The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
Making Decisions with Data: Beyond Basic A/B Testing (ProductCamp Boston 2016)ProductCamp Boston
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze your data (or your analysts' recommendations?)
About Anthony Rindone
Product Management @Wayfair
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Building an Amazing Relationship Between Product Management and MarketingProductPlan
It's not unusual for friction to exist between product and marketing teams — especially because "product manager" and "product marketing manager" are often loosely defined job functions. In this webinar, we'll share five practical tips for how product managers and marketers can work better together.
Monetization explained by Google's Product ManagerProduct School
Understanding your users and how they discover and adopt your products is very important in building a product. Making money off a large volume of users is key for tech giants such as Google, Facebook, and LinkedIn to continue their rapid growth.
Google's Product Manager, Harrison Gordon, discussed the differences in product philosophies of monetization vs. growth techniques.
Making Decisions with Data: Beyond Basic A/B Testing (ProductCamp Boston 2016)ProductCamp Boston
You might have run a few A-B tests, or maybe you've run 100's. But how do you know you're making the right decisions from those tests? Are there questions you aren't considering? How should you analyze your data (or your analysts' recommendations?)
About Anthony Rindone
Product Management @Wayfair
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Building an Amazing Relationship Between Product Management and MarketingProductPlan
It's not unusual for friction to exist between product and marketing teams — especially because "product manager" and "product marketing manager" are often loosely defined job functions. In this webinar, we'll share five practical tips for how product managers and marketers can work better together.
Monetization explained by Google's Product ManagerProduct School
Understanding your users and how they discover and adopt your products is very important in building a product. Making money off a large volume of users is key for tech giants such as Google, Facebook, and LinkedIn to continue their rapid growth.
Google's Product Manager, Harrison Gordon, discussed the differences in product philosophies of monetization vs. growth techniques.
Focus On What Matters - From Product Vision to Product RoadmapOneUp Vitamins
Focus on what matters when going from product vision to product roadmap. Held at the Agile Product Delivery meetups and one of the favourites for our Lunch & Learn sessions..
How to Think Big, Start Small and Fail Fast by Google PM LeadProduct School
Main takeaways:
- Thinking big: expand your ideas and understand today and dream up tomorrow. This will take your company/product into the future
- Start small: it's time to go into validation stage, organize your ideas into a roadmap that starts small and builds more value over time
-Failing fast: learn from your failures and do it fast (if you never failed, you probably did not aim high enough)
A comprehensive introduction to Product Management that will teach you the difference between a product and service, feature and benefit, product management vs. project management, will introduce the product life cycle, product development process and the three core concepts of Product Management – UX, business and tech. Get ready for some amazing examples on how companies like Google, Facebook, AirBnB, Shopify, Apple build everlasting products. While other companies like Blackberry fail to innovate. Get a glimpse into future products such as self driving cars, Google Glass and the kitchen robot.
Product launches represent excellent revenue and profitability for a company. Most launches fail due to lack of communication, message and expectations. Let's change that! This presentation explores time-honored techniques to improve the success rate for your new products and services.
Innovating in the Enterprise: How Product Managers Can Deliver Ideas FasterProductPlan
Releasing products at a small startup is, for the most part, fairly straightforward. Getting everyone on the same page is easy. But if you’re a product manager at a large company, releasing a new product is far more complex. Multiple stakeholders need to be involved at various stages. Achieving organizational alignment (executives, marketing, sales, legal, etc.) can be a tall order.
How do you navigate the challenges of shipping new features without getting stuck in the enterprise black hole? Our expert panel of Robin Calhoun, Jay Badenhope, and Jim Semick address key questions in this webinar.
Scaling Customer-Centricity: How Product and CS Can Work Together to Help Cus...ProductPlan
Product teams need to make customer-centricity part of their DNA in order to build successful products. But despite the fact that Customer Success offers an invaluable source of actionable user knowledge, many product management teams struggle to build a cohesive relationship with their colleagues in CS.
Join our expert panel as we discuss how your organization can treat customer success as an extension of the product team. Panelists will share strategies for using crucial insight from the success team to fuel product growth and establish a culture that keeps customers front and center.
The Feature-Less Roadmap: Using Themes and North Stars to Ground Your Product...ProductPlan
We’re all familiar with feature-based roadmaps. The challenge with this method is that the how and what often obscures the why. When teams adopt a feature-factory mindset, they ship far faster than they learn and create value.
