The document outlines a seven-step product discovery process to create products that customers will love, focusing on defining valuable, usable, and feasible items. Key steps include creating an idea backlog, filtering and prioritizing ideas, selecting appropriate research methods, and moving validated ideas to a delivery backlog. The overall goal is to avoid developing products that do not meet market needs and to ensure effective product development strategies.

1. 7 STEPS OF
PRODUCT
DISCOVERY
BUILD PRODUCTS CUSTOMERS
WOULD LOVE
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2. WWW.TEST-N-TELL.COM
TO KNOW WHAT PRODUCT TO
BUILD!
WHY PRODUCT DISCOVERY?
PRODUCT DISCOVERY IS
A PROCESS TO DEFINE A
PRODUCT THAT IS VALUABLE,
USABLE AND FEASIBLE.
MARTY CAGAN

3. SPLIT
BACKLOG
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Split your product backlog into a
discovery backlog and a delivery
backlog
STEP 1

4. SPACE FOR
IDEAS
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Create an idea backlog. Where
everyone within a company can
insert their product ideas.
STEP 2

5. FILTER IDEAS
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Filter ideas before putting to a
discovery backlog. Can we build it?
Does it supports the product
strategy? How KPIs could be
affected?
STEP 3

6. DISCOVERY
METHOD
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Select an appropriate method for
assessing each idea. Estimate
roughly the effort needed to
execute the research.
STEP 4

7. PRIORITIZE
DISCOVERY
BACKLOG
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Ideally you would validate the most
valuable ideas first. You can also
prioritize based on the possible
impact or the biggest risk.
STEP 5

8. EXECUTE THE
RESEARCH
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Your entire team should participate
in the Discovery Process. It
increases the shared understanding
of user problems, your market and
challenges you need to overcome.
STEP 6

9. IDEAS TO A
DELIVERY
BACKLOG
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Validated ideas should be moved to
a delivery backlog. Ideas you don't
have enough confidence about
could be either further researched
or dropped.
STEP 7

10. WWW.TEST-N-TELL.COM
BECAUSE THERE’S NOTHING
MORE WASTEFUL THAN
BRILLIANTLY ENGINEERING
A PRODUCT THAT DOESN’T
SELL.
Rich Mironov
PRODUCT DISCOVERY

11. URGENT PERVASIVE
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Causes a real pain,
right now!
Causes pain to a
larger group of
people
So painful people are
willing to pay for a
solution
WILLING TO PAY
WE DISCOVER PRODUCTS TO
SOLVE PROBLEMS THAT ARE

12. WWW.TEST-N-TELL.COM
PRODUCT DISCOVERY
SPLIT BACKLOG
CREATE SPACE FOR IDEAS
FILTER IDEAS
PICK DISCOVERY METHOD
EXECUTE THE RESEARCH
MOVE VALIDATED IDEAS TO
A DELIVERY BACKLOG

13. THANK YOUHAVE A NICE DAY!
PREPARED BY DANIIL LANOVYI
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