Heroku is a platform as a service that allows developers to deploy and scale applications without managing infrastructure. Developers can build, run, and operate applications entirely in the cloud. With Heroku, developers can focus on coding features for their apps rather than spending time on systems administration tasks like hardware provisioning, patching, backup etc. Heroku provides automatic scaling of dynos (the lightweight virtual containers that power apps on Heroku), add-ons for common services like Postgres databases and monitoring, and integrated developer tools to simplify deployment and management of cloud applications.

1. Introduction to Heroku
Scaling Customer facing apps and
services

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.

3. Apps Require Infrastructure
This is what the Salesforce Data Centers provide
for Salesforce Orgs
Servers Networking Operations

4. Apps Require Infrastructure
What if a customer wants to deliver apps outside of
their Salesforce Org ?
Servers Networking Operations

5. Apps Require Infrastructure
Servers Networking Operations
Managing your own Data Center is expensive
Provisioning Servers is often a bottleneck,
even when they are virtualised

6. Heroku: The Developers Choice
“Heroku lets us focus on our app and deliver more
value to customers.” – Aaron Peckham, Urban Dictionary

7. Example apps on Heroku
Retail
Media
Marketing
Campaigns
Customer &
Web Sites
E-Commerce &
Media
Mobile &
SaaS Apps
App
Portfolios
success.heroku.com

8. SolutionChallenge
A highly-scalable system
Supporting over 1 million customers
Processing 3 million payments
Thousands of payment partners
- Allow people to buy food & provisions
when nothing works
- Fast response times
- No down-time
Hurricane Sandy proof
payments via your mobile

9. SolutionChallenge
NEB bio-freezers provide live enzymes for genomic
research in labs around the world
Heroku + Force.com connects
NEB to customers with live
support and bi-directional
access to inventory and usage
for automated restocking
Manual process of distribution,
inventory control and customer
engagement created business
inefficiencies

10. Proven Success
5 Billion
Requests per day
4+ Million
Apps Created
125+
Add-on Services
“Heroku enables us to build, test and ship faster
than we ever would be able to otherwise"
– Jay Stakelon, VP of Product, Fullscreen

11. Heroku is the developers’ choice
“I recommend Heroku to anyone that wants to spend
time working on their product and not on servers.”
– Ryan Twomey, Lead Platform Engineer, LevelUp

12. Free Developer Environment
Using only 1 dyno for your Heroku App is free
- Your app will sleep after 1 hour of inactivity

13. What is Heroku?
Database
Enterprise grade
Postgres as a service
Add-ons
Marketplace for data
stores and app services
Dynos
Run virtually any
language at any scale
Everything you need to build, run and scale customer apps

14. Connected
easy linking of the Heroku Postgres database
driving your apps with your Salesforce Org
Transforming
customer data translated into business
applicable information
Managed
2-way synchronization of high volumes of
data at a sustainable rate
Heroku1 Connect
Heroku & Force.com

15. Heroku: Technical Overview

16. Heroku core language support
Ruby, Java, NodeJS & Python
Virtually every language you can think of is supported by
community buildpacks
https://devcenter.heroku.com/articles/third-party-buildpacks

17. Developer driven deployment
Deploy using Git version control
- the most popular software versioning tool for developers
git push heroku master

18. Continuous Deployment
Easy to deploy changes, so developers deploy smaller
changes more often
- quickly understand the value of software you create

19. Consistent Deployment
Build scripts ensure that the entire environment is built in the
same way
git push heroku master

20. Consistent Deployment
Creating an Heroku app provides a placeholder for your app
heroku create app-name --region us|eu

21. Consistent Deployment
Pushing code to Heroku creates brand new infrastructure
git push heroku master

24. Heroku Demo Time
Demo Gods, please by kind

25. Traceable deployment
Every deployment is traceable to the exact code version in
your Git repository
git log --graph --oneline --decorate

26. Traceable deployment
Heroku dashboard shows your deployment versions

27. Repeatable deployment
You app is deployed from the code in your Git repository
git push my-app-test master
git push my-app-staging master
Establish a complete set of consistent
environments to support your development

28. Consistent Environments
Buildpacks ensure consistency across environment setups
Test
Environment
Staging
Environment
Production
Environment
Environment variables used for specific database connections,
services, etc.

