Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Example Presentation About New Product PowerPoint Presentation Slides SlideTeam
Familiarize yourself with any features you crave through our example presentation about new product PowerPoint presentation slides. Inform your shareholders and clients about our new product launch through these PPT designs. Give a total overview of your new product through this complete deck. This PTPT bundle contains seventy-three high-quality ppt layouts to reflect on your Product. Bank upon these designs with diverse and professional topics at your side, worry the least for a powerpack presentation. Highlight your agenda and outline key points and topics including, product idea screening, new product analysis, product lifecycle, tools and techniques, market analysis, development plans, branding and repositioning, cost analysis and product feasibility & review. A range of editable and predesigned slides with all sorts of related charts and graphs, overviews and topics for a complete analysis are included in this PPT bundle. Enlighten folks on the correct action and include our example presentation about new product PowerPoint presentation slides in your business presentations. Enlighten folks on the correct action to adopt with our Example Presentation About New Product PowerPoint Presentation Slides. Guard against any injury.
New Product Idea Screening and Analysis PowerPoint Presentation Slides SlideTeam
Introduce the newly developed product in the market using new product idea screening and analysis PowerPoint presentation slides. Scrutinize the behavior of the consumers, market, and competitors with the help of new product development idea PPT presentation. This content-ready new product development presentation PPT will help you step by step in understanding the customer needs and developing a new product. Go through the new product development process to conduct the product idea screening and give the product a detailed overview to the colleagues and boss. This professionally designed PPT presentation on new product idea covers various slides such as new product introduction, new product detailed overview, understanding customer needs, external sources of an idea, internal sources of ideas, and product roadmap. You can also evaluate your newly developed product using various tools and techniques such as BCG matrix, Ansoff Matrix, Kano Map and more. Conduct a market analysis before introducing your product in the market. Understand the market dynamics using templates like market segmentation and product market mapping. Go step by step to make this product development process easy and straightforward. Folks find our New Product Idea Screening And Analysis PowerPoint Presentation Slides interesting. It exemplifies entertaining education.
Ansoff's Matrix is a classic model of marketing and business strategy that business students can use very effectively in their exams. This revision presentation outlines the key features of the model.
This presentation discusses the Lead User Strategy that systematizes and formalizes the process of innovation. 3M is an ever innovating company and Lead User method helped it come up with many breakthrough innovations. The Lead User Methodology was proposed by Eric von Hippel. Many companies have used the method to their benefit. While innovation is always a much sought after virtue, there is no definitive and sure-shot way to continuous innovation. Lead User Method is one way to make systematic the process of innovation. it significantly increases the chances of success. Lead Users are often those who use an improvised arrangement (Indian 'Jugaad') as there are no commercial dedicated solutions available, using existing products or technologies to solve their purpose in a way that was perhaps not initially intended of the product/technology. So lead users can be potential source of new product ideas.
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
Example Presentation About New Product PowerPoint Presentation Slides SlideTeam
Familiarize yourself with any features you crave through our example presentation about new product PowerPoint presentation slides. Inform your shareholders and clients about our new product launch through these PPT designs. Give a total overview of your new product through this complete deck. This PTPT bundle contains seventy-three high-quality ppt layouts to reflect on your Product. Bank upon these designs with diverse and professional topics at your side, worry the least for a powerpack presentation. Highlight your agenda and outline key points and topics including, product idea screening, new product analysis, product lifecycle, tools and techniques, market analysis, development plans, branding and repositioning, cost analysis and product feasibility & review. A range of editable and predesigned slides with all sorts of related charts and graphs, overviews and topics for a complete analysis are included in this PPT bundle. Enlighten folks on the correct action and include our example presentation about new product PowerPoint presentation slides in your business presentations. Enlighten folks on the correct action to adopt with our Example Presentation About New Product PowerPoint Presentation Slides. Guard against any injury.
