The document contains an analysis of the design elements, layout, and stylistic choices made in several magazine and newspaper covers. Key elements highlighted include the use of fonts, colors, images, and positioning of stories and advertisements according to design principles to attract different target audiences. Specific techniques analyzed are the use of formal fonts to convey seriousness, high-impact colors and positioning in the primary optical area to draw the eye, and tailoring of content and advertising to demographic groups like women, working classes, and youths.

1. Liam Keenan
In the terminal optical area is a picture
of Ronaldo to attract the male and
younger audience to the newspaper.
The columns are set out in a very
organised style.
Formal serif font for
masthead to show
magazine is serious and
contains relevant stories.
Yellow strips could
represent power. Red
block font catches
reader’s eye. This
appeals more to women
representing desire and
love as it is advertising a
women’s style magazine.
The main story is in block
sans serif capitals to
stand out from the rest
of the front cover and
persuade people to buy
the newspaper.
In the primary optical area the main The Main picture is more or less in
masthead is bold and large to catch the primary optical area so the
the reader’s eyes. The main picture consumer sees this first. With a
uses rule of thirds and according to small description of the picture
Guttenberg’s principle the masthead underneath highlighted in a red font
is in the primary optical area along to attract consumer’s eyes. It uses a
with the three strips of yellow consistent house style throughout
connoting power and ties in with with the same fonts and colours
Manchester’s bee logo. being used.

2. Liam Keenan
The Blue house style of the paper appeals to The red circle in the top right hand
their male primary target audience and gives corner attracts the reader with the bold
it a formal, office like feel. The serif typeface typeface saying ‘free’ in bold to stand
also gives the paper a formal, high class vibe. out. There is an image of Victoria
The white font on the blue background Beckham next to this in a yellow outfit.
stands out predominantly. The price and This represents power and would make
barcode are in the primary optical area the consumer want to be ‘This year’s
according to Guttenberg’s principle. Also the best dressed’ like victoria Beckham so
most exciting story is located in this area so
they would flip to page 13.
the consumer sees this before everything
else.
The advert for Facebook
in the terminal optical
area would attract a
The paragraphs are set out in a very younger audience that
organised way. The image of Colin aren’t actually reading
Firth is more or less in the middle of the paper just flicking
the page and features a mid-shot of through. They would be
him smiling in a bright white shirt. more interested in this
The shirt could connote purity, story.
power or fame.

3. Liam Keenan
Facial expressions show the dire
The Masthead is in a formal
state of the family and how
serif font with a red
unhappy they are with the
background to attract the
circumstances they are in. the
consumer’s eyes and connote
pink Adidas logo and love heart
danger and love. The reader
jumper represent the love they
will be drawn to stories like
had for their son. And the pink
these as they are interesting.
could appeal to a female audience
This small blue box
appeals to a
working audience
primarily male as it
appears in the
primary optical
area so would be
seen first and
foremost. There is
less writing for
working class
people as
compared to the
large stories on the
more formal front
cover.
The advert on the right hand side will
appeal to mothers and parents with the Main storyline is in a bold sans
young girl holding up the sign. Yellow serif typeface to catch the
symbolises power which will appeal to reader’s attention and the
mothers who love controlling their main picture fills most of the
family and the red will appeal to page appearing in the primary
women because it ties in with love, sex optical area more or less. The
and desire. The bottom advert is yellow story that says ‘clampdown on
over black to stand out and appeal to gangs after shooting spree’ is
rebellious teenagers that also love in a red font indicating that
power, tying in with the colour yellow. the story includes death and
It appears in the terminal area for danger.
youths who are just flicking through.