New Product Analysis Report PowerPoint Presentation Slides is a virtual solution for management professionals from different domains. Product managers, potential buyers, and third-party reviewers can use this compatible product analysis PowerPoint deck. Employ the neat tabular analysis to compare different products based on various attributes like price, and rating. The business analysis of new product PPT slideshow helps you compile product portfolio management. Easily illustrate the Ansoff matrix to develop new and realign existing product strategies using this information-driven PowerPoint theme. Demonstrate product performance with the help of cutting-edge graphics to pique your audience’s interest. Showcase a detailed analysis various factors like cost, size, function, target customer, safety, and aesthetics. This product evaluation PPT presentation outlines category analysis based on variables like price, packaging formats, positioning trends, and consumption drivers. Represent the attractiveness of the target market with the help of Porter’s five forces model through this PowerPoint format. Hit the download icon and begin personalization. Our New Product Analysis Report PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression.

1. Your Company Name
New Product
Analysis Report

2. Product Analysis Example
2
Attributes Product A Product B Product C
Durability, years 2 2.5 1.5
High Temperature Resistance 0.05 220 260
High Quality, Impurities/lb. 0.05 0.1 0.07
High water resistance,hrs. 24 48 64
Price,$/lb. 1.25 0.95 140
Customers’ Rating 8 7 9
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3. New Product Portfolio Management
3
New Product Phases
TimeToLaunch-Months
42
30
6
18
Phase 1
Discovery
Phase 2
Basis of Interest
Phase 3
Development
Phase 4
Commercialization
Project
Project
Project
Project
Project
Project
Project
Project
Project
A B
D
F
G
H E
I
C
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4. Strategic Opportunity Matrix
4
Product
Development Strategy
Market
Penetration Strategy
Diversification
Strategy
Market
Development Strategy
Current New
Products
CurrentNew
Markets
4 Growth
Strategies
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Strategic Target

5. Detailed Analysis
5
STRENGTHS
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WEAKNESSES
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FEATURES
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BENEFITS
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6. o % of sales reps engaged in
selling new product
o Motivated sales reps
More Involved
& Motivated SF
o Sales approach
o Product know-how
o Customer needs
o Competitor know-how
More
Competent SF
o Increased (relative) market share
o Surpassed competitors’ growth rate
o Market leader Position
Surpassed
Competitors
o Growth of product line
o Cross selling of other product
Families
Nourished
Product - Portfolio
o Conveyed image as innovation leader
o Enthusiastic customers
o Strengthened customer relationship
Enhanced Image &
Customer Relation
o Increased existing customer visits
o Additional contact persons
o New customers
Development of
Customer Base
Product Performance
6
Product
Performance
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7. Detailed Analysis
7
The
Product
Product Analysis looks at existing product by breaking the product down, You have to identify what’s good and bad about
it? What are your thoughts?
o What is the size of the product?
o Why do you think its been
produced this size?
o Does its size effect anything?
Size
o How much does it cost to make
the product?
o How much do you think the
materials cost?
o How much would it be in a shop?
Cost
o What does the product look like?
o What type of colour does it use?
o What kind of surfaces?
o What theme is it based on?
Aesthetics
o What makes the product safe?
o Why would the product need to be safe?
o What risks may happen?
Safety
o How do you think the product was made?
o By hand? In a factory?
o What materials is it made of?
o Why do you think these materials where
chosen?
Manufacture
o Who do you think the target market is?
o Who would buy this product?
o What parts of the product would
appeal to the target market?
o Where would this product be sold?
Client
o How does the product work?
o What features help it to work?
o Where would the object be placed?
o How would it be used?
Function
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8. o Is it safe to use?
o Does it have any sharp edges?
Safety
o What does it look like?
o Is it stylish?
o Why would the customer like
the product?
Aesthetics
o How long would it last?
o Is it good for the environment?
Environment
o What is it made from?
o Describe the properties of
the materials.
o How might it be made?
Materials
o What does it do?
o Does it work properly?
o How does it work?
Function
o How much?
o Is it expensive or cheap?
o Where might it be sold?
Cost
o Who would buy it?
o Why would they buy it?
Customer
Use this sheet to comment on the features of existing Products. These may be good or bad!
Product Analysis
Product Analysis
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9. Category Analysis
9
An example of
a business case
has been
mentioned on
the next slide
Once the concept
has been tested
and finalized, a
business case needs
to be put together
to assess whether
the new
product/service will
be profitable
Price
o What is the price in the
category (lowest-highest)?
o What is the average price in
the category?
o Does the price premium
change according to the
size of the product?
Positioning
Claims/Trends
o What are the common claims
made by products in the
category- for example, no
added sugar, GM free perfect
for lunchboxes, 5-A-day etc.?
o What are the key themes of
the claims-health,
convenience?
Consumption
Drivers
o Are the products packaged
and sold in a way to
encourage single- serve
consumption or sharing?
o Is there focus on the
convenience of the product?
o Do health claims encourage
the consumer to purchase the
product –if so what are the
health trends focused around
losing weight, added vitamins?
Packing Formats
Types & Materials
o What is the most common
pack size in the category?
o Are products sold individually
or in multipacks?
o If products are sold in
multipacks what is the
o number of products in a
pack?
o Do multipacks format
products differ in size to those
sold individually?
o What material is used for
packaging

