The document discusses various aspects of Web 2.0 and how libraries can utilize social media platforms. It provides information on popular platforms like Facebook, Twitter, Flickr, Picasa and defines Web 2.0 as allowing users to interact with and contribute to online content. The document also gives libraries examples of using these platforms to promote events and resources, engage users, and market library services.

1. Web 2.0 and Nottinghamshire Libraries Steve Baker Information and Learning Manager

2. Introducing Web 2.0 Define web 2.0 Setting the context What we want to achieve today

3. Defining Web 2.0 Web 1.0 – Somebody produces content and somebody else reads it Web 2.0 – Somebody produces content and somebody else reads it and can comment on it, add to it, change it, download it, bring in other people to take part…………

4. The context Lots of people of all ages use web 2.0 applications Web 2.0 applications have established themselves as a major source of information Web 2.0 applications have become a significant channel of communication and a marketing tool

5. Staggering figures - Facebook 200 million users world wide (it was 150m in February) 50% of those use it everyday Each user has on average 100 friends The biggest growing user group are the over 50s but use is declining among under 25s

6. Staggering figures - Twitter 3 million tweets sent every day 2795 million tweets sent so far (goes up by a 1000 every 10 seconds) Only 40% who sign up continue to use it

7. Staggering facts - Blogs 133 million Blogs have been created since 2002 900,000 Blogs are posted every 24 hours 77% of active internet users access a Blog on a regular basis

8. Libraries and Web 2.0 While a lot of library authorities have a web 2.0 presence a lot don’t Nottinghamshire hasn’t been in the vanguard but isn’t on it’s own in that But if it doesn’t develop a presence in the next 12 months I thing it will be in a minority of library authorities

9. Why are we here today? To learn To think about how we can use Web 2.0 to benefit our customers, improve our services and market our service To develop or start to develop an action plan

11. Social Networking “ Seven of the top 20 most-visited websites in the world are social-networking sites” (Lincoln, 2009, p. 135)

13. What is Twitter? “ What are you doing?” Social messaging utility Connected in real-time Micro-blogging Free

14. Who is tweeting? Libraries Librarians Services Institutions Publications Publishers Writers Organisations

15. Why use Twitter? Network Broadcast information Find information

16. What to tweet Events News/information Reader development activities Resources Services Signpost to online content Research

17. Activity Which updates have prompted the most public replies? Look for the @username prefix. Which updates have been re-posted? Look for the RT prefix (this is an abbreviation for retweet). Why have these updates been successful? Look at some of the profiles. Do any stand out? Just for fun, post a tweet consistent with your online persona!

18. MySpace Social networking and libraries By Nicola Holmes

20. Where did it all start? Started as a way for bands and musicians to share their work. Developed into a social networking site with over 100 million profiles Most features of site are similar to other social networking sites

21. Why use MySpace? Tools to store and share music tracks Share information with huge audience Video hosting for short video clips Calendar tool for appointments or events Pages can be customized, text fonts, background photo Individual URL

22. What can libraries do ? Reach a huge, possibly new audience Increased interaction with users Increase feedback on services Utilise video footage Online reading groups or interest groups Feature Links Host discussion groups Post bulletins that promote our stock

23. Possible Drawbacks Needs to be regularly updated Make sure people know we are there Book clubs already exist Customers not wanting to share their information Corporate image/design Slow response time to posted content Time taken to build profiles, is it justified by end use?

24. What are libraries doing on MySpace? Glasgow Libraries do not allow access to networking sites on their public PCs! Newcastle City Library has profile with music recordings from local musicians, live video of old library being pulled down. BUT Blog not updated since Jan. Blackburn using site specifically for events promotion. Lewisham has virtual tours and new building refurbs.

26. Bebo By Josie Carroll

27. Blog Early Blog Often Social networking site founded in January 2005. Audience- Teens (predominantly 16-24) was popular in the US in 2006. It was bought by AOL in March 2008. has overtaken Myspace as the most visited social networking site among UK surfers, according to web monitoring firm comScore . Bebo, Myspace, Facebook are fastest growing social networking site in terms of UK-based visitors in July this year.