New Product Idea Screening and Analysis PowerPoint Presentation Slides SlideTeam
Introduce the newly developed product in the market using new product idea screening and analysis PowerPoint presentation slides. Scrutinize the behavior of the consumers, market, and competitors with the help of new product development idea PPT presentation. This content-ready new product development presentation PPT will help you step by step in understanding the customer needs and developing a new product. Go through the new product development process to conduct the product idea screening and give the product a detailed overview to the colleagues and boss. This professionally designed PPT presentation on new product idea covers various slides such as new product introduction, new product detailed overview, understanding customer needs, external sources of an idea, internal sources of ideas, and product roadmap. You can also evaluate your newly developed product using various tools and techniques such as BCG matrix, Ansoff Matrix, Kano Map and more. Conduct a market analysis before introducing your product in the market. Understand the market dynamics using templates like market segmentation and product market mapping. Go step by step to make this product development process easy and straightforward. Folks find our New Product Idea Screening And Analysis PowerPoint Presentation Slides interesting. It exemplifies entertaining education.
Ansoff's Matrix is a classic model of marketing and business strategy that business students can use very effectively in their exams. This revision presentation outlines the key features of the model.
This presentation discusses the Lead User Strategy that systematizes and formalizes the process of innovation. 3M is an ever innovating company and Lead User method helped it come up with many breakthrough innovations. The Lead User Methodology was proposed by Eric von Hippel. Many companies have used the method to their benefit. While innovation is always a much sought after virtue, there is no definitive and sure-shot way to continuous innovation. Lead User Method is one way to make systematic the process of innovation. it significantly increases the chances of success. Lead Users are often those who use an improvised arrangement (Indian 'Jugaad') as there are no commercial dedicated solutions available, using existing products or technologies to solve their purpose in a way that was perhaps not initially intended of the product/technology. So lead users can be potential source of new product ideas.
This Brainmates presentation seeks to answer the question "What is product management?"
This presentation investigates this important strategic role and illustrates its responsibilities and functional applications.
A useful reference for people working in product management or who are interested in a career in this field.
** About Brainmates:
Brainmates is an Australian based business that has is championing the important role that Product Managers perform in delivering a product's that are loved by their customers and deliver a return on investment to the businesses that provide them.
Brainmates trains coaches and supported Product Management Professionals in all kinds of industries and business sizes. Contact the team on +61 1800 272 466 to see if we can help your products and business.
** Connect with Brainmates online:
Visit the Brainmates WEBSITE: http://bit.ly/1lQ51mE
Like Brainmates on FACEBOOK: http://bit.ly/2c0RVaO
Follow Brainmates on TWITTER: http://bit.ly/2bNhKft
Brainmates - Product Management Training and Expertise
Product Design And Development Powerpoint Presentation SlidesSlideTeam
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Market Segmentation Analysis Example PowerPoint Presentation SlidesSlideTeam
Our readymade market segmentation analysis example PowerPoint presentation is meant for those who want to build a quality business. This content ready market diversification PPT presentation is designed and researched by professionals. This targeting and positioning PowerPoint presentation. Included templates on varies topics such as market segmentation evaluation, understand the customer needs, customer segmentation layout, market targeting. It also contains market positioning, positioning strategies, product positioning, competitor positioning, competitive landscape, strategic positioning, product positioning-perceptual map etc. our STP presentation will be helpful for you if you are planning to make PPT on related topics like business target markets, market segmentation strategy, market targeting, market strategy, B2B and C2C marketing, market subdivision, market identification, competitors positioning strategies, division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning, Division layout, locating strategies, positioning strategies, targeting and positioning, marketing terminologies, target audience etc. Our market segmentation analysis example PowerPoint presentation slides are suitable for the above topics. What are you waiting for? Click and download. Inform the house with our Market Segmentation Analysis Example Powerpoint Presentation Slides. Ensure all in attendance become fully aware.
Blue green red and purple ocean strategySajna Fathima
blue green purple and red ocean strategy
Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology, information, and capital. The business strategy is composed of two types of oceans: red oceans and blue oceans. Red ocean strategy is to intense competition. On the other hand, Blue ocean strategy is about growing demand, breaking away from the competition.
In business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually displaces established market-leading firms, products, and alliances
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
Market penetration involves trying to gain additional share of a firm’s existing markets using existing products. Often firms will rely on advertising to attract new customers with existing markets.
New Product Management Powerpoint Presentation SlidesSlideTeam
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With our 78 slides content-ready New Product Management Powerpoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management Powerpoint Presentation Slides. They help discourage harsh behavior. https://bit.ly/30rOnem
New Product Management PowerPoint Presentation Slides SlideTeam
With our 78 slides content-ready New Product Management PowerPoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management PowerPoint Presentation Slides. They help discourage harsh behavior.
