2. Meet The Founders
Mara Lewis
•Founded 3 startups, including FAQtv and SpeedFeed Live
•UX and product development background
•Managing Director at Start Co., a tech accelerator for women founders
•Speaker at conferences such as DEMO, CES, Women 2.0., SXSW, and Vator Spark
•Directed the first social marketing efforts behind brands like Comcast, NFL, and Mattel
Jonathan LeBlanc
•Head of Developer Evangelism at PayPal
•Principle Software Engineer at Yahoo!
•Author of the O’Reilly book “Programming Social Applications”
•Board member at the OpenSocial foundation
•Emmy award winning software engineer (59th Annual Technology & Engineering Emmy Awards)
Adam Duffy
•Software engineer and database architect
•Started hacking at age 10
•Founded Ping.fm (acquired by Seesmic)
•Employee #1 at Versly (acquired by Cisco)
3. Search Engines and Page Rank
Can’t Find Web Applications
Search was designed to find and organize page content.
It was never intended to surface applications in your browser.
4. The App-lification Of The Web
Browser-based solutions are everywhere
Web apps are faster & cheaper to build than native apps – but impossible to find.
Unlike iTunes and Google Play, there is no directory for web apps.
5. We are missing out on millions of
relevant websites and applications
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Search is not social. We have no idea what websites our friends use.
Search is purpose driven. You can't just browse or explore.
Search is content driven. It views the web as a library, not a tool kit.
6. The Solution To Web App Discovery
StoppedAt is the 1st social network
dedicated to discovering and sharing
web applications.
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Bookmark and share visual collections of your favorite websites
Follow like-minded people to discover relevant resources.
Get recommendations based on your online interest graph
See what apps your friends use the most
Find the tools and services that industry experts trust.
9. Showcase your web presence.
Bookmark and share collections
of the services and apps you use.
Organize your online resources for
greater accessible than bookmarks.
Increase your social influence and
attract new followers.
Display your digital footprint and
keep track of websites you discover.
10. Our Technology
Meet TIA®
Patent Pending
True-Interest-Algorithm
Top 5 Finalist
2013 O'Reilly Strata
Big Data Startup Showcase
StoppedAt has the social & semantic
technology to surface relevant websites and
apps, without users having to ask for them
(take that, search engines).
11. Market Opportunity
Capturing just 1% of the Search market is a $1B opportunity
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Browsers are now capable of supporting dynamic websites that look, feel
and act like native applications.
Internet users are 80% more likely to use a website when they discover it
through their social network.
Google’s dependency on “Page Rank” challenges their ongoing dominance
in a web that’s become much more than content.
– “Whoever cracks the nut of app discovery will have the
potential to be the next Google: the search engine of the
modern age. ” TechCrunch 2013
12. Innovative Social Advertising
Money
• SEO failed in 2013, especially when it came to web
apps. Budgets are being reallocated over to Discovery
Marketing for 2014.
• StoppedAt provides a dedicated social discovery
channel for web apps to target consumers based on
their online interest graph.
• Our social data gives us the ability to reinforce
recommendations with referral data, such as “Dave
McClure and 10 of your friends also use this website
for Business Networking.”
13. Competition
Enterprise software and business app discovery
-No consumer focus, social component, or machine learning
Content, articles, and information discovery
- No focus on tools, apps, and resources
Homepage for your bookmarks
-No interest based discovery or machine learning
Social bookmarking for content, articles, information
-Not visually driven
- No focus on tools, apps, and resources
14. Go To Market
Go to Market
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Industry Experts
Gamification
Check-In for Charity Campaign
Target “Top 10 List” creators
Bloggers who cover tools and apps
Strategic Partnerships (ex. NFLPA)
15. Progress To Date
Progress To Date
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Launched in private beta
Shipped TIA
6,000+ new signups in 8 weeks
22,000+ bookmarks
30+ industry experts secured
16. Seed Investment
What we’ll do with $350k & 12 months
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Establish product/market fit
Mobile > App discovery market
Data packages for ad networks (initial revenue)
Ship TIA (v.2)
Internal ad platform & Intent-based affiliate deals
Feature development
Strategic partnerships
Team growth
