Business Framework Summary

Your company name
Business Framework
Value Proposition

Table of Contents
Company Overview /
Elevator Pitch
01
Our Team
02
The Problem
03
The Solution
04
Value Proposition -
Product Service
05
Product Roadmap
06
Milestones Achieved
07
Traction
08
Business Model
09
Revenue Streams
10
Revenue Model
11
Expense Model
12
Growth Strategy
13
Go-to-Market Strategy
14
Marketing Strategy
15
Competitive Landscape
16
SWOT Analysis
17
Product Comparison
18
Financial Projection
19
Break-Even Analysis
20
Financing
21
Use of Funds
22
Shareholding Pattern
23
Exit Strategy
24
2

Company Overview
Clientele
Service 01
Service 02
Service 03
Service 04
Service Area
Logo
Logo
Logo
Logo
Offering
Introduction
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and capture your audience's attention.
Mission
Our Mission & Vision
3

Elevator Pitch (Option 1 of 2)
4
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needs and capture your audience's attention.
What’s the service/product?
What’s the service/product?
What’s the core Problem you are
solving?

Elevator Pitch (Option 2 of 2)
What’s the
service/product?
What’s the core Problem
you are solving?
What’s your big
vision?
5

6
Name Here
D e s i g n a t i o n
Primary Responsibilities
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it to your needs and capture your
audience's attention.
Name Here
Name Here
Name Here
Our Team

7
The Problem
Example: In UK, stress results in
105 MM lost workdays each year
(For Health tech startup)
Problem 2
Example: 95% of companies make decision by
either guessing or using their gut. No one uses
data analytics tools. (For analytics startups)
Problem 3
Example: Video files are
too large to e-mail. (For
tech startups)
Problem 4
Example: Price is an important
concern for customers purchasing
online (for E-commerce company)
Problem 1
To better illustrate your problem,
as well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components in the
following way: 1. Customer Tries
Something; 2. Here’s the terrible
they are facing; 3. Existing
solutions are broken/Non-existent

The Solution (Option 1 of 2)
Text Here
Text Here
Text Here
Text Here
04 01
03 02
Solution
If the investor has no clue what the
product does even after getting
deep into a pitch; now is the time
for a short explanation or demo
8

The Solution (Option 2 of 2)
Solution
Text
Here
Text
Here
Text
Here
Text
Here
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editable. Adapt it to your
needs and capture your
This slide is 100%
This slide is 100%
This slide is 100%
If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
9

Value Proposition – Product/Services (Option 1 of 2)
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Company:
Product:
Ideal Customer:
Product
Experience
What does it
feel like to use
your Product?
Benefits
What your
product do
Features
How does
your product
work?
What are the
emotional
drivers of
Purchasing
Wants
Risks of
switching
to your product
Fears
What are the
hidden
needs?
What are the
rational
drivers of
Purchasing
Needs
Customer
Substitutes
What do
people
currently do
instead?
10

Value Proposition – Product/Services (Option 2 of 2)
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
02
01
03
Your Value
Proposition 11

Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
Android Ipad, Ios Native Mac App
Hubspot Dropbox Bots Netsuite
SSO Teams Custom Rights
Advanced
Reporting
Messenger WhatsApp Exchange
Light Users
We have categorized
product roadmap in to
four most common
categories just to give a
basic idea on
classification which can
be altered by you as per
your requirement.
12

Milestones Achieved
Launched
the API
Launched
Web App
› 10,000 users
› Integrated in 50 Apps
100,000
users
USD 1
million
Jan
FY17
Oct
FY17
Oct
FY17
Aug
FY17
Apr
FY17
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch
13

Traction
14
We’re Performing Amazing
For These Clients, Look At
These Results
Any Awards Like Best Start-
up, Best Tech Transforming
Company Etc.
Growing Fast,
Generating Good
Revenues
824075
1160050
283525
868080
1449991
990356
1160050
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
A growing pipeline that will generate
USD XX in next X year
Any coverage in articles/news
Company’s
Logo

Business Model
How do you provide
your service?
How do you acquire
customers?
How do you
monetize?
Type of business model
(For E.G.: Freemium
Model With Consistent 3%
Conversion From Free To
Paid Plans)
This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
15