Product Design And Development Powerpoint Presentation SlidesSlideTeam
If you have thought of new product launch, our content-ready product design & development PowerPoint presentation is an apt choice to vent out your ideas and thoughts. This Product launch plan presentation slide includes multiple slides such as distribution mapping, competitive strategies, market attractiveness, development manufacturing, operations and business marketing plans, digital marketing communication plans, budgeting template, repositioning strategy, building brand preference, operations cost analysis, marketing and launch cost analysis, business and financial analysis, feasibility and review, evaluating scores, alpha & beta testing timelines, quality check and launch monitoring dashboard etc. You are just a few clicks away to put up these PPT templates into your presentation. The product management presentation designs can also be used for a couple of subjects such as market entry strategy, product promotion, launch plan, product market strategy, brand management and market penetration. Download our product design & development PPT graphics to make impressive presentation. Establish your authority with our Product Design And Development Powerpoint Presentation Slides. Display ability to control. https://bit.ly/3n0GDsZ
Market Segmentation Analysis Example PowerPoint Presentation SlidesSlideTeam
Our readymade market segmentation analysis example PowerPoint presentation is meant for those who want to build a quality business. This content ready market diversification PPT presentation is designed and researched by professionals. This targeting and positioning PowerPoint presentation. Included templates on varies topics such as market segmentation evaluation, understand the customer needs, customer segmentation layout, market targeting. It also contains market positioning, positioning strategies, product positioning, competitor positioning, competitive landscape, strategic positioning, product positioning-perceptual map etc. our STP presentation will be helpful for you if you are planning to make PPT on related topics like business target markets, market segmentation strategy, market targeting, market strategy, B2B and C2C marketing, market subdivision, market identification, competitors positioning strategies, division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning, Division layout, locating strategies, positioning strategies, targeting and positioning, marketing terminologies, target audience etc. Our market segmentation analysis example PowerPoint presentation slides are suitable for the above topics. What are you waiting for? Click and download. Inform the house with our Market Segmentation Analysis Example Powerpoint Presentation Slides. Ensure all in attendance become fully aware.
Blue green red and purple ocean strategySajna Fathima
blue green purple and red ocean strategy
Globalization is characterized by global production and exchange of goods and services as well as a global flow of technology, information, and capital. The business strategy is composed of two types of oceans: red oceans and blue oceans. Red ocean strategy is to intense competition. On the other hand, Blue ocean strategy is about growing demand, breaking away from the competition.
In business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually displaces established market-leading firms, products, and alliances
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
Market penetration involves trying to gain additional share of a firm’s existing markets using existing products. Often firms will rely on advertising to attract new customers with existing markets.
New Product Management Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
With our 78 slides content-ready New Product Management Powerpoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management Powerpoint Presentation Slides. They help discourage harsh behavior. https://bit.ly/30rOnem
New Product Management PowerPoint Presentation Slides SlideTeam
With our 78 slides content-ready New Product Management PowerPoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management PowerPoint Presentation Slides. They help discourage harsh behavior.
Example Presentation About New Product Powerpoint Presentation SlidesSlideTeam
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Familiarize yourself with any features you crave through our example presentation about new product PowerPoint presentation slides. Inform your shareholders and clients about our new product launch through these PPT designs. Give a total overview of your new product through this complete deck. This PTPT bundle contains seventy-three high-quality ppt layouts to reflect on your Product. Bank upon these designs with diverse and professional topics at your side, worry the least for a powerpack presentation. Highlight your agenda and outline key points and topics including, product idea screening, new product analysis, product lifecycle, tools and techniques, market analysis, development plans, branding and repositioning, cost analysis and product feasibility & review. A range of editable and predesigned slides with all sorts of related charts and graphs, overviews and topics for a complete analysis are included in this PPT bundle. Enlighten folks on the correct action and include our example presentation about new product PowerPoint presentation slides in your business presentations. Enlighten folks on the correct action to adopt with our Example Presentation About New Product Powerpoint Presentation Slides. Guard against any injury. https://bit.ly/3CsNPmw
Example Presentation Of Product PowerPoint Presentation SlidesSlideTeam
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New Product Development Powerpoint Presentation SlidesSlideTeam
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New Product Audit PowerPoint Presentation SlidesSlideTeam
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New Product Assessment PowerPoint Presentation SlidesSlideTeam