10. Category Analysis – Example Slide
10
Products
o 169 products in category (2 new)
o Tropicana dominant brand (23% of products in range)
followed by own label (19% of products in range);
Innocent (13% of products in range)
o Most popular format 1L carton (at home consumption)
• Multi-pack cartons 4 X 200ml format (out of home consumption)
• Single serve formats 235ml – 330ml
o Flavour range
• Apple/orange dominate
• Tropical flavours popular
• New veg/fruit combinations (e.g. tomato & strawberry)
• Coconut water + fruit (e.g. with peach, pineapple)
• Beetroot/pomegranate
Positioning Claims/Trends
o Not from concentrate
o No added sugar
o Reduced sugar
o Natural
o Fresh
o GM free
o 5-A-Day
o Contains vitamins and minerals
o Recyclable (packaging)
o Perfect for lunchboxes
o Kids
o Free from artificial
additives/preservatives
o Cold pressed
o Contains antioxidants
o Organic
o Serve size suggestion
Price
o Price range
• High £9.16 per litre (Nosh Raw Fruity juice drink)
• Low £1.25 per litre (Waitrose Essential 1L carton)
• Average £1.50 - £2.50 per litre
• Leading brands price range £2.00 - £2.50 per litre
o Smaller serve sizes achieve significant
price premium (100%+)
Consumption Drivers
o Volume driven - at home with
family (e.g. 1L juice cartons)
o Convenience driven e.g.
Lunchbox multi-pack cartons
o Health driven e.g. coconut
water, beetroot,
pomegranate
Packaging Formats
Types & Materials
o 1L carton formats
o Plastic bottle (750ml, 900ml, 1.25l,
1.35l)
o Multipack cartons (pouch and box
format with straw)
o Single serve bottles / cartons 250ml –
330ml
Promotion
o 110 products on promotion (~65% of
category)
o Multi-buy deals to drive volume purchase
e.g. buy 3 for £4 (premium OL) or buy 3 for
£5 (branded)
o Limited price discount
o No cross-category promotions (e.g. linking
juice product to other breakfast items such
as Croissant)

11. Porter’s Five Forces Model
11
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development
to derive five forces
that determine the
competitive intensity
and therefore the
attractiveness of
an industry
SBO: Reward diversity and be specific about
the results you want to achieve with design.
D: Be confident about your prices and
prove your worth.
Substitutes
SBO: Lead inquiries with a budget range.
D: Diversify your income stream.
Bargaining Power of Buyer
SBO: Don’t judge a designer by the presence of
Apple stuff and use of trendy terms.
D: Try new technologies and learn continuously.
Bargaining Power of Suppliers
SBO: Seek to develop long term
relationships with designers you hire.
D: Seek to objectively prove the quality
of your work.
Barriers to Entry
SBO: Look for more than
just a cheap quote.
D: Be a champion and
play nice
Intensity of Rivalry
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12. New Product Analysis Report Icons Slide
12

13. Additional Slides
13

14. 14
About Us
Value Clients
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Target Audiences
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Preferred by Many
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15. Our Team
15
Name Here
Designation
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Designation
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Designation
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16. 16
Vision
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Mission
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Goal
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Our Mission

17. Idea Generation
17
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18. Puzzle
18
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19. Financial
19
Minimum
45%
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Medium
65%
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Maximum
85%
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20. 20
Thank You
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