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Dreamforce 2013 - Heroku 5 use cases


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Discover 5 use cases of Heroku applications integrated with Salesforce.

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Dreamforce 2013 - Heroku 5 use cases

  1. 1. Heroku – 5 Use Cases The answer to Life, the Universe and everything !! Vincent Spehner, Tquila, Heroku Practice Manager @vzmind
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Introduction Last year at Dreamforce to interview speakers talking about Heroku and meet other early adopters of the Platform.  Released the first version of Heroku Salesforce Playbook on Xmas 2012 • Heroku history • Introduction to Heroku Toolbelt • Java and Ruby tutorial to get started  Next release available soon (Xmas 2013) • Presenting 15 detailed use cases • Introduction to the different Salesforce APIs
  4. 4. Introduction Today the objective is to run a half marathon of 21 minutes.  5 use cases  4 minutes 12 seconds per lap  A systematic approach • Description of the issue to be solved • Architecture overview • Recommended addons, comments and tips And get half of the answer to Life, the Universe and everything !!!
  5. 5. “For a moment, nothing happened. Then, after a second or so, nothing continued to happen.” Douglas Adams
  6. 6. A little guidance to get started Heroku usages in Salesforce context through 3 generic patterns:  Data externalization • For any reason, Salesforce is not the perfect storage for you data • You have too much transactions, unstructured data, incredible volumes  Raw computation externalization • Apex complexity too high, Governor limits hit whatever you do to avoid that • Heavy processes,  UI freedom and end-user app design • VisualForce, Site or doesn’t solve perfectly your • Leverage modern web and mobile
  7. 7. Cloud Service Mashup Issue to Solve:  Enforce communication between various independent services • Salesforce API, Shopping,com, Google Analytics, D&B credit check Description:  Act either as an end-point for Salesforce or external services • Gather data and requests from multiple actors • Ensure process orchestration • Act as a middleware converting Data between services
  8. 8. Cloud Service Mashup POC: 3-5 days
  9. 9. Cloud Service Mashup Favorite Addons  Runscope: • awesome traffic inspector • send Apigee console to MiddleAge  IronMQ: • Message queuing that scale Comments and Tips:  Heroku default available languages got libraries for most available API • Salesforce, OpenAmplify, Google Analytics,
  10. 10. Customer multi-channel app Issue to Solve:  Interact with customer using any channel (SMS, Voice server, Mail, Twitter, Instagram) Description:  Automate interactions with a maximum of flexibility  Retrieve user/lead information/request transparently
  11. 11. Customer multi-channel app POC: 3-5 days
  12. 12. Customer multi-channel app Favorite Addons and API  Mandrill: inboud and outbound, delivery status, blacklisting monitoring  Twilio: SMS, VoIP, IVR  Twitter: automate tweet replies, analyze leads and case request Comments and Tips:  Success condition for communication services is having a good API • Creating a simple Twilio app should not take more than a day !!
  13. 13. Company Portal Issue to Solve:  Publish, in total freedom, data and business logic stored and defined in Salesforce Description:  Implement quickly all modern techno trends  Use any Open Source CMS from the market and plug it into your ORG  Give your tech team full control on your website
  14. 14. Company portal POC: 15-20 days
  15. 15. Company portal Favorite Addons and API  DocRaptor: generate XLS or PDF based on your Salesforce data Comments and Tips:  Few CMS already got a • s
  16. 16. Big Data Issue to Solve:  Find a convenient and affordable storage system to implement Big Data strategy Description:  Build your Datawarehouse  Store all data you can gather from (customers, transactions, competitors, social network …)  Use State-of-the-Art technology to query hundreds of GB of Data
  17. 17. Big Data POC: 5-10 days
  18. 18. Big Data Favorite Addons and API  Treasure Data: effective and easy to implement Hadoop Cluster Comments and Tips:  Data is Petrol of XXI century  Start indexing Data now
  19. 19. Social Platform extension Issue to Solve:  Create Facebook App to know better your Fan base Description:  Facebook privacy policy is restrictive  Heroku is a perfect Facebook Apps hosting platform  Simple dedicated apps help you to know who are your customers
  20. 20. Social Platform extension POC: 5-7 days
  21. 21. Social Platform extension Favorite Addons  MongoLab for Facebook unstructured Data local storage Comments and Tips:  Unstructured data match the Facebook Graph API  You can use unstructured Data to make sure all potential available Data are stored … and may be use them later
  22. 22. Conclusion  Be creative  PoC are not expensive  Use the right technology/language for the right challenge  Check the playbook, share your ideas with Book authors
  23. 23. All about Tquila Click to add brief company overview here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed lectus tortor, pulvinar sit amet blandit ac, bibendum vitae sapien.  Click to add implementation highlights; no more than four  Click to add implementation highlights; no more than four. Lorem ipsum dolor sit amet, consectetur adipiscing elit.  Click to add implementation highlights; no more than four  Click to add implementation highlights; no more than four
  24. 24. Vincent Spehner Heroku Practice Manager, @vzmind “If there's anything more important than my ego around, I want it caught and shot now.” Douglas Adams “So long, and thanks for all the fish.” "So once you do know what the question actually is, you'll know what the answer means.” “How many roads must a man walk down?” “Looking up into the night sky is looking into infinity — distance is incomprehensible and therefore meaningless”
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