This professionally designed New Product Assessment PowerPoint Presentation Slides spares you countless man-hours that go into creating the perfect presentation. The well-structured new product review PPT theme helps you analyze products based on various parameters like durability and customer rating. Take advantage of strong data visualization tools featured in this new product evaluation PowerPoint slideshow. Elaborating new product portfolio management with the help of this product performance assessment PPT presentation has never been more convenient. Similarly, elucidating growth strategy through the strategic opportunity matrix is also possible with the help of new product analysis PowerPoint theme. Further, You can use this product opportunity assessment PPT slideshow to present an in-depth product analysis based on strengths, weaknesses, features. Weigh the performance of your product against the products of your competitor using the subject-oriented new product review PowerPoint presentation. So download this comprehensive new product performance analysis PPT template and elaborate category analysis, and Porter’s five forces model. https://bit.ly/3gA3lC0
Steps To Devise Impactful Core Product Strategies Powerpoint Presentation SlidesSlideTeam
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New Product Analysis PowerPoint Presentation Slides SlideTeam
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New Product Analysis Powerpoint Presentation SlidesSlideTeam
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This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...SlideTeam
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Business Development Strategy For Any Organization PowerPoint Presentation Sl...SlideTeam
Business Development Strategy For Any Organization PowerPoint Presentation Slides is appropriate for entrepreneurs to showcase ways to expand business horizons. Our business strategy PPT theme helps you to outline marketing, customer, product, geographic, distribution, service, pricing, sales, and other strategies. Demonstrate the perfect growth strategy formula and its components by the means of this strategic business development plan PowerPoint template deck. Represent the product use cases, product dimensions that need improvement, and with the help of this business expansion PPT slideshow. The impactful data visualization tools of business growth plan PowerPoint theme help you to elucidate product, process, position, and paradigm innovation. The concise tabular format included in our corporate development plan PPT template assists you in analyzing your product against the competitors. Explain your target market and ways to strengthen the target market using the eye-catching graphical layouts of development planning PowerPoint presentation. So, download this company growth strategies PPT deck and create a captivating presentation within moments. https://bit.ly/37vZeVK
Business Development Strategy For Any Organization Powerpoint Presentation Sl...SlideTeam
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Business Development Strategy For Any Organization PowerPoint Presentation Slides is appropriate for entrepreneurs to showcase ways to expand business horizons. Our business strategy PPT theme helps you to outline marketing, customer, product, geographic, distribution, service, pricing, sales, and other strategies. Demonstrate the perfect growth strategy formula and its components by the means of this strategic business development plan PowerPoint template deck. Represent the product use cases, product dimensions that need improvement, and with the help of this business expansion PPT slideshow. The impactful data visualization tools of business growth plan PowerPoint theme help you to elucidate product, process, position, and paradigm innovation. The concise tabular format included in our corporate development plan PPT template assists you in analyzing your product against the competitors. Explain your target market and ways to strengthen the target market using the eye-catching graphical layouts of development planning PowerPoint presentation. So, download this company growth strategies PPT deck and create a captivating presentation within moments. https://bit.ly/3nt3o8E
New Product Portfolio Management PowerPoint Presentation SlidesSlideTeam
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Tools To Analyze Market And Discover Strategic Opportunities For Growth Power...SlideTeam
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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2. Agenda2
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01 Opening
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02 Guest Check
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03 Files Distribute
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3. Outline3
Product Idea Screening
Product Feasibility & Review
New Product Analysis
Product Lifecycle
Tools & Techniques
Market Analysis
Branding & Repositioning
Development Plans
Cost Analysis
4. Product Idea
Screening
New Product Introduction
New Product Detailed Overview
Understanding Customer Needs
External Sources of Ideas
Internal Sources of Ideas
Product Roadmap
5. New Product Introduction5
Explain the
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your smartphone
Product Details:-
• Explain the product idea in
detail for e.g. Requirement of
the product
• Technology used
• Benefits
Now is the best time to
explain your product idea in
an effective manner so that
the audience gets immersed
in it right from the beginning
6. New Product Detailed Overview6
Strategic Product
Advantage
Market
attractiveness
Synergies Technical
Feasibility
Profitability
Analysis
Degree to which
project aligns with
business strategy
Unique benefits Market size Market synergies Technical gap Expected profitability
(Magnitude ; e.g. NPV)
Strategic importance Meets customer needs
better
Market growth Technological synergies Complexity Return(e.g. IRR)
Value for money Competitive situation Manufacturing/processi
ng synergies
Technical uncertainty Payback Period
Low cost and fast to do
This step is crucial to ensure
that unsuitable ideas are
rejected as soon as possible
as Ideas need to be
considered objectively
7. 05
What they
expect of you:
if your customers
expect reliable delivery
and you don't
disappoint them, you
stand to gain repeat
business
01
Understand your
customer:
are they a small
private company
or a big MNC?
