Counter-trade involves the exchange of goods, services, or technologies between two trading partners, often used when one party lacks cash or other currency to pay for imports. Some pros of counter-trade include allowing international trade when hard currency is scarce and building long-term partnerships between companies. However, counter-trade can be complex to arrange and administer, and valuing goods or services in a barter deal can be difficult compared to monetary exchanges. The document discusses several online sources that outline pros and cons of counter-trade, and how countertrade can be an innovative approach for marketing goods.