Fire up your profile business success workshop

FIRE UP YOUR
PROFILE
Business Success Workshop

COMMON QUESTIONS
ABOUT LINKEDIN
Who needs LinkedIn?
Why do I care?
Where will I interact?
What can I do?
How will I find people and groups?
When will I find time for LinkedIn?
PresentationbyNancyJ.Miller

WHO NEEDS LINKEDIN?
Job seekers
Entrepreneurs
Recruiters
Employers
Professionals
Retired

ARE YOU USING LINKEDIN?
How many of you have a LinkedIn
account?
Who is actively using LinkedIn?
Do you have a Fired Up Profile? How do
you know?
Are you using other social media?
Facebook? Twitter? Pinterest? Other?

WHY DO I CARE?
Besides showing your expertise and building
your networking skills, by developing your
Profile on LinkedIn, you will be forced to
define and describe who you are as an
entrepreneur or job seeker.
Your Profile is more than LinkedIn, it’s all
about you, and the environment you create.

YOUR PROFILE IS A
MARKETING TOOL
Your Profile is an effective marketing tool for
your business or job search. Using social
media to build relationships takes time and
planning, but there is no financial cost and
there are many rewards.
See Pg. 179, Fire Up Your Profile For LifeWork
Success for list of prompts.

LINKEDIN PROFILE
ELEMENTS
Head shot
Headline
Summary
Experience
Education
Samples of your work
Associations/Business Connections
Recommendations
Endorsements

YOUR SUMMARY IS THE KEY
 Get their attention in the Summary so
they will keep reading.
 Know who you want to speak to.
 Make your summary into a one sentence
“Headline” under your name.
 Include a call to action.

INTRODUCE YOURSELF IN
THE SUMMARY
What you do
Values and strengths
Accomplishments you are proud of
A hobby, sport, food or leisure activity
Get their attention in the Summary and they
will read on.
Fire Up Your Profile For LifeWork Success
Profile pg. 179
Strengths, Skills, and Character pg. 110-113

CALL TO ACTION
Whether your audience is a current or
potential customer or a prospective
employer, let them know what you want
them to do next. Do you want them to:
Read your blog.
Connect with you.
Send you an email message.
Be sure to give your contact information
where it is readily visible.

WHERE WILL I INTERACT?
LinkedIn is a social neighborhood you create:
You choose your neighbors.
You decide what you want to say to them
and what voice you want to use.
Introduce yourself with more than the
template “I would like to add you to my
professional network”.
Build relationships beyond your inner
circle.

EXPAND YOUR CIRCLE OF
INFLUENCE

CREATE YOUR IDEAL
NEIGHBORHOOD
Use plain paper & colored pens.
Draw, write, or list the people,
businesses, and groups you would have in
your ideal neighborhood.
Friends/Family
Colleagues
Clients/Customers
Businesses/Associations
Landscape

THINK ABOUT YOUR
PURPOSE
Build your network.
Look for a job.
Market your product or service.
Find a business opportunity.
Connect with associations and
businesses.
Share your interests.

WHAT DO YOU WANT TO BE
KNOWN FOR?
 Product or service
 Skills and experience
 Education
 Character
 Values
 Personality
 Responsibility
 Humor
 Expertise in your career field
 Creativity

WHO IS YOUR PRIMARY
AUDIENCE?
Employer
Customer
Client
Colleague
Friends
You may be looking for a job while
freelancing and going to school. Know your
primary objective—there may be conflicts.

WHAT CAN I DO WITH MY
PROFILE?
Increase your visibility to employers,
customers, and clients.
Learn from other professionals.
Research companies of interest.
Demonstrate your skills and
accomplishments.
See interest and responses to your
profile.

YOUR FIRED UP PROFILE
WILL PREPARE YOU
Your profile will prepare you for:
A business plan
Resume
Cover letter
Introductions
Employment reviews
“About” page on your website
Bio for articles/speeches/presentations

INFORMATION YOU WANT TO
SHARE
Your name
Contact information
Social media
Accomplishments
For more ideas see pg. 185-186 in Fire Up
Your Profile For LifeWork Success

CONTACT INFORMATION
YOU WANT TO SHARE

THINGS TO DO ON
LINKEDIN
Join groups of interest (groups are
different than business pages).
Interact with discussions.
Share your knowledge.
Connect with people you know or have
worked with—tell them why you want to
connect.

JOIN GROUPS
Ask people you know for an introduction
and see what groups they are in.
Do a search for subjects or groups.
Search for Businesses, Associations,
Networking groups.
Find an open group in the Group
Directory.
http://www.linkedin.com/directory/groups/

HOW WILL I FIND GROUPS?

ADD OR LEAVE A GROUP

CHANGE GROUP UPDATES

FIND YOUR GROUPS

SHOW GRATITUDE
Recommend people (not the same as
endorsements.)
Ask for recommendations.
Show appreciation for the work of others.
Share information of interest from
friends and colleagues.

ADD DOCUMENTS, PICTURES,
PPT

STOP INVITATIONS YOU
SENT
Be careful to not send invitations to join
LinkedIn to your address book. Be
selective.
If you need to stop the invitation
reminders from going out to your
contacts, go to your LinkedIn
"Inbox/Invitations/Sent" folder.
Open each pending invitation and click
on the "Withdraw" option.

SELECT WHO CAN SEND
YOU
LI INVITATIONS
 Click on “Settings” under your name on the
right side of the page.
 Click on “Communications” on the left side
of the page.
 Click on “Select” only people who appear in
your "Imported Contacts" list.
 Click on “Save changes”.

SOCIAL REPUTATION
 Maintain a professional reputation on
social media.
 You never know who is connected to
whom in your network.
 Everything you put on the internet
leaves a footprint.
 Social sites are a business that will
continue to find ways to market you and
your network.

PERSONAL CONTACT
“Personal contact and face-to-face
conversations are still the best way to
network and build relationships for work
and business, but LinkedIn is a professional
social media tool for introductions and
follow-up to enhance and expand your
social network.”
Fire Up Your Profile For LifeWork Success, by
Nancy J. Miller, M.S

BEST WAY TO NETWORK
Go to meetings
Attend social events
Volunteer
Get training if needed
Meet people
Introduce yourself on LinkedIn
Follow up on LinkedIn
Be ready for unexpected opportunities

WHEN WILL I FIND TIME?
Social media tools when used well can
expand your opportunities by showing
you have usable technology skills, are
willing to learn, and by making your
skills and experiences visible to a
broader audience.
The amount of time and energy you
spend on social media will depend on
your career field, your customers, and
your type of business.
Take an hour a week or an hour a day
and see how you can market your career
or business.

SIGN UP – IT’S FREE

LINKEDIN COMPATIBLE
APPLICATIONS
Compatible Apps: SlideShare, Cardmunch
Common Image providers: ow.ly, twitpic,
TwitrPix, Twitter
Common File Formats and Sizes supported
for Upload (File size may not exceed 100
MB):
Presentations: .pdf, .ppt
Documents: .pdf, .doc, ..odt
Images: .png, .gif, .jpeg

FIRE UP PROFILE FOR
LIFEWORK SUCCESS
For more information on how to create a
fired up profile go to:
 Creative LifeWork Design
www.njmiller.weebly.com
 Buy the book, “Fire Up Your Profile For
LifeWork Success” available on Amazon
and Barnes & Noble websites.
 Email Nancy: clwd@tealpublishing.com

Fire up your profile business success workshop

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