The masterclass covers hands-on workshops from how to come up with ideas to solidifying their ideas into INVESTOR READY businesses. The target is for those new to entrepreneurship intending to build a startup or those who are already working on an idea and need to solidify or scale their business.
Find the Job-to-be-Done. Pains, gains, needs, and wantsShiftup
Discover in this deck various perspectives of Jobs-to-be-Done, know needs and wants relate to pains and gains, and get several tools to examine your customers’ jobs.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
A full text introduction to product creation, prepared as a speech #IDCEE2014. Can be used as questionnaire to take most important decisions on MVP and later on product creation and development.
The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world.
Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them.
Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand.
Get it right and your business will grow from more sales.
How to blog - a content strategy for your bizJane Woodyer
This presentation provides insight into writing a company blog and developing a content marketing strategy for your business. Using tried and tested inbound marketing practices it will help you attract customers by blogging.
Define Your Product Features. From Stories to JourneysShiftup
Discover in this deck various ways of describing features, know how stories fit in a larger context and get a new story template to try out.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
Find the Job-to-be-Done. Pains, gains, needs, and wantsShiftup
Discover in this deck various perspectives of Jobs-to-be-Done, know needs and wants relate to pains and gains, and get several tools to examine your customers’ jobs.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
A full text introduction to product creation, prepared as a speech #IDCEE2014. Can be used as questionnaire to take most important decisions on MVP and later on product creation and development.
The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world.
Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them.
Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand.
Get it right and your business will grow from more sales.
How to blog - a content strategy for your bizJane Woodyer
This presentation provides insight into writing a company blog and developing a content marketing strategy for your business. Using tried and tested inbound marketing practices it will help you attract customers by blogging.
Define Your Product Features. From Stories to JourneysShiftup
Discover in this deck various ways of describing features, know how stories fit in a larger context and get a new story template to try out.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
How to Build the Foundation for Effective Segmentation, Nurturing, Sales Acceleration, and Delight
by Joshua Feinberg,
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
HubSpot Accredited Trainer
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. An ...Leslie Forman
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. Based on the Business Model Canvas and three years of experience teaching interactive workshops throughout Chile. Originally presented in Chile in 2011, this presentation has been incredibly popular here on SlideShare and I've just updated it with cleaner design and more details about how it can be used to run memorable and fun workshops. Enjoy!
In his talk, ‘Building a web hosting brand’, Rob will show
you how to create a clear and measurable web hosting brand through targeted audience research and measurable brand values.
Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.
The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.
Why Outsourcing Graphic Design Projects is the Next Big Thing?Rahul Aggarwal
Design Studios, Brand Consultants, Ad Agencies, Printing Firms, Digital Marketers etc. can grow their businesses manyfold by outsourcing their graphic design projects to Designhill, one of the world's largest graphic design marketplace. With over 25,000+ professional designers, Designhill provides a secure, risk-free and affordable solution for such business to source high quality designs.
This presentation outlines the various difficulties, frustrations and challenges faced by creative agencies and highlights how Designhill can help overcome them.
Human-Centered Design for Startups (english) #GoogleLaunchpad #StartupWiseGuysBenno Lœwenberg
The majority of startups and projects fails. Ignoring the users is one of the top reasons for it. Which leads to offerings that do not serve an actual need or provide a bad user experience – at best.
This talk sheds a light on human-centered design and methods to apply that mindset to solve real peoples' problems in meaningful ways.
(Added) Value Proposition (english) #WirVsVirusBenno Lœwenberg
Many products and services fail miserably, because of not solving a customer problem. What makes an offering appealing, is a perceivable (added) value for the user.
The (added) value proposition is an information about the value, a product or service offers after purchase, during it's use.
This talk illustrates, how to make sure that an offering is solving an actual customers' problem and how to make this feature perceivable to customers: by using a solid value proposition.