Join our expert panel as we discuss how product managers can use themes and a north star metric to ground their product roadmaps. We’ll share actionable ways to create (and maintain) a feature-less product roadmap that you can present with confidence at your next stakeholder meeting.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
An introduction to the product vision board. The product vision board has originally been created by Roman Pichler. In the light of the courses we teach at Ghent University I added some changes.
The notes can be found in the ppt.
Growth PM: How to Grow Your Product by LinkedIn Product LeaderProduct School
Main takeaways:
-Learn about growth product management of all aspects, from acquisition, to activation, retention, engagement and monetization.
-Learn successful product examples that you can apply to your product right away
build up awareness of different growth tactics and be able to continuously expand your growth knowledge by yourself
Part 2 of the training I did for Barnard's Entrepreneur's Training program for high-school (or beginners) on how to create a product roadmap (i.e. create a plan to build your product)
How to Think Big as a Product Manager by Amazon Sr PMProduct School
Main Takeaways:
- The problem you think you are solving for customers might not be the right problem
- When there is a ton of ambiguity and complexity, finding the product/market fit often involves trial and error
Build A Minimum Viable Product PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Build A Minimum Viable Product PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twentyone slides. Our tailor made Build A Minimum Viable Product PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Build A Minimum Viable Product PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Janna Bastow & James Mayes | Theme-based Roadmapping | ProductTank Toronto Product Tank Toronto
We're excited to welcome Janna Bastow and James Mayes from Mind the Product to Toronto for this month's discussion. We'll be discussing how to move to a theme-based roadmap by 2017 and learning more about Mind the Product's global product community.
Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product roadmap everyone understands and solve problems flexibly. She's also co-founder of Mind the Product, a global community of product managers, and the ProductTank series of meetups. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”
James lives at the intersection of Product, Startupsand Talent. As one of the Co-Founders of Mind The Product, he has specific remit now for partnerships throughout the product world in order to ensure the sustainability of the events. He’s always looking for new ways to add value to the community and while not always being a product person historically, loves the opportunity to experiment! James is a dad, gadget-geek, and frequent flyer.
Thanks to Shopify for hosting us!
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
From design specs to user stories (ProductCamp Boston 2016)ProductCamp Boston
More and more agile teams began to value good design, to the extend to actually hire in-house designers to be part of the team. However there is often an unspoken tension between the product manager and the designer: who get to define the user experience? An agile product manager is thinking in terms of user stories, which doesn't always align with the design specs. Vice versa. It eventually boils down to: How can design practices become an integral part of an agile team? Between PM and Design, there may be many disagreements on features and priority. But let's start with a common ground: solving the user pain. Eventually I stopped writing design specs, but to help the PM write better user stories. In this session I'd like to share practical lessons on Design/PM collaboration to bring the best out of both.
About Shanfan Huang
Drawing. Coding. Learning. Making. Exploring. Dancing. bio from Twitter
Shanfan Huang is a product designer at Pivotal Labs, an agile development consultancy that helps the clients transform their way of building software. She aspires to bring Lean UX practice into agile development teams.
Moving the Needle on Your Marketing EffortsJoanna Lord
Presented at the Distilled PRO Boston Seminar. I run through things to keep in mind when scaling a team, building a successful marketing program, and adding revenue to your bottom-line.
Focus On What Matters - From Product Vision to Product RoadmapOneUp Vitamins
Focus on what matters when going from product vision to product roadmap. Held at the Agile Product Delivery meetups and one of the favourites for our Lunch & Learn sessions..
How to Think Big, Start Small and Fail Fast by Google PM LeadProduct School
Main takeaways:
- Thinking big: expand your ideas and understand today and dream up tomorrow. This will take your company/product into the future
- Start small: it's time to go into validation stage, organize your ideas into a roadmap that starts small and builds more value over time
-Failing fast: learn from your failures and do it fast (if you never failed, you probably did not aim high enough)
A comprehensive introduction to Product Management that will teach you the difference between a product and service, feature and benefit, product management vs. project management, will introduce the product life cycle, product development process and the three core concepts of Product Management – UX, business and tech. Get ready for some amazing examples on how companies like Google, Facebook, AirBnB, Shopify, Apple build everlasting products. While other companies like Blackberry fail to innovate. Get a glimpse into future products such as self driving cars, Google Glass and the kitchen robot.
Product launches represent excellent revenue and profitability for a company. Most launches fail due to lack of communication, message and expectations. Let's change that! This presentation explores time-honored techniques to improve the success rate for your new products and services.
