Product review is the final step before a product launch in the market. New product review PowerPoint presentation slides cover-up product analysis, new product portfolio management, strategic opportunity matrix, strength, weakness, feature, benefits analysis, product performance, customer oriented, cost-effective and eco-friendly analysis, and Porter's five forces model. Soothing color schemes and various exclusively designed icons have been included here for an engaging experience and your personalization. Bar graphs and assessment sheet PowerPoint slides are also included here for a thorough approach to the product review. All the designs involved here serves in portraying a clear and solid picture of the concerned subject. These PPT slides are crafted with a flat design and staged processes, competitiveness and product review related terms. We always work on better ideas for producing more efficient slides for our users. So, download this magnificent template for the new product review related predicament and make your presentations a sight to look at. Get started right now. Our New Product Review Powerpoint Presentation Slides have a habit of generating gains. Your efforts will always be fruitful.
2. Product Analysis Example 2
Attributes Product A Product B Product C
Durability, Years 2 2.5 1.5
High Temperature
Resistance, C
240 220 260
High Quality, Impurities/
lb
0.05 0.1 0.07
High Water Resistance,
Hrs.
24 48 64
Price, $/lb 1.25 0.95 1.40
Customer’s
Rating 8 7 9
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3. Time To
Launch - Months
New Product Phases
A
Project
B
Project
C
Project
D
Project
F
Project
H
Project
E
Project
G
Project
J
Project
I
Project
Phase 1 Discovery
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Phase 2 Basis of Internet
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Phase 3 Development
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Phase 4 Commercialization
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New Product Portfolio
Management
3
4. 4
Product
Strategy
Markets
CurrentNew
Products
Current New
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Market Penetration Strategy
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Product Development Strategy
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Diversification Strategy
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Market Development Strategy
Strategic Target
Strategic
OpportunityMatrix
4
5. Detailed Analysis
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Benefits
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Strengths
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Features
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Weaknesses
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6. Product Performance 6
» % of sales reps engaged in selling new product
» Motivated sales reps
» Conveyed image as innovation leader
» Enthusiastic customers
» Strengthened customer relationship
» Sales approach
» Product know-how
» Customer needs
» Competitor know-how
» Growth of product line
» Cross selling of other product Families
» Increased (relative) market share
» Surpassed competitors' Growth rate
» Market leader Position
» Increased existing customer visits
» Additional contact persons
» New customers
Product
Performance
7. Detailed Analysis
Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about it?
What are your thoughts?
Size
Cost
Aesthetics
Client
Function
Manufacture
Safety
» What makes the product safe?
» Why would the product need to be safe?
» What risks may happen?
The Product
» Who do you think the target market is?
» Who would buy this product?
» What parts of the product would appeal to
the target market?
» Where would this product be sold?
» How does the product work?
» What features help it to work?
» Where would the object be placed?
» How would it be used?
» How do you think the product was made?
» By hand? In a factory?
» What materials is it made of?
» Why do you think these materials where chosen?
» What is the size of the product?
» Why do you think its been produced this size?
» Does its size effect anything?
» How much does it cost to make the product?
» How much do you think the materials cost?
» How much would it be in a shop?
» What does the product look like?
» What type of colour does it use?
» What kind of surfaces?
» What theme is it based on?
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8. Function
» What does it do?
» Does it work properly?
» How does it work?
Cost
» How much?
» Is it expensive or cheap?
» Where might it be sold
Customer
» Who would buy it?
» Why would they it?
Safety
» Is it safe to use?
» Does it have any sharp Edges?
Materials
» What is it made from?
» Describe the properties of
the Materials.
» How might it be Made?
Aesthetics
» What does it look like?
» Is it stylish?
» Why would the customer like
the product?
Environment
» How long would it last?
» Is it good for the
environment?
Use this sheet to comment on the
features of existing Products,
These may be good or bad!
Product Analysis
8
9. Category Analysis
Packing Formats Types & Materials
» What is the most common pack size in the category?
» Are products sold individually or in multipacks?
» If products are sold in multipacks what is the number of products
in a pack?
» Do multipacks format products differ in size to those sold
individually?