28. Profile Include two specific modules: comments section where other user can leave their messages. List of friends Users can select from many more modules to add; quizzes, blogs, YouTube, photo albums, music author, groups mobiles, instant messaging, can limit access on privacy section

29. How can we use this in the Library? Promotion of services Networking with colleagues friends and customers and encourage new member Event promotion/competitions Enquiry/suggestions/complaints Promote resources i.e. books, films music, videos etc. Blog-topic of interest to target audience

30. Examples Libraries using Bebo

31. Birmingham Public Library Alabama, USA

32. West Lothian Library Scotland

33. New Zealand

37. Reference Wikipedia.com Birmingham Library – Alabama, USA http://www.bebo.com/BhamPublicLibrary West Lotian Council - Scotland http://www.bebo.com/Profile.jsp?MemberId=8856664107 Renfrewshire Library http://www.bebo.com/RenfrewshireLibrary New Zealand sites www.bebo.justreadcompetition Auckland City Library http://www.bebo.com/Profile.jsp?MemberId=4428799413 Tauranga City Library www.bebo.com/TaurangaC Hamilton City Library http://hclteenreview.blogspot.com/2008/08/library-has-joined-bebo-and-facebook.html

39. Facebook By Joanne Burman

40. Creating a Facebook Page

41. Features of a page Instant Chat Search box Access to home page Tabbed features Shortcuts to applications

42. Embedding other features Example: Rotherham Libraries You can put in Hyperlinks to connect users to other sites Can have links to other features such as Twitter, RSS Feeds and You Tube Can put on pictures, photographs and videos

43. Creating a Group Example: East Midlands Career Development Group A good tool for communicating between work groups or project teams Can include a calendar of events and send invitations to members Can have secret groups or open groups

44. Statistics When you set up a page you will have access to statistics generated from it. These include; Number of Page views New fans each day Demographic breakdown of fans by age and gender The data can be exported as an Excel file (XLS) or a Comma-separated file (CSV) You can send updates to specific demographics of fans

45. Accessing a Page Example: Lily Allen Guide people to your Page by putting a link on other websites

46. Top Features Can create a Business Page Customers don’t have to have registered on the site to see your Page You can network with other platforms i.e. Twitter and Myspace as well as RSS Feeds/Blogs Statistics are generated allowing for targeted marketing Quick to update and you can assign several Admins to do the work The design and layout of the site is unchangeable so there is no design work involved

47. Photos, video and music In web 1.0

48. Amateur photo sites were unimpressive.

49. Uploading and hosting pictures was technically demanding. Layout and presentation was left to the user themselves. Sharing photos was limited to telling friends the URL. Commenting , etc. on pictures was either rudimentary or impossible.

50. Moving images on the web were initially very simplistic!

51. Bandwidth limitations meant that it was rare for video to ‘stream’. Processing limitations meant that video was, blurry, jerky and short. Production values seen elsewhere (film, TV etc.) were not present in most online video. For the home user, the limitations of photos also applied, but to a greater extent.

53. Online music was quite a sensitive subject! ‘ Streaming’ was possible, but rarely worked perfectly. However, unlike video, there was a thriving trade in illicit music ‘file-sharing’. Napster allowed any user to share their music collections, copyrighted or not, with others and vice-versa. However, the sound quality was normally terrible and interaction with other listeners went no further than ‘borrowing’ their records, which were often incorrectly-labelled.

