Nykaa is an Indian e-commerce company founded in 2012 by Falguni Nayar that sells beauty, wellness, and fashion products through websites, mobile apps, and stores. It has grown to become a leading player in the cosmetics market in India, which is estimated to reach $33 billion by 2027. Nykaa utilizes an omnichannel approach and has expanded its product offerings beyond just beauty. While it faces competition from other online retailers, Nykaa has demonstrated strong growth in orders, customers, and revenue in recent quarters. The company's financial projections estimate continued high growth over the next several years.

1. NYKAA
PRESENTATION
Presented by Arnab -

2. Table of Contents
01
Company Overview
02
Executive summary
03
Vision & mission
04
Key drivers
05
09
10
11
06
07
08
Value proposition
SWOT Analysis
Future Canvas
12
13
14
15
Market validation
Market size
Company traction
Competitive Landscape
Defining Problems
Financial health
Thank you
Table of Contents
16
Financial projections

3. Company
Overview
Nykaa is an Indian e-commerce company, founded by
Falguni Nayar in 2012 and headquartered in Mumbai. It
sells beauty, wellness and fashion products across
websites, mobile apps and 100+ offline stores. In 2020, it
became the first Indian unicorn startup headed by a
woman.
In 2015, the company expanded from online-only to an
omnichannel model and began selling products apart
from beauty. As of 2020, it retails over 2,000 brands and
200,000 products across its platforms.
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002
Falguni Nayar, Founder - NYKAA

4. Nykaa stands as a leading company
in the cosmetics and personal care
market, which is estimated to reach
$33.33 bn by 2027. The market
was last valued at $24.53 bn in
2022 and is currently growing at a
CAGR of 6.32%.
Executive Summary
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003
The cosmetics market was valued
at $1.3 Billion in FY2020 and is
estimated to grow at a double-digit
CAGR of 16.39% through FY2026 to
reach $2.89 Billion by FY2026.
Nykaa was founded by Falguni
Nayar in the year 2012. It initially
started as an online corporation and
eventually switched to being an
omnichannel strategy.
Falguni Nayar
Founder, CEO
Adwaita Nayar
CEO, Nykaa Fashion
Anchit Nayar
CEO, Nykaa.com
Nihir Parikh
CEO, Nykaa Men
Arvind Agarwal
Cheif Financial officer
Sanjay Suri
CTO
Manoj jaiswal
VP, Operations & CSO
Reena Chabbra
CEO, Private label

5. Mission
Vision
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004
To create a world where our
consumers have access to a finely
curated, authentic assortment of
products and services that delight
and elevate the human spirit.
Bring inspiration and joy to
people, everywhere, everyday.

6. Falguni Nayar
Founder & CEO
Nykaa
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005
1963
1993
2012
2021
Nayar was born and raised in a Gujarati
family in Mumbai, Maharashtra.
Nayar joined Kotak Mahindra Group
for 19 years.
At the age of 50, she founded Nykaa
with $2 million of her own money.
Nykaa is worth $2.3 billion in 2021 &
made Nayar net worth $6.5 million.
Key Driver

7. Value Proposition
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006
Be Bold
and
Be Good
Be Better
Everyday
Be the
customer
Champion
One
Nykaa A Culture of Belonging
Sustainability
of every
action

8. SWOT ANALYSIS - NYKAA
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007
INNOVATION
AFFORDABILITY
PROPERTY RIGHTS
GEOGRAPHICAL PRESENCE
WIDE RANGE OF PRODUCTS
LESS CHARGING SUPPLIERS
SOCIAL MEDIA INTERACTION
R&D
CUSTOMER CARE
DELIVERY CHARGES
DECISION MAKING PROCESS
POOR WASTE MANAGEMENT
BUSINESS MODEL
FOLLOWING TRENDS
NEW TECHNOLOGIES
GOVERNMENT SUBSIDIES
E-COMMERCE & MARKETING
EXPANDING REACH TO POPULATION
MATCHING LIFESTYLE OF CUSTOMERS
HEALTH CONCERN
ECONOMIC CONDITIONS
THE RISE IN COMPETITORS
E-COMMERCE REGULATIONS