Innovating in the Enterprise: How Product Managers Can Deliver Ideas FasterProductPlan
Releasing products at a small startup is, for the most part, fairly straightforward. Getting everyone on the same page is easy. But if you’re a product manager at a large company, releasing a new product is far more complex. Multiple stakeholders need to be involved at various stages. Achieving organizational alignment (executives, marketing, sales, legal, etc.) can be a tall order.
How do you navigate the challenges of shipping new features without getting stuck in the enterprise black hole? Our expert panel of Robin Calhoun, Jay Badenhope, and Jim Semick address key questions in this webinar.
Scaling Customer-Centricity: How Product and CS Can Work Together to Help Cus...ProductPlan
Product teams need to make customer-centricity part of their DNA in order to build successful products. But despite the fact that Customer Success offers an invaluable source of actionable user knowledge, many product management teams struggle to build a cohesive relationship with their colleagues in CS.
Join our expert panel as we discuss how your organization can treat customer success as an extension of the product team. Panelists will share strategies for using crucial insight from the success team to fuel product growth and establish a culture that keeps customers front and center.
The Feature-Less Roadmap: Using Themes and North Stars to Ground Your Product...ProductPlan
We’re all familiar with feature-based roadmaps. The challenge with this method is that the how and what often obscures the why. When teams adopt a feature-factory mindset, they ship far faster than they learn and create value.
Join our expert panel as we discuss how product managers can use themes and a north star metric to ground their product roadmaps. We’ll share actionable ways to create (and maintain) a feature-less product roadmap that you can present with confidence at your next stakeholder meeting.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...cxpartners
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
An introduction to the product vision board. The product vision board has originally been created by Roman Pichler. In the light of the courses we teach at Ghent University I added some changes.
The notes can be found in the ppt.
Growth PM: How to Grow Your Product by LinkedIn Product LeaderProduct School
Main takeaways:
-Learn about growth product management of all aspects, from acquisition, to activation, retention, engagement and monetization.
-Learn successful product examples that you can apply to your product right away
build up awareness of different growth tactics and be able to continuously expand your growth knowledge by yourself
Part 2 of the training I did for Barnard's Entrepreneur's Training program for high-school (or beginners) on how to create a product roadmap (i.e. create a plan to build your product)
How to Think Big as a Product Manager by Amazon Sr PMProduct School
Main Takeaways:
- The problem you think you are solving for customers might not be the right problem
- When there is a ton of ambiguity and complexity, finding the product/market fit often involves trial and error
Build A Minimum Viable Product PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Build A Minimum Viable Product PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twentyone slides. Our tailor made Build A Minimum Viable Product PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Build A Minimum Viable Product PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Janna Bastow & James Mayes | Theme-based Roadmapping | ProductTank Toronto Product Tank Toronto
We're excited to welcome Janna Bastow and James Mayes from Mind the Product to Toronto for this month's discussion. We'll be discussing how to move to a theme-based roadmap by 2017 and learning more about Mind the Product's global product community.
Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product roadmap everyone understands and solve problems flexibly. She's also co-founder of Mind the Product, a global community of product managers, and the ProductTank series of meetups. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”
James lives at the intersection of Product, Startupsand Talent. As one of the Co-Founders of Mind The Product, he has specific remit now for partnerships throughout the product world in order to ensure the sustainability of the events. He’s always looking for new ways to add value to the community and while not always being a product person historically, loves the opportunity to experiment! James is a dad, gadget-geek, and frequent flyer.
Thanks to Shopify for hosting us!
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
From design specs to user stories (ProductCamp Boston 2016)ProductCamp Boston
More and more agile teams began to value good design, to the extend to actually hire in-house designers to be part of the team. However there is often an unspoken tension between the product manager and the designer: who get to define the user experience? An agile product manager is thinking in terms of user stories, which doesn't always align with the design specs. Vice versa. It eventually boils down to: How can design practices become an integral part of an agile team? Between PM and Design, there may be many disagreements on features and priority. But let's start with a common ground: solving the user pain. Eventually I stopped writing design specs, but to help the PM write better user stories. In this session I'd like to share practical lessons on Design/PM collaboration to bring the best out of both.
About Shanfan Huang
Drawing. Coding. Learning. Making. Exploring. Dancing. bio from Twitter
Shanfan Huang is a product designer at Pivotal Labs, an agile development consultancy that helps the clients transform their way of building software. She aspires to bring Lean UX practice into agile development teams.
