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ARE YOU
?
Gianna Osorio
Learning Outcomes
This workshop will help you:
• Understand the value of
LinkedIn
• Complete your LinkedIn
profile
• Utilize LinkedIn for networking
purposes
• Learn how you can be
published on LinkedIn
What is LinkedIn?
Infographic source: https://www.linkedin.com/pulse/2015-social-
media-stats-trends-images-part-1-wahiba-chair-mba
Connecting the world's
professionals to make them
more productive and
successful.
An online version of an
individual’s resume
A marketing tool
Social networking site
Why should I be on LinkedIn?
• Valuable resource for conducting a job or
internship search
• Establish and maintain contact with
professionals in your field
• Markets Your Professional Brand
• Connections. Connections. Connections.
LinkedIn for Students: Your Career Starts Here
CREATING A
PROFILE
Step #1: Make an account
• Photo
• Headline
• Summary
• Experience
• Organizations
• Education
• Volunteer
Experience & Causes
• Skills & Expertise
• Honors & Awards
• Courses
• Projects
• Recommendations
The
Basics
Headline
Tell people
what you're
excited about
now and the
cool things
you want to
do in the
future.
Photo
3 Paragraphs: 1) Past 2) Present 3) Future
Summary Describe what motivates you, what you're skilled at, and what's next.
Use your summary to tell your story.
Experience List the jobs you held, even if they were part-time, along with what
you accomplished at each. Even include photos and videos from
your work.
SHOW
DON’T
TELL!
Have you joined any clubs at school or outside? Be sure to
describe what you did with each organization.
Organizations
Education
Starting with college,
list all the educational
experiences you've
had - including
summer programs.
Volunteer Experience & Causes
Even if you weren't paid for a job, be sure to list it.
Admissions officers and employers often see volunteer
experience as just as valuable as paid work.
Skills & Expertise
Add at least 5 key skills - and then
your connections can endorse
you for the things you're best at.
Honors & Awards If you earned a prize in or out of school, don't be shy.
Let the world know about it!
Courses List the classes that show off the skills and interests you're most excited about.
Projects
Whether you led a team assignment in school or built an app
on your own, talk about what you did and how you did it.
Ask managers, professors, or
classmates who've worked with you
closely to write a recommendation.
This gives extra credibility to your
strengths and skills.
Recommendations
Ask for recommendations from the
Privacy & Settings page
Why You Should Complete Your Profile
FUN FACT:
Users with complete profiles
are 40x more likely to receive
opportunities through
LinkedIn
USING
FOR NETWORKING
Step #2: Make connections and join groups
Groups you join appear at the
bottom of your profile. Joining some
shows that you want to engage in
professional communities and learn
the lingo. Start with your university
and industry groups.
TIP:
Grow your network by sending
personalized LinkedIn
connection requests to
everyone you know — friends,
family, neighbors, teachers,
colleagues, classmates, and
more.
TIP:
Connections
1st degree 2nd degree
It’s not just about who you know, it’s also about who
your connections know.
Groups
TIP:
Companies
Follow companies you are interested in.
Step 3: Network!
How do I network?
My Network > Find Alumni
Don’t be afraid
of cold calling!
TIP:
When sending a connection
request to a stranger, select the
“Friend” option
6 LinkedIn Tips
1. The best times to post are Tuesdays and
Thursdays, between 7-9am local time
2. Your profile is 5x more likely to be viewed
if you join and are active in groups
3. Used Advanced Search
4. Turn off your activity broadcasts
5. Censor yourself
6. Update your profile regularly
HOW TO CREATE
YOUR VOICE
Publisher/Pulse
Campus Editor
LinkedIn2016STUDENTCALENDARMonthly content themes for students. Interested in a topic?
Write about it during the specified month and include the hashtag somewher e in the body of your post.
JAN
It’s a new year and a new semester. What
are your personal and professional goals
this year, and how do you plan to follow
through on them? #NewYearNewMe
NewYear,NewMe
FEB
What’s something you’re passionate about
outside your major or area of study? How do
you balance that passion with your workload?
Reveal the creative outlets or passion projects
that have helped shaped you.
#MySideHustle
LIFEBEYONDTHECLASSROOM
Where do you see yourself in five to
seven years, and how do you plan to get
there?#SpringForward
SPRINGFORWARD SERVICE
APR
Describe a time when you have work ed
in service to others and how it impacted
you. What takeaways would you share
with your peers? #Service
MAY JUN
AMillennial
onMillennials
GRADUATIONIf you had to choose your commencement
speaker, who would it be and why? If you’re
graduating, what words of wisdom or advice
would you give to students still pursuing their
degrees? #Graduation
Everyone from employers to brands are
desperate to understand how millennials
think. What would you tell them?
#MillennialMe
What does your ideal company or
industry look like? What could it do
differently to build a better workplace
for a potential employee like yourself?
#WhereIWork
Share your best (and worst) internship
stories. Describe a day in the life of being
an intern. How did you get hired? How
have past internships prepared you for
your current role? #Interning
JUL AUG
MyIdeal Workplace
Planning to study abr oad? If you’ve already
spent time in another country, describe what
you took away from the experience. How has it
shaped you? What did studying abroad teach
you that you couldn’t learn on campus?
