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1. New Product
Analysis
Your Company Name

2. Product Analysis Example
2
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Attributes Product A Product B Product C
Durability, Years 2 2.5 1.5
High Temperature Resistance, C 240 220 260
High Quality, Impurities/ lb 0.05 0.1 0.07
High Water Resistance, Hrs. 24 48 64
Price, $/lb 1.25 0.95 1.40
8 7 9
Customer’s
Rating

3. New Product Portfolio Management
Phase 1
Discovery
Phase 2
Basis of Internet
Phase 3
Development
Phase 4
Commercialization
New Product Phases
A
B C
F
D
H
E
I
G
J
Project
Project Project
Project
Project Project
Project
Project
Project
Project
Time To
Launch - Months
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3

4. Strategic Opportunity Matrix
Market
Penetration
Strategy
Product
Development
Strategy
Market
Development
Strategy
Diversification
Strategy
Products
Current New
Markets
Current
New
4
Product
Strategy
Strategic Target
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4

5. Detailed Analysis
S
Strengths
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F
Features
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B
Benefits
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Weakness
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W
5

6. › % of sales reps engaged in selling new product
› Motivated sales reps
› Conveyed image as innovation leader
› Enthusiastic customers
› Strengthened customer relationship
› Sales approach
› Product know-how
› Customer needs
› Competitor know-how
› Growth of product line
› Cross selling of other product Families
› Increased (relative) market share
› Surpassed competitors' Growth rate
› Market leader Position
› Increased existing customer visits
› Additional contact persons
› New customers
Product
Performance
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Product Performance
6

7. Detailed Analysis
Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about it?
What are your thoughts?
Safety
› What makes the product safe?
› Why would the product need to be safe?
› What risks may happen?
Client
› Who do you think the target market is?
› Who would buy this product?
› What parts of the product would appeal to
the target market?
› Where would this product be sold?
Cost
› How much does it cost to make the product?
› How much do you think the materials cost?
› How much would it be in a shop?
Manufacture
› How do you think the product was made?
› By hand? In a factory?
› What materials is it made of?
› Why do you think these materials where
chosen?
Aesthetics
› What does the product look like?
› What type of colour does it use?
› What kind of surfaces?
› What theme is it based on?
Function
› How does the product work?
› What features help it to work?
› Where would the object be placed?
› How would it be used?
The Product
Size
› What is the size of the product?
› Why do you think its been produced this size?
› Does its size effect anything?
7

8. Product Analysis
Cost
> How much?
> Is it expensive or cheap?
> Where might it be sold
Customer
> Who would buy it?
> Why would they it?
Safety
> Is it safe to use?
> Does it have any sharp Edges?
Function
> What does it do?
> Does it work properly?
> How does it work?
Materials
> What is it made from?
> Describe the properties of the
Materials.
> How might it be Made?
Aesthetics
> What does it look like?
> Is it stylish?
> Why would the customer like the
product?
Environment
> How long would it last?
> Is it good for the environment?
Use this sheet to comment on the features of
existing Products, These may be good or bad!
‘
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8

9. Category Analysis
Packing Formats Types & Materials
> What is the most common pack size in the category?
> Are products sold individually or in multipacks?
> If products are sold in multipacks what is the number of products in
a pack?
> Do multipacks format products differ in size to those sold
individually?
> What material is used for packaging
Consumption Drivers
> Are the products packaged and sold in a way to encourage
single- serve consumption or sharing?
> Is there focus on the convenience of the product?
> Do health claims encourage the consumer to purchase the
product –if so what are the health trends focused around losing
weight, added vitamins?
Price
> What is the price in the category (lowest-highest)?
> What is the average price in the category?
> Does the price premium change according to the size of the
product?
Positioning Claims/trends
> What are the common claims made by products in the
category- for example, no added sugar, GM free
perfect for lunchboxes, 5-A-day etc.?
> What are the key themes of the claims-health,
convenience?
Once the concept has been
tested and finalized, a
business case needs to be
put together to assess
whether the new
product/service will be
profitable
An example of a
business case has
been mentioned on
the next slide
9