» What material is used for packaging
Price
» What is the price in the category (lowest-highest)?
» What is the average price in the category?
» Does the price premium change according to the size of the
product?
Positioning Claims/Trends
» What are the common claims made by products in
the category- for example, no added sugar, GM free
perfect for lunchboxes, 5-A-day etc.?
» What are the key themes of the claims-health,
convenience?
Consumption Drivers
» Are the products packaged and sold in a way to encourage
single- serve consumption or sharing?
» Is there focus on the convenience of the product?
» Do health claims encourage the consumer to purchase the
product –if so what are the health trends focused around losing
weight, added vitamins?
Once the concept has
been tested and finalized,
a business case needs to
be put together to assess
whether the new
product/service will be
profitable
An example of a
business case has
been mentioned on
the next slide
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10. Category Analysis – Example Slide
» 169 products in category (2 new)
» Tropicana dominant brand (23% of products in
range) followed by own label (19% of products
in range); Innocent (13% of products in range)
» Most popular format 1L c arton (at home
consumption)
» Multi-pack cartons 4 X 200ml format (out of
home consumption)
» Single serve formats 235ml – 330ml
» Flavour range
» Apple/orange dominate
» Tropical flavours popular
» New veg/fruit combinations (e.g. tomato &
strawberry)
» Coconut water + fruit (e.g. with peach,
pineapple)
» Beetroot/pomegranate
Products
1
» Volume driven - at home with
family (e.g. 1L juice cartons)
» Convenience driven e.g.
Lunchbox multi-pack cartons
» Health driven e.g. coconut water,
beetroot, pomegranate
Consumption Drivers
4
» Not from concentrate
» No added sugar
» Reduced sugar
» Natural
» Fresh
» GM free
» 5-A-Day
» Contains vitamins and minerals
» Recyclable (packaging)
» Perfect for lunchboxes
» Kids
» Free from artificial
additives/preservatives
» Cold pressed
» Contains antioxidants
» Organic
» Serve size suggestion
Positioning claims/trends
2
» 1L carton formats
» Plastic bottle (750ml, 900ml, 1.25l,
1.35l)
» Multipack cartons (pouch and box
format with straw)
» Single serve bottles / cartons
250ml – 330ml
Packaging Formats Types
& Materials
5
» Price range
» High £9.16 per litre (Nosh Raw Fruity
juice drink)
» Low £1.25 per litre (Waitrose Essential
1L carton)
» Average £1.50 - £2.50 per litre
» Leading brands price range £2.00 -
£2.50 per litre
» Smaller serve sizes achieve significant
price premium (100%+)
Price
3
» 110 products on promotion (~65% of category)
» Multi-buy deals to drive volume purchase e.g. buy 3
for £4 (premium OL) or buy 3 for £5 (branded)
» Limited price discount
» No cross-category promotions (e.g. linking juice
product to other breakfast items such as Croissant)
Promotion
6
10
11. Porter’s Five Forces Model
Bargaining Power
Of Suppliers
Bargaining Power
Of Buyer
Barriers To
Entry
Substitutes
Intensity of Rivalry
SBO: Look for more than just
a cheap quote.
D: Be a champion and play
nice
SBO: Seek to develop long
term relationships with
designers you hire.
D: Seek to objectively prove
the quality of your work.
SBO: Don’t judge a designer by
the presence of Apple stuff and
use of trendy terms.
D: Try new technologies and
learn continuously.
SBO: Reward diversity and be
specific about the results you want to
achieve with design.
D: Be confident about your prices
and prove your worth.
SBO: Lead inquiries with a
budget range.
D: Diversify your income stream.
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to derive
five forces that determine the
competitive intensity and
therefore the attractiveness of
an industry
11
12. 12
We’ll Come Back After 15
Minutes
Coffee
Break
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15. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
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Area Chart
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Product 01
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Product 02
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16. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
98%
Column Chart
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Product 01
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Product 02
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18. Our Mission
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19. Our Team 19
Designation
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About
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Our Goal
Idea
Vision
Success
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Bulb Or Idea
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23. Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
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