Business Model (Example Slide)
Future Potential: Advertising
Large
expected
user base
High quality
user data
Premium
targeted
ads
High profit
potential
+ + =
Company XX makes money when users make money rather than relying on creating value through added service
From:
Advertising
Email
Distribution
partners
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Based on:
History
Usage
Spending habits
Current market
deals/rates
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
16

Revenue Streams
Revenue
Streams
Supplier Commission
Anybody can open an A/c start
selling their product
Now
Partner Commission
Partner with other players in
value chain to increase business
Now
Indirect sources such as
advertising, affiliates etc.
Selling products at profitable rates
Later
Selling in-house
products
Selling products at profitable rates
Later
Revenue streams have
been classified in to 2
parts: present sources
and future sources and
these can be altered as
per your revenue model
17

Revenue Model
Life-time value of a customer-
$5000
Pricing –
whether you will be charging flat fee or %?
Recurring Revenue Frequency -
Once every six months / Once a year
Estimated Yearly Revenue –
100 clients x A units x B Fee = $ C Revenue
Expected conversion rate to get a
paid client-
10% of total customers
Expected ARPU-
$ 100
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your audience's attention.
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue
model
18

Expense Model (Option 1 of 2)
Name top 3 expenses like Employee
Expense, IT expenses & License purchase
expenses
Key Expenses needed to generate revenue?
1 month
How long is
sales cycle to
get a client?
Name of company
& purpose it
serves
Any unique strategic
alliances?
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build
a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate, now
vs. after funding?
1 Year
How long will new
funding last?
A
Investors would like to
understand how your
company would
manage the funding
and understand the
key expenses that you
will be making
19

Expense Model (Option 2 of 2)
Name top 3 expenses like Employee
Expense, IT expenses & License purchase
expenses
Key Expenses needed to generate revenue?
1 month
How long is
sales cycle to
get a client?
Name of company
& purpose it
serves
Any unique strategic
alliances?
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build
a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate, now
vs. after funding?
1 Year
How long will new
funding last?
Investors would like
to understand how
your company would
manage the funding
and understand the
key expenses that
you will be making
20

21
Marketing
& Sales
Customer
Service
Product
Development
Acquiring Customers
• Online marketing like SEO, SMM, deal of the day
• Refer a friend
• Loyalty discounts
• Incentive for employees on increasing sales
Retaining Customers
• Dedicated customer service
representative
• Customer Feedback System in place
Staying Competitive
• Consumer product advisory board to drive
consumer features
• Add Android App
• Add iOS App
Growth
Strategy
We have covered the
most important
components of the
growth strategy which
differs from company to
company and can be
altered accordingly

Go-To-Market Strategy
Provocation Diagnostic Recommendation
Discovery Design
Outcomes › Goal Alignment/Validation › Verify The Nature Of The
Market Opportunity
› Determine How You Will
‘Play’ (GTM Model)
› Identify How You Will
Measure Results (Metrics)
› Determine How You Will ‘Win’
Inputs/
Tasks
› Review Market Data
› Validate Project Approach
› Design & Schedule Work Plan
› Organize Core & Steering Teams
› Identify Define, & Map Markets
› Determine Buying Processes And
Choice Drivers
› Asses Addressable Markets W/
Attractiveness Criteria
› Determine Company’s Ability To
Compete In Attractive Markets
› Identify Key Buying Influencers &
Desired Behavioral Objectives
› Determine The Optimal Offering &
Positioning For Target Markets
› Determine Ideal Channel Partner
Criteria
› Identify, Assess And Prioritize
Potential Channel Partners By
Targets Markets
› Develop Recommendation
For Go To Market Approach
› Market-channel Positioning
Platform Tested
› Organizational Alignment
Assessed
Focus › Clarify Desired Outcomes/
Objectives
› Identify Market Attractiveness
Factors, And ‘As Is’ Situation
› Understanding The
Opportunity To Create
Deferential Advantage
› Identify And Assess Market
Channel Options
› The Best Channel Approach
Key
Question
› What Are We Trying To
Accomplish?
› What Are The Potential
Markets?
› Where Should We Compete
And What Must We Deliver?
› What Go To Market
Aooroach Is Optimal?
› What Is Winning Worth?
This slide varies but
the goal is the same:
Show you’re thinking
about (or have data or
an unfair advantage in)
distribution.
22

Marketing Strategy
Marketing
Strategy
Social
Media
Email
Market ing
A nalyt ics &
R eport ing
Paid
A dvert ising
B log
Websit e
D esign
Search
Engine
Opt imiz ation
23

