This document lists and describes 10 free digital marketing tools that are useful for small businesses. It includes tools for SEO like Open Site Explorer and Screaming Frog for analyzing backlinks and crawling websites. Other tools mentioned are for social media like Facebook Audience Insights, keyword research like Keyword.io, and content creation assistance like Portent's Title Generator. Contact information is also provided for Aarav Infotech, the organization providing recommendations on the tools.
3. Open Site
Explorer
One of the quickest wins in every SEO campaign is to copy and paste your
competitor's URL into OSE and find all the sites that are linking to them but not
linking to you.
4. Screaming
Frog
Screaming Frog is the go-to crawl tool for most everyone in the industry. While
they do have a paid version of the tool, you can crawl up to 500 pages for free.
8. Moz Local:
Check
Listing
Moz Local's tool gives you a free way to audit your NAP (name, address, phone
number) and easily fix on your own. Or, you can pay to have them do it for you.
Either way, it's a great free tool for quick analysis and improvement.
9. Keyword.io
Keyword research is a necessary aspect for every small business' SEO
campaign. With this handy tool, you can get keyword ideas from Google to
Fiverr to help you understand which keywords to target.
11. Pablo by
Buffer
With Buffer's free social media tool, you have access to over 600,000 images
(or you can upload your own image) and all the tools necessary to be a social
image pro.