54. Web 2.0 Training Picasa and Flickr

55. Picasa home page If you have an account, you can sign in here You can share your own photos with friends and family You can search for photos here You can explore recently added and featured photos here

56. Searching for photos You can select a photo from a range of featured pictures All photos are labelled with tags to help searchers find them. You can search popular tags here

57. Looking at photos A chosen photograph is displayed here

58. Looking at photos If you scroll down the page, you can read comments that people have posted about this photo If you have an account, you can sign in and post comments as well The number of times the photo has been viewed is also recorded

59. Looking at photos From here you can get a full screen version of the photo Share with friends Download to your computer Order prints of this image You can look at other pictures this person has taken by accessing their gallery

60. Photo galleries Here are all the photos taken by this person available in their public gallery You can view comments about the photos that have been posted on the site You can explore a map showing where the photos were taken

61. Flick home page You can search for pictures and videos here You can create an account or sign in to an existing account here

62. My account You can upload photos here Your photos can be viewed online. They are stored together on a page called a Photostream Other features accessible from here include a selection of interesting pictures and a blog You can also create a profile, with information about you

63. Uploading photos You can upload 100MB of photos and 2 videos per month. Click ‘Add more’ and browse for pictures on your computer You can select who can see your pictures: only you, your family, your friends, or everyone Then click the button!

64. Adding descriptions You can give each photograph a title and a description, and add tags to it so that searchers will find it

65. Adding descriptions Once uploaded you can edit your pictures; there is the option to do this at the foot of the screen

66. Editing pictures You can edit pictures using software available on Flickr called Picnik Options include rotating your photo, cropping it, resizing it, altering and sharpening the colours and removing red-eye from portraits

67. Editing pictures

68. Photostream Once uploaded, all your photos are available to view (according to your privacy settings) on your photostream Click on a photo to see details and comments that people have left You can organise your photos into sets. Here are two sets, called Travel and Autumn You can organise your photos on the Organize tab, here

69. Organising your photos A set is a group of photographs, collected together by a certain theme. A collection is a group of sets. You can create sets here, and see all your existing sets. You can open a set by double-clicking on it. All your current photographs appear at the foot of the screen

70. Locations of photos You can search for other people’s photos on the map Click on the photograph in the strip at the bottom The relevant location marker will highlight on the map

71. Photostream Other things you can do from any photostream: See all sets See all tags that have been used on all the photos See where photos in this photostream appear on the map Find out when each photo was taken and uploaded See which photos elsewhere on Flickr have been highlighted as favourites In your photostream, see how many times your pictures have been viewed See this person’s profile

72. Contacts Click on the Contacts tab

73. Groups Click on the Groups tab

74. The Commons The Commons is a project where cultural institutions can sign up to Flickr and upload parts of their photograph collections You can search their historic collections by freetext or tags Not only does this allow you to see some unique and rare photos, but you can also add tags to the pictures thereby increasing the information known about them

75. The Commons Institutions can add information about themselves including links to their web site, where you can by copies, and copyright data When you’re signed in you can also add tags and comments, thereby helping to increase knowledge about the picture

76. You Tube

77. What is it? A video sharing website. Created by three former PayPal employees in 2005. Bought out by Google in 2006 and now operated as a subsidiary of Google It can display a wide variety of user-generated video content, including film and TV clips, music videos and amateur content such as video blogging and short original videos Most of the content has been uploaded by individuals Media corporations including CBS and the BBC offer some of their material via the site, as part of the YouTube partnership program

78. How does it work? Uses Adobe Flash Video technology. Market research shows that Flash plug-in is installed on over 95% of PCs Unregistered users can watch the videos but cannot upload their own content Registered users can watch and upload an unlimited number of videos Videos are limited to ten minutes in length and a file size of 2 GB YouTube accepts videos uploaded in most formats, including .WMV, .AVI, .MKV, .MOV, MPEG, .MP4, DivX, .FLV, and .OGG. It also supports 3GP, allowing videos to be uploaded directly from a mobile phone YouTube prohibits the uploading of videos containing defamation, pornography, copyright violations, and material encouraging criminal conduct. Videos that are considered to contain potentially offensive content are available only to registered users over the age of 18

