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Why analytics
The document discusses the importance of data analytics for improving website conversion rates and ad performance. It emphasizes the use of Google Analytics as a powerful, free tool to analyze visitor behavior, demographics, and campaign effectiveness. Key actions include targeting high-converting demographics, addressing browser issues, and optimizing landing pages to enhance conversions.
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Why analytics
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- 2. Farid Asadi UI/UX Designer Analytics& SEO Specialist
- 3. Digital Ad SpendingWorldwide to Hit $137.53 Billion in 2014
- 4. Blogad Wants startits Advertisement In 3 Websites
- 5. After: Pagevisits/month: 30,000 Sales/month: 60 Before: Pagevisits/month:10,000 Sales/month: 30 Whitout Analyze
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- 7. But, Actually His DoWrong!
- 8. Conversion Rate! Your TotalConversions is number of people who did whatever it is defined as converting(email newsletter, made a purchase, and so on). To get your Conversion Rate, you divide the above total number of conversions by the number of visitors to your site.
- 9. Website Sessions ConversionRate Goal Completion A 10,000 0.05% 5 B 5,000 0.2% 10 C 5,000 0.3% 15 With Analyze
- 10. It’s not analyze! Analyzeis so bigger!
- 11. Analyze can helpyou :)
- 12. We need atool to analyze! and...
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- 15. It has 80%of Market Share!
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- 20. 50% Of AllWebsites Use Google Analytics
- 21. What can wedo with Google Analytics?
- 22. Who is youraudience? What brought visitors to your site? What they do in on website? Did they do what you want?
- 23. Who is youraudience? What brought visitors to your site? What they do in on website? Did they do what you want?
- 24. Who is youraudience? What brought visitors to your site? What they do in on website? Did they do what you want?
- 25. Who is youraudience? What brought visitors to your site? What they do in on website? Did they do what you want?
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- 27. 200,000 Number ofsplit tests sent in 2013 using MailChimp’s A/B testing feature
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- 29. Analytics is not a Counter! Analyticsis about identifying trends
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- 32. DATA Demographics Age and Gender -Which age groups and gender visit your site. - Which age groups and gender are mostly like to convert. ACTION - Target the most converting groups to increase to likelihood of making a conversion.
- 33. DATA New vs. Returning Users -Which between new and returning visitors are mosly likely to convert. - How and when people return to the website ACTION - If returning visitors are more likely to convert, get first-time visitors back onto the website by having them subscribe or remarketing them. - If new visitors are more likely to convert, aim for conversion that grab people on their first visit.
- 34. DATA Technology Browsers - What arethe browsers with problems. - What are the most used browsers. ACTION - Fix any problems that some browsers could have. - Check constantly if the website is working well in the top three browsers the visitors use.
- 35. DATA Mobile vs. Desktop Browsers -The percentage of visits from mobile, tablet and desktop. - Which between mobile, tablet and desktop is more likely to convert. ACTION - Focus your effort on target the devices converting more. - Is it time to create an app?
- 36. DATA Campaigns Choose the bests! -How your paid campaigns are working. - Campaigns that are bringing in lots of users, but not converting. ACTION - Fix campaigns with more spending than revenue. - Fix the landing pages associated with campaigns bringing in lots of users, but not converting.
- 37. Fix Landing PageExample: 500% more conversion rate (Sale) in 5 months!
- 38. DATA Site Content Choose thebests! - How your single pages are performing. - How different types of content are performing. ACTION - Identify and improve the copy and the design of the low-performing pages. - Grow the traffic to high converting landing pages.
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- 40. Learn from thewinners, apply to the losers.
- 41. Without analyze yourbussiness is dead!
- 42. Thank you foryour attention :) Twitter: @fariidasadi