#LifeAbroad
LifeAbroad The job hunt can be stressful. What are some
tips and tricks that have helped you get through
this process? What’s your negotiation game
plan? How have you leveraged social media in
your search? #JobHunt
Take on an issue and tackle it in an open
letter. Share the dialogue you’d start with
an industry, your university, or another
organization.
#OpenLetter
Student protests are synonymous with
college campuses. How have you
organized around something you care
about? What do you believe is worth
fig
h
t ing for ? #Advocate
Interning
Advocate TheJobHunt
Photos: unsplash, splitshire, deathtothestockphoto , Drew Anthony Smith / Stringer,
Cultura RM/Laura Doss - Getty Images
MAR
SEP OCT NOV DEC
AnOpenLetter TO...
GETSTARTEDNOW
http://lnkd.in/publish
LEARNABOUTSTUDENTPUBLISHING
students.linkedin.com/student-publishing
Besuretoadd#StudentVoicesat thebottomof your post
for possiblepromotiononLinkedIn’snewsreader Pulse.
#STUDENTVOICES PROGRAM
LinkedIn For Students
Stay Connected
USC Career Center
3601 Trousdale Parkway
Student Union Building 110
Los Angeles, CA 90089-4897
(213) 740-9111
careers@usc.edu
http://careers.usc.edu
USC Career Center @USCCareerCenter USC Career Center

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Are you LinkedIn?

  • 2. Learning Outcomes This workshop will help you: • Understand the value of LinkedIn • Complete your LinkedIn profile • Utilize LinkedIn for networking purposes • Learn how you can be published on LinkedIn
  • 3. What is LinkedIn? Infographic source: https://www.linkedin.com/pulse/2015-social- media-stats-trends-images-part-1-wahiba-chair-mba Connecting the world's professionals to make them more productive and successful. An online version of an individual’s resume A marketing tool Social networking site
  • 4. Why should I be on LinkedIn? • Valuable resource for conducting a job or internship search • Establish and maintain contact with professionals in your field • Markets Your Professional Brand • Connections. Connections. Connections. LinkedIn for Students: Your Career Starts Here
  • 6. Step #1: Make an account
  • 7. • Photo • Headline • Summary • Experience • Organizations • Education • Volunteer Experience & Causes • Skills & Expertise • Honors & Awards • Courses • Projects • Recommendations
  • 8. The Basics Headline Tell people what you're excited about now and the cool things you want to do in the future.
  • 10.
  • 11. 3 Paragraphs: 1) Past 2) Present 3) Future Summary Describe what motivates you, what you're skilled at, and what's next. Use your summary to tell your story.
  • 12.
  • 13. Experience List the jobs you held, even if they were part-time, along with what you accomplished at each. Even include photos and videos from your work. SHOW DON’T TELL!
  • 14.
  • 15. Have you joined any clubs at school or outside? Be sure to describe what you did with each organization. Organizations
  • 16. Education Starting with college, list all the educational experiences you've had - including summer programs.
  • 17.
  • 18. Volunteer Experience & Causes Even if you weren't paid for a job, be sure to list it. Admissions officers and employers often see volunteer experience as just as valuable as paid work.
  • 19. Skills & Expertise Add at least 5 key skills - and then your connections can endorse you for the things you're best at.
  • 20.
  • 21. Honors & Awards If you earned a prize in or out of school, don't be shy. Let the world know about it! Courses List the classes that show off the skills and interests you're most excited about.
  • 22. Projects Whether you led a team assignment in school or built an app on your own, talk about what you did and how you did it.
  • 23.
  • 24. Ask managers, professors, or classmates who've worked with you closely to write a recommendation. This gives extra credibility to your strengths and skills. Recommendations Ask for recommendations from the Privacy & Settings page
  • 25.
  • 26.
  • 27. Why You Should Complete Your Profile FUN FACT: Users with complete profiles are 40x more likely to receive opportunities through LinkedIn
  • 29. Step #2: Make connections and join groups Groups you join appear at the bottom of your profile. Joining some shows that you want to engage in professional communities and learn the lingo. Start with your university and industry groups. TIP: Grow your network by sending personalized LinkedIn connection requests to everyone you know — friends, family, neighbors, teachers, colleagues, classmates, and more. TIP:
  • 30. Connections 1st degree 2nd degree It’s not just about who you know, it’s also about who your connections know.
  • 32. TIP:
  • 33. Companies Follow companies you are interested in.
  • 34. Step 3: Network! How do I network?
  • 35. My Network > Find Alumni
  • 36.
