellness. Not-So-Tricky Picky: A proliferation of food products that cater to unique needs, like gluten-free, vegetarian and vegan diets. It‘s no longer tricky, to be picky... Prodependancy: Next generation couples were already more likely to move in together than generations of the past… The credit crunch has accelerated this trend..matching tattoos, co-ed fashion and shared home décor.. Source: TrendHunter
  • 26. Consumer Trend Report @jeremygutsche JEREMY GUTSCHE Founder TrendHunter Half Formal: Shorts with suit jackets, blazers with jeans and semi suits… Young professionals are classing up business casual by adding a formal twitst to casual style.. Rental Culture: The recession fueled a move towards temporary ownership, fake status and a world of bartering. Rentable luxury, clothing, baby toys, and fine art are just a few examples.. Peacocking: Bright clothing, accessories and cosmetics ..that clashes in the dismal face of the recession. Peacocking celebrates vibrant, bold in-your-face colors that prove you don‘t need designer labels to scream, ―Look at me!‖. Unservice Forward: From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control. Tangible Personalization: The credit crunch is accelerating this trend .. shift away from luxury products and a desire for personalized gifts... Source: TrendHunter
  • 27. New shopping and saving strategies & new values @trendsspotting Dr. TALY WEISS CEO and Head of Research TrendsSpotting.com Trends Research @trendsspotting: TrendsSpotting‘s report ―Consumer and Market Trends during Recession: Cross–Industry Research‖ finds that in seven out of nine US industries - consumers are still cutting back expenses. @trendsspotting: Follow online trends: coupons (store, food, fashion), free (games,music, TV), saving (money, time, tips) @trendsspotting: Consumer preferences: local, home made, healthy, reasonable @trendsspotting: Consumer needs: influence (restore self esteem), relief @trendsspotting: Consumer values modesty, balance, independency, ―Familial‖
  • 28. Green & Environmental Issues @trendsspotting Dr. TALY WEISS CEO and Head of Research TrendsSpotting.com Trends Research @trendsspotting: People are now diving into 3 diverse groups: Climate activist, climate aware and climate deniers. @trendsspotting: Expect climate activists to try and balance between energy savings and extra cost. Those will embrace brands who mind the environment. @trendsspotting: Expect almost nothing from climate aware ppl. . @trendsspotting: Expect climate deniers to neglect brands who mind.
  • 29. ? Did You Know Recent US surveys show sharp fall in the public concern. But, TrendsSpotting has identified a rise of interest in ―global warming‖: Web measures (search trends, blogs discussions, twitter trends) all show a marked increase in internet users interest. Read More On Global Warming Perceptions>>
  • 30. @trendsspotting Discover more Trends Insights:
  • 31. TrendsSpotting offers Trend consulting, Customized Trend Research Reports & Syndicated Trend Reports, published at top market research databases. TrendsSpotting research serves leading international brands. TrendsSpotting‘s insights are presented at The TrendsSpotting Blog and quoted in the news media. Visit us here: www.trendsspotting.com @trendsspotting