Solar charger new product launch - Rahul avasthy
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The document introduces a solar charger that can charge multiple electronic devices like phones, cameras, and music players using solar power. It aims to create product awareness and sell 100,000 units in the first year. The target segments are high mobility users and places with electricity shortages. An action plan details launching in major cities over 4 phases in the first year, establishing distribution channels, and conducting market surveys to inform future demand and new products.
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The document outlines the steps in the design process from conceptualization to prototyping including sketching, dimensioning, creating a CAD/CAM model, and using rapid prototyping. It discusses how conceptualizing and visualizing ideas is important for effective design. The document was authored by Mohamed Elhadidy.
List manufacturers solar power for finance, subsidy & project related suppo...
This document lists dealers and service centers for Agni Power & Electronics Pvt Ltd across various states and districts in India. It provides the names and contact details of 33 dealers located in states like Assam, Chhattisgarh, Delhi, Jharkhand, Manipur, Mizoram, Odisha, Tamil Nadu, Tripura, and West Bengal. It also lists 28 dealers across various districts in Kerala, providing their names, addresses and contact details. The document notes that customers can choose from these empaneled manufacturers based on price, quality and service.
Facebook
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This document discusses the design of a rapid battery charger using a fuzzy logic controller. It begins with an introduction to nickel-cadmium batteries and fuzzy logic. It then describes the components of a fuzzy controller including fuzzification, a rule base, inference engine and defuzzification. Membership functions for inputs like temperature and outputs like charge current are defined. The simulation process is outlined including modeling the system in MATLAB and Simulink. Rules for the fuzzy controller are derived based on system behavior. Finally, the document concludes that the fuzzy controller allows safe, stable charging and discusses potential extensions like optimizing membership functions and rule parameters.
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New Business Plan- "Solar Bluetooth Charger (SBC)"
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Rink compleate
The document provides an acknowledgement and thanks to those who helped complete a paper. It expresses gratitude to God and thanks the supervisor, Mr. Tanveer Alam, for his guidance and support during the project. The document then outlines the company RINK's plans to introduce a new digital lamp called the "Global Dream Lamp" and provides details on the company's history, goals, vision, products, marketing strategy, and financial projections over several years.
BIC@MR skg
This document provides information about Banner India Consultants and their market research services. It summarizes their capabilities including:
1) Conducting market research studies across India to understand consumer needs, competition, and future trends in various sectors like paper, housing, textiles, and more.
2) Using both primary and secondary research methods like surveys, interviews, and data analysis to solve business problems and guide strategic decisions.
3) Providing case studies of successful projects conducting feasibility analyses, market sizing, product testing, and developing growth strategies for clients.
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Auto battery industry
The global battery market is worth $86 billion annually, with rechargeable batteries making up $50 billion of that. The market is growing at 6% per year. China, India, Brazil, the Czech Republic and South Korea will see some of the strongest gains. The market for electric vehicle batteries will be $37 billion by 2020. The Indian automobile battery industry is worth Rs. 20,000 crores annually, with Exide and Amara Raja being the top players and having the largest market shares in both OEM and replacement markets. Exide and Amara Raja are looking to expand into new markets like marine, aerospace and portable power banks to drive future growth.
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This document discusses Nokia's current marketing strategy. It provides information on Nokia's mission, vision, board of directors, and an overview of its market share and competition. It also analyzes Nokia's strengths, weaknesses, opportunities, and threats. Some of Nokia's main weaknesses identified include aiming products at a saturated market and higher costs. The document discusses Nokia's product life cycle and recommends finding a new market segment to target. It provides details on Nokia's current pricing, segmentation, and market research strategies.
0601010 market research on advertising and brand image
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
MARKETING NPD
- The document discusses a new solar Bluetooth charger product called SBC that is being developed by Fortune Institute of International Business to address the growing problem of smartphone charging.
- It provides details on the target market, benefits of SBC over other chargers, marketing and sales strategies, financial projections, and the management team leading the product launch.
- The summaries highlight the key points around the new product, market opportunity, and launch plans for SBC outlined in the document.
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Apple’s SWOT AnalysisPoints of Strength· Globally Recognize.docx
Apple’s SWOT Analysis
Points of Strength:
· Globally Recognized Brand: Since its establishment, Apple has built an astounding reputation of being one of the most reliable companies providing technological services and solutions. It has one of the largest customer bases to ever exist, making it the first company ever with a stock price of one trillion dollar.
