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Presenting qualitative findings on the future of e-books and e-readers for The Ottawa Public Library as part of a hypothetical research study.
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- 1. E-Readers E-xciting “Plan for the future while meeting the needs of today” Nixxie Inc.
- 2. Business Problem How should Ottawa Public Library spend their grant? What are some of the best ways to advertise e- readers in the library?
- 3. Research Objectives 1. Interest 2. Usage 3. Barriers 4. Advertisement
- 4. Methodology: Overall ● iTracks o Online 4-day focus group o Login daily ● Recruitment o In theory vs. reality o Limited demographics, not invested in subject
- 5. Methodology: Overall ● Interactive options: o projective (picture to emotions) o poll o website o search for a e-book ● Daily moderating and probing ● Correspondence
- 6. Methodology: Day by Day 1 Ice breaker, learn about reading habits and attitude towards e-readers 2 Feedback, borrowed e-books, interest in tutorials 3 Feedback, impression of website, ad development 4 Poll on ad campaign, media options, usability of website, prediction of impact
- 7. Day 1 ● Warm-up: Describe reading habits and opinions towards reading ● Photo projection technique
- 8. Day 2 1. Reactions from Day 1 o Convenience, mixed feelings 2. User borrowing experience o Low 3. Tutorials o Online “With e-readers, I always carry hundreds of books and I can read whenever I want”
- 9. Day 3 1. Reactions from Day 2 o Preconception o Relevance 2. Website design o Well-received 3. Ad: what words come to mind “I haven't downloaded an e-book but I sure hope it is easy. if it isn't easy I will be borrowing books.”
- 10. Day 4 1. Advertising poll 2. Search and Find activity > easy → hardy → hard 3. Most effective advertising option > “signage in the Library” >“e-mail newsletter” > suggested new advertising options 4. Impact of e-book program
- 12. Recommendations Short-term: ● Advertise ● Build e-book catalogue o “...good for libraries to have a larger selection of e-books available” ● Online training Long-term: ● Acquire e-readers
- 13. Observations ● What did I learn? o Moderating is challenging o Not an inspiring topic ● If it were a “real life” project? o Instant notification, chat o Bias to tech-savvy topics o Add quantitative phase
Editor's Notes
- VIDEOs for App Fiona Shaw performing TS Elliot’s The Wasteland App (This is an example of mixing narratives from the past with technologies of the future) https://www.youtube.com/watch?v=lPB_17rbNXk htt ps://www.youtube.com/watch?v=rlhosnfP-Jw
- KRISTA -a 2015 provincial grant to upgrade e-holding/services -advertising campaign solution The head librarian has learned that the city will receive a one-time grant in 2015 from the province to help upgrade the electronic holdings or services of the library system in whatever manner the library board sees fit. The local Member of Provincial Parliament has stated the city needs to “plan for the future” while still meeting the “needs of today” of its residents. There is a meeting of the library board in a few months to discuss the matter, and the head librarian will be asked to give an update on possible plans for acquiring more e-books and/or e-readers -
- KRISTA Interest in e-readers and e-books? How many people have used or would use e-readers? 3. Barriers to use? 4.Ways to advertise borrowing e-books? How do adult residents feel about borrowing e-books from the library? What barriers prevent people from borrowing e-books? How would they react to the idea of trying out an e-reader, either in the library or on loan? What issues would that raise? How would this impact the image of the library as being able to meet the electronic needs of residents? Familiarity Familiarity with e-books Familiarity with how to borrow Technical support / digital help/ live chat? Feelings Feelings towards the library’s e-book lending system Barriers to its use Convenience of e-readers? Feedback on Advertisement How to advertise the e-book program Comments on proposed advertisement (we need to find one or create one)
- -KEELY Research was conducted on iTracks Online focus group, answer questions Participants can login daily at their convenience Recruitment In theory: from our online panel database In reality: classmates, family, friends Limited demographics, not invested in subject What approach did you take and why? - Did you include any specific moderating techniques? - Who were the respondents and how were they recruited? - Are there any limitations due to the methodology?
- KEELY
- KEELY
- COLLEEN
- COLLEEN People’s reactions to summary of day 1’s comments Both hardcopy and e-book users expressed that they understood the convenience of using ebook. e-reader user theme - convenience, paper saving, good for travelling, access of many book from one place respondents who preferred hardcopy expressed that they liked the physical aspect of holding a book. Another Experience with borrowing from a library: Most people in discussion have not had experience borrowing from the library Reading a variety of e-materials Some of those who have borrowing before, indicated difficulties Quotation: “ i feel i am top of the world when i download the e-book.” Borrowing Experience: Positive experiences: Negative: They’ve had bad experiences (technology failure, cannot find books looking for -- Reasons they borrowed: They did not own an e-reader they did not own a device Conclusions for Day 2: Day 2’s respondents preferred e-books for convenience, ease, limitless libraries. Most tutorials are Tutorials: Most respondents agree on offering an online option.
- NANCY
- MAHENDAR Range of outcomes: easy → hard
- MADDIE
- MADDIE SYNCHRONOUS FG FOR A RACE TO THE FINDING E-BOOK on the Website In-person focus groups for