Product Savvy Consulting (PSC) is a privately owned consulting firm founded in 2006 that provides marketing, product development, and business development support services. PSC's mission is to bridge gaps for high-tech companies by providing experienced managers. PSC offers experienced project teams, proven frameworks for product development and marketing, and support for remote market expansion. Their services are designed to help clients shorten time to market, increase business focus, and gain access to new markets. PSC clients benefit from PSC's network and experience in key industries like government, healthcare, and manufacturing.

1. PRODUCT SAVVY CONSULTING, LLC
Jonathan Chashper
14 February 2012
1

2. About PSC
 Founded 2006
 Privately owned consulting firm based in
Rockville, MD ( presence in VA, CA, Israel)
 Evolved – Two Activities
– Marketing and Pre / Post Sales support
 Marketing Arm and Beach-Head for foreign companies
 Pre Sale and Post Sale support mechanism for remotely
managed projects
– Technology
 Product & Project Management
 Product Development
2

3. Our Mission Statement
Bridging the Market Gap in Experienced
Managers for the High-Tech Industry
3

4. 4

5. Common Challenges
 Experienced executives (lack of)
 Focusing attention on market and business generation
 Introducing product to market ahead of competition
 Meeting targeted project’s schedule
5

6. Our Value Proposition
 Our offer:
– Team of experienced professionals
– Ability to grasp leaders’ objectives and translate them into actions
– Product Management Savvy
– First-rate understanding of R&D management
– Proven framework and methodology
 The result:
– Shorter time to market
– Increased business management focus
– Professional development of your team
– Organized and clear product development process
Shorter Time to Market – Priceless
6

7. PSC Product Development Framework™
Analyze Conclude Plan Execute
Market Business Market Product Business Product Marketing
Research Case Req. Specs Dev. Dev. Plan Exec.
Needs Market Size Positioning Product Go to Quality Sales
Recognition Estimate Design Market Plan Assurance Training
Competitive Feasibility Roadmap Resource Release Alpha Channel
Analysis Analysis Plan Plan Release Training
Technology Beta
Assessment Release
7

8. Product Management
 To have a great product, you need a great
beginning, and all great beginnings start with the first
step …
– Analyze opportunities
– Gather information and study market needs
– Identify market segments and select target markets
– Understand market needs
– Learn your competitive products strength and weakness
– Derive marketing requirements
8

9. Product Development
 Think, Design, Implement
 Team build-up
 Product requirements creation and evaluation
 System and software design (OOD, UML)
 Software development (OOP, Java and .Net Enterprise
solutions)
 Utilize latest Agile (Scrum) techniques
9

10. The Scrum Process

11. Product Marketing
 Differentiation is key
 To provide a successful product and obtain market share
you need to:
– Create effective product positioning
– Clearly differentiate products and services from the competition
– Define an unmatched value proposition
– Fit the marketing strategy to the product’s life cycle
– Fit the marketing strategy to the market life cycle
11

12. 12

13. Remote markets: Challenges and Solutions
 Challenges
– Lack of contacts, market understanding and no “network”
– Maintain close contact with customers and prospects
– Customization and Deployment support
– Wants and Needs analysis
– Future sales
 Solutions
– Local Branch  by a local entity
– Local Branch  by relocation
– No Local Presence  Travel based activities
13

14. The PSC Solution – Your Own Local Branch
 Activities:
– Market Research and Market Reach (access to existing customers, prospects,
partners, etc)
– Marketing Strategy execution (local press, shows, networking events)
– Pre and post sale
– Relationship management
 Benefits:
– US Local – East Coast (MD, VA) and West Coast (CA)
– Executive level experience (Bilingual business culture US + Israel)
– Extensive experience
– Technology management excellence
14

15. The Process (180 Days)
 Engage with company management to understand vision, needs and goals
 Asses strategy, resources, positioning – Generate a Marketing and Market
Penetration Strategy
 Start execution (PSC and partners)
 Facilitate high-level meetings with senior decision makers
 Follow through with each sales or channel partner opportunity
15

16. Our Value Proposition
 Our offer:
– Top Talent able to grasp leaders’ objectives and translate them into
actions
– High availability, low latency response
– Proven network, framework and methodology
 The result:
– Shorter time to market
– Increased business management focus
– Enhanced customer relationship
– Improved commitment and cost control
16

17. Marketing and BizDev Activities
 Access to Key Players
– Gov (Federal and Local)
– AT&T, Boeing, L3
– John Deere
– Holy Cross Hospital
 Shows
– CES, CIO / CTO Live
– Games for Health
– TeleMed , HIMMS
 In the Media
– The Economist
– TechBizNow
– BlogTalkRadio, IntoTomorrow
17

18. Why PSC?
 Executive level consultants
 Free from politics
 Focused on your success
 Lay the groundwork for your growth through organized
and clear product development processes
 Strengthen company’s core
Being First to the Market is Priceless!
18

19. PRODUCT SAVVY CONSULTING, LLC
Thank You for Your Time!
19