00

1. New Media&Marketing Strategies Old Main (1926), MercyhurstCollege

2. The Marketing Model of Influence

3. Example of College Fair ad

4. Explanation of Prospective Student Marketing and Communication Because we have the SAT/ACT list and know 1) who is interested in us and 2) who we are interested in we are able to directly mail or email the students (and subsequently their parents). We continue our presence at College Fairs and high school visits where students can learn more about the college or become interested in the college. We continue to build our online presence through Web, online search forums, online advertising and social media.

5. Example Student Portal

6. Example Hot Sheets

7. Example Orientation Website

8. A brief view of Marketing Strategiesin 2011

9. @the present time… Office of Marketing Public Relations, 7 staff + 2 interns

10. Branding Vehicles

11. Social Media Posting

12. Social Media Purchasing Ads

13. YouTube, Vimeo

14. Sophomores

15. Juniors Off track: fall open house

16. Measurements

17. Thanks to Megan Corbin and the Comm dept faculty for contributing.