Moving the Needle on Your Marketing EffortsJoanna Lord
Presented at the Distilled PRO Boston Seminar. I run through things to keep in mind when scaling a team, building a successful marketing program, and adding revenue to your bottom-line.
Opening presentation for ProductCamp Boston 2015. Includes general info on attendees, volunteers, process for the day, unconference info and sponsor intros.
Hammers, Anvils, and Hot Iron - Forging Partnerships (Ananda Chakravarty) pro...ProductCamp Boston
All product managers need to build relationships with internal and in many cases external partners. When engaging with business units like sales or finance or when you engage with partners who are building your products, or (gasp!) who are buying/distributing them - you need to keep everyone on your side. What are some of the key parts of making these relationships work. How do you form the partnerships? How do you build off of relationships handed over to you? What do you do to maintain, build on, and leverage relationships in the product arena when you need them the most? How do you know when the hammer doesn't fit the nail. We'll dissect the ideal and not-so-ideal partners, and engage the group in some real dialogue on the type of partner-smithing necessary to build the next generation of products well. Real-life audience experiences welcome!
Thanks everyone who attended this session at the PMIWDC Tysons Luncheon meeting.
Description
We are wired to remember stories. This is why storytelling is a powerful technique for building relationships. It helps you connect with people you meet and keep them engaged. Whether you’re updating your resume, your LinkedIn profile, or a cover letter, you need to capture your audience’s attention in less than 17 seconds.
We only have 7 seconds to make a strong first impression when meeting someone new. A powerful personal story helps you create a meaningful, lasting first impression. That’s why it’s crucial to take the time up front to fully develop your own story to advance or pivot your career.
This session helps you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career, and where you want to go next. It identifies steps to help you create a captivating personal story to make a great first impression, expand your professional network, and connect with others who may need your abilities and expertise.
Key Takeaways
- Why a powerful personal story is crucial
- Tips to craft a powerful personal story
- Pitfalls to avoid
About Hector Del Castillo
I'm passionate about helping executives, senior managers, and entrepreneurs transform ideas into a great business. I've launched over 30 global products resulting in over $200M in sales revenue. I have over 15 years of experience leading product teams, guiding decisions about product investments, and creating new revenue streams.
If you're serious about creating products customers love, growing your business, or accelerating your career as a product leader, connect with me and let me show you how I can help you.
Visit: www.hmdelcastillo.com
Connect: http://linkd.in/hdelcastillo
Follow: @hmdelcastillo
How HubSpot Launches Products (and Measures Success) (ProductCamp Boston 2016)ProductCamp Boston
Successful product launches help propel and accelerate your business. In this session, learn about how HubSpot launches products, and how the success of those launches is measured. In this session you'll learn:
- A framework for planning your own product launches
- Helpful tips & tricks before, and on launch day
- How you can measure launches, and report on their success internally
The Dirty Dozen Roadmap Roadblocks (Bruce McCarthy) ProductCamp Boston 2014ProductCamp Boston
You’re about to show the product roadmap you’ve slaved over to your executives, your key customers or your sales team. What could possibly go wrong?
In the sequel to the most popular session at PCamp Boston 2013, Bruce McCarthy, Chief Product Person at UpUp Labs, Vice President and Chief Evangelist for the BPMA, and popular speaker, will explore the myriad mistakes product people make when developing product roadmaps.
He’ll explore what happens when you:
* Focus on features
* Try too hard to please
* Don't get buy-in
* Prioritize on gut
* Fail to tell a story
And he'll tell you what you can do to avoid the dirty dozen roadmap roadblocks.
Roche Quantitative Systems Pharmacology methodology workshop
February 4th-5th, 2016, Basel, Switzerland
Bringing multi-level systems pharmacology models to life
Natal van Riel
Abstract
Computational modelling in Systems Medicine and Systems Pharmacology addresses biological processes at different levels and scales. The quantification of model parameters from experimental data is a complicated task. It will be addressed how variance in data propagates into parameter estimates and, more importantly, model predictions. The Analysis of Dynamic Adaptations in Parameter Trajectories (ADAPT) approach is discussed as method to model dynamics at multiple time-scales. Two examples will be provided: 1) modelling of longitudinal data in a cohort of Type 2 Diabetics using different medication, and 2) the application in preclinical research studying the effect of liver X receptor activation on HDL metabolism and liver steatosis.
