Shared experiences of delivering new software products from start-ups to well established companies -- from no process to very formal stage gates.
Presented to University of San Diego Business class.
Example of the stage-gate product management process (sometimes referred to as the phase-gate process). This type of process is used to bring new products or updates to market. At the completion of each phase, there is general a review of the project along with a go / no go / hold / rework decision.
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
Example of the stage-gate product management process (sometimes referred to as the phase-gate process). This type of process is used to bring new products or updates to market. At the completion of each phase, there is general a review of the project along with a go / no go / hold / rework decision.
New product development, types of new product, new product line, product line extensions, improvements and revision to existing products, re-positioning, cost reductions.
Marketing Management model and diagram for powerful business presentations.
More business diagrams on
http://www.drawpack.com
your visual business knowledge
New Product Development (NPD) is the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. This Technology Multipliers webinar provides a complete overview of the NPD process, models, tools, and metrics to succeed with new product development for technology companies.
Stage Gate Product Innovation Process Complete PowerPoint Deck With Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
New Product Development was a 3-day public workshop for managers offered for many years through what is now UW-Madison’s Center for Professional and Executive Development (CPED). Since CPED has modified its mission to focus on leadership and management training, this and other marketing classes have been discontinued. Therefore I am providing this for your individual education.
A version of this presentation with embedded hyperlinks to YouTube videos and other educational sites is available through my website, BrainSnacksCafe.com.
Enjoy!
Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013
ABOUT THIS WORKSHOP
The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished.
We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process.
TAKEAWAYS
Part 1: The Product Manager role & the Product Management Process
Part 2: The Customer and MVP
- Learn to break an idea into its primary parts to assess product feasibility
- Explain the purpose and process of building an MVP
- Identify various ways to build and learn from an MVP
- Evolve an MVP to reach product/market fit
- Determine if product/market fit has been achieved for a product
Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly
Marketing Management model and diagram for powerful business presentations.
More business diagrams on
http://www.drawpack.com
your visual business knowledge
New Product Development (NPD) is the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. This Technology Multipliers webinar provides a complete overview of the NPD process, models, tools, and metrics to succeed with new product development for technology companies.
Stage Gate Product Innovation Process Complete PowerPoint Deck With Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
New Product Development was a 3-day public workshop for managers offered for many years through what is now UW-Madison’s Center for Professional and Executive Development (CPED). Since CPED has modified its mission to focus on leadership and management training, this and other marketing classes have been discontinued. Therefore I am providing this for your individual education.
A version of this presentation with embedded hyperlinks to YouTube videos and other educational sites is available through my website, BrainSnacksCafe.com.
Enjoy!
Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013
ABOUT THIS WORKSHOP
The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished.
We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process.
TAKEAWAYS
Part 1: The Product Manager role & the Product Management Process
Part 2: The Customer and MVP
- Learn to break an idea into its primary parts to assess product feasibility
- Explain the purpose and process of building an MVP
- Identify various ways to build and learn from an MVP
- Evolve an MVP to reach product/market fit
- Determine if product/market fit has been achieved for a product
Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly
High level telecom product development process and frameworkParcus Group
Overview of an example product development process and framework for a telecom carrier covering 6 phases including market research, business case development, product requirements documentation, solution design, product build and launch. Product life-cycle is effectively 7th phase but would warrant a separate process.
Participants of the summit will get to know about all the production stages: design/engineering/prototyping/production preparation/production/logistics, and also about the production techniques.
This slide deck was used at my presentation during PM Labs in Moscow on Nov 18th 2010.
The purpose of this session was to demonstrate best in class practices for IT product and service development. It showed tools and techniques that allow project and product managers to select most promising idea, develop, and successfully launch it in the market
Product experts understand that all products go through a life cycle. Many of the most innovative companies have adopted a product life cycle management process to increase the likelihood of success for new products in the marketplace. This session discusses the benefits of implementing the seven-phase product life cycle, which is the basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge (ProdBOK®).
Product vendors which understand and implement this process have a higher likelihood of building great products that delight customers and are more profitable. A company risks product failure if it leaves out any of these because it doesn’t consider critical issues. Join this session to understand key activities and deliverables performed by cross-functional teams that must be considered within each phase of the product life cycle.
Join Hector Del Castillo as he shares his insights on why adopting the seven-phase product life cycle can reduce the time to market for new products, increase organizational efficiency and create new revenue streams for your company using a sustainable approach.
About the Speaker
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams.
Upcoming Events
For more information regarding this topic or certification courses near you, contact Hector Del Castillo.
About AIPMM
With members in nearly 70 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.
The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.
An AIPMM certification empowers your product team to make smarter decisions and get better results, raise your team's level of effectiveness and competence, and strengthen your company's product portfolio.
Need Assistance?
Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand.
I look forward to hearing from you.
Regards,
Hector Del Castillo
http://linkd.in/hdelcastillo
When you grab a product off the shelf at the store, you probably do not remember or particularly care what led you to pick that particular brand of that particular product. But there is someone that cares — a whole team of people—and one of those people is probably a product manager. ..To discuss more, Tathagat Jena, DGM, Samsung Electronics Pvt. Ltd. will share his views on this career opportunity.
