The document provides tips for optimizing a LinkedIn profile, including amplifying the summary to demonstrate expertise, quantifying experience with numbers and case studies, asking for recommendations to build credibility, adding rich media like presentations to stand out visually, identifying top keywords to be found in searches, crafting a killer branding statement to grab attention, and identifying top 10 skills for endorsements.

2. AMPLIFY YOUR SUMMARY. TELL YOUR STORY
Your LinkedIn Summary needs to POP! This is your chance to demonstrate to the world
that you are an expert and someone who deserves to be noticed! Make it personal,
while also highlighting key accomplishments you don’t want anyone to miss.
QUANTIFY YOUR EXPERIENCE
When possible quanitify your past results. Don’t just list duties performed. Include
numbers and case studies that prove you are a results oriented professional.
BUILD YOUR CREDIBILITY
Ask for thoughtful recomendations. These make for a priceless first impression! You
know people who would gladly recommend your work, so ask them to recommend you
by highlighting your key expertise. i.e “Can you please recommend me for (insert your
expertise/keyword you want to rank for on Linkedin)?”
ADD RICH MEDIA
Most profiles on LinkedIn are just plain text - this is a missed opportunity. Build a visual
profile and you’ll instantly stand out. Add your portfolio, slideshare presentations, or
anything relevant to showcase your work. A picture truly is worth a 1,000 words.
IDENTIFY YOUR TOP 3 KEYWORDS
Are recruiters able to find you on LinkedIn through keyword searches? Add the most
important keywords to the following sections of your profile: title, summary, experience,
skills & endorsements and other sections like interests and recommendations.
CRAFT A KILLER BRANDING STATEMENT
Your LinkedIn Headline underneath your name is very much like a headline in a
newspaper. It should grab your reader’s attention and compel them to READ MORE!
The words should convey the passion for what you do, as well as the skills and
expertise you have.
IDENTIFY YOUR TOP 10 SKILLS
What are the top 10 skills you want your connections to endorse you for?
Endorsements can be a great way to show off your skills to recruiters and hiring
managers. Keep the skills you’re most experienced in at the top of the list.
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Connect with our recruiters online!
www.edmonton.ca/careers
/CityOfEdmontonJobs
/company/city-of-edmonton
Your LinkedIn Profile Checklist