Discover 5 use cases of Heroku applications integrated with Salesforce.

1. Heroku – 5 Use Cases
The answer to Life, the Universe and everything !!
Vincent Spehner, Tquila, Heroku Practice Manager
@vzmind

2. Safe harbor
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
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litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
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forward-looking statements.

3. Introduction
Last year at Dreamforce to interview speakers talking about
Heroku and meet other early adopters of the Platform.
 Released the first version of Heroku Salesforce Playbook on Xmas
2012
• Heroku history
• Introduction to Heroku Toolbelt
• Java and Ruby tutorial to get started
 Next release available soon (Xmas 2013)
• Presenting 15 detailed use cases
• Introduction to the different Salesforce APIs

4. Introduction
Today the objective is to run a half marathon of 21 minutes.
 5 use cases
 4 minutes 12 seconds per lap
 A systematic approach
• Description of the issue to be solved
• Architecture overview
• Recommended addons, comments and tips
And get half of the answer to Life, the Universe and everything !!!

5. “For a moment, nothing happened. Then, after a second or
so, nothing continued to happen.”
Douglas Adams

6. A little guidance to get started
Heroku usages in Salesforce context through 3 generic patterns:
 Data externalization
• For any reason, Salesforce is not the perfect storage for you data
• You have too much transactions, unstructured data, incredible volumes
 Raw computation externalization
• Apex complexity too high, Governor limits hit whatever you do to avoid that
• Heavy processes,
 UI freedom and end-user app design
• VisualForce, Force.com Site or Site.com doesn’t solve perfectly your
• Leverage modern web and mobile

7. Cloud Service Mashup
Issue to Solve:
 Enforce communication between various independent services
• Salesforce API, Shopping,com, Google Analytics, D&B credit check
Description:
 Act either as an end-point for Salesforce or external services
• Gather data and requests from multiple actors
• Ensure process orchestration
• Act as a middleware converting Data between services

8. Cloud Service Mashup POC: 3-5 days

9. Cloud Service Mashup
Favorite Addons
 Runscope:
• awesome traffic inspector
• send Apigee console to MiddleAge
 IronMQ:
• Message queuing that scale
Comments and Tips:
 Heroku default available languages got libraries for most available API
• Salesforce, OpenAmplify, Google Analytics, shopping.com

10. Customer multi-channel app
Issue to Solve:
 Interact with customer using any channel (SMS, Voice server, Mail,
Twitter, Instagram)
Description:
 Automate interactions with a maximum of flexibility
 Retrieve user/lead information/request transparently

11. Customer multi-channel app POC: 3-5 days

12. Customer multi-channel app
Favorite Addons and API
 Mandrill: inboud and outbound, delivery status, blacklisting monitoring
 Twilio: SMS, VoIP, IVR
 Twitter: automate tweet replies, analyze leads and case request
Comments and Tips:
 Success condition for communication services is having a good API
• Creating a simple Twilio app should not take more than a day !!

13. Company Portal
Issue to Solve:
 Publish, in total freedom, data and business logic stored and defined in
Salesforce
Description:
 Implement quickly all modern techno trends
 Use any Open Source CMS from the market and plug it into your ORG
 Give your tech team full control on your website

14. Company portal POC: 15-20
days

15. Company portal
Favorite Addons and API
 DocRaptor: generate XLS or PDF based on your Salesforce data
Comments and Tips:
 Few CMS already got a
• s

16. Big Data
Issue to Solve:
 Find a convenient and affordable storage system to implement Big
Data strategy
Description:
 Build your Datawarehouse
 Store all data you can gather from (customers, transactions,
competitors, social network …)
 Use State-of-the-Art technology to query hundreds of GB of Data

17. Big Data POC: 5-10
days

18. Big Data
Favorite Addons and API
 Treasure Data: effective and easy to implement Hadoop Cluster
Comments and Tips:
 Data is Petrol of XXI century
 Start indexing Data now

19. Social Platform extension
Issue to Solve:
 Create Facebook App to know better your Fan base
Description:
 Facebook privacy policy is restrictive
 Heroku is a perfect Facebook Apps hosting platform
 Simple dedicated apps help you to know who are your customers

20. Social Platform extension POC: 5-7 days

21. Social Platform extension
Favorite Addons
 MongoLab for Facebook unstructured Data local storage
Comments and Tips:
 Unstructured data match the Facebook Graph API
 You can use unstructured Data to make sure all potential available
Data are stored … and may be use them later

22. Conclusion
 Be creative
 PoC are not expensive
 Use the right technology/language for the right challenge
 Check the playbook, share your ideas with Book authors

23. All about Tquila
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 Click to add implementation highlights; no more than four

24. Vincent Spehner
Heroku Practice Manager,
@vzmind
“If there's anything more important than my ego around, I want it
caught and shot now.” Douglas Adams
“So long, and thanks for all the fish.”
"So once you do know what the question actually is, you'll know what
the answer means.”
“How many roads must a man walk down?”
“Looking up into the night sky is looking into infinity — distance is
incomprehensible and therefore meaningless”

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