The document discusses the design elements of three different magazine covers aimed at different audiences. The first magazine targets college students aged 16-18 with a bright red masthead, attractive cover model, and gossip-focused teasers. The second targets male college sports fans with a white masthead, football imagery and stats, and playful sports-related teasers. The third is a magazine contents page with connecting images, body copy explaining articles, and headers/skylines for navigation. Both visual and textual elements are tailored for each intended audience.

1. The Masthead ‘College’ is at the top
of the page and in bright red colour
this attracts the audience and the
audiences’ eye. The red also
contrasts with the duller
background making it look a lot
bigger and bolder to the eye. The
font is a bland plain font with no
extra serif add-ons telling the
reader that college is not very
exciting.
The central image is of a very
pretty college girl which is the first
thing readers look at on the page.
Girls may be interested in the
magazine as she is very attractive
making her a jealous icon. Boys
may like her looks and appearance
as well as the clothing of short
shorts and a lookalike rugby shirt,
she is also blonde with white teeth
and tanned skin making her a very
attractive female for a boy.
Plugs are used around the edge of
the image to let the audience know
what is to be included in the magazine. The words are informal with colloquial language to appeal
to a younger target audience, aimed at college girls and boys at the age of 16-18. Girls are also
attracted to the magazine as the stories on the front are very gossip filled which is what females like
to read about in a magazine.
Buzz words and puffs are used such as ‘exclusive interview’ and ‘college max edition’ these words
stand out as though pointing out to the audience that this is the only magazine of this kind and
attracting people to buy it.
Teasers are used to pull in the eye of the viewer of the magazine for example ‘the truth behind this
legal drug’, ‘the secret life of the American Teenager’ and ‘he better hope they serve beery in hell’.
The creator of this magazine as taken into account the audience of this magazine which is students
and the majority of 16-18 year olds are interested in the gossip of drugs, drinking and pregnancy
that goes on in college. These phrases include intertextuality with the words: ‘truth & drug’, ‘beer &
hell’, ‘max’ edition and ‘tucker max’, ‘smoking salvia’ appealing again to the age of the target
audience. These words also work together to create a play on words which causes a gossip style
story for the magazine.

2. The masthead is in bright white
capitals to attract the readers’ eye
and draw them into the magazine as
they contrast with the background
image. The non-serif font does not
add anymore formality to the
magazine therefore targeting the
audience in the right way. The
sporting news and football ’09 gives
more of a boy’s point of view
therefore aiming more of a male
audience. However female viewers
may find the football theme attractive
therefore may be more interested.
The main image of the footballer is an
iconic photo, making the males what
to be like him and the female viewers
want to be with him.
The plugs around the photo include
pull quote giving a little more
information to the audience about the
insides of the magazine.
Buzz words are used on this page
such as ‘NO.1 SOURCE’ and ‘BIG 12 >
BIG 10’ this makes the audience
believe they won’t find this sort of sports information about the college in any other magazine.
Making this magazine is unique in its own way.
Teasers and play on words are used on this front cover. For example ‘Husker-Do’, ‘50’s Top 10’ and
‘Eyes On The Prize’. These words mixed with the bright colour scheme and the font draw in the eye
of the viewer and make the magazine look applying. Also the action sports words make the
magazine sound as though it is a professional sports magazine making the purpose worth buying.

3. Anchorage is used that the
pictures and the text and
the bottom (cover lines)
are connecting together to
give a better image about
what the audience should
be expecting in the
magazine.
The body copy on the
contents page is usually the
content of the cover lines
explaining exactly to the
audience what is on each
page and a bit of detail
about each page
underneath. The cover
lines cover the main
information about the most
important and biggest
articles in the magazine.
The writing on this page
will stick to the same
theme as on the front of the
magazine with colloquial
and informal writing that
will still keep to the target
audience and the type of
audience.
Hanging intent is used to verify the title of the page to the detailing of the page so that the viewer
can easily scroll through the text and look at the detail they want to read about.
On this contents page there is a header and the skyline which lets the reader know exactly what is
on the page and if they want to skip to the next one or not.

4. Anchorage is used in each of
these pictures as the numbers
of the pictures and the
numbers of the cover lines
which includes the titles of the
pages and the contents on
each page.
The body copy on this
contents page is the cover
lines, the titles of each page
and the small detail that goes
with each page so the reader
is able to know exactly where
to find everything.
A gutter is used on this
contents page to separate and
distinguish the numbers of the
pages and the cover lines
joined to the numbers.
The writing and colour
scheme of this contents page
will be the same throughout
the magazine making the
magazine have a house style.
Hanging indent is a common
technique on contents pages this is used on the cover lines to make the title of the page name stand
out from the detailing that is from each page.
On this contents page there is a header which lets the reader know exactly what is on this page.