Data Visualizations in Digital Products (ProductCamp Boston 2016)ProductCamp Boston
Visualizations around fixed datasets such as data journalism are very common, you see them in the New York Times every day, but what happens when data visualization is part of a digital product? These visualizations contain data that changes frequently based on user inputs or other sources. This talk covers examples and an approach on how to incorporate data visualization into your digital product, whether it be mobile, web or desktop.
About C. Todd Lombardo
C. Todd recently joined the team at Fresh Tilled Soil as Chief Design Strategist, helping clients solve product, design, and/or strategy problems. He has a Master’s Degree in Data Visualization from Maryland Institute College of Art.
His background is grounded in science, engineering, and design. He previously was Innovation Architect at Constant Contact’s InnoLoft, he facilitated product and service design sprints for a wide range of external startups and internal product teams. He is also a member of the adjunct faculty at Madrid’s prestigious IE Business School.
A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. His book, Design Sprint was published by O’Reilly Media in the fall of 2015.
Slides from my session at Emerce Etravel... Modern markets are noisy. In our rush to launch products we tend to forget that customers don’t buy what they don’t understand. From working with hundreds of startups there are 5 lessons I learned to build the right product features within their target market. We’ll discuss positioning, founders blindess, designing fast UX and how to use all this to grow your product.
Marketplace business simulation, Game Scenario, Strategic Market.docxinfantsuk
Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
The Talent Institute - Grow Better Products, FasterMeasureWorks
Slides for my workshop at Talent Institute about how performance & UX are key to conversion optimization. About positioning, web performance, user experience, lean analytics, complete web monitoring and sales hacks...
How to develop an effective messaging of your technology solutionThe Oren Group
Being able to develop a creative and state-of the art technology solution is a necessary but not sufficient condition for succeeding in today's crowded marketplace.
You must be able to message your solution positioning and differentiated value proposition to your key target audiences;
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Innovation & Entrepreneurship - From Basics to Open InnovationNikolaos Vaslamatzis
Innovation & Entrepreneurship basics - how to think like an entrepreneur and models, analytical tools and frameworks to further develop a business idea, explore a market and develop a minimum viable product (mvp).
Indian Product Manager with global stakeholders, how to make that work? by Go...Pinkesh Shah
Gopal Shenoy, a 14 year veteran of software product management in the United States. A frequently sought after speaker at several product management conferences and a featured product manager at institutes like Pragmatic Marketing, Gopal runs one of the best ranked product management blog in the world at productmanagementtips.com Gopal is currently the Director of Product Management at Gazelle.com in Boston, USA where he is leading the product efforts to enable consumers to trade-in over 250,000 used electronic gadgets for cash.
Whether you are currently a product manager or if you are aspiring to become a Product Manager, this seminar is for you! Join us to listen to Gopal deliver an inspirational seminar on the changing role of a Product Manager in a distributed ecosystem of customers and stakeholders, influence of social media on behaviors of prospective customers and how Indian Product Managers can position themselves for success in such a global business environment.This is your opportunity to ask one of the industry’s accomplished practitioners on how to go about building products that will succeed in the marketplace.
For more info you can visit www.adaptivemarketing.in
ProductCamp DC 2014: Tales From The Product FrontlinesShardul Mehta
Shardul and Pradheep have, like many of you been at the forefront of getting products to market and markets to product. In this session they will share tales of success and almost successes and draw the audience into sharing their own product stories and anecdotes. So how about we get together to share stories on topics such as making evangelists out of early customers, how to say "no" when you really mean "no," what do you do when all you have is an idea and what does it take to get recognized and promoted as a product person.
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Building a Weatherproof Framework - How to Survive the Product Launch Storm i...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
113 -Product Marketing and the Collaboration with Product Management - sessio...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
107 - It's not easy starting new: career transitioning to product, starting ...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
163 - Customer Centric Product Management - How To Be AwesomeProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
158 - Product Management for Enterprise-Grade platforms ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
153- Experience Maps: Essential Tool in Product Innovation StrategiesProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5. Living hell Frustration
Solution/Product/Technology
1 10
10
1
Go-to-market:marketing,sales…..
Many tech companies find they are in the frustration quadrant:
our solution is truly the best but we are not winning in the market
7. Temporary Nirvana
Living hell Frustration
Solution/Product/Technology
1 10
10
1
Go-to-market:marketing,sales…..
Of course, everyone wants to be in the top right quad
8. Temporary Nirvana
Living hell Frustration
Solution/Product/Technology
1 10
10
1
Go-to-market:marketing,sales…..
