Explore our Example Presentation of Product PowerPoint Presentation Slides. Incorporate these PPT slides to evaluate new product ideas strategies and market trends. The new product introduction compete deck comprises of content ready templates such as product ideas screening, understanding customer needs, understanding customer needs, external and internal sources of new product ideas, product roadmap, category analysis, product lifecycle, tools and techniques, BCG matrix, empathy map kano model, market analysis, product market mapping, competitive strategies, market attractiveness, development and manufacturing plans, marketing launch plan, budgeting template, repositioning strategy, building brand preference, marketing and launch cost analysis, product feasibility review, product quality check, launch monitoring dashboard and more. All slides are easy to customize. Users can add or delete content if needed. Demonstrate new product development strategy with this product Introduction PowerPoint visuals. Download NPI Presentation to successfully introduce and market your latest product or service.

1. Example
Presentation
of Product
Your Company Name

2. Agenda
Agenda 02
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Agenda 03
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Agenda 04
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Agenda 01
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2

3. 3
Outline
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Product Idea Screening
New Product Analysis
Product Lifecycle
Tools & Techniques
Market Analysis
Development Plans
Branding & Repositioning
Cost Analysis
Product Feasibility & Review

4. Product Idea Screening
4
New Product
Introduction
New Product
Detailed Overview
Understanding
Customer Needs
External Sources
of Ideas
Internal Sources
of Ideas
Product
Roadmap
01 02 03 04 05 06

5. 5
New Product Introduction
▪ Explain the product idea in detail for e.g. Requirement of
the product
▪ Technology used
▪ Benefits
Product Details
Explain the product idea in brief:
e.g. to lock and unlock door from your smartphone
Now is the best time
to explain your
product idea in an
effective manner so
that the audience gets
immersed in it right
from the beginning

6. New Product Detailed Overview
Product Detailed
Strategic
▪ Degree to which project aligns with business strategy
▪ Strategic importance
Product Advantage
▪ Unique benefits
▪ Meets customer needs better
▪ Value for money
Market Attractiveness
▪ Market size
▪ Market growth
▪ Competitive situation
Synergies
▪ Market synergies
▪ Technological synergies
▪ Manufacturing/processing synergies
Technical Feasibility
▪ Technical gap
▪ Complexity
▪ Technical uncertainty
Profitability Analysis
▪ Expected profitability (Magnitude ; E. G. NPV )
▪ Return(e.g. IRR)
▪ Payback Period
▪ Low cost and fast to do
6
This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively
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7. Understanding Customer Needs
01
02
03
04
05What they do: Understand their
occupation and interest?
Understand your customer: are
they a small private company or a big
MNC?
When they buy: Understand the
purchasing cycle of your customer
What they expect of you: if
your customers expect reliable
delivery and you don't disappoint
them, you stand to gain repeat
business
How they buy: Website,
App, in-person?
7

8. 8
Overseas experience transferring
foreign products
Learning
From
Learning from
competition
Comp-
etitors
‘Fallout’ form predictions of changing
economic and social conditions
Long
Range
Studies
Analysis of existing product
perceptions
Market
Gap
Analysis
Studying activities to identify
unsatisfied needs
Consumer
Activity
Analysis
Market
Research
Locating areas of consumer dissatisfaction
with current products
External Source of
New Product Ideas
Some possible
sources of data has
been listed out to
give you a fair idea,
and it can be altered
as per your
requirement
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9. Internal Sources of New Product Ideas
Management
▪ Strategic Planning
▪ Marketing Manager
Employee
Suggestions
Stockholders Innovation
Group Meetings
Sales Force
Research and
Engineering
▪ Product Testing
▪ Product Enhancement
▪ Brainstorming
▪ Accident
9

10. Product
Roadmap
Product Launch
Data Logging
Module
Bootstrap upgrade
Teach support portal
Chrome Support
Public API
START
END
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11. New Product Analysis
Detailed
Analysis
Category Analysis -
Example Slide
Category
Analysis
Porter’s Five
Forces Analysis
11
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12. Strengths
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Weaknesses
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Features
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Benefits
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attention.
Detailed Analysis 12