Innovative eLearning in Sales: The Modern Essentials for Sales Onboarding Eff...Shelley Reece
The way that top-performing organizations onboard new employees has changed significantly over the last five years. Traditional sales onboarding methods have not produced a strong return on investment or moved the needle on the sales metrics that matter. Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI.
Contact the author through:
https://www.linkedin.com/in/jeroenvanrijn
About this presentation:
This presentation gives a brief overview of the product management process milestones. This document was created based on over 7 years of experience working in product management roles at both start-up companies and corporations.
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- how to design the first sales process and teach someone else to sell your product predictably
- how to move from qualitative sales to data-driven sales
- how to scale a sales org and use data to measure success
- a lot more!
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SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
Unleash Unlimited Potential with One-Time Purchase
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Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
Developing Distributed High-performance Computing Capabilities of an Open Sci...Globus
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Into the Box Keynote Day 2: Unveiling amazing updates and announcements for modern CFML developers! Get ready for exciting releases and updates on Ortus tools and products. Stay tuned for cutting-edge innovations designed to boost your productivity.
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Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
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Globus Compute wth IRI Workflows - GlobusWorld 2024
New Product Development and Stage Gates
1. New
Product
Development
Experiences
and
Stage
Gates
Guest
Speaker
April
3,
2014
Rick
Berzle
|
President
|GoToMarket
LLC
2. Agenda
•
Background/Experience
•
Company
Maturity
and
Product
Planning
•
Formal
New
Product
Planning
Processes
•
Limited/No
New
Product
Planning
•
Considering
GoToMarket
Alignment
•
ParKng
Thoughts
3. Speaker
Background
•
BS
Computer
Science/MBA
MarkeKng
•
8
years
in
SoNware
Development
•
10
years
in
SoNware
Product
Management
•
15+
years
in
VP-‐level
MarkeKng
PosiKons
•
12
MarkeKng/Business
Consultant
2
4. My
Story/Career
TransiBons
• Math
major
-‐>
1st
job
Engineer’s
Aid
• Back
to
school
for
Computer
Science
• Honeywell
(LA)
-‐>
Digital
(Boston)
• Development
-‐>
Product
Management
– Graduated
to
Product
Line
Management
• To
Apple
-‐>
Taligent
• Taligent
-‐>
Start-‐ups
-‐>
GoToMarket
• To
Peregrine
-‐>
GoToMarket
• Lots
of
early/mid-‐stage
soNware
companies
3
70’s
80’s
90’s
20’s
Today
7. Maturity/Size:
GoToMarket
Focus
Start-up
$0-5M
Early-Stage
$5-20M
Mid-Stage
$20-50M
Growth
$50-100M
Mature
100+M
• Focus is account acquisition
• Product defined by engineering
• Marketing is describing what was built
• Product Management is non-existent
• Focus is market expansion
• Product Management/Marketing blended role
• Product strategy and roadmap fundamental
• Marketing is about awareness and value proposition
• Product and Product line strategy
• Specific marketing disciplines exist
• Product management is fundamental
• Well-defined marketing/sales boundaries
8. Digital
Equipment
Corp
• Formed
in
late
50’s
• Leading
suppler
of
mini-‐computers
• Grew
to
be
a
complete
systems
provider
–
desktop
to
servers
• $14B
in
sales;
$1B
in
soNware
• Squeezed
out
of
the
market
– IBM,
Dell,
Compaq
at
the
low-‐end
– IBM
at
the
high-‐end
• Acquired
by
Compaq
(98),
merged
with
HP
(02)
7
9. Phase
Review
Process
• Product
Lifecycle
Model
and
Process
• Spans
all
corporate
funcKons
• Owned
by
Product
Management
• Planning
and
ExecuKon
of
all
phases
and
phase
transiKons
of
the
product
lifecycle
• Specific
EXIT
criteria
for
each
phase
• Public
Exit
Phase
Reviews
8
10. 6
Phases
to
the
Lifecycle
• Phase
0
–
Strategy
and
Requirements
• Phase
1
–
Planning
&
Feasibility
• Phase
2
–
ImplementaKon
• Phase
3
–
QualificaKon
• Phase
4
–
ProducKon
and
Support
• Phase
5
–
ReKrement
9
11. Phase
0
–
Strategy
&
Requirements
• IdenKfy
a
market
problem
or
opportunity
• Propose
a
product
soluKon
• Consistent
with
Corporate
Product
Strategy