Competitive Landscape
Direct
Competitors
Industry Segment 1
C o m p a n y L o g o C o m p a n y L o g o
Industry Segment 2
Industry Segment 3
Indirect
Competitors
24

Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
s
Product Comparison
25

SWOT Analysis (Option 1 of 3)
S
O
T
W
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attention.
Strength
attention.
Weakness
attention.
Opportunity
attention.
Threat
26

S W O T
27

28
attention.
Strength
attention.
Opportunity
attention.
Weakness
attention.
Threat
SWOT

FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
Financial Projections
29

Break-Even Analysis
Key Comments on the table
Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales
Revenue ($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
30

31
Financing $10 MM
Valuation of the
company
$5 MM
How much capital
are you willing to
raise?
Investment Terms
Preferred Equity (Convertible In To Common) @ X Pre-money
Convertible Note @$ X Valuation Cap; 1.5 X Premium

Use Of Funds
Relevant Example
• Sales & Marketing, Hire key employees,
Founder Salaries
• Build out/further develop technology, File
patents
• Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
38%
16%
30%
16%
New Hires
Operational Cost
Marketing
Product Development
Be thoughtful about this
slide, since that’s how
VCs think about
finances. And definitely
don’t try to project
anything beyond two
years. It’s just not
reasonable.
32

15 10%
5 3%
12 8%
158 100%
41 27%
85 56%
Total Shares
Before Funding
09 7%
12 10%
13 10%
126 100%
47 37%
45 36%
Total Shares
After Funding
Shareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
33

Exit Strategy
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
Financial Buyer: Will your company generate excess
cash flow that could make it attractive to financial buyers to
generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
34

CEO
William Disoza
Financial Advisor
Mary Finder
35
Client
Testimonials

Contact Details
36
Email ID
Contact Details
Email ID
Contact Details
Email ID
Contact Details
Office 1
Address with
Contact details
Address with
Contact details
Address with
Contact details
Office 2
Address with
Contact details
Address with
Contact details
Address with
Contact details

37
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It’s Time For A
Coffee Break

Donut Pie Chart
40%
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
70%
90%
39

Stacked Bar
40
0 20 40 60 80 100
FY 04
FY 03
FY 02
FY 01 70%
55%
40%
30%
Product 01
Product 02
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Clustered Column
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automatically based on data. Just left click on it and select
“Edit Data”.
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automatically based on data. Just left click on it and select
“Edit Data”.
15
32
48
40
0
10
20
30
40
50
Jan Feb Mar Apr
Profit
(In
percentage)
40
30
25
45
0
10
20
30
40
50
Jan Feb Mar Apr
Profit
(In
percentage)
Product 01 Product 02
41

Stacked Column
6 9
14 17
22 25 27 30 34
9
15
17
23
25
29
34
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit
(Million
dollars)
42

Area Chart
0
10
20
30
40
50
60
70
80
90
100
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
Sales
In
Percentage%
Financial Year 2017
43

45
Our
Mission
Mission
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Vision

Our Team
46
Anita Smith Robin Clark Mary Carter
CEO/
Director
Graphic
Designer
Financial
Advisor
Photoshop
ILLustrator
Software skills
Photoshop
ILLustrator
Software skills
Photoshop
ILLustrator
Software skills

47
About
Us
Target Audiences Values client

48
Our Main Goals
Goal 01
Goal 02
Goal 03

Comparison
3 in 5
2 in 5
49

Financial
your needs and capture your
Maximum
$95
Minimum
$55
Medium
$74
50

Quality is
the best
business
plan
Quotes
51

Dashboard
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Adapt it to your needs and
capture your audience's
attention.
Medium
attention.
Low
attention.
High
52
20% 50% 80%

Puzzle
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53

Our Target
Management
Planning
Strategy
Creative
Teamwork
54

Mind Map
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01
02
04
03
55

Time Line
2016
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2018
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2015
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2017
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2014
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Text Here Text Here Text Here
Text Here Text Here
56

Location
United States of
America
Brazil
Russia
Australia
50%
10%
78%
20%
57

Bulb Or Idea
This slide is 100%
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Idea
01
Idea
02
Idea
03
Idea
04
58

Magnify Glass
59

60
Thank You
Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Address
# street number, city, state

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Business Framework Summary