13. Category Analysis
Positioning Claims/trends
▪ What are the common claims made by products in the
category- for example, no added sugar, GM free perfect for
lunchboxes, 5-A-day etc.?
▪ What are the key themes of the claims-health, convenience?
Price
▪ What is the price in the category (lowest-highest)?
▪ What is the average price in the category?
▪ Does the price premium change according to the size of the
product?
Packing formats types & materials
▪ What is the most common pack size in the category?
▪ Are products sold individually or in multipacks?
▪ If products are sold in multipacks what is the number of products
in a pack?
▪ Do multipacks format products differ in size to those sold
individually?
▪ What material is used for packaging
Consumption Drivers
▪ Are the products packaged and sold in a way to encourage
single- serve consumption or sharing?
▪ Is there focus on the convenience of the product?
▪ Do health claims encourage the consumer to purchase the
product –if so what are the health trends focused around
losing weight, added vitamins?
13
Once the concept has
been tested and
finalized, a business
case needs to be put
together to assess
whether the new
product/service will be
profitable
An example of a
business case has
been mentioned on
the next slide

14. Category Analysis – Example Slide
Products Positioning Claims/Trends Price
Consumption Drivers
Packaging Formats Types
& Materials
Promotion
▪ 169 products in category (2 new)
▪ Tropicana dominant brand (23% of products in range)
followed by own label (19% of products in range); Innocent
(13% of products in range)
▪ Most popular format 1L carton (at home consumption)
▪ Multi-pack cartons 4 X 200ml format (out of home
consumption)
▪ Single serve formats 235ml – 330ml
▪ Flavour range
▪ Apple/orange dominate
▪ Tropical flavours popular
▪ New veg/fruit combinations (e.g. tomato &
strawberry)
▪ Coconut water + fruit (e.g. with peach, pineapple)
▪ Beetroot/pomegranate
▪ Not from concentrate
▪ No added sugar
▪ Reduced sugar
▪ Natural
▪ Fresh
▪ GM free
▪ 5-A-Day
▪ Contains vitamins and minerals
▪ Recyclable (packaging)
▪ Perfect for lunchboxes
▪ Kids
▪ Free from artificial additives/preservatives
▪ Cold pressed
▪ Contains antioxidants
▪ Organic
▪ Serve size suggestion
▪ Volume driven – at home with family (e.g.1L juice cartons)
▪ Convenience driven e.g. Lunchbox multi-pack cartons
▪ Health driven e.g. coconut water, beetroot, pomegranate
▪ Price range
▪ High £9.16 per litre (Nosh Raw Fruity juice
drink)
▪ Low £1.25 per litre (Waitrose Essential 1L
carton)
▪ Average £1.50 - £2.50 per litre
▪ Leading brands price range £2.00 - £2.50
per litre
▪ Smaller serve sizes achieve significant price premium
(100%+)
▪ 1L carton formats
▪ Plastic bottle (750ml, 1.25l, 1.35l)
▪ Multipack cartons (pouch and box format
with straw)
▪ Single serve bottles / cartons 250ml –
330ml
▪ 110 products on promotion (~65% of category)
▪ Multi-buy deals to drive volume purchase e.g. buy 3
for £4 (premium OL) or buy 3 for £5 (branded)
▪ Limited price discount
▪ No cross-category promotions (e.g. linking juice
product to other breakfast items such as Croissant)
14

15. Porter’s Five Forces Model
Intensity of
Rivalry
SBO: Look for more than
just a cheap quote.
D: Be a champion and play
nice
Barriers to Entry
SBO: Seek to develop long term
relationships with designers you hire.
D: Seek to objectively prove the quality of
your work.
Substitutes
SBO: Reward diversity and be specific about
the results you want to achieve with design.
D: Be confident about your prices and prove
your worth.
Bargaining Power of suppliers
SBO: Don’t judge a designer by the presence of
Apple stuff and use of trendy terms.
D: Try new technologies and learn continuously.
Bargaining Power of
Buyer
SBO: Lead inquiries with a
budget range.
D: Diversify your income stream.
15
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry

16. Product Life Cycle
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Introduction
Stage
Maturity
Stage
Repositioning a
Product
Growth
Stage
Decline
Stage
16

17. Product Life Cycle Stages
Researching, developing
and then launching the
product.
Introduction
Sales are increasing
at their fastest rate.
Growth
Sales are near their
highest, however the rate of
growth is slowing down.
Maturity
The final stage of the
cycle, sales begin to fall.
Decline
01 02 03 04
17