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
How to Build the Foundation for Effective Segmentation, Nurturing, Sales Acceleration, and Delight
by Joshua Feinberg,
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
HubSpot Accredited Trainer
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. An ...Leslie Forman
Illustrating Customer Segments & Value Propositions with Ridiculous Toys. Based on the Business Model Canvas and three years of experience teaching interactive workshops throughout Chile. Originally presented in Chile in 2011, this presentation has been incredibly popular here on SlideShare and I've just updated it with cleaner design and more details about how it can be used to run memorable and fun workshops. Enjoy!
In his talk, ‘Building a web hosting brand’, Rob will show
you how to create a clear and measurable web hosting brand through targeted audience research and measurable brand values.
Whether you're in startup mode or gaining traction, you need real clarity on your business model so you can design your business for success. The Business Model Canvas was originally developed by Alexander Osterwalder and Yves Pigneur, and presented in their seminal 2010 book ‘Business Model Generation’ as a visual framework for devising, developing and testing an organization’s business model(s). Traditionally, the first thing that an entrepreneur was ‘expected’ to do was to create a business plan outlining the key opportunities, activities and strategies, as well as initial financial projections for the business. Invariably, by the time many had competed their plans things had moved so rapidly that the market reality had changed; a problem that has exacerbated over time as the pace of business has accelerated. To many, the mere prospect of having to create a business plan in the first place was such an overwhelming and intimidating task that it became an excuse to procrastinate from actually starting the business.
The concept of the Business Model Canvas was to provide a simple, intuitive and flexible tool that can be developed rapidly and applied ongoing to iterate and refresh the business strategy. In a single page view, the BMC provides an overview of the business: it’s offering, infrastructure, market and finances. The following Slideshare provides an outline of the elements and structure of the BMC, as well as some pointers as to how to think about and use it.
Why Outsourcing Graphic Design Projects is the Next Big Thing?Rahul Aggarwal
Design Studios, Brand Consultants, Ad Agencies, Printing Firms, Digital Marketers etc. can grow their businesses manyfold by outsourcing their graphic design projects to Designhill, one of the world's largest graphic design marketplace. With over 25,000+ professional designers, Designhill provides a secure, risk-free and affordable solution for such business to source high quality designs.
This presentation outlines the various difficulties, frustrations and challenges faced by creative agencies and highlights how Designhill can help overcome them.
Human-Centered Design for Startups (english) #GoogleLaunchpad #StartupWiseGuysBenno Lœwenberg
The majority of startups and projects fails. Ignoring the users is one of the top reasons for it. Which leads to offerings that do not serve an actual need or provide a bad user experience – at best.
This talk sheds a light on human-centered design and methods to apply that mindset to solve real peoples' problems in meaningful ways.
(Added) Value Proposition (english) #WirVsVirusBenno Lœwenberg
Many products and services fail miserably, because of not solving a customer problem. What makes an offering appealing, is a perceivable (added) value for the user.
The (added) value proposition is an information about the value, a product or service offers after purchase, during it's use.
This talk illustrates, how to make sure that an offering is solving an actual customers' problem and how to make this feature perceivable to customers: by using a solid value proposition.
Redesign Your Career With (Business Model You)Mohamed Yasser
Replace your career plan with the personal business model, whether you want to improve in your career, change jobs, or start your own business. This methodology teaches you step-by-step how to define and redesign your Personal Business Model "the logic by which you create and deliver value". Business model you Book founded by Dr. Tim Clark.
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Effective presentation skills is all about storytelling, selecting the best content to include and ensuring that your live performance is convincing. Talk by Camrin Robert.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
5 Steps Guide to Building a Customer Centric CompanyCustomericare
Many companies claim to be customer centric nowadays but very few really are. Here's a simple guide to help you be one of the few truly customer-centric companies out there.
