This document provides an analysis of the layout, design, and content of magazine double page spreads. It examines spreads from two magazines - The Listing and Time Out. For each spread, it describes the layout, how the design catches the reader's eye, the style of fonts used, photo manipulation techniques, and how the information is organized. The spreads analyzed feature articles on celebrities and upcoming events to attract different target audiences.

1. Assignment #6: Research of
magazine and double page spreads
Debbie Marques

2. Listings magazines
Time out
The Listing

3. What kind of things are in ‘The
Listing’ magazine ?
• Clubs
• Gifts
• Health
• Beauty
• Accommodation
• Business
• Community
• Organisations
• Food and drink
• what’s on
• Homes and
gardens
• Useful phone
numbers
• Activities

4. Who is the target audience ?
Mature audience from ages 30-60
Mass audience
Lengthy articles
Mature style of font (no decorated writing)
Magazine cover : concurs which represents the season we are in
Colours used on the front cover are very autumn like, use of
browns, yellows and oranges wouldn’t attract a young audience
Adverts included would be more for couples and families
 Adverts for homing
 Holidays
 Dental care
 Restaurants

5. How is the magazine organized ?
Double page spreads are found towards the middle of
the magazine
First page included contents and homing adverts
Towards the end the adverts are more about
restaurants and business
Most of the magazine is adverts however of different
topics such as business, beauty, health etc.

6. The Listing magazine
Where is it available :
Through the post
Online
Local households
Facebook
Twitter
LinkedIn
Price :
from £30 plus VAT
Procedures of getting features :
Call phone number included on website

7. What kind of things are in TimeOut
magazine
Tickets and offers
TV guide
Restaurants
Bars & pubs
Hotels
Around town
Museums & attractions
Music
Art
Theatre
Dance
Books poetry
Clubs
Sport & fitness
Shopping
Properties
Competitions
Dating

8. Who is the target audience
Teenagers 18-30
Interest in Clubs and gigs
Interests in music and nightlife
Enjoy going out with friends
Have interest for tourist attractions

9. How is magazine organised
First page is about the week in London followed by
pictures and adverts in between.
Double page spreads come after.
Then mentions things that can be done in London.
Followed by film, art, music and shopping.
Last page includes what will be shown on TV during
the week.

10. TimeOut magazine
Where is it available :
Train stations
zones 1 and 2, larger stations on zones 3 and 4
Museums
Galleries
post
Cost of double page spread:
 £8,400
Price of mag:
Free
Through post : pay postage

11. Stage two: double page spreads

12. Layout
Name of
person
mentioned
on article Main person’s
picture taking
up whole page
Colours used
matching the colours
used on the picture
Information Main
about the focus on
person on Little this
picture description of character
who he is

13. How is it effective and eye catching ?
Name in bold writing
The picture taking up a
whole page
Font in black , crabs
attention
On the picture quite a lot of
things are happening behind
him however the main focus
is on him, gives a 3D effect

14. Style of font
Black font on white
background makes it
stand out
White writing in purple
background matches the
tie on
Title in bold and mature
writing makes it easier to
read

15. Photo manipulation
Focus on main actor
Looks serious
emphasise role he
plays
Character stands out
although in a busy
background

16. Organisation of information
Text very well organised
into paragraphs
Has some purple writing in
the middle of whole text to
emphasise a quote.
Has a little picture at the
bottom that also connects
to what the article is about

17. Layout
Image of person
trying to shoot the
man juxtaposes the
colours used
Unusual
Title in same
image
kind of font as
used
previous
advert
Mix of
blues make
White text with red
it seem
background makes
calm
it stand out more

18. How is it effective and eye catching ?
The helicopter flying
behind the man in white
get the audience
attention
Use of blues
makes is
relaxing at
therefore get
people’s
attention
Red background makes
writing more visible for
reader and gets
audience attention

19. Style of font
Black bold writing gets
stands out
Mature and clear font
makes easier to read
Font used the same as
previous advert , therefore
common in this magazine

20. Photo manipulation
Man trying to escape in a
beautiful back ground
Juxtaposition between
beauties of the sea with
the man on the helicopter
trying to shoot the man in
white
Rarely see this in real life,
not very realistic

21. Organisation of information
Not too much text
Easy to read
Organised clearly
therefore makes reader
want to read it

22. Layout
Male sitting Bouquet of
on the floor flowers
mysteriously juxtaposes the
fact that it is
about males
White text made to Many yellows
stand out however and purples
a lot of things are used which
going on , on the symbolises
background warmth

23. How is it effective and eye catching ?
Don’t usually see a male
sitting down in that kind of
position
Room is looking very posh
and welcoming with all the
yellows
The colours grab attention
and the flowers as they is a
lot going on at the same
time

24. Style of font
Bold white writing to make
it stand out , however can
be a little difficult to read
Font is the same as previous
adverts , font used
throughout magazine
White information given on
background to make it
easier to read

25. Photo manipulation
Juxtaposition as male are not
usually associated with
flowers
Position in which character is
in is not very male like
Setting looks very welcoming
due to the yellows used.

26. Organisation of information
Information very well
organised
Font that would be hard to
see in white a black
background was put to
make info more clear
Has some red and yellow
text in the middle of writing
to make info stand out.

27. Layout
Title in white to
Whole page
match the snow
with picture
on the background
of main
of the picture
person/
model
Costume Text put at the
representing corner so reader
winter as this is can also focus
the November on picture
edition

28. How is it effective and eye catching ?
Both pages have her as
the main focus
Mise-en-scene looks
really beautiful
The fact that she is in a
mini dress when there
snow behind her

29. Style of font
White and bold font stands
on the background used
The colour white lets the
reader also focus on the
picture as well as the text
Some text is highlighted in
red and other in green in
order to make it clearer to
reader

30. Photo manipulation
The winter clothes, everyone
is interested in seeing the kind
of fashion
The fact that although there is
snow on the background she
is still showing her legs
The clothes she is wearing
looks very warm and
comfortable
Realistic

31. Organisation of information
Put on the corner of the
page so focus is mainly on
the female
Clearly organised text
Information some is
highlighted in red and
other in green so it is
separated.

32. THE END