18. Introduction Stage
Cost Targets Competition Profits Sales
High cost per customer
acquired
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Innovators are
targeted
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Little
competition
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Negative
profits
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Low
sales
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18
This stage of the cycle
could be the most
expensive for a
company launching a
new product in which
these 5 factors play a
key role

19. Growth Stage
Promotions
Distribution
Channels
Pricing
Product
Quality
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19
The growth stage is
typically characterized
by a strong growth in
sales and profits, and
because the company
can start to benefit from
economies of scale in
production, profit
margins will increase

20. Maturity Stage
Characteristics
Sales (Peak Sales) Product (Diversify Brand & Models)
Costs (Low cost per customer)
Price (Price to match or best
competitors)
Profits (High Profits)
Distribution (Build more intensive
distribution)
Marketing Objectives (Maximize
profit while defending market Share)
Advertising (Stress brand differences
& benefits)
20
Sale is at peak so:
• Enhance product
features to make it
more appealing than
competitors
• Reduce prices due to
stiff competition
• Promote the factors
differentiating your
product from others
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21. Decline Stage
Characteristics
Sales (Declining Sales) Product (Phase out weak items)
Costs (Low cost per customer) Price (Cut Price)
Profits (Declining Profits)
Distribution (Phase out unprofitable
outlets)
Marketing Objectives (Reduce
expenditure & milk the brand)
Advertising (reduce only to loyal
customers)
21
Sale is declining so:
• Maintain The Product,
Possibly Rejuvenating It
By Adding New
Features And Finding
New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The
Product
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22. Tools & Techniques
BCG Matrix Empathy Map
Ansoff Matrix Kano Model
01 02 03 04
22

23. BCG
Matrix
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HighMarket ShareLow
High
MarketGrowth
Low market share and high
growth. Value to business
uncertain
Question Mark
High in market share and
growth. Likely best-performing
product in portfolio. Nurture
sales
Star
Low in market share and
growth. Consider renovating or
divesting product
Dog
High in market share, low in
growth. Use profits to fund
NPD
Cash Cow
23
There are two axes. The horizontal
axis measures market share from
low to high; the vertical axis
measures market growth from low
to high. Apply this criteria to each
product you sell in order to plot
them on the chart. Wherever
possible use market and sales
data; for example, you could
compare growth in sales against
the growth in the total market. In
the absence of data, use your best
judgment

24. Ansoff
Matrix
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NewProductsExisting
New
Market
Selling existing products to new
customers
Market Development
Selling new product to new
markets
Diversification
Selling more of your existing
products to existing customers
Penetration
High in market share, low in
growth. Use profits to fund NPD
Product Development
24
Use the matrix to help you consider
your strategic options and
determine the necessity for new
product development. For
example, your market analysis may
conclude that there is plenty of
opportunity for selling your current
range of products to your current
range of customers by penetrating
the market with promotional
strategies, such as multi-buy
offers, to build loyalty

25. Empathy Map
What does he/she Hear?
▪ What friends say
▪ What boss says
▪ What influencers say
What does he/she Say and Do?
▪ Attitude in public
▪ Appearance
▪ Behavior toward others
Pain
▪ feels
▪ frustrations
What does he/she Think and
Feel?
▪ What really counts
▪ Major preoccupations
▪ Worries and aspirations
What does he/she See?
▪ Environment
▪ Friends
▪ What the market offers
Gain
▪ Wants/Needs
▪ Measure Of Success
25
First, brainstorm to come up with
all the possible customer segments
to whom you might want to sell
your product. Choose the
customer that you think is most
likely to buy your product. Give
them a name and some
demographic characteristics, such
as marital status, income, children
and so on. Then, using the
diagram answer the following six
questions:
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26. Kano Map
Need executed poorly Need executed well
Very satisfied
Very dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
26
The model is divided into three distinct
categories:1. Must be (basic) attributes.
These are taken for granted attributes
that the product must have and if they
are unfulfilled consumers may be
dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes. Their
absence does not cause dissatisfaction
but their presence can delight customers

27. Market Analysis
Market
Segmentation
Competitive
Strategies
Product Market
Mapping
Market
Attractiveness
01 02 03 04
27

