New wavehealthcare localsearchhealthcare
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This slideshow reviews some ideas for healthcare businesses to market their services using local search engine optimization.
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New wavehealthcare localsearchhealthcare
- 1. Internet Marketing for Medical Businesses Are there potential clients in your market who are using the Internet to find services you provide? What can you do to attract as much of that audience as possible?
- 2. Google Search “Verticals” Searches related to healthcare are often considered “local” by search engines.
- 3. Search Engine Optimization Business listings that aren't optimized don't stand out online. Businesses that optimize their listings attract customers.
- 6. Optimization Checklist Canonical business name, address, and phone number (NAP) to use for all business listings identified→Be consistent! Google Places listing optimized. Google listing “claimed”. − Google listing profile thoroughly completed: categories, pictures, videos, etc. Business listing claimed in supplemental review, and social interaction websites: Yelp, Manta, FourSquare, MapQuest, etc. − Positive reviews from customers - 10+ Website and social properties (YouTube,
- 7. Introduce Your Business to the Internet
- 9. Your Website Publish as much content as possible to attract and convert potential clients: articles, images, videos. Make sure to publish unique content, not syndicated. Be careful about using website hosts that produce “custom” medical websites full of DUPLICATE CONTENT. Search engines don't like this. → Officite
- 10. Two Approaches Do It Yourself Use existing personnel Hire an Agency Focus on ROI
Editor's Notes
- Search engine optimization for local businesses is focused on maps related search “signals”. Medical business owners can ensure that the business location stands out on the map. There are lots of online activities that can be done, many of them simple 5-minute activities, to make a business stand out in the world of search engines and social media.
- Implementing a local search optimization strategy to use Google, social media, and local business-oriented websites creates a kind of magnet to attract people to your medical practice.
- This is the Google Places dashboard for a podiatrist clinic. Once you've claimed your listing in Google, you can see analytics data for your listing, including search terms for which your clinic is showing up in search results.
- Canonical business name: Try to use the simplest form of the business name. For instance, Orrock Mendenhall clinic in Lehi, Utah uses several different names to identify their business: Professional Physical Therapy and Sports Medicine - website Orrock & Mendenhall Professional... - Facebook, Manta Mendenhall, Buck W-Orrock Mendenhall... - Yahoo Local
- Filling out a profile on Bing Local gives some insight into why it's important to make sure your listing profile is filled out completely.
- Clinics that are inclined to do their own search engine optimization can integrate it into their existing business processes and have personnel help out. Many clinics hire outside agencies to manage their search optimization work. The Local Search Solution handles marketing for companies who want to go this route. Standard plans start at $500 per month.