*
Determine where you are by product and as a company
9. Temporary Nirvana
Living hell Frustration
Solution/Product/Technology
1 10
10
1
Go-to-market:marketing,sales…..
*
(Product
Management)
(Product
Marketing)
Product Management is responsible for moving to the right;
Product Marketing for moving up. Together: up and to the right!
10. Dig, Set, Spike
Engineering
QA
Documentation
Operations
Support
B2B tech based companies
are like a volleyball team
with three hits. Behind the
scenes is the Development
team creating products with
no fame or fanfare. The
“dig”. Not glamorous, but
this is the foundation for
everything else.
11. Dig, Set, Spike
Sales
Sales engineering
Engineering
QA
Documentation
Operations
Support
At the other end of
the spectrum,
Sales is the
offense - spiking
and scoring. They
get the fame of
closing deals but
they also get
immediate market
feedback (blocks
to the face).
12. Dig, Set, Spike
Sales
Product Mktg
Product Mgmt
Marketing
Development
Product Marketing, Product Management and Marketing are in the middle,
coordinating this process. Communicating on both sides. The “set”….
13. Did I mention that you are multilingual while
Dev and Sales speak different languages?
Sales
Sales engineering
Product Mktg
Product Mgmt
Marketing
GreekGerman Multi-lingual
Engineering
QA
Documentation
Operations
Support
14. Move the needle…
Run rate
Current product
x
Current target markets
x
Current marketing/sales strategies/tactics
Grow with the market (rising tide floating
boats)
“Run rate” is an old
manufacturing term for the
day to day productivity of a
factory. In tech, it is selling
your current product to the
current target markets the
same way you do now.
15. Move the needle…
Run rate
Current product
x
Current target markets
x
Current marketing/sales
strategies/tactics
Outperform the market
Launch new products
Target specific markets
Mktg/sales enablement
What can product marketing do to exceed
run rate? To move the needle?
16. Product Launch
Cross departmental team
Epic (Jira)
Launch date: press release, product page,
social media, etc.
Sales training, sales engineering training,
presentations, collateral, etc.
Positioning/messaging (the key to success)
17. Launch goals
What are the goals of this launch?
Qualitative
Ex. establish the company in a certain market
Negate a competitor’s advantage
Gain competitive advantage over competitor(s)
Quantitative
Leads generated in the target market
Deals closed in next 4 quarters after launch
18. The customer’s problem
Concise definition of the customer’s problem/opportunity.
What business problem does this product category solve
for customers in general (primary demand)?
Define the problem - the tactical and strategic levels.
What is the result of what we will deliver - the expected
outcome business for the customer? How does the
customer define/measure value?
How do we articulate the value in the customer’s
terminology? Can we quantify the value?
What is the cost/downside of not buying anything at all?
19. Target Market
• What is the target market for this product?
• Size
• Growth
• Are there certain types of customers that
would especially be interested in this
product:
• Verticals – primary and secondary?
• Organization size – SMB, mid-market, enterprise
• Certain business characteristics? High labor costs, irregular
schedules, geographically dispersed?
20. Base level positioning statement
"For (definition of the target customer) who
(statement of the business problem that the
customer wants to solve; in the customers
lexicon), our product is a (category of the
product) that (the overall value statement: the
product’s key benefit for the customer). Unlike
(definition of the competition), our product
(distinctive competence)."
From “Crossing The Chasm”, Geoffrey Moore.
21. Meta Message
(Overall theme of the product’s value to the
customer)
What is the product’s distinctive competence
(major theme, the “meta message, the one most
important point you’d want the customer to
remember about the product). This can be an
easy to remember slogan/statement for everyone
to remember. Focus is on the overall lasting
business benefit of the solution.
www.corporatevisions.com
22. Power Positions
(Value statements that are important to the customer and which we
can say we are unique: the best, fastest, lowest cost, etc; 2 to 4 for
the product)
• Power position 1 – a simple two-sentence “value statement” that
defines why customers value this attribute and what about our
solution is distinctive with respect to this power position
• Proof: how can we prove it
• Power position 2
• Power position 3
www.corporatevisions.com
24. Thanks
I believe that Product Marketing is about ten years behind
Product Management in terms of how well defined and
understood it is in organizations. Product Management
has a process for creating the product roadmap and
working with development (agile, scrum, tools (Jira)…).
Product Marketing is not as well defined and many of us
are developing our processes as we do the job. All the
content development and marketing automation in the
world will not make up for off-target positioning and
messaging…
Larry Concannon
(www.linkedin.com/in/larryconcannon)