The document outlines details of a team proposing to start a company called "Twilight" that will manufacture solar chargers. The team lists their objectives of becoming a leader in solar charger sales in India and ensuring quality, durability and service. They propose targeting all income groups, youth and travelers. Their marketing strategy involves creating product awareness and achieving sales targets through various distribution channels.

1. Team Member:
Ritwik Sharma
Jithish nambiar
Rajshekhar Ganti
Himashu Pandey
Ali Haider
Pratik Patel

2. 

“Twilight” is the first company concerning with the
manufacturing Solar Charger.
Twilight is a name that signify quality

3. 

Our product is unique in sense that it can charge
Mobile,
I-pod,
Smart
phone, Cameras, Laptops, MP3 player
It is also at the same time a product for those
people who face a lot of power cut problem

5. Our vision is to become India‟s number one Leader
in Solar charger seller this is underpinned by our
dedication to continued improvement across all
areas of the business.

6. Our goal is to ensure that important values such as
quality, durability, and service are delivered to our
consumers in the 21st Century.

7. 
Marketing Objectives
◦ To create product awareness among customers
◦ To achieve sales of @ lakh unit in 1St year
◦ To create a good distribution channel

Financial Objectives
◦ To Achieve break even in the initial year of its
inception

8. 





Mobile Chargers Prepare for Their Day in the
Sun (April 24,2013)
Market for Green Gadget Chargers Brightens
A solar-powered charger for every kind of
user (July 29,2013)
Few users
Not easy available all over
People are willing to pay and extra amount
for the Solar Charger

9. Research
Concept
Design
Development
Design
Documenta
tion
Production
engineering
prototype

10. 
Effort
to
increase
a
company‟s
precision
marketing. We have done the segmentation on the
basis of the following variables:
• Geographic
• Demographic
• Psychographic
• Behavioral

11. 
Geographic :
◦ Different
segmentation
according
areas,
states,
regions
and
markets.
Mumbai, Noida, ert.

Demographic:

Psychographic:

Behavioral:
to
E.g.
◦ Divide people according to Age, Income, Social
Class, Occupation.
◦ To analyze the psyche of the people we divide them in
social class, life style and personality .
◦ Behavioral segmentation divides buyers into groups
based on their knowledge, attitude, uses or responses
to products.

12. 
Income Group:
◦ We will be targeting all income groups who should afford easily.

Youth:
◦ A huge potential market for this product lies with youth whom we
will be Specifically targeting
◦ Road shows to be held as part of the „Add time‟ campaign

Travelers:
◦ It is also available in mini-size, so it will be highly
convenient to carry along during large journeys or trips.

13. Positioning
is
what
the
customer
believes
about
your
product‟s
value, features, and benefits.

By benefits:
◦ Through positioning we will tell our customer how many benefits they can
get from our product.

By use or application:
◦

By user:
•

The different purpose from the same product. Use for a mobile or a laptop
Every one who forget to charge there gadgets can be a user.
By product or service class:
◦ It is positioned at a cost alternative to the competitors , while it provides
better service and charges quickly.

14. 
Competitors Selling
◦
◦
◦
◦
◦

Dongguan Arun Industrial Co. Ltd
Maa Sharda Electronic System
EVIO
Evaki
Suntek
Platform Selling Solar Charge:
◦ Flip kart
◦ Olex
◦ Snap Deal

15. 
Phase 1 (In first 4 month)
◦ Production at our plant
◦ Product launch starts from Mumbai and followed by
New Delhi
◦ To create distribution channel of 400 retailers
◦ Monthly sales review at HO in Mumbai
◦ Market Survey

Phase 2 (In next 8 Month)
◦
◦
◦
◦
To increase operation in other 7 major cities
1100 new retailer to be appointed
R and D on new product range to be begin
Future Demand estimation to be done on the basis of
past survey

16. 
Phase 3
◦
◦
◦
◦
Launch of Combi-electri Charger
Market Survey for consumer response
Product variants (charger with high power)
Going Global

17. 



Retailers
Direct Selling
Online
Agents

18. 



Labour Productivity
Government Rules,
Availability of suppliers
Land Cost

19. 


Product- Multi Purpose Charger
Price- Rs1200/- to Rs5000/Place- Retail Sale, Bulk Sale,

20. 




Advertising
◦ any paid form of non-personal presentation of ideas, goods
or services by an identified sponsor
Personal Selling
◦ a paid form of personal presentation of ideas, goods or
services by an identified sponsor
Publicity
◦ any unpaid form of non-personal presentation of
ideas, goods or services
Sales Promotion
◦ an activity and/or material that acts as a direct
inducement, offering added value or incentive for the
product, to resellers, consumers or employees
Online

21. ◦ Increase sales/spread Awarness
◦ Stimulate impulse and reminder buying
◦ Raise customer traffic
◦ Inform customers about goods and services
◦ Enhance customer relations
◦ Maintain customer loyalty
◦ Have consumers pass along positive information to friends
and others