9. Cost Structure
Employee benefits
Selling cost
Transportation cost
IT expenses
Advertising promotional cost
Secondary packing cost
FUTURE CANVAS
Key activities
Customer
regmenats
Unique Selling
Propositions
Unfair Advantage
Can't be easily copied,
replicated, or bought.
Customer
Relationships
Online content creation
Tools
Customer support
automation
Nykaa support
Channels
Website and online app
Sales channel
Revenue Streams
Sale of products
Discount income
Commission income
Banner advertisements
Misc. income
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008
Inbound logistics
Operations
Outbound logistics
Sales media
marketing
Nykaa Supporting
activities
Activee Seekers
Multi taskers
Beauty aficionados
Brand seekers
Key resources
Social media
Website online app
Virtual stores
Workforce
Technology
Omni-channel
presence Fast
delivery
One-stop destination
Large product
portfolio
Cheaper products
Coupons and
discounts
Useful content

10. 2020-21
Assets Equity Liabilities Gross profit Operating expenses
30,000
20,000
10,000
0
Market Validation
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09
2020-21
2021-22
Growth in Beauty business accelerated in a relatively normalised
COVID-19 environment, with strong revival in the cosmetics
category. Fashion, while still an early-stage business in the Nykaa
ecosystem, now contributes to nearly 25% of the consolidated
GMV.
26460 13455 13005 16439 14807
13019 4907 8112 9483 7986
Source: Statistica

11. Amazon
37%
Nykaa
26%
Myntra
12%
VLCC
12%
Flipkart
11%
Others
2%
While Nykaa currently dominates the Indian online BPC segment with
~40% share, current digital penetration of 8-10% in India is lower than
20-25%/35-40% in USA/China. With Indian online shopper base
expected to grow from 150-180 million in 2020 to 350-400 million by
2025 and per user ordering frequency also likely to increase due to
shopper maturity, we see significant headroom for penetration to
increase.
28.6% 15 Million
Market Size
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010
Market Share Active user
Market Cap.
World rank
5th
Source: Nykaa Annual report

12. Company Traction
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011
Huge increase
in orders it has
gone up from
1.6 million in
Q2FY22 to 7.8
million in
Q3FY22.
Customer base
has increased
to 7.9 million for
nine months in
FY22 compared
to 5.5 million a
year ago.
Nykaa revenue
grew 47% to Rs
885 crore for
September
quarter as
profits declined
Source: Tradingview

13. Competitive
Landscape
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Purplle.com
Country rank #3
Total visit 3.3 Million
Mamaearth.in
Country rank #2
Total visit 6.3 Million
Nykaaman.com
Country rank #4
Total visit 385.6k
Thebodyshop.in
Country rank #5
Total visit 337.6k
Nykaa.com
Country rank #1
Total visit 11.4 Million

14. Defining Problems
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High spending on
Research &
Development
Large amount of
Company Company is
rented than purchased
Financial obligations,
is lower than industry
level
No market research
since the last 2 years

15. 2019 2020 2021 2022
4,000
3,000
2,000
1,000
0
2019 2020 2021 2022
75
50
25
0
-25
2019 2020 2021 2022
1,500
1,000
500
0
67,100
Market capitalisation
4.49%
Return to equity
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Financial Health
Revenue-
Profit-
NET
PROFIT-
Crore
The Mumbai-based firm’s total income dropped to
Rs 984.4 crore for the quarter ended March 31,
against Rs 1,104.2 crore in the fiscal third quarter.
However, year on year, income was up from Rs
744.9 crore in the quarter ended March 31, 2021.
SOURCE: NYKAA ANNUAL REPORT

16. FY20 FY21 FY22E FY23E FY24E FY25E FY26E
200
150
100
50
0
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Future Projections
SOURCE: NYKAA ANNUAL REPORT
FY20 FY21 FY22E FY23E FY24E FY25E FY26E
75
50
25
0
FY21 FY26E FY31E FY41E
10,000
7,500
5,000
2,500
0
Projecting a CAGR of
38%/86% for Nykaa in
BPC/Fashion GMV over FY21-
26, while expecting EBITDA
margin to reach 15.4% (7.6%
as % of GMV) in FY26
We expect BPC industry to
deliver Financial Year'26-41
CAGR of 10.7% while the
larger Fashion industry to
grow at 7.9% CAGR during
the same period.
CAGR
Growth
CAGR
Growth
BPC
to
sell
at
INR
8658
bn
at
36%
online
ppenetration
FY21 FY26E FY31E FY41E
40
30
20
10
0

17. Thank
You