Bonus: checklists to download, print and share (no email needed, just grab them in the slides)
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Dynamic4 & The Big Idea Webinar. Introducing The Business Model CanvasBen Pecotich
I was invited to present a thought leader webinar as part of the The Big Idea competition coordinated by The Big Issue. These are the slides from the 40 minute webinar where I introduce the Business Model Canvas and provide some guidance on how it can be used in a social enterprise context to quickly capture and prototype business model concepts on paper so you can create experiments to test them - and your assumptions!
http://dynamic4.com/ideas/big-idea-webinar-introducing-business-model-canvas
Lean Analytics - Communication Layer into the World of BusinessBen Yoskovitz
Lean Analytics is more than just understanding what to track and when. Lean Analytics (and data in general) is about communication within an organization. This is a 1-day workshop I conducted at CrunchConf 2016 in Budapest with a group of data analysts and data scientists to help them understand their role, through the use of analytics, within a larger organization.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
6. TODAY, WE:
• Scale down the Ideas
• Identify our Customer Segments
• Come up with Value Proposition
• Create Visual Prototypes
• & Lastly, come up with a Business Model for the ideas
7. DID YOU DO THE ASSIGNMENT
Online Presence Assignment
Problem to Ideas Assignment
8. ACTIVITY ONE: POST YOUR IDEAS
Under each of the problems
THAT WE CAME UP WITH
9. NUMBER
OF IDEAS
CREATE X/Y
FACTOR - GRAPH
PLACE ALL
POST ITs / Clarify
ScaleDown
Process
DISCUSS THE
VISUAL BOARD
MERGE POSSIBLE
IDEAS
REDUCE NUMBER
OF IDEAS
SET THE
MISSION
10. Scale Down
Process
SET THE
MISSION
”The mission is to deliver 3 idea concepts”
”We should keep at least 50% of the ideas”
”We should just present good project ideas”
14. Createa X/Y Factor - Graph
• Realizability
• Team/Resources
• Time to market
• Costs
• Level of USP
• Customer Need
• Level of risk
• Awareness
• Operating Weight
• Market Potential
The most important factors?
32. What To Consider
• Needs
• Age
• Gender
• Interests
• Income
• Race
• Religion
• Family size
• Ethnicity
• Education
• Distribution Channels
33. How you do it
1. Write down what you think —> 2. Research —>
3. Refine your thoughts —> 4. Validate —> 5. Refine your research
34. Cheat Sheet
1. Describe the basics:
”AGE” ”GENDER” ”INTERESTS” ”JOB” ”INCOMES” ”FAMILY”
Where do they live? What's it like?)
2. Give them a name and picture
4. Add a Quote.
A quote is just a couple of sentences that encapsulate the
persona’s attitude towards your product or service.
3.Include their professional and personal background.
Consider information such as job history, role, leisure activities, hobbies, etc.
35. CheatSheet
5. How Tech Savvy are they?
(Technical background. How comfortable is your character online and what
activities do they perform on the web? What devices do they use? This is
important!
6. Who are their trusted sources and where do they
find products they buy?
7. What are their Goals.
What are this person’s goals when looking for a product? Do they want to find a vendor
they can work with quickly? Do they shop by price? Do they need a partner for long-
term engagement?
8. I need / I want statements.
What does this person need and or want in order to reach the above goals?
Remember to keep in mind all of the characteristics you described above.
36. BASICS
Age: 37
Female
Husband + 2 kids
Like: books, hiking,
swimming
NAME + PIC
Rebecca Johnson
HISTORY
25 years in the service
business.
Reads one book a
month and loves to go
on weekend trips in the
nature
Be a good mother-‐
3/10. New to iPads and
AppStore.
See the potential and is
willing to learn
Momswithapps
Recommendations:
Good educational tools
Fun kids apps
Want her kids to
perform well in school.
-‐
-‐
-‐
-‐
-‐
Want to find good
games and
teaching tools
-‐
Friends
Her kids
-‐
-‐
QUOTE
”I want my kids to
learn the english
language in an early
age, and I want them
to like the learning
tools I give them!”
TECH-LEVEL? TRUSTED SOURCES? GOALS NEEDS/WANTS?
38. How to do research to validate the predictions?
Case studies on other successful competitors.
Who are they aiming for and why/how?
Who are buying similar products today?
