دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکت‌ها در استفاده‌ی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانال‌های دیجیتال صحبت کنیم. تجربیات شرکت‌های موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید

1. Analytics

2. Farid Asadi
UI/UX Designer
Analytics & SEO Specialist

3. Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014

4. Blogad Wants start its Advertisement
In 3 Websites

5. After:
Pagevisits/month: 30,000
Sales/month: 60
Before:
Pagevisits/month: 10,000
Sales/month: 30
Whitout Analyze

6. Seems good!
x2 Sales!

7. But, Actually
His Do Wrong!

8. Conversion Rate!
Your Total Conversions is number of people who did whatever it is defined as
converting(email newsletter, made a purchase, and so on). To get your Conversion Rate,
you divide the above total number of conversions by the number of visitors to your site.

9. Website Sessions Conversion Rate Goal Completion
A 10,000 0.05% 5
B 5,000 0.2% 10
C 5,000 0.3% 15
With Analyze

10. It’s not analyze!
Analyze is so bigger!

11. Analyze can help you :)

12. We need a tool to analyze!
and...

13. Google Analytics

14. Why Google Analytcis?

15. It has 80% of Market Share!

16. It’s Free!

17. It’s Easy!

18. It’s Powerful!

19. It’s Awsome!

20. 50% Of All Websites Use Google
Analytics

21. What can we do with Google Analytics?

22. Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?

23. Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?

24. Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?

25. Who is your audience?
What brought visitors to your site?
What they do in on website?
Did they do what you want?

26. A/B Testing

27. 200,000 Number of split tests sent in 2013 using
MailChimp’s A/B testing feature

28. A or B?

29. Analytics
is not a
Counter!
Analytics is about identifying trends

30. Analyze Circle

31. Data & Actions

32. DATA
Demographics
Age and Gender
- Which age groups and gender
visit your site.
- Which age groups and gender are
mostly like to convert.
ACTION
- Target the most converting groups
to increase to likelihood of making
a conversion.

33. DATA
New vs. Returning
Users
- Which between new and returning
visitors are mosly likely to convert.
- How and when people return to
the website
ACTION
- If returning visitors are more likely to
convert, get first-time visitors back
onto the website by having them
subscribe or remarketing them.
- If new visitors are more likely to
convert, aim for conversion that grab
people on their first visit.

34. DATA
Technology
Browsers
- What are the browsers with
problems.
- What are the most used browsers.
ACTION
- Fix any problems that some
browsers could have.
- Check constantly if the website is
working well in the top three
browsers the visitors use.

35. DATA
Mobile vs. Desktop
Browsers
- The percentage of visits from
mobile, tablet and desktop.
- Which between mobile, tablet and
desktop is more likely to convert.
ACTION
- Focus your effort on target the
devices converting more.
- Is it time to create an app?

36. DATA
Campaigns
Choose the bests!
- How your paid campaigns are
working.
- Campaigns that are bringing in
lots of users, but not converting.
ACTION
- Fix campaigns with more
spending than revenue.
- Fix the landing pages associated
with campaigns bringing in lots of
users, but not converting.

37. Fix Landing Page Example:
500% more
conversion rate (Sale)
in 5 months!

38. DATA
Site Content
Choose the bests!
- How your single pages are
performing.
- How different types of content are
performing.
ACTION
- Identify and improve the copy and
the design of the low-performing
pages.
- Grow the traffic to high converting
landing pages.

39. Site Search
A delicious tool!

40. Learn from the winners,
apply to the losers.

41. Without analyze your bussiness is dead!

42. Thank you for your attention :)
Twitter: @fariidasadi