· Demanded Brand: Apple is a highly demanded brand all over the globe, it is the number one choice in America for smart phones, accessories and corporate office supplies. It has a technology that is suitable for every age and domain.
· Focus on Research & Development: Apple as a company puts a lot of its efforts and money into product design, manufacturing, quality, and marketing. A lot of studies and researches are conducted before product release that are based on customer needs and demands.
· Innovation: Apple changed the way people interact and communicate back in June 2007 when they introduced the IPhone, and that trend continued on when they introduced the IPad in April 2010. Apple shed a new light on the way people use their smartphones and tablets. Nowadays these products are an essential part of work and everyday life.
Points of Weakness:
· High Prices: Apple products are generally considered in the market as a luxurious items due to their premium prices. These products are more oriented towards middle to high income customers than low income.
· Incompatibility: Apple is considered a unique product when it comes to software and cross platforming. Items purchased from Apple whether they are computers, phones, tablets, or accessories will only function on a particular software produced by the company which leaves small space for sharing and cross platform.
· Competitive Market & Penetration: Although Apple has a solid place in market, it does not lower the chances of growth of competitive brands such as Sony, Samsung, Google, and Microsoft. In 2018 a research was conducted stating that while IOS software (Software used by Apple) is dominant nationally, 72.23 of the global market uses Android (Software produced by Google).
· Underwhelming Marketing & Promoting Efforts: Due to its solid reputation in market place, Apple has a bad reputation for promoting or marketing their products. They have poor marketing strategies the barely promotes the products and depend solely on their name to attract customers towards their products.
Opportunities:
· Focus on Services: While the main source of profit is from smartphones and tablets, Apple gets a decent amount of revenue from the services that they offer. Apple gains revenue from selling products like IPhone or IPad to every customer once every year, while they can gain profit from their services on a daily basis. These services include Apple Pay, Apple Care, Apple Music…etc. It is estimated that if Apple can put these services into good use, the company can gain up to 10 million dollar in a quarter of a year.
· Partner.
LG Marcom Plan
LG Electronics India aims to capture 50% of the home appliances market in India by 2010. It targets the premium segment to achieve higher margins. Its main competitors are Samsung and Videocon. LG differentiates its products based on technology and health benefits. It positions itself as a young, premium brand through its 'Life's Good' tagline and celebrity brand ambassador Abhishek Bachchan. LG plans to focus on innovation and rural expansion to drive sales growth.
Hyper local tms_yuvraj
I interned in the retail division of the ESSAR Group Conglomerate, our family business. Looking at the need gap in the market, my team and I spearheaded the hyper-local retail revolution in the mobile retail category to create services that have the benefits of e-commerce, coupled with advantages of traditional retail. This presentation highlights the hyper-local retail revolution in the form of a case study.
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Mobile Marketing Research for the Japanese Market
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Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Charan
The document provides an introduction and overview of a project report on consumer buying behaviour of Sony products in Gurdaspur, India. It includes a title page, certificate from supervisors, acknowledgments, declaration, table of contents and list of tables. The introduction discusses Sony's operations in India since 1994 and its distribution network across major towns and cities. It also covers Sony's strong service presence in India with company-owned and authorized service centers. The report aims to understand factors influencing consumer buying behaviour and Sony's commitment to improving customers' lifestyles through its products and marketing activities.
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1) The document discusses strategies for pharmaceutical companies to increase engagement with doctors through digital channels, including being present on mobile platforms and social media where doctors spend time.
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3) The document advocates that pharmaceutical companies can effectively engage with doctors and follow regulations through professional use of social media and digital channels.
Why abott pharma needs digital advertising
Abbott Pharma needs digital marketing because digital communication has fundamentally shifted how people interact and share information online. Digital marketing allows for targeted messaging, measurable results, and engagement through dialogue rather than one-way advertisements. It can also leverage the billions of peer recommendations that are shared through social media each year, which people trust more than traditional ads. An integrated digital marketing strategy across social media, websites, mobile apps, and other channels can improve brand recognition, prescriptions, and customer loyalty, providing a high return on investment through increased interactions and influencer marketing.