  • 37. Don’t be afraid of cold calling! TIP: When sending a connection request to a stranger, select the “Friend” option
  • 38. 6 LinkedIn Tips 1. The best times to post are Tuesdays and Thursdays, between 7-9am local time 2. Your profile is 5x more likely to be viewed if you join and are active in groups 3. Used Advanced Search 4. Turn off your activity broadcasts 5. Censor yourself 6. Update your profile regularly
  • 39. HOW TO CREATE YOUR VOICE Publisher/Pulse
  • 41. LinkedIn2016STUDENTCALENDARMonthly content themes for students. Interested in a topic? Write about it during the specified month and include the hashtag somewher e in the body of your post. JAN It’s a new year and a new semester. What are your personal and professional goals this year, and how do you plan to follow through on them? #NewYearNewMe NewYear,NewMe FEB What’s something you’re passionate about outside your major or area of study? How do you balance that passion with your workload? Reveal the creative outlets or passion projects that have helped shaped you. #MySideHustle LIFEBEYONDTHECLASSROOM Where do you see yourself in five to seven years, and how do you plan to get there?#SpringForward SPRINGFORWARD SERVICE APR Describe a time when you have work ed in service to others and how it impacted you. What takeaways would you share with your peers? #Service MAY JUN AMillennial onMillennials GRADUATIONIf you had to choose your commencement speaker, who would it be and why? If you’re graduating, what words of wisdom or advice would you give to students still pursuing their degrees? #Graduation Everyone from employers to brands are desperate to understand how millennials think. What would you tell them? #MillennialMe What does your ideal company or industry look like? What could it do differently to build a better workplace for a potential employee like yourself? #WhereIWork Share your best (and worst) internship stories. Describe a day in the life of being an intern. How did you get hired? How have past internships prepared you for your current role? #Interning JUL AUG MyIdeal Workplace Planning to study abr oad? If you’ve already spent time in another country, describe what you took away from the experience. How has it shaped you? What did studying abroad teach you that you couldn’t learn on campus? #LifeAbroad LifeAbroad The job hunt can be stressful. What are some tips and tricks that have helped you get through this process? What’s your negotiation game plan? How have you leveraged social media in your search? #JobHunt Take on an issue and tackle it in an open letter. Share the dialogue you’d start with an industry, your university, or another organization. #OpenLetter Student protests are synonymous with college campuses. How have you organized around something you care about? What do you believe is worth fig h t ing for ? #Advocate Interning Advocate TheJobHunt Photos: unsplash, splitshire, deathtothestockphoto , Drew Anthony Smith / Stringer, Cultura RM/Laura Doss - Getty Images MAR SEP OCT NOV DEC AnOpenLetter TO... GETSTARTEDNOW http://lnkd.in/publish LEARNABOUTSTUDENTPUBLISHING students.linkedin.com/student-publishing Besuretoadd#StudentVoicesat thebottomof your post for possiblepromotiononLinkedIn’snewsreader Pulse. #STUDENTVOICES PROGRAM LinkedIn For Students
  • 42. Stay Connected USC Career Center 3601 Trousdale Parkway Student Union Building 110 Los Angeles, CA 90089-4897 (213) 740-9111 careers@usc.edu http://careers.usc.edu USC Career Center @USCCareerCenter USC Career Center

Editor's Notes

  1. Creating your own personal LinkedIn profile is a great way to brand yourself as a successful professional that employers want to meet. Think of LinkedIn as your resume that never sleeps. But a lot more. It's your professional brand in the world. It’s the result you actually want up top when someone Googles you.
  2. Whether you are a college student who will soon be entering the workplace or an established professional, LinkedIn can be a valuable resource to use in conducting your job search or in establishing and maintaining contact with other professionals in your field. It’s who you are to employers, grad schools, future colleagues, and people you’re going to want to stay connected to. Unlike Facebook, which encourages you to share what movie you saw last night and where you went on vacation, LinkedIn is focused on people and how to make connections to learn more about jobs and industry leaders in their field. While many students know about and have used LinkedIn, a large number of students have either never heard of it or say I started a LinkedIn profile, but I never finished it and I’ve never gone back. The value of LinkedIn is connections. Building connections on LinkedIn is easy once you understand the value and really get the hang of it. And LinkedIn is the place to find and be found. The site has well over a million and a half student jobs and internships. And more than 9 in 10 companies use LinkedIn to recruit new hires. If you’re not on LinkedIn, you simply don’t exist in the working world.
  3. The most important part of LinkedIn is your profile. A LinkedIn Profile will increase your online visibility and help will help to create your professional brand. Having a complete LinkedIn Profile, including photo, will help you to showcase your professional skills and previous experiences to prospective employers. Develop a compelling online presence. Cover letters and resumes aren’t enough. You need to stand out online. Having a complete LinkedIn profile makes you 40 times more likely to receive opportunities through the network, so it’s important that you take the time to fill it out properly and make sure it stands out from competition.
  4. Headlines are key! Students are encouraged to highlight 3 qualities (Psych Major, Aspiring Counselor) OR they can put their internship title. Your profile is not the place to be shy! Write a concise but descriptive headline like "XYZ University honors student & aspiring PR associate," “Entry-level creative professional,” or “Finance major seeking investment banking internship.”
  5. With 1-st degree connections you can email them directly and with 2-nd and 3-rd degree connections you may be able to send an InMail or contact them through a mutual connection.
  6. Introductions – Go to a company page, find who’re connected to and if it’s a second or third degree connection then ask for introductions. This is excellent for cold-calling.