28. Market Segmentation
Geographic
▪ Region
▪ Country
▪ Population
▪ Climate
Demographic
▪ Age
▪ Gender
▪ Nationality
▪ Ethnicity
▪ Occupation
▪ Income
▪ Family Size
Psychographic
▪ Lifestyle
▪ Personality
▪ Values
▪ Interest
Behavioral
▪ Brand Loyalty
▪ Benefits Sought
▪ User Status
▪ Usage Rates
▪ Occasion
▪ Readiness to buy
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29. Product Market Mapping
Less More
LessMore
Marketattractiveness
Competitive Strength
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for
the client
Client is all advised to enter
this product line
29
Move the circles and
the text boxes as
per your company’s
competitive strength
& market
attractiveness
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30. 30
When a firm sets out to
become the low cost
producer in its industry
Overall Low-cost
Provider Strategy
When a firm seeks to be
unique in its industry
along some dimensions
that are widely valued
by buyers
Broad Differentiation
strategy
When a firm seeks a cost
advantage in its target
segment
Focused Low Cost
Strategy
When a firm seeks
differentiation in its target
segment
Focused
Differentiation
Strategy
CompetitiveEdge
NarrowTargetBroadTarget
Competitive Advantage
DifferentiationLower Cost
Competitive
Strategies
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31. Strong Medium Week
Market Attractiveness
MediumHighLow
Business Position
MarketAttractiveness
High Attractiveness
Medium Attractiveness
Low Attractiveness
31
Move the circles as
per your company’s
market
attractiveness &
business position
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32. Development Plans
0605040301 02
Manufacturing
Plan
Marketing
Launch Plan
Digital Marketing
Plan
Operations
Plan
Marketing
Communication Plan
Budgeting
Plan
32

33. Manufacturing Plan
Task Month Oct Nov Dec Jan Feb Mar Apr
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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34. Operations Plan
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial And Admin
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35. 1 Create Press Release
2 Update The Website
3 Use Twitter
4 Garner Endorsements
8Attend Tradeshows
7Create Email Contest
6Build Demand
5Use Advertising
Marketing Launch Plan
35

36. Marketing
Communication
Plan
Direct
Marketing
Public
Relations
Personal
Selling
Sales
Promotion
Advertising
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37. Digital Marketing Plan
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search Initiative
#6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
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38. Budgeting Template
S.NO 01 02 03 04 Totals
1. Public Relations
PR Form $45
Press Release Development $45
Review Program $90
Total Public Relations $. $. $. $. $180
2. Web Marketing
Google As Words Program $80
Microsoft As Program $90
Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
3. Advertising
Creative Development $45
Radio Advertising $25
Total Advertising $. $. $. $. $160
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39. Branding & Repositioning
0504030201
Repositioning
Strategy
Maturity
Stage
Repositioning a
Product
Growth Stage Decline
Stage
39

40. Repositioning a Product
Presenting product with a different
twist to entice new customers, and
minimize alienating current users.
In some instances, leads to a new
category
To new Consumers
Involves promoting new & alternative
product uses.
Revitalizes product by building a new
character.
In same instances, leads to a new sub
category.
Among Existing
Customers
40

41. TargetMarket
SameDifferent
Product
Same Different
Image Repositioning
Intangible
Repositioning
Tangible Repositioning
Product Repositioning
Repositioning
Strategy
Rationale behind the strategy:
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41

42. Building Brand Preference
Factors Potential Customers 1st time customer Loyal Customer
Acquisition Cost
Advertisement
Social media presence
Sponsor public events
Freebies
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43. Cost Analysis
Marketing & Launch
Cost Analysis
Production & Operation
Cost Analysis
Business &
Financial Analysis
030201
43

44. Production & Operation Cost Analysis
Cost Item $/Year %
Raw Materials 2,203,000 32.66
Labor-dependent 1,584,000 23.47
Equipment-dependent 1,817,000 26.92
Laboratory/QC/QA 238,000 3.52
Consumables 0 0.00
Waste Treatment/Disposal 906,000 13.42
Utilities 0 0.00
Transportation 0 0.00
Miscellaneous 0 0.00
Advertising And Selling 0 0.00
Running Royalties 0 0.00
Failed Product Disposal 0 0.00
Total 6,747,000 100.00
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45. Marketing & Launch Cost Analysis
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000 Approximately 40,000 students attend a college 1
Guerrilla Marketing $40,000 Approximately 130,000 people will be exposed 1,3
Social Media
So
(FREE)
Approximately 1 billion accounts exist 2,3
Pay With A Tweet $8,000
Approximately 175 million people worldwide have a
twitter account 3
Promotional Video $3,000 You tube is used 30 billion minutes per month,
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46. Business & Financial Analysis
Investment Idea 1 Idea 2 Idea 3
Equipment Rs.15.00 Rs.20.00 Rs.25.00
Land Cost Rs.5.00 Rs.7.00 Rs.9.00
Interior Cost Rs.20.00 Rs.25.00 Rs.30.00
Employee Cost Rs.2.00 Rs.4.00 Rs.6.00
Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00
Other Cost Rs.6.00 Rs.8.00 Rs.10.00
Total Rs.78.00 Rs.99.00 Rs.125.00
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47. Product Feasibility & Review
Evaluating
Scores
Product Quality
Check
Feasibility
Review
Alpha & Beta Testing
Timelines
Launch
Monitoring
Dashboard
0504030201
47