79. Key features Embedding The ability to view videos on external web pages. Ability to embed YouTube videos in social networking pages and blogs Spotlight Videos Members can rate videos that they like. YouTube selects the most highly-rated for the "Spotlight Videos" section The programming team also takes suggestions from users

80. Videos can be viewed and uploaded in the following categories :

81. Finding content The home page gives the option of clicking on: Spotlight videos Videos being watched now Featured videos Most popular videos

84. You can also search: By keyword By browsing the Video Categories By browsing the Channels

85. Type keywords in search box Shows number of results

86. Click on Videos Select a category to browse

87. Click on Channels Select a channel to browse

88. Channel types When you register a YouTube account you are able to join groups called Channel Types: Comedian: comedians displaying their comedy performances Director: movie makers displaying their videos Guru: people who are experienced in a certain field make videos of what they do Musician: musicians or bands covering songs or displaying originals or giving lessons on songs, scales, chords, etc. Non-profit: non-profit organizations, such as charities, accepted into YouTube's non-profit programme Reporter: civilians or professionals who make videos about local or international news and current events Politician: anyone who is running for or currently involved with the politics of government YouTuber: a general viewer of YouTube

89. Getting started

90. Set up an account Create a name Fill in details

91. Sign in Sign in with username and password

92. Upload content Click browse to select video from file Click upload from any screen

93. Feedback Viewers can post comments on videos saying if they found them interesting or helpful Videos can also be given a star rating: *Poor ** Nothing special ***Worth watching **** Pretty cool ***** Excellent The number of views shows how many people have looked at each video

94. Star rating Number of views

95. Examples

96. Shows length of video clip

97. Information about the video and provider Links

103. Pros and Cons Anyone who can use a computer can post a video that millions of people can watch The wide range of topics has turned video sharing into one of the most important parts of Internet culture YouTube was cited for being a “Speakers' Corner” that both embodies and promotes democracy YouTube has also faced criticism over the offensive content in some of its videos The inability to check all videos before they go online means that occasional lapses are inevitable Schools in some countries have blocked access to due to students uploading videos of bullying behaviour, school fights, racist behaviour, and other inappropriate content

104. Potential Library uses “ What’s happening in your library” updates Features from staff: “Why I love being a librarian!” Training videos for library staff Virtual tour of the library Promotion of regular activities e.g. SRC, Storyhullaballoo Videos of past events e.g. author visits Engage young adults by posting their own videos / comments on library activities

105. Spotify The future of online digital music

106. Background Downloads account for 13% of total music sales in the UK 9% of UK Internet users purchase paid-for downloads. 42% buy CDs or music DVDs Only 5% of all downloaded music during 2008 was paid for 24% of UK Internet users regularly listen to streamed music online To fill a 500GB hard-drive with music from iTunes at 79p per track would cost £100,000 In order to reduce the file size most downloaded music is highly compressed and of low quality so is unattractive to serious audiophiles

107. What does Spotify do? Spotify is an online website which allows users to stream music through their PCs It is not possible to save the streamed music files to your PC hardrive, but there is a link to allow the listener to directly purchase the material via a partner website

108. How does it work? Spotify is accessible in 3 levels: Free Day Pass Premium

109. The Free Option The Free option is available to anyone who registers Music is streamed at 160kbps It is paid for by advertising which automatically plays every few songs

110. The Day Pass The Day Pass costs 99p per day It gives full access BUT with no adverts

111. The Premium Service The Premium service costs £9.99 per month Music is streamed at 320kbps which is close to CD quality making it more attractive to the audiophile market It is completely advert-free There are exclusive tracks, live material and new albums are available to Premium users first before they appear on the Free site

112. What is on Spotify? The 3 million tracks consist of a wide variety of artists and genres. Some ‘Big name’ bands are not present on the site. For instance, there is no material by The Beatles, Led Zeppelin, Pink Floyd or Metallica However… You can access the entire back catalogues of Bob Dylan, Bruce Springsteen and Neil Young