29. Collaborative deployment
Using Git is an effective way for developers and teams to
collaborate around projects

32. Heroku Orgs for apps oversight
and collaboration

33. Heroku Orgs
Manage all your applications under one organisation
heroku create app-name --org org-name

34. Heroku Orgs Resource Management

35. Creating an Heroku Org

36. Heroku Orgs

37. Manage your apps in one place

38. Controlling access to Org Apps

39. Controlling access to Org Apps

40. 3rd Party Orgs
Manage access to
applications under
one organisation
- 3rd party
developers can be
limited to specific
apps

41. Scaling your apps on Heroku

42. Scaling your apps on Heroku
Dynos can be spun up on demand, scaling resources almost instantaneously
heroku ps:scale web=10
heroku ps:scale web=0
Dynos can also be scaled down instantaneously when not needed

43. Scaling your apps on Heroku
Dynos can run different processes, enabling fine grain scaling
heroku ps:scale web=10
heroku ps:scale background=3
Heroku ps:scale queue=1
Web processes listen to http[s] requests, other are background processes

44. Scaling your apps on Heroku

45. Performance Dynos - Px
Have a whole block of resources to scale your Heroku app
- routing latency advantages when you scale past 10 dynos
heroku ps:resize web=PX
https://blog.heroku.com/archives/2014/2/3/heroku-xl

46. Performance Dynos - Px
https://blog.heroku.com/archives/2014/2/3/heroku-xl

47. Managing your apps on Heroku

48. Troubleshooting your app
Heroku Logplex gives a unified log to find the real root cause of issues
heroku logs

49. Managing Heroku infrastructure
Dynos are automatically patched for security vulnerabilities
- a new dyno is established before the current one is decommissioned
- requests are automatically routed to the new dyno
Unresponsive & run-away processes have their dyno “recycled”
New DynoCurrent Dyno
Current
Slug

50. Production access without the risk
Connect via secure shell to a copy of your Production app
Temporary
dyno
Production
dyno
heroku run bash
Current
Slug

51. Production access without the risk

52. Heroku Production
Health Check
Quickly review your app to ensure it is
configured to be used in production

53. status.heroku.com

54. status.heroku.com

55. Fast Rollbacks
Roll-forward a previously working deployment
- allowing time to fix the root cause of a deployment issue
Roll-forward dyno
Version 22
(cloned from v20)
Production Dyno
Version 21
heroku releases
heroku releases:info 20
Heroku releases:rollback 20

56. Fast Rollbacks
You can see your release history via the command line or the
Heroku dashboard

57. Boosting app development with
Heroku add-ons

58. Largest Paas
Marketplace
Developer-focused add-
ons allow you to
provision datastores &
services on demand

59. Heroku Postgres

60. Heroku Postgres Services

61. New Relic – end 2 end monitoring

62. Hirefire – auto-scaling

63. Building Scalable apps

64. 12 Factor App
Even if your platform is scalable, it does not mean your app is
- or it may not scale efficiently
12factor.net
Heroku engineers defined a set of principles to help you create and manage a
highly scalable application.

65. Heroku1 Connect In action
Automated syncronisation between Heroku
Postgress and your Salesforce Org
www.heroku.com/1

66. Heroku1 Connect
Heroku
Salesforce Org
Auto synchronization of data
Customer
facing
App /
website
Customer data
captured
Understanding
about your
customers
Turn customer interaction to valuable business insight

67. Add Heroku Postgres to your App

68. Adding the Heroku1 Connect
addon to your App

69. Your app on the Heroku Dashboard

70. Choosing an Heroku Postgress
Database

71. Authorising access to your
Salesforce Org

72. Your Heroku1 Connect Dashboard

73. Choose a Salesforce Object for
Syncronisation

74. Example: Selecting a Plant object

75. Choosing Fields to sync on the
Salesforce Object

76. Example: Selecting Plant fields to
synchronize

77. Summary of Object Fields to be
synchronised

78. Your mapped objects

79. First Sync happens as soon as an
object is mapped

80. Viewing your Database
configuration

81. Pause & Resume Sync’ing

82. Developer tools can access your
Heroku Postgress Database

83. Heroku1 Connect Summary
Get a single view of all your customer data
- from every single touch point you create
- connecting only that data that will provide value
An easy service to configure & monitor
- ensuring you maximize the resources of your Salesforce
Org
Save time & costs by not building your own solution
- no value in building & maintaining commodity services

84. Heroku Summary
Developer driven deployment
- using tools developers are used to using
Easy scaling to support your growth
- scale quickly and easily view your usage
Save time & costs by building on Heroku services
- reduce the operations effort and build innovate apps
quickly

85. Try Heroku for yourself
Learn more at:
http://heroku.com/
Getting started with Heroku guides:
http://developers.salesforce.com