48. Feasibility Review
Project
Analysis
04 03
02
01
05
Operational Feasibility
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Economic Feasibility
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audience's attention.
Legal Requirement
Feasibility
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audience's attention.
Scheduling Requirement
Feasibility
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Technical Feasibility
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48

49. Evaluating Scores
Evaluator Strategic
Product
Advantage
Market
Attractiveness
Leverage
Competencies
Financial
Feasibility
Operational
Feasibility
Score Out
Of 60
Name 1 0 10 4 7 7 10 38
Name 2 10 7 4 4 7 4 36
Name 3 10 10 7 4 4 4 39
Name 4 10 7 7 4 7 0 35
Name 5 7 7 4 4 7 0 29
Name 6 7 5 4 4 4 0 24
Name 7 10 10 4 7 7 4 42
Name 8 7 7 4 7 7 0 32
Mean Team Std.
Dev. Total
61 63 38 41 50 22 275
7.6 7.5 4.8 5.1 6.3 2,8 34.4
10 7 4 4 7 4 36
3.42 1.89 1.39 1.55 139 3.54
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50. Alpha & Beta Testing Timelines
Alpha
Testing
Done in a lab type
environment
Beta
Testing
Includes a limited group
of users outside of the
company
Alpha
Testing
Beta Testing Full Scale Show
Target Date:
15th September
Target Date:
15th December
Target Date:
15th March
Twin Aims Of Beta Testing To get customer feedback and
inspiration to do a sanity test
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51. Product Quality Check
50%
51
Rate the product’s
quality as per the
alpha/ beta testing
done in the previous
slide
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52. Launch Monitoring Dashboard
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Return On Investment This slide is 100% editable. Adapt
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Target Units
Sold This slide is 100% editable. Adapt
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audience's attention.
Customer Satisfaction0 100
20
10
30
40
80
90
70
60
50
20%
0 100
20
10
30
40
80
90
70
60
50
50%
0 100
20
10
30
40
80
90
70
60
50
90%
52

53. 53
Coffee
Break
(11:00- 11:30)

54. Example Presentation of Product Icons Slide
54

55. Example Presentation of Product Icons Slide Contd...
55

56. 56
Additional Slides

57. 57
Our Mission

58. Our Team
58
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Designation
Name Here
01
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Designation
Name Here
02
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Designation
Name Here
03

59. About us
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59

60. 1
Our Main
Goal
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Goal 01
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needs and capture your audience's attention.
Goal 02
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Goal 03
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Goal 04
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attention.
60

61. Comparison
VS
Comparison 01
Comparison 02
Comparison 03
Comparison 04
2018
60%
55%
45%
35%
2019
60%
55%
45%
35%
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62. Our Main
Target
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capture your audience's attention.
62

63. Text Here
Text Here
Text Here
Australia
Map
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capture your audience's attention.
63

64. Hierarchy
President
Project
Manager-1
Project
Manager-2
Project
Manager-3
Team member-1A Team member-1B Team member-2A Team member-2B Team member-3A Team member-3B
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65. LinkedIn
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needs and capture your audience's attention.
15%
Twitter
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needs and capture your audience's attention.
30%
55%
Facebook
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needs and capture your audience's attention.
Location USA Map
65

66. Contact
Us
Building Address
# Street Number, City, State
Telephone
+1-412-345-6789
Email
Emailaddress123@gmail.Com
Business Hours
Our support is available 24 Hours a day: +1-412-345-6789
Monday – Friday: 10am to 5pm
Saturday: 12pm to 3pm
Sunday: Closed
66