Social media originated in the late 1960s and early 1970s with the creation of early online communication platforms like email and bulletin boards. Major modern social media platforms emerged in the early 2000s, including Facebook, launched in 2004, and Twitter, launched in 2006. Social media allows people to connect, share information and media, and interact online through both websites and apps. While social media can help with branding and promotion, it also presents risks like hacking, misinformation, and privacy and reputation issues that companies must manage carefully.

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: NutsNBolts
Name of first member: Barathram R
College Name: IMT Ghaziabad
Name of second member: Sridhar Soni
College Name: IMT Ghaziabad

2. Social Media :Definition
• Social interaction among people in which they create, share
or exchange information and ideas.
• A group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated
content.
• They introduce substantial and pervasive changes to
communication between organizations, communities, and
individuals
• Including quality, reach, frequency, usability, immediacy, and
permanence

3. Social Media: Origins
• BEFORE THE DAWN
– 1969-1971:
• The first email was delivered.
• Rudimentary beginning of a small virtual community.
