The document summarizes the methodology used in a survey and focus group conducted with graduate students and faculty from West Coast universities. The survey was sent to 15 universities and included 30 questions with various response formats. A focus group was also held with faculty and graduate students studying advertising, public relations, and business management to gather additional feedback.

1. Strategic Communication University of Oregon
School of Journalism and Communication
Conference

2. Faculty and Graduate Students

3. Audiences
Graduate Students Faculty
- 60% of Respondents Graduate Students
- 40% of Respondents Faculty
- Fields of Study: advertising, journalism, public
relations, communications and marketing.
- West Coast universities
- The following universities participated: