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1. BUSINESS
Concept Funding
PROPOSAL
An initiative by ( C O M PA N Y _ N A M E )
Submitted to ( C L I E N T _ N A M E )

2. 2
Cover Letter for Business Concept Funding
Dear Mr. (client_name),
Thank you for giving us the opportunity to present our proposal in front of you. We are working on the business plan to
initiate our startup targeting the customers in the field of (industry). For the project to be accessible, our organization
require assistance from benefactors for the fulfillment of funds.
We firmly believe that we are well positioned to succeed in the business because we our promoting our strategy
aggressively directly to customer in the target market.
Enclosed is the copy of our proposal. It outlines how our organization(company_name) is going to work with
you(client_name) to align with our programs to make them financially and economically sustainable by using appropriate
and innovative technologies.
We hope that we will have your support as benefactor in this endeavor. We are glad to meet you for further discussion in
accordance to your convenience.
Looking forward to hearing from you.
Sincerely,
(company-name)

3. Table of Contents
3
Introduction01
02 Product Overview
03 Market Opportunity
04 Investment Opportunity
05 SWOT Analysis
06 Porter’s Five Forces Model
07 Selecting Target Audience
08 Product Roadmap
09 Product Lifecycle
10 Product Market Map
11 Future Benefits to Investors
12 Cost Benefit Analysis of Marketing Strategies
13 Budget Allocation
14 Investment
15 Funding Summary
17 Client Testimonials
18 Next Steps
16
About Us
• Our Team

4. Agreed long term projection where the company want to see itself 20 – 30 years down the line
Vision
For ex - A company want to see itself as a market leader in a particular industry
Product Idea
• Proving the client with the main ideas that will be explained further in the business plan
• Main highlights of the business
Introduction for Business Concept Funding
4
Community’s
Vision
Long – term
Strategy
Strategic Objectives
Objective 1
Objective 2
Objective 3
Objective 4
Future Planning
Project 1
Project 2
Project 3
Project 4

5. Product Overview
in Business
Concept Funding
5
Product Strategy
• Depicting the strategic importance of the product
• Add Text Here
Competitive Advantage
• Unique offering customer
• Value for money
Technical Feasibility
• Complexity
• Technical gap
Product Profitability
• Return on Investment
• Payback Period

6. Market Opportunity in Business Concept Funding
6
Briefing about the market opportunities
The company will provide the insights about the reasons behind setting up the company
For ex- Catering the untapped section of the market with huge opportunities
Key problems that resolved by the company’s offerings
Target Customer Issues they were facing
Industry emerging trends
Stating the new trends that make company’s offering possible
Brand that cater the products similar to company’s offerings
The product offerings are developed in context to emerging trends(what are these trends)

7. Investment Opportunity for Business Concept Funding
7
This activity includes
Informing investors about
Benefits to investors
• What are the goals ?
• Why they are crucial in helping achieving those goals ?
• What are the benefits that are getting after associating with the company ?
Funding Goal
• How much money is needed to move forward?
Terms
• What will investors get in exchange for their investment?
Use of Funds
• How the company has planned to use those funds?
Milestones
• What will can be achieved with their investment?
• Your Text Here
• Your Text Here
• Your Text Here
Identifying the three to four key factors that make
company a great opportunity to the investors

8. SWOT Analysis in Business Concept Funding
8
Strengths
• Our offerings delivers high quality
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Weaknesses
• Low market share
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Threats
• Unexpected market share
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Opportunities
• Capturing large market share
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here

9. Porter’s Five Forces Model in Business Concept Funding
9
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Threat of new entrants
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Bargaining power of buyers
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Threat of substitute products or services
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Bargaining power of suppliers
Rivalry Among Existing Competitors

10. Selecting Target Audience in Business Concept Funding
10
When they buy?
Understanding the purchasing cycle of your
customer
How they buy?
Website, App, in – person?
What they expect of you?
If your customer expect reliable delivery and
you don’t disappoint them, you stand to gain
repeat business
Understand your Customer
If are they a small private company or
a big MNC?
What they do?
Understand their occupation and interest?

11. Product Roadmap in Business Concept Funding
11
Product Development
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Product Launch
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Evaluation of Results
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Concept Testing
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Market Testing
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Idea Generation
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12. Product Lifecycle in Business Concept Funding
12
Audience Early Adopters Mainstream Late Adopters Laggards
Market Small Growing Large Contracting
Sales Low High Flattening Moderate
Competition Low Moderate High Moderate
Business Focus Awareness Market Share Customer Retention Transition
Design Focus Tuning Scaling Support Transition
ProductSales
Introduction Growth Maturity Decline

13. Product Market Map in Business Concept Funding
13
MoreLessMarketattractiveness
Competitive Strength MoreLess
Need to calculate whether
benefits of an attractive market
outweigh the cost of investment
to increase competitiveness
Best fit product
line for the client
Client is all advised to
enter this product line

