During our recent webinar we discussed 3 critical components to leveraging Talent Communities for hiring now and in the future. Learn how automation in Talent Acquisition can do the heavy lifting and help recruiters work better leads.

1. “Reach Candidates, Engage, Hire”
Healthcare Talent Communities:
Converting Visitors into Applicants with Automation
12/01/2016

2. W H E R E C A N Y O U B R A N D / M A R K E T Y O U R S E L F T O D AY ?
Old Half Page Print Ad “Nursing”

3. B R A N D I N G / C R E AT I V E / E N G A G E M E N T S T R AT E G Y
First Impressions Matter…Control Your Own Destinations

4. Why Should Your Recruitment Team Have A Talent Pipeline?
 Only 8% Of Job Seekers Apply To A Position
 What Happens To The Other 92%?
 Reduce Candidate Drop Off – Improve ROI and Create Better Employment Brand
 Simplify Candidate Engagement – Control Your Career Site Traffic
 Bridge The Gaps – Communicate Efficiently
 Pipeline Key Talent – Build Better Relationships With Passive Job Seekers
 Reduce Time-To-Hire – Source Candidates That Already Expressed Interest
“Eliminate buy or fly”

5.  Both External AND Internal Hiring
 - Assists With Referrals
 Both Active and Passive
 Allows You To Be Proactive vs. Reactive
 Automation Is Key To ROI And Recruiter Buy In
 Build Pipelines For All Key Segments
 - examples College, Veterans, Referrals, Marketing, etc.
 Full Functioning CRM Usability Is Key
Talent Pipeline (Talent Community) Thoughts:

6. M U LT I P L E AV E N U E S

7. R E D U C E T I M E T O F I L L W I T H Y O U R O W N P I P E L I N E
3 Critical Components of a Talent Community
Allowing automation to do the heavy lifting
1. Automated Job Matching
2. Automated Email Marketing
3. Full CRM Functionality

8. AUTOMATED JOB MATCHING / J O B A L E R T S

9. A U T O M AT E D E M A I L C A M PA I G N S
Campaign Types:
• Re-hire
• Surveys
• Stay In Touch
• Birthdays
• Orientation
• Holidays
Ability To Send Out
Specific Email Campaigns

10. C A S E S T U D Y
Their Talent Community is their Number 1 Source of Hire
Time to fill reduced by 11 days
Job Matching open rate 55%
Improved media conversion/ROI by 45% - $63,000 YoY reduction is media spend
Cultivate Ranks #1 for Mobile Searches for Google Nurse Job search in local market
600 Bed Medical Center

11. Reduce Candidate Drop Off & Increase Quality Engagements
Enhance Branding Throughout Candidate Experience
Shorten Your Time To Hire
Improve ROI Within Media Spend
Improve Retention & Maximize Referrals| Promote Internal Job Opportunities
Metrics & Analytics | Monitor Candidate Behavior Across Media Channels
Benefits Of Having The Right Talent Community Strategy
Thank You!