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New Networking Skills - Using Social Media

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Anthony Rainey
Anthony Rainey

The document discusses various social media and networking tools including Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Yelp, Google+, Spotify, and Foursquare. It then discusses how to organize information from these sources, describing the "old school" method of using a web browser to search for information as time-consuming versus the "new school" method of using a news aggregator to automatically collect news feeds and read them later on a mobile device. News aggregators like RSS readers and apps like Flipboard and Google Currents allow users to easily access updates from multiple sources in one place.

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THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
New Networking Skills - Using Social Media
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New Networking Skills - Using Social Media

  • 1. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 2. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 3. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 4. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 5. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 6. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 7. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 8. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 9. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 10. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 11. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 12. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 13. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 14. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 15. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 16. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 17. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 18. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 19. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 20. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 21. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 22. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 23. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 24. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 25. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 26. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 27. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 28. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 29. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 30. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 31. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 32. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 33. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 34. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 35. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 36. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 37. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 38. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 39. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 40. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 41. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 42. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 43. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 44. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 45. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 46. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 47. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 48. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 49. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 50. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 51. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 52. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 53. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 54. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 55. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 56. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 57. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 58. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 59. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 60. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 61. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 62. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 63. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 64. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 65. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 66. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 67. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 68. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 69. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 70. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 71. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 72. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 73. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 74. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 75. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 76. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 77. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 78. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 79. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 80. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 81. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 82. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 83. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 84. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 85. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 86. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 87. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 88. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 89. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 90. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 91. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 92. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 93. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 94. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 95. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 96. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 97. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 98. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 99. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 100. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 101. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 102. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 103. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 104. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 105. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 106. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 107. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 108. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 109. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 110. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 111. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 112. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 113. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 114. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 115. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 116. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 117. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 118. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 119. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 120. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 121. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 122. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 123. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 124. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 125. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 126. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 127. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 128. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 129. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 130. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 131. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 132. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 133. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 134. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 135. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 136. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 137. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 138. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 139. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 140. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 141. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 142. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 143. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 144. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 145. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 146. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 147. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 148. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 149. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 150. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 151. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 152. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 153. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 154. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 155. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 156. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 157. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 158. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 159. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 160. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 161. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 162. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 163. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 164. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
  • 165. Black Cal Alumni of Washington DC Anthony Rainey 5 You Tube • YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. • The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.
  • 166. Black Cal Alumni of Washington DC Anthony Rainey 6 Linked In • LinkedIn Corporation is a social networking website for people in professional occupations. • Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. • As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.
  • 167. Black Cal Alumni of Washington DC Anthony Rainey 7 Instagram • Instagram is an online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter. • A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio typically used by mobile device cameras.
  • 168. Black Cal Alumni of Washington DC Anthony Rainey 8 Pinterest • Pinterest is a pinboard- style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos.
  • 169. Black Cal Alumni of Washington DC Anthony Rainey 9 Yelp • yelp.com operated by Yelp, Inc. is a local directory service with social networking and user reviews. • Yelp.com had more than 100 million monthly unique visitors as of January 2013, up from 71 million on the same time last year. • Yelp's revenue comes from local business advertising.
  • 170. Black Cal Alumni of Washington DC Anthony Rainey 10 Google Plus • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service owned and operated by Google Inc. • It was launched on June 28, 2011. As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis. • Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.
  • 171. Black Cal Alumni of Washington DC Anthony Rainey 11 Spotify • Spotify is a commercial music streaming service providing DRM- protected [Digital Rights Management] content from a range of major and independent record labels, including Sony, EMI, Warner Music Group and Universal.
  • 172. Black Cal Alumni of Washington DC Anthony Rainey 12 foursquare • Foursquare is a location- based social networking website for mobile devices, such as smartphones. • Users "check in" at venues using a mobile website, text messaging or a device- specific application by selecting from a list of venues the application locates nearby. • Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".
  • 173. Black Cal Alumni of Washington DC Anthony Rainey 13 How Do You Organize This? • OLD SCHOOL – I go to my web browser and use my search engine to “find” the information that I am looking for. • Takes a lot of time. • Very tedious. • Many don’t do it because it is time consuming. • NEW SCHOOL – I let set up my news aggregator to go to news and other web sites and pull information down for me. When I get a break, these RSS feeds are already on my smartphone and I read them at my convenience. • ARE YOU OLD SCHOOL OR NEW SCHOOL?
  • 174. Black Cal Alumni of Washington DC Anthony Rainey 14 Rich Site Summary (aka Really Simple Syndication)  RSS • RSS Rich Site Summary (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
  • 175. Black Cal Alumni of Washington DC Anthony Rainey 15 What Is a RSS Reader? • A RSS Reader is a program to read RSS and Atom news feeds. • A RSS Reader collects news in the background at user configurable intervals and warn with a little popup in the system tray that there is a new message arrived. You can click the news headline to see a short description of the news and click or open the original news web page in an RSS Reader browser or default browser window.
  • 176. Black Cal Alumni of Washington DC Anthony Rainey 16 How to Use RSS Reader • Click on “subscribe” link, XML or RSS button on blog or web site to get the URL for the feed • Subscribe to the feed with a RSS reader which displays it in readable format.
  • 177. Black Cal Alumni of Washington DC Anthony Rainey 17 What Is a News Aggregator? • In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply aggregator, is client software or a web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. • It is usually an “App” that allows you to “subscribe” to news feeds from websites.
  • 178. Black Cal Alumni of Washington DC Anthony Rainey 18 Examples of News Aggregators - Prismatic • Prismatic (iPhone) - Prismatic is probably one of the best designed iPhone reader apps out there. Its interface is easy and a nice touch is that any article you read will be accompanied by the latest tweets relating to the piece you’re reading so you can see what people think. Alongside numerous suggestions based upon your interests, subscriptions and your location, Prismatic is a brilliantly handy app, but the only problem is that (so far), it’s only available for iPhone, although it is available for Facebook.
  • 179. Black Cal Alumni of Washington DC Anthony Rainey 19 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 180. Black Cal Alumni of Washington DC Anthony Rainey 20 Examples of News Aggregators – Flipboard and Google Currents • Flipboard (iPhone, Android, iPad) - Flipboard makes the entire reading process as stylish as possible and integrates all your social media accounts like Twitter, Facebook, LinkedIn and Instagram. Its most recent update now features video, giving your content more variety. • Google Currents - Google’s official reader is pretty versatile and strikes a balance between style and practicality. As well as syncing your Google account (as is standard with all of Google’s products), the app recommends a vast range of publications for you to subscribe to and groups them using symbols. As the app doesn’t automatically subscribe you to your Google Reader content, it means that its better if you want to quickly check updates from certain publications.
  • 181. THE NEW NETWORKING TOOLS IN YOUR TOOL BOX Anthony H. Rainey
  • 182. Black Cal Alumni of Washington DC Anthony Rainey 2 Are You Maximizing Your Social Media Presence?
  • 183. Black Cal Alumni of Washington DC Anthony Rainey 3 Facebook • Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. • As of September 2012, Facebook has over one billion active users,[5] more than half of whom use Facebook on a mobile device. • Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. • Additionally, users may join common- interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".
  • 184. Black Cal Alumni of Washington DC Anthony Rainey 4 Twitter • Twitter is an online social networking service and microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". • Twitter was created in March 2006 by Jack Dorsey and by July, the social networking site was launched. The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.