This document provides information about the content and layout of advertisements for BBC One, Channel 4, and Channel 5 television channels. For BBC One ads, the summary is simple with minimal content, a prominent red background, and animation to draw attention. Channel 4 ads feature a different color each time for the most important information, with the logo and show airing time prominently displayed. Channel 5 ads show happy people and a title in large, capitalized font on a bright background to attract viewers' attention.

1. By Joanne

2. What Kind of Things Are In The
Newspaper
 The ‘Metro’ has ...
 Adverts
 Gossip (Celeb’s )
 Fashion
 Advice sections
 News
 Sports
 Technology
 TV Listings

3. What Kind of Things Are In The
Newspaper
 The ‘ London Evening Standard’ has ...
 More news than the ‘Metro’
 Less advertisements
 Business
 Economics
 TV Listings
 Ticket bookings
 Sports

4. How Is The Newspaper
Organised/Structured
The ‘Metro’ has many different
sections ...
 Metro Focus  Life TV
 Metro Talk  Life Puzzle
 Metro Pleasure  Metro Business (1 page)
 Touch Tales Metro  Metro Property
 Life Films  Sports
 Life Weekend
 Life Travel
 Life Going Out

5. How Is The Newspaper
Organised/Structured
News comes first
highlighting its the Entertainment comes after
most important highlighting its importance
section but less in comparison with
news

6. How Is The Newspaper
Organised/Structured
The ‘London Evening Standard’
has different sections ...
 News  Business
 Londoner’s Diary (News,  Television & Radio
International, Featured,)
 Games & Puzzles
 Home & Property (News, New
Homes, Affordable homes,  Letters
Holiday Homes, Design, Reader  Travel
Promotion, Architecture,  Sports
Outdoors, Our Home, Property
Searching, Ask The Expert ...)
 London Life

7. How Is The Newspaper
Organised/Structured
These topics are last as
This introduces Web 2.0 they are more suited to
These are the topics that allowing other to stress individual interest
bring the most views and their opinions and views
are also the more important
news

8. How Much Advertising is in it ?
Metro
 For the ‘Metro’ more than
50% of the paper is
advertisement
 The newspaper in more
Ad's entertainment based
News. etc
 Their is no hard hitting news

9. How Much Advertising is in it ?
London Evening  Unlike the ‘Metro’, ‘London
Evening Standard’ is a News
Standard
centred paper
 Their are some ad’s but way
London more less in comparison to
Evening the content of News
Standard
Ad's

10. What Do They Advertise ? –
‘Metro’
 They advertise a range of  They mainly advertise
different things from... offers or well known
 HMV offers companies
 M&S offers  Anything that is popular
 Carphone warehouse and not controversial
offers
 Concert tickets
 British Airways

11. What Do They Advertise – ‘London
Evening Standard’
 They tend to advertise...  They advertise more
 O2 offers expensive products of
 Rolex watches
which the some working
class and upper-class
 T-mobile offers
people may be interested
 Jewellery in buying
 John Lewis
 Skin care products
 M&S

12. Who Is The Target Audience –
‘Metro’
 The ‘Metro’ a reading age of 9 which means the
language is simple enough for anybody to read
 Its aimed at early day commuters which ranges from
school kids, teens to adults
 Kids may want it for the cartoons at the back and for
the colourful adverts
 Teens may want it for the daily gossip from
fashion, celebrates to reality TV
 Adults may want if for the diluted news on current
affairs and also for the gossip and football

13. Who Is The Target Audience –
‘London Evening Standard’
 The ‘London Evening Standard’ has a high reading
age of 14 has it has more complex words to suite to the
working class and upper-class
 Its aimed also at early morning commuter to get their
daily fix on current affairs on the move

14. Where Is It Available ? – ‘Metro’
 The ‘Metro’ can be found at most of not all London
under and over ground trains
 They can also be found on some London busses
 This newspaper is free

15. Where Is It Available? – ‘London
Evening Standard’
 The ‘London Evening Standard’ is also available at
most if not all London over and underground train
stations
 They can also be found on some busses
 This newspaper is free

19. My choices
 My choices for research of channel adverts are...
 BBC One
 Channel 4
 Channel 5

20. Layout Design – ‘BBC One’
With clear
Its on a simple temple with information in white
a prominent red to stand out from the
background background

21. Layout Design – ‘Channel4’
The use of a
different colour
allows the most
important The logs
information to stands out to
stand out inform views
to know where
the show will
air
The white background
is prominent and loud Writing in black to stand
also allows other things out from the background
to stand out

22. Layout Design – ‘Channel5’
The clear
black writing
makes it
stand out
The logo and title are clear
The happy people makes it and eye-catching
eye catching

23. Content – ‘BBC One’
Their is not a lot of content just simple text with a
background and some animation around the words

24. Content – ‘Channel4’
The place of
information
has its half of The logo is
the screen so it dominant but does
doesn’t get lost not take away from
with the logo the info
beside it

25. Content – ‘Channel5’
A lot its going
in this. The
dominate
aspect is the
image of the
people (cast)
The info is
clear and
stands out
within the
bright colours

26. Style Of Font – ‘BBC One’
This font is ‘Calibri
(Headings)’ which
is clear nothing
fancy which is
quite common on The ‘One’ is also
‘Microsoft Word’ ‘Calibri
implying anyone (Headings)’ the
can watch bold reminds the
views what
channel its on as
The BBC logo is the same BBC has many
style as the rest only in sister Channels
capitals and blocks to
resemble their logo

27. Style Of Font – ‘Channel4’
This information is
important but not in
comparison with the
This is in light other information
blue again to visible in the small font
stand out to
remind people
of the time The font is bigger
now to stand out
as it’s the most
important
information
The font is all the some but
the URL is smaller to send
people to the relevant data for
more information

28. Style Of Font – ‘Channel5’
Its in capitals and its font is
‘Calibri (Headings)’ the same
as BBC One which is clear
and stands out from the
white background
The font used ‘Calibri (Heading)’
and in capitals making it clear
and visable

29. Style Of Graphics – ‘BBC One’
The dark
shading in
The animation of the corners
the circle catches draw's your
you attention attention to
straight away the centre of
the ad

30. Style Of Graphics – ‘Channel4’
The pixilation
behind the 4
allows not only for
the four to stand
out and be visible
and make it seem
3D which goes on
hand with what
the program is
about

31. Style Of Graphics – ‘Channel5’

32. Photo Manipulation – ‘BBC One’
No photo manipulation in this

33. Photo Manipulation – ‘Channel4’
No photo manipulation in this

34. Photo Manipulation – ‘Channel5’
The whole poster is manipulated to portray ha happy
go lucky town and people enticing views to watch enjoy
to escape everyday problems

35. Organisation Of Information – ‘BBC
One’
All the info is
The animation in the centre
helps draw of the ad with
attention in is straight
forward

36. Organisation Of Information –
‘Channel4’
With the logo
having more
than enough
All the space on the
writing is on right hand side
the left hand to inform what
side with all channel its on
the info
needed

37. Organisation Of Information –
‘Channel5’
Top left hand A dominant
side giving some images of a
information happy
about its new excited cast
location trying with the
to use every perfect
visible clear background
place is enticing to
the eye
Bottom right hand corner to
catch peoples eyes when
looking at the cast