14. Future Benefits to Investors
14
Key Categories in this
Segment are
Product Development
• Process Description
Manufacturing and distribution
• Distribution channels
Partnerships
• Mentioning secured partnerships with the various established brands
Early Customers and Revenue
• Existing customer description
• Revenue generation
Intellectual Property
• Technology patents
Press Mentions
• Featuring of company on various media outlets
Making investors believe that business in they are investing is a viable
business (more than just an idea)

15. Promotional Activities Cost Benefit
Social Media Campaign Free
Catering to large amount of people more
than 1 billion
Promotional Video $2,500
More and more people getting exposed to the video
shared at online platform
Viral Marketing $15,000
More than 150,000 people will discuss about the
new product offering
Event Marketing $25,000
Great way to drive sales. More than 10,000 people
interested in event
Cost Benefit Analysis for Marketing Strategies in Business Concept Funding
15

16. Budget Allocation in Business Concept Funding
16
Resources Needed
Human Resources
(Man-days)
Travel Costs
(Visits)
Vehicles Equipment Consumables
Sub-
contracting
Senior
Expert
Junior
Expert
Technician
Project
Site
Capital International
Rental
(Days)
Petrol
(km)
Driver
(Man-days)
Instruments
Awareness
raising
Communi-
cation
Office Construction
Awareness
Raising
Project Component 1
Activity 1.1 10 15 60 10 500 10
Activity 1.2 2 20 45 10 500 10
Project Component 2
Activity 2.1 5 25 30 20 1000 20
Activity 2.2 2 10 15 25 1250 25
Activity 2.3 10 10 30 1500 30
Project Component 3
Activity 3.1 5 10 15 5 10
Activity 3.2 10 30 50 2 1 4

17. Investment in Business Concept Funding(1/3)
17
Investment Idea 1 Idea 2 Idea 3
Equipment and Materials $15,000 $25,000 $35,000
Personnel/Employee $25,000 $45,000 $55,000
Marketing $5,000 $7,000 $9,000
Infrastructure $50,000 $50,000 $50,000
Additional Cost XXXX XXXX XXXX
Total XXXX XXXX XXXX

18. Investment in Business Concept Funding(2/3)
18
Activities Units Cost per Unit Total
Personnel/Labor Costs Your Text Here Your Text Here Your Text Here
Equipment and materials Your Text Here Your Text Here Your Text Here
Training Your Text Here Your Text Here Your Text Here
Contracts Your Text Here Your Text Here Your Text Here
Other Costs Your Text Here Your Text Here Your Text Here
Total Your Text Here Your Text Here Your Text Here

19. Investment in Business Concept Funding(3/3)
19
Activities Year 1 Year 2 Year 3 Total
Personnel/Labor Costs Your Text Here Your Text Here Your Text Here Your Text Here
Equipment and materials Your Text Here Your Text Here Your Text Here Your Text Here
Training Your Text Here Your Text Here Your Text Here Your Text Here
Contracts Your Text Here Your Text Here Your Text Here Your Text Here
Other Costs Your Text Here Your Text Here Your Text Here Your Text Here
Total Your Text Here Your Text Here Your Text Here Your Text Here

20. Funding Summary for Business Concept Funding
20
Name Organization Contribution
Self Funding Your Text Here Your Text Here
Local Government Support Your Text Here Your Text Here
Co – Financers Your Text Here Your Text Here
Additional Financers Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here

21. Our Team (1/2)
21
Katherine Reynolds
Founder
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your audience's attention.
Marquis Salazar
Team Leader
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your audience's attention.
Morgan Ryan
Co – Founder
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your audience's attention.

22. Our Team (2/2)
22
Dexter Murphy
Founder
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your audience's attention.
Aniyah Peters
Team Leader
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your audience's attention.

23. Client Testimonials (1/2)
23
Rowan Hooper
Designation
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your audience's attention.
Lewis Spencer
Designation
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24. Client Testimonials (2/2)
24
Dexter Turner
Company Name
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your audience's attention.
Isabella Owen
Company Name
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your audience's attention.
Ben Watts
Company Name
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your audience's attention.

25. Next Steps
25
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid
foundation for better work relationship
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
• Feel free to contact
• Your Text Here
• Your Text Here
{user_assigned}, {user_title}
Signature
Proposal lead
Signature
Default Contact
{client_contact_first},
{client_contact_last} {Client_name}

26. 26
Contact Us
emailaddress123@gmail.com
Email Address
# Street number, city, state
Address
0123456789
Contact Number

27. 27
Additional Slides

28. 28
About Us
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audience's attention.
Target Audience
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audience's attention.
Preferred by Many
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audience's attention.
Value Clients

29. 29
Our Mission
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Mission
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audience's attention.
Vision
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audience's attention.
Goal

30. Roadmap for Process Flow
01
02
03
04
05
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30

31. 30 60 90 Days Plan
31
30
Days
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audience's attention.
Your Text Here
60
Days
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Your Text Here
90
Days
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Your Text Here

32. Weekly Timeline with Task Name
32
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - - Text Here
Name Here Text Here -
Name Here - Text Here
Name Here - -
Name Here - - Text Here
Text Here
Text Here
Text Here
Text Here
Text Here