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HOW TO PERFECT YOUR LINKEDIN PROFILE 
Here are some tips and tricks to have you looking your best online.
Add a Professional 
Headline using 
keywords that 
describe your 
expertise.
DID YOU KNOW… 
…you can demonstrate your expertise and drive eyeballs to your profile by writing articles on LinkedIn?
DO! 
Add personality 
Include areas of expertise/keywords 
Include your contact info 
DON’T 
YOU 
DARE 
ₓWrite a career objective 
ₓBullets = boring 
ₓWrite a book – keep it short and sweet 
WHO ARE YOU?
Adding links and uploading files to your profile will make you stand out from others and give prospective employers more insight into your experience. 
WIN WITH RICH MEDIA
DON’T BE SHY 
Your contributions and achievements tell an employer that you can get things done and make an impact. 
Go ahead. Tell everyone how good you are!
EDUCATION EDIFICATION 
Write about what 
your education 
taught you; from 
coursework, to 
activities, to what 
you learned beyond 
the books.
SHOW OFF YOUR SKILLS 
On LinkedIn, you 
can have up to 50 
skills listed. Choose 
wisely and use 
keywords. The 
fewer you have, the 
more likely you are 
to receive a 
concentrated 
amount of 
endorsements.
WHY TAKE YOUR WORD FOR IT 
Recommendations from others are key to showing potential 
employers that you are not the only person who thinks you are 
great. The key to getting recommendations is asking for them. 
Quid pro quo; if they write one, you’ll return the favor.
NETWORK 
Join groups and follow 
companies. People will 
notice you, you will 
find people and 
almost all groups have 
a jobs discussion 
where recruiters post 
open positions 
because it is free.
BY 
THE 
NUMBERS 
Sourced: LinkHumans, a British social media consultancy

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NewsletterThankYou

  • 1. HOW TO PERFECT YOUR LINKEDIN PROFILE Here are some tips and tricks to have you looking your best online.
  • 2. Add a Professional Headline using keywords that describe your expertise.
  • 3. DID YOU KNOW… …you can demonstrate your expertise and drive eyeballs to your profile by writing articles on LinkedIn?
  • 4. DO! Add personality Include areas of expertise/keywords Include your contact info DON’T YOU DARE ₓWrite a career objective ₓBullets = boring ₓWrite a book – keep it short and sweet WHO ARE YOU?
  • 5. Adding links and uploading files to your profile will make you stand out from others and give prospective employers more insight into your experience. WIN WITH RICH MEDIA
  • 6. DON’T BE SHY Your contributions and achievements tell an employer that you can get things done and make an impact. Go ahead. Tell everyone how good you are!
  • 7. EDUCATION EDIFICATION Write about what your education taught you; from coursework, to activities, to what you learned beyond the books.
  • 8. SHOW OFF YOUR SKILLS On LinkedIn, you can have up to 50 skills listed. Choose wisely and use keywords. The fewer you have, the more likely you are to receive a concentrated amount of endorsements.
  • 9. WHY TAKE YOUR WORD FOR IT Recommendations from others are key to showing potential employers that you are not the only person who thinks you are great. The key to getting recommendations is asking for them. Quid pro quo; if they write one, you’ll return the favor.
  • 10. NETWORK Join groups and follow companies. People will notice you, you will find people and almost all groups have a jobs discussion where recruiters post open positions because it is free.
  • 11. BY THE NUMBERS Sourced: LinkHumans, a British social media consultancy