02
What they
do:
Understand their
occupation and
interest?
03
When they
buy:
Understand the
purchasing cycle of
your customer
04
How they
buy:
Website, App, in-
person?
Understanding Customer Needs
8. External Source of New Product Ideas8
Learning
From
Overseas experience transferring
foreign products
Competitors
Learning from
competition
Market
Research
Locating areas of consumer
dissatisfaction with current
products
Long
Range
Studies
‘Fallout’ form predictions of
changing economic and social
conditions
Market
Gap
Analysis
Analysis of existing product
perceptions
Consumer
Activity
Analysis
Studying activities to identify
unsatisfied needs
New
Product
Some possible sources of
data has been listed out
to give you a fair idea,
and it can be altered as
per your requirement
9. Internal Sources of New Product Ideas9
Management
• Strategic Planning
• Marketing
Manager
Stockholders
Employee Suggestions
Innovation Group Meetings
Research and Engineering
• Product Testing
• Product Enhancement
• Brainstorming
• Accident
Sales Force
10. Tech Support Portal
Q2 FY18
Product Roadmap10
Product Launch
Q1 FY18
Bootstrap Upgrade
Q3 FY19
Data Logging Module
Q4 FY18
Chrome Support
Q5 FY19
Public API
Q6 FY19
14. Detailed Analysis14
Strengths
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15. Category Analysis15
Price
• What is the price in the category (lowest-highest)?
• What is the average price in the category?
• Does the price premium change according to the size of
the product?
Packing formats types & materials
• What is the most common pack size in the category?
• Are products sold individually or in multipacks?
• If products are sold in multipacks what is the number of products in a
pack?
• Do multipacks format products differ in size to those sold individually?
• What material is used for packaging
Positioning Claims/trends
• What are the common claims made by products in the
category- for example, no added sugar, GM free perfect
for lunchboxes, 5-A-day etc.?
• What are the key themes of the claims-health,
convenience?
Consumption Drivers
• Are the products packaged and sold in a way to encourage
single- serve consumption or sharing?
• Is there focus on the convenience of the product?
• Do health claims encourage the consumer to purchase the
product –if so what are the health trends focused around losing
weight, added vitamins?
Once the concept has been
tested and finalized, a
business case needs to be put
together to assess whether
the new product/service will
be profitable
An example of a business
case has been mentioned on
the next slide
17. Porter’s Five Forces Model17
Barriers to
Entry
✓ Barrier 1
✓ Barrier 2
Substitutes
✓ Substitutes 1
✓ Substitutes 2
✓ Power 1
✓ Power 2
Bargaining
Power of
suppliers
✓ Power 1
✓ Power 2
Bargaining
Power of
Buyer
Intensity of
Rivalry
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an industry
18. Product Life Cycle Stages
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Product Life
Cycle
19. Product Life Cycle Stages19
Introduction
Researching, developing
and then launching the
product.
Growth
Sales are increasing
at their fastest rate.
Maturity
Sales are near their
highest, however the rate
of growth is slowing down.
Decline
The final stage of the
cycle, sales begin to fall.
20. Introduction Stage20
Cost
High cost per
customer
acquired
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Targets
Innovators are
targeted
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attention.
Competition
Little
competition
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attention.
Profits
Negative
profits
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attention.
Sales
Low
sales
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attention.
This stage of the cycle could
be the most expensive for a
company launching a new
product in which these 5
factors play a key role
21. Growth Stage21
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Pricing
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attention.
Product Quality
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attention.
Distribution Channels
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attention.
