Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. It answers the question of what product to build. Done right it helps you build products customers would love.

1. 7 STEPS OF
PRODUCT
DISCOVERY
BUILD PRODUCTS CUSTOMERS
WOULD LOVE
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2. WWW.TEST-N-TELL.COM
TO KNOW WHAT PRODUCT TO
BUILD!
WHY PRODUCT DISCOVERY?
PRODUCT DISCOVERY IS
A PROCESS TO DEFINE A
PRODUCT THAT IS VALUABLE,
USABLE AND FEASIBLE.
MARTY CAGAN

3. SPLIT
BACKLOG
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Split your product backlog into a
discovery backlog and a delivery
backlog
STEP 1

4. SPACE FOR
IDEAS
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Create an idea backlog. Where
everyone within a company can
insert their product ideas.
STEP 2

5. FILTER IDEAS
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Filter ideas before putting to a
discovery backlog. Can we build it?
Does it supports the product
strategy? How KPIs could be
affected?
STEP 3

6. DISCOVERY
METHOD
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Select an appropriate method for
assessing each idea. Estimate
roughly the effort needed to
execute the research.
STEP 4

7. PRIORITIZE
DISCOVERY
BACKLOG
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Ideally you would validate the most
valuable ideas first. You can also
prioritize based on the possible
impact or the biggest risk.
STEP 5

8. EXECUTE THE
RESEARCH
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Your entire team should participate
in the Discovery Process. It
increases the shared understanding
of user problems, your market and
challenges you need to overcome.
STEP 6

9. IDEAS TO A
DELIVERY
BACKLOG
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Validated ideas should be moved to
a delivery backlog. Ideas you don't
have enough confidence about
could be either further researched
or dropped.
STEP 7

10. WWW.TEST-N-TELL.COM
BECAUSE THERE’S NOTHING
MORE WASTEFUL THAN
BRILLIANTLY ENGINEERING
A PRODUCT THAT DOESN’T
SELL.
Rich Mironov
PRODUCT DISCOVERY

11. URGENT PERVASIVE
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Causes a real pain,
right now!
Causes pain to a
larger group of
people
So painful people are
willing to pay for a
solution
WILLING TO PAY
WE DISCOVER PRODUCTS TO
SOLVE PROBLEMS THAT ARE

12. WWW.TEST-N-TELL.COM
PRODUCT DISCOVERY
SPLIT BACKLOG
CREATE SPACE FOR IDEAS
FILTER IDEAS
PICK DISCOVERY METHOD
EXECUTE THE RESEARCH
MOVE VALIDATED IDEAS TO
A DELIVERY BACKLOG

13. THANK YOUHAVE A NICE DAY!
PREPARED BY DANIIL LANOVYI
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