10. Category Analysis – Example Slide
Products
> 169 products in category (2 new)
> Tropicana dominant brand (23% of products in range)
followed by own label (19% of products in range); Innocent
(13% of products in range)
> Most popular format 1L carton (at home consumption)
> Multi-pack cartons 4 X 200ml format (out of home consumption)
> Single serve formats 235ml – 330ml
> Flavour range
> Apple/orange dominate
> Tropical flavours popular
> New veg/fruit combinations (e.g. tomato & strawberry)
> Coconut water + fruit (e.g. with peach, pineapple)
> Beetroot/pomegranate
Positioning claims/trends
> Not from concentrate
> No added sugar
> Reduced sugar
> Natural
> Fresh
> GM free
> 5-A-Day
> Contains vitamins and minerals
> Recyclable (packaging)
> Perfect for lunchboxes
> Kids
> Free from artificial additives/preservatives
> Cold pressed
> Contains antioxidants
> Organic
> Serve size suggestion
Packaging formats types &
materials
> 1L carton formats
> Plastic bottle (750ml, 900ml, 1.25l, 1.35l)
> Multipack cartons (pouch and box format with
straw)
> Single serve bottles / cartons 250ml – 330ml
Price
> Price range
> High £9.16 per litre (Nosh Raw Fruity juice drink)
> Low £1.25 per litre (Waitrose Essential 1L carton)
> Average £1.50 - £2.50 per litre
> Leading brands price range £2.00 - £2.50 per litre
> Smaller serve sizes achieve significant price premium
(100%+)
Promotion
> 110 products on promotion (~65% of category)
> Multi-buy deals to drive volume purchase e.g. buy 3
for £4 (premium OL) or buy 3 for £5 (branded)
> Limited price discount
> No cross-category promotions (e.g. linking juice
product to other breakfast items such as Croissant)
Consumption drivers
> Volume driven - at home with family (e.g. 1L juice cartons)
> Convenience driven e.g. Lunchbox multi-pack cartons
> Health driven e.g. coconut water, beetroot, pomegranate
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11. Porter’s Five Forces Model
SBO: Seek to develop long term
relationships with designers you hire.
D: Seek to objectively prove the quality
of your work.
Barriers To Entry
SBO: Reward diversity and be specific
about the results you want to achieve with
design.
D: Be confident about your prices and
prove your worth.
Substitutes
SBO: Don’t judge a designer by the presence
of Apple stuff and use of trendy terms.
D: Try new technologies and learn continuously.
Bargaining Power Of
Suppliers
SBO: Lead inquiries with a budget range.
D: Diversify your income stream.
Bargaining Power of
Buyer
Intensity of Rivalry
SBO: Look for more than just a
cheap quote.
D: Be a champion and play nice
Its a framework for analyzing
the level of competition
within an industry and
business strategy
development to derive five
forces that determine the
competitive intensity and
therefore the attractiveness
of an industry
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12. New Product Analysis Icon Slide
12

13. 13
Let’s Have a Break. We’ll Come Back
After 15 Minutes
Coffee Break
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14. Chats & Graphs
14

15. 0
20
40
60
80
100
120
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
In
Percentage
In Months
Line Chart
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Product 01
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Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
15

16. 0
5
10
15
20
25
30
35
02-05-2018
06-05-2018
12-05-2018
16-05-2018
20-05-2018
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Radar Chart
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Product 01
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Product 02
16

17. Additional Slides
17

18. 18
Our Mission
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Vision
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Mission
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Goals

19. Our Team
19
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Anita Hansen
CEO
Mary Tucker
Finance Manager
John Daniel
Product Manager
Riya Smith
Director

20. 20
Values Client
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Target Audiences
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Preferred By Many
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About us

21. Our Goal
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03 02
04 01
21

22. Bulb Or Idea
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23. 23
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You