PromotionsThe growth stage is typically
characterized by a strong growth
in sales and profits, and because
the company can start to benefit
from economies of scale in
production, profit margins will
increase
22. Maturity Stage22
Characteristics
Sales (Peak Sales) Product (Diversify Brand & Models)
Costs (Low cost per customer)
Price (Price to match or best
competitors)
Profits (High Profits)
Distribution (Build more intensive
distribution)
Marketing Objectives (Maximize profit
while defending market Share)
Advertising (Stress brand differences &
benefits)
Sale is at peak so:
• Enhance product features
to make it more appealing
than competitors
• Reduce prices due to stiff
competition
• Promote the factors
differentiating your product
from others
23. Decline Stage23
Characteristics
Sales (Declining Sales) Product (Phase out weak items)
Costs (Low cost per customer) Price (Cut Price)
Profits (Declining Profits)
Distribution (Phase out unprofitable
outlets)
Marketing Objectives (Reduce
expenditure & milk the brand)
Advertising (reduce only to loyal
customers)
Sale is declining so:
• Maintain The Product,
Possibly Rejuvenating It
By Adding New Features
And Finding New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The Product
25. BCG Matrix25
Low market share and high growth.
Value to business uncertain
Question Mark
High in market share and growth.
Likely best-performing product in
portfolio. Nurture sales
Star
High in market share, low in
growth. Use profits to fund NPD
Cash Cow
Low in market share and growth.
Consider renovating or divesting
product
Dog
High
HighLow Market Share
MarketGrowth
There are two axes. The horizontal axis
measures market share from low to high;
the vertical axis measures market
growth from low to high. Apply this
criteria to each product you sell in order
to plot them on the chart. Wherever
possible use market and sales data; for
example, you could compare growth in
sales against the growth in the total
market. In the absence of data, use
your best judgment
26. Ansoff Matrix26
New
NewExisting
Products
Markets
Selling existing products to
new customers
Market Development
Selling new product to new
markets
Diversification
Selling more of your existing
products to existing customers
Penetration
Selling new products to
existing customers
Product Development
Use the matrix to help you consider your
strategic options and determine the
necessity for new product development.
For example, your market analysis may
conclude that there is plenty of
opportunity for selling your current range
of products to your current range of
customers by penetrating the market
with promotional strategies, such as
multi-buy offers, to build loyalty
27. Empathy Map27
What does he/she See?
• Environment
• Friends
• What the market offers
What does he/she Think and Feel?
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she Say and Do?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she Hear?
• What friends say
• What boss says
• What influencers say
Pain
• Feels
• Frustrations
Gain
• Wants/needs
• Measure of success
First, brainstorm to come up with
all the possible customer
segments to whom you might
want to sell your product. Choose
the customer that you think is
most likely to buy your product.
Give them a name and some
demographic characteristics, such
as marital status, income, children
and so on. Then, using the
diagram answer the following six
questions:
28. Kano Map28
Need executed poorly Need executed well
Very satisfied
Very dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
The model is divided into three distinct
categories:1. Must be (basic)
attributes. These are taken for granted
attributes that the product must have
and if they are unfulfilled consumers
may be dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes.
Their absence does not cause
dissatisfaction but their presence can
delight customers
34. Behaviors
Values
InterestsActivities
Attitudes
Opinions
Psychographic Segmentation34
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attention.
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capture your audience's attention.
37. Product Market Mapping37
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Client is all advised to enter
this product line
Best fit product line for the
client
Less More
LessMore
Marketattractiveness
Competitive Strength
Product Market Map Move the circles and the
text boxes as per your
company’s competitive
strength & market
attractiveness
38. Competitive Strategies38
Competitive Advantage
Lower Cost Differentiation
CompetitiveEdge
BroadTargetNarrowTarget
Overall Low-cost Provider Strategy
When a firm sets out to become the low cost
producer in its industry
Broad Differentiation strategy
When a firm seeks to be unique in its industry
along some dimensions that are widely valued
by buyers
Focused Low Cost Strategy
When a firm sets out to become the low cost
producer in its industry
Focused Differentiation Strategy
When a firm seeks differentiation in its target
segment
39. Market Attractiveness39
Business Position
High Attractiveness
Medium Attractiveness
Low Attractiveness
Strong Medium Week
MediumHighLow
MarketAttractiveness
Move the circles as per
your company’s market
attractiveness &
business position
41. Manufacturing Plan41
Task Month Oct Nov Dec Jan Feb Mar Apr
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42. Operations Plan42
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial and
Admin
43. Marketing Launch Plan43
Attend
Tradeshows
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and capture your
audience's attention.
08
Create Email
Contests
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and capture your
audience's attention.
07
Build
Demand
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and capture your
audience's attention.
06
Use
Advertising
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and capture your
audience's attention.