• Primary
deliverable
is
the
Business
Plan
10
12. Phase
1
–
Planning
• FuncKonal
specificaKon
and
engineering
plan
• Preliminary
product
design
• Integrated
implementaKon
Plan
• Company
fully
commits
at
Phase
1
Exit
11
13. Phase
2
–
ImplementaBon
• Design
complete
• Prototypes
built
• Product
meets
phase
0
requirements
• Full
funcKonality
is
tested
• Product
launch
plan
developed
12
14. Phase
3
–
QualificaBon
• Qualify
producKon-‐
level
copies
of
the
product
• IniKate
field
tests
• Demonstrate
product
meets
requirements
of
Phase
0
and
specificaKons
of
Phase
1
and
2
13
15. Phase
4
–
ProducBon/Support
• Achieve
and
maintain
steady-‐state
volume
producKon,
sales
and
service
• Phase
4A
–
Ramp-‐up
• Phase
4B
–
Steady-‐
state
• Monitor/adjust
to
meet
product
and
market
performance
targets
14
16. Phase
5
–
ReBrement
• Implement
Product
Phase
Down
Plan
• Fulfilling
internal
and
external
commitments
• Require
the
same
level
of
complexity
as
new
product
development
15
17. Challenges
for
Tech
Products
Point
of
Sale
Sold
direct
to
customer
by
sales/channel
Capability/ROI
Emphasized,
demonstrated
ROI
Pre-‐Sale
EvaluaKon
Demos,
Pilots
(months)
Post-‐sale
support
DocumentaKon,
training,
service,
support
Purchasing
risk
High
(many
products
don’t
meet
their
hype)
Intangible
factors
Trust,
reputaKon,
references,
financial
stability
Product/Technology
Roadmap
Lifecycle
and
extendibility
Must consider go-to-market cost/risk in the Tech Market
18. Formal
New
Product
Planning
Digital
Equipment
CorporaBon
examples:
• Low-‐end
Laser
Printer
(opportunity)
• WorkstaKon
Publishing
(make
vs
buy)
• 2D/3D
graphics
(industry
standard)
• OperaKng
Systems
(strategic)
17
20. A
few
final
thoughts
on
go-‐to-‐market
consideraBons
19
21. Go-‐To-‐Market
Alignment
Market Opportunity Revenue Attainment
Target
Market
Customer
Buyer/Influencer
Need/Pain
CompeBtors
MarkeBng
Strategy
Who?
(customer)
Requirements
Use
Cases
Service/Support
PosiBoning/Branding
Value
ProposiBon
Pricing/Packaging
What?
(soluBon)
Demand
GeneraBon
Sales
Model/Channel
OpBmizaBon
Team
OpBmizaBon
Sales
ExecuBon
Measurement/Metrics
How?
(execute)
ü Poor
alignment
results
in
missed
market
and
revenue
opportuniKes
ü Good
alignment
requires
organizaKonal
cooperaKon
and
collaboraKon
ü Agreed
set
of
strategic/tacKcal
goals
and
a
sharp
focus
22. PosiBoning
Template
“FOR
(who
is
the
target
customer)
WHO
(what
is
their
need
or
opportunity)
YOUR
PRODUCT
or
SERVICE
NAME
IS
A
(product
category)
THAT
(key
benefits
–
the
compelling
reason
to
buy)
UNLIKE
(primary
compeKKve
alternaKve)
OUR
OFFERING
(statement
of
primary
differenKaKon)”
21
23. GoToMarket
Example
For
soNware
vendors
who
develop,
market
and
sell
soluKons/services
to
an
enterprise
customer
and
deploy
on-‐site
or
as
a
service
(SaaS)
Who
are
focused
on
aligning
their
go-‐to-‐market
strategies
and
tacKcs
to
consistently
meet
market
penetraKon
and
revenue
aqainment
goals
GoToMarket
is
a
markeKng/sales
consultancy
and
interim
execuKve
management
company
That
provides
unique
execuKve-‐level
operaKonal
experience
to
idenKfy
the
go-‐to-‐market
gaps
that
affect
the
vendor’s
ability
to
predict
and
meet
revenue/market
aqainment
goals
in
a
sustainable
fashion.
Unlike
other
consulKng
firms,
GoToMarket
provides
highly
successful
and
experienced
professionals
with
deep
soNware
markeKng
and
sales
operaKonal
experience
that
can
idenKfy
go-‐to-‐market
revenue
chain
gaps/issues
and
provide
the
operaKonal
leadership
to
implement
needed
changes
Our
Offering
takes
a
pragmaKc
approach
to
the
strategic
and
tacKcal
elements
of
the
go-‐to-‐market
revenue
chain
that
rapidly
determines
both
the
internal
barriers
to
sales
success
and
the
associated
remedies
to
align
markeKng
and
sales
for
opKmal
producKvity
-‐-‐
expanding
the
opportunity
pipeline,
improving
customer
acquisiKon
and
retenKon,
lowering
the
cost
of
sales
and
ulKmately
ensuring
reasonable
revenue
aqainment
targets
are
achieved.
24.
25. Recommended
Reading
• “Crossing
the
Chasm:
MarkeKng
and
Selling
DisrupKve
Products
to
Mainstream
Customers”
by
Geoffrey
Moore
• “Inside
the
Tornado:
Strategies
for
Developing,
Leveraging,
and
Surviving
Hypergrowth
Markets”
by
Geoffrey
Moore
• “Rules
For
Revolu7onaries:
The
Capitalist
Manifesto
for
CreaKng
and
MarkeKng
New
Products
and
Services”
by
Guy
Kawasaki
24
26. Thank
You.
I
hope
this
was
helpful.
rberzle@gotomarket.com
linkedin.com/in/rickberzle