113. What does it look like? The next few slides show – The Homepage The results of a search for ‘Radiohead’ The results of a search for ‘Mahler’ The ‘Radio’ function page

114. Search for artists, songs or albums here This shows the track currently playing plus any cover artwork Play, pause, next/previous and volume controls Track length and progress

115. Each track from the search can be clicked on to play instantly or click on the album to bring up all the tracks

117. Move this slider to select a decade Click on any music genre and a playlist will be generated for you

118. Is it any good? Spotify has deals with many large music production companies and presently offers UK users access to over 3 million tracks Music is streamed at a respectable quality level The music database can be searched by artist, song title or album It can create customised playlists by ‘learning’ your tastes and suggesting further music you might enjoy It is free to use!

119. Why is it good? There is a wealth of more obscure material Lots of cult ‘indie’ lables such as 4AD, Creation, Rough Trade Deleted and sought after music which can be hard to find elsewhere Playlists can be created from users preferences and further suggestions of similar music can be made [‘Scrobbling’] The Radio function allows users to stream music from a specific genre or period There is a wealth of information about artists and albums

120. Why use it? Spotify is legal and has none of the socially unacceptable stigma of downloading protected music It streams music at a quality – even in the free level – which most users will be happy with It is ‘green’ and environmentally friendly

121. What effect has it had so far? Early studies show that Spotify seems to be having a positive effect on the amount of illegal downloading of music, especially by teenagers In December 2007 42% of 14-18yr olds admitted to illegal filesharing. In January 2009 this figure was only 26% 65% of teenage Internet users regularly stream music

122. Last.fm UK based radio station & music community UK membership FREE 2008 CBS bought it Available in 12 languages across the world

123. MEMBERSHIP When you become a member you are asked to list some favourite artists, Last.fm then suggests other artists who are similar. This information is known as your “profile” From your profile your personnal playlist of music is created, including both old and new music – it’s a great way to make new discoveries

124. AUDIOSCROBBLER To make best use of Last.fm download Audioscrobbler to your desktop for FREE This is a radio streamer and music tracker. It tells the Last.fm server what artists & songs you’ve listened to on your PC, including CDs and MP3s It shows you charts and stats of what you’ve listened to

125. Audioscrobbler also matches you to people with similar tastes, your “neighbourhood”, and you can see what they’re listening to

126. STREAMING RADIO You can also listen to existing radio stations by typing in the name of an artist, music genre, your neighbourhood But you can’t select tracks or choose the order because of the “radio” license. The software randomly plays your selections

127. INFORMATION Last.fm Wiki provides information on artists, latest projects, images, and it’s editable like Wikipedia. You can also watch music videos You can find out if the artists you like are playing in your area

128. SOCIAL NETWORKING From your neighbourhood you can add people to your friends list You can find out what your friends are listening to You can join a group who listen to a particular genre

129. Common features of ‘multimedia’ in web 2.0 Metadata Interactivity User accounts Sharing Ease of use Continuity

130. Mash ups! They’re online applications that extend the Web 2.0 concept by using individual sites as data sources for new purposes.

142. Uses for the public sector Music: probably not. Video: Possible, although it would be fairly resource-heavy. Photos: A good opportunity, already in use by many organisations. Mash Ups: Many could well be put to use…

143. Links Bookr: http:// www.pimpampum.net/bookr / Colr Pickr: http:// www.krazydad.com/colrpickr / Montager: http:// www.deviousgelatin.com/montager / 1000 Tunes: http://1000songs.ebotunes.com/ Beenhere.tv: http:// www.beenhere.tv /

144. More links http:// aintjustsoul.net / “A portable record player for the internet” http://www.windowsultra.com/gif/ Creates animated .gifs from video files! http://www.screentoaster.com/ Make your own screencapture videos. http:// www.webmashup.com / Links to lots of mashups! http:// www.laudr.com / Bands promote themselves Youtube mashups: http:// www.programmableweb.com/api/youtube/mashups