05
Garner
Endorsement
sAdapt it to your needs
and capture your
audience's attention.
04
Use
Twitter
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and capture your
audience's attention.
03
Update the
website
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and capture your
audience's attention.
02
Create press
release
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and capture your
audience's attention.
01
44. Marketing Communication Plan44
Marketing Communication Plan
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Personal Selling
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Public Relations
45. Digital Marketing Plan45
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
46. Budgeting Template46
S.NO 01 02 03 04 Totals
Public Relations
I PR Form $45
II Press Release Development $45
II Review Program $90
Total Public Relations $. $. $. $. $180
Web Marketing
I Google As Words Program $80
II Microsoft As Program $90
III Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
Advertising
I Creative Development $45
II Radio Advertising $25
Total Advertising $. $. $. $. $160
48. ✓ Presenting product with a different
twist to entice new customers, and
minimize alienating current users.
✓ In some instances, leads to a new
category
To New Consumers
✓ Involves promoting new &
alternative product uses.
✓ Revitalizes product by building a
new character.
✓ In same instances, leads to a new
sub category.
Among Existing Customers
Repositioning A Product48
53. Marketing & Launch Cost Analysis53
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000
Approximately 40,000 students attend a
college 1
Guerrilla Marketing $40,000
Approximately 130,000 people will be
exposed 1,3
Social Media So(FREE) Approximately 1 billion accounts exist 2,3
Pay with a Tweet $8,000
Approximately 175 million people
worldwide have a twitter account 3
Promotional Video $3,000
You tube is used 30 billion minutes per
month,
54. Business & Financial Analysis54
Investment Idea 1 Idea 2 Idea 3
Equipment Rs.15.00 Rs.20.00 Rs.25.00
Land Cost Rs.5.00 Rs.7.00 Rs.9.00
Interior Cost Rs.20.00 Rs.25.00 Rs.30.00
Employee Cost Rs.2.00 Rs.4.00 Rs.6.00
Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00
Other Cost Rs.6.00 Rs.8.00 Rs.10.00
Total Rs.78.00 Rs.99.00 Rs.125.00
56. Feasibility Review56
Comments on
feasibility of product
Comments on
feasibility of product
Comments on
feasibility of product
Comments on
feasibility of product
Comments on
feasibility of product Project
Analysis
Operational
Feasibility
Economic
Feasibility
Technical
Feasibility
Scheduling
Requirement
Feasibility
Legal
Requirement
Feasibility
58. Alpha & Beta Testing Timelines58
Twin Aims of Beta Testing
To get customer feedback and
inspiration to do a sanity test
Full Scale
Show
Beta
Testing
Includes a limited group
of users outside of the
company
Beta
Testing
Alpha
Testing
Done in a lab type
environment
Alpha
Testing
Target Date:
15th
September
Target Date:
15th
December
Target Date:
15th
March
59. Product Quality Check59
Bad
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Poor
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Average
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Good
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Excellent
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50%
Rate the product’s
quality as per the alpha/
beta testing done in the
previous slide
60. Launch Monitoring Dashboard60
80%35%
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Customer Satisfaction
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Return on Investment
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Target Units Sold
50%
Low HighMedium
Monitor the launch of
the product on the
basis of any three
KPI’s
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Vision Mission
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Goal
Vision & Mission
64. Our Team64
Jack Larson Jess Smith July Roy
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65. Adapt it to your needs and
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attention.
Target
Audiences
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attention.
Preferred By
Many
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attention.
Valued
Clients
About Us
66. 66
Values
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audience's attention.
Satisfaction
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Communication
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audience's attention.
Our Main
G als
67. Comparison67
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We Can Do It They don’t
Task 01
We Competitors
vs
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70. Timeline70
2017 25
Jan
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10
Jun
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12
Mar
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23
Aug
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71. Puzzle71
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01
02
03
04
72. Target
Achievement
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Achievement 1
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Achievement 3
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Achievement 2
73. Venn73
01
02 03
04
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74. Mind Map74
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76. Pie Chart76
30%
20%
14%
20%
16% Adapt it to your needs and
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77. Area Chart77
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul
SalesInPercentage(%)
Financial Year 2017
Product 1
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Product 2
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78. Clustered Column - Line78
Sales In Percentage (%)
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017Q1 Q2 Q3 Q4
FY 2017
Product 01
Product 02
Product 03
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