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Trinetra Focus Communications
Focus Circle Group is an independent creative agency formed in 2009 with 25 specialists across 5 offices. They provide branding, social media, interactive, and technology services. Their experienced team delivers creative and intelligent solutions. They combine traditional offline agency services with innovative digital strategies, including internet marketing, social media, and interactive design. They have experience across various industries and have helped grow several large clients in India.
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Brand identity is one of the most important components of branding as it is what people see, remember, and associate with a company. Without a strong visual identity, communication fails. Focus Communication has experience branding distinguished hotels since 1997. They take a holistic approach to branding and marketing, providing a one-stop solution including brand identity, advertising, public relations, and more.
Branding
Brand identity is one of the most important components of branding as it is what people see, remember, and associate with a company. Without a strong visual identity, communication fails. Focus Communication has experience branding distinguished hotels since 1997. They take a holistic approach to branding and marketing, providing a one-stop solution including brand identity, advertising, public relations, and more.
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Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Solar charger new product launch - Rahul avasthy
- 5. Major Cities 20 Lifestyle Upper Class 140 Mn Cities 11 1. Adventurous 2. High Mobility Users 3. High Tech S E G M E N T A T I O N S E G M E N T A T I O N T A R G E T I N G T A R G E T I N G P O S I T I O N I N G P O S I T I O N I N G STP
- 8. What will I look like ? Who am I ? A multi utility charger running on solar energy What do I offer ? Charge Mp3, Mobile phones, I pods, Digi cams; 24 X 7 availabilty; Portable Whom do I offer ? High mobility users, Places having electricity shortages, Devices requiring high power consumption 4 P’s (Product) S01 LOW END S02 HIGH END
- 9. Newspaper Ads (Local + Regional + National Newspapers) Proposed Frequency of Advertisements National – 1/ week (1 month) Regional – 1/ week (2 months) Local – 1/ week (2 months) 4 P’s (Promotion)
- 10. Hoardings At Prime Locations in 5 cities Mumbai, New Delhi, Kolkata, Bangalore, Hyderabad (1 month) Kiosks at Malls At Major Malls in 7 cities Mumbai, New Delhi, Kolkata, Bangalore, Hyderabad, Chennai, Chandigarh (2 Sundays) 4 P’s (Promotion)…. Power the Solar Way!
- 11. Radio Channels In Prime Radio Channels in 4 Cities Mumbai, New Delhi, Bangalore, Hyderabad 1 st Week – Prime Slots followed by non prime slots for a month Direct Marketing By Sales Representatives in all 11 cities of operations 4 P’s (Promotion)….
- 12. Pricing objective: To offer a high end product at a premium price range of Rs 1700 to Rs 2200 to customers 4 P’s (Pricing) Cost Estimation: Raw Material costs @ 50% of product selling price Other Expenses @ 48% of product selling price Competitors Pricing Analysis: Unorganized Sector: Rs 200 – Rs 500 (normal chargers) Branded Players: Rs 500 – Rs 1500 (Eg: Sony – normal) Imported Solar Chargers: Rs 2000 – Rs 2500 Final Price: As per Product Model & Distribution Channel S01 S02 No. of Units Retails Sales 48000 12000 Bulk Sales 24000 6000 Institutional Sales 8000 2000 Price Retail Sales Rs 1500 Rs 2000 Bulk Sales Rs 1300 Rs 1750 Institutional Sales Rs 1200 Rs 1650
- 13. In 1 st year of operation, 11 major cities of India will be covered starting with Mumbai 4 P’s (Place) Proposed Distribution Channels 1. Retail Sales: To target 1500 retailers by offering high margins of Rs 200 – Rs 300 & incentives on achieving Sales Volume. 2. Bulk Sales: Targeting Nokia in a tie up to sell our product through its distribution channels. 3. Institutional Sales: Targeting 4 Defence Canteens to sell our product at a discount in the range of Rs 1500 – Rs 1750 4. Direct Marketing: Employment of aggressive Sales Force to increase brand awareness and direct sales.
- 14. In 1 st year of operation, 11 major cities of India will be covered starting with Mumbai 4 P’s (Place) Retailers (1500) Solio Pvt. Ltd. Consumer Bulk Sales (1) Eg: Nokia Solio Pvt. Ltd. sales branch (4) Direct Marketing Institutional Sales (4) Eg. CSD Sales Representatives Retail Sales Bulk Sales Institutional Sales
- 18. Thank You