Look for competitor-campaigns. Who are they targeting?
Talk to presuming customer
How to validate your personas
41. "Avalue proposition is
A promiseof value
thatyour customers
canexpectfromyour
productor company."
Mohan SAWHNEY
Professor, Northwestern University
42. Why would you buy an iPhone 7 over an Samsung S7
Why you choose TECNO over Infinix
Why you choose Kenya Mpya over Lopha Travels
In Short
43. A value proposition isacrystalclear
statement of howyour product or service
solvesa customer's problem,delivers some
benefits and improvestheirsituation
presented in a simple, compelling way that
moves a prospective customer to take action
44.
45. People don't buy your product,
they buy what your product
can do for them.
46. '" Adobe t l shopify t g E V E R N OTE adidas HUGE
49. Q: WHEN PEOPLE TELL YOU ABOUT THEIR
PRODUCTS AND/OR, SERVICES, WHAT
COMMON MISTAKES OR WAYS OF
COMMUNICATING MAKE IT DIFFICULT
FOR YOU TO UNDERSTAND?
50. COMMUNICATION = CONNECTION
Too often we recite tag lines and throw jargon around
without intentionally thinking how to connect with the
person we are speaking to for a meaningful outcome.
57. GEOFF MOORE’S POSITIONING
STATEMENT
For (target customer)
who (statement of the need or opportunity) our
(product/service name) is (product category)
that (statement of benefit) .
58. EXAMPLE:
For non-technical marketers
who struggle to find return on investment in social media
our product is a web-based analytics software that translates
engagement metrics into actionable revenue metrics.
59. STEVE BLANKS XYZ’S
“We help X doY doing Z”
“We help non-technical marketers discover return on
investment in social media by turning engagement metrics
into revenue metrics.”
60. COOPER AND VLASKOVITS
CUSTOMER- PROBLEM-SOLUTION
Customer: (who your customer is).
Problem: (what problem you're solving for
the customer).
Solution: (what is your solution for the
problem).
61. EXAMPLE
Customer:I believe my best customers are small and
medium-sized business (SMB) markets.
Problem:Who cannot easily measure campaign ROI because
existing solutions are too expensive,complicated to deploy,
display a dizzying array of non-actionable charts.
Solution:Low cost,easy to deploy analytics system designed
for non-technical marketers who need actionable metrics.
62. THE MINTO PYRAMID PRINCIPLE
Situation - describe what is the current situation
Complication - describe the issue in the situation
Question - describe the question in response to the issue
Answer - suggest answer to ease out or mitigate the issue
63. EXAMPLE:
With the rise of smartphones and online video the use of
data has exploded.
Consequently,wireless networks become congested and
slow.
How can mobile operators increase their quality of service?
Our patented routing algorithm helps mobile operators
radically increase throughput.
69. How
Get creative and use quick sketches to bring out
the essence of your business idea
70. Draw
Product/Service – visualize the basic product
using a basic sketch of it: Include the key
elements of your product, the characteristics
that stand out and those that are unique
Picture of usage - Imagine your
customer using your product and draw
a sequence of pictures showing how
the product is being used
Customer - who are you designing
the product for? Draw your typical
customer
Point-of-Sale – Imagine the Point of
Sale when the product is purchased
and think about the channels used to
reach your customer. Illustrate this.
Key Benefits – Visualize the
tangible and intangible benefits your
product brings to your customer and
then think about the needs it serve
74. A business model describes the rationale of how an
organization creates, delivers and captures value
It’s the way you intend to generate revenue and profits
as well as how you plan to deliver your value proposition
to your customers
75. Dr. Dave CHAFFEY
CEO, Smart Insights
"Defining a clear business
model is especially
important for a
startup because it helps
creates a sustainable
business..."
81. ASSIGNMENT
1. Come up with two value propositions for your businesses
using any two of the value proposition template
2. Create the visual prototypes of your businesses.
3.Go through the lean canvas business model.
SEND THE VALUE PROPOSITION ASSIGNMENTS BY THURSDAY