1.
Yo u r C o m p a n y N a m e
New product Assessment

2.
Product Analysis Example
2
Attributes Product Product Product
Durability, Years 2 2.5 1.5
High Temperature Resistance, C 240 220 260
High Quality, Impurities/ Lb 0.05 0.1 0.07
High Water Resistance, Hrs. 24 48 64
Price, $/Lb 1.25 0.95 1.40
Customer’s
Rating 8 7 9
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3.
New Product Portfolio Management
3
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Phase 1
Discovery
Phase 2
Basis of Internet
Phase 3
Development
Phase 4
Commercialization
New Product Phases
Project
I
Project
G
Project
J
Project
A
Project
B
Project
c
Project
H
Project
EProject
F
Project
D
Time to
Launch - Months

4.
Strategic Opportunity Matrix
4
New
Products
Markets
NewCurrent
Current
4
Growth
Strategy
Diversification Strategy
Product Development
Strategy
Market Penetration Strategy
Market Development
Strategy
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5.
Weakness
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Benefits
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Features
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Strengths
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Detailed Analysis
5

6.
Product Performance
6
• Sales approach
• Product know-how
• Customer needs
• Competitor know-how
• % of sales reps engaged in
selling new product
• Motivated sales reps
• Conveyed image as innovation leader
• Enthusiastic customers
• Strengthened customer relationship
• Increased (relative) market share
• Surpassed competitors' Growth rate
• Market leader Position
• Increased existing customer visits
• Additional contact persons
• New customers
• Growth of product line
• Cross selling of other product
Families
More
Competent SF
More Involved
& Motivated SF
Nourished
Product Portfolio
Surpassed
Competitions
Development of
Customer Base
Enhanced Image &
Customer Relation
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7.
Client
Function
Manufacture
Cost
Aesthetics
SafetyThe Product
How much does it cost to make the product?
How much do you think the materials cost?
How much would it be in a shop?
What does the product look like?
What type of colour does it use?
What kind of surfaces?
What theme is it based on?
What makes the product safe?
Why would the product need to be safe?
What risks may happen?
How do you think the product was made?
By hand? In a factory?
What materials is it made of?
Why do you think these materials where chosen?
How does the product work?
What features help it to work?
Where would the object be placed?
How would it be used?
Who do you think the target market is?
Who would buy this product?
What parts of the product would appeal to the
target market?
Where would this product be sold?
Detailed Analysis
7
Product Analysis Looks At Existing Products, By Breaking The Product Down. You Have To Identify Whats Good And Bad About
It? What Are Your Thoughts?
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8.
Product Analysis
8
Use this sheet to comment on the features of existing Products, These
may be good or bad!
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Cost
Function
• How much?
• Is it expensive or cheap?
• Where might it be sold
• Who would buy it?
• Why would they it?
• Is it safe to use?
• Does it have any sharp Edges?
• What does it do?
• Does it work properly?
• How does it work?
• What is it made from?
• Describe the properties of the Materials.
• How might it be Made?
• What does it look like?
• Is it stylish?
• Why would the customer like the
product?
• How long would it last?
• Is it good for the environment?

9.
Category Analysis
9
Price
• What is the price in the category (lowest-highest)?
• What is the average price in the category?
• Does the price premium change according to the size of
the product?
Consumption
Drivers
• Are the products packaged and sold in a way to encourage single- serve
consumption or sharing?
• Is there focus on the convenience of the product?
• Do health claims encourage the consumer to purchase the product –if so
what are the health trends focused around losing weight, added vitamins?
An example of a
business case has
been mentioned on
the next slide
Positioning
Claims/trends
• What are the common claims made by products in the category- for
example, no added sugar, GM free perfect for lunchboxes, 5-A-day
etc.?
• What are the key themes of the claims-health, convenience?
Packing formats
types & materials
• What is the most common pack size in the category?
• Are products sold individually or in multipacks?
• If products are sold in multipacks what is the number of
products in a pack?
• Do multipacks format products differ in size to those sold
individually?
• What material is used for packaging
Once the concept has
been tested and
finalized, a business
case needs to be put
together to assess
whether the new
product/service will be
profitable
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10.
Category Analysis – Example Slide
10
Price
Promotion
• Price range
I. High £9.16 per litre (Nosh Raw
Fruity juice drink)
II. Low £1.25 per litre (Waitrose
Essential 1L carton)
III. Average £1.50 - £2.50 per litre
IV. Leading brands price range
£2.00 - £2.50 per litre
• Smaller serve sizes achieve significant
price premium (100%+)
• 110 products on promotion (~65% of category)
• Multi-buy deals to drive volume purchase e.g.
buy 3 for £4 (premium OL) or buy 3 for £5
(branded)
• Limited price discount
• No cross-category promotions (e.g. linking juice
product to other breakfast items such as
Croissant)
Positioning claims/trends
Packaging formats
types & materials
• Not from concentrate
• No added sugar
• Reduced sugar
• Natural
• Fresh
• GM free
• 5-A-Day
• Contains vitamins and minerals
• Recyclable (packaging)
• Perfect for lunchboxes
• Kids
• Free from artificial additives/preservatives
• Cold pressed
• Contains antioxidants
• Organic
• Serve size suggestion
• 1L carton formats
• Plastic bottle (750ml, 900ml, 1.25l, 1.35l)
• Multipack cartons (pouch and box format with
straw)
• Single serve bottles / cartons 250ml – 330ml
Products
Consumption drivers
• 169 products in category (2 new)
• Tropicana dominant brand (23% of products in range)
followed by own label (19% of products in range); Innocent
(13% of products in range)
• Most popular format 1L carton (at home consumption)
• Multi-pack cartons 4 X 200ml format (out of
home consumption)
• Single serve formats 235ml – 330ml
• Flavour range
• Apple/orange dominate
• Tropical flavours popular
• New veg/fruit combinations (e.g. tomato &
strawberry)
• Coconut water + fruit (e.g. with peach,
pineapple)
• Beetroot/pomegranate
• Volume driven - at home with family (e.g. 1L
juice cartons)
• Convenience driven e.g. Lunchbox multi-pack
cartons
• Health driven e.g. coconut water, beetroot,
pomegranate
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11.
Porter’s Five Forces Model
11
SubstitutesBarriers to Entry
Bargaining Power of
suppliers
Bargaining Power
of Buyer
SBO: Look for more than just a cheap quote.
D: Be a champion and play nice
SBO: Seek to develop long term relationships with
designers you hire.
D: Seek to objectively prove the quality of your work.
SBO: Reward diversity and be specific about the
results you want to achieve with design.
D: Be confident about your prices and prove your worth.
SBO: Don’t judge a designer by the presence of Apple
stuff and use of trendy terms.
D: Try new technologies and learn continuously.
SBO: Lead inquiries with a budget range.
D: Diversify your income stream.
Intensity of
Rivalry
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12.
12
Additional Slides

13.
Our Team
13
Name Here
Designation
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Name Here
Designation
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14.
Venn
14
Option 03
Option 04
Option 01
Option 02
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15.
Timeline
15
2017
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2018
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2020
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2019
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16.
Financial
16
$50
Medium
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$30
Minimum
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$80
Maximum
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17.
Target
17
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Corporate
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Business
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Functional

18.
Comparison
18
45%
71%
32%
35%
38%
67%
Male User Female User
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19.
Bar Chart
19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018 2019 2020
Product01
Product02
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Product 01
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Product 02

20.
Area Chart
20
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changes automatically based on data. Just
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Product 01
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changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
InPercentage
2020
Product 01
Product 02

21.
Puzzle
21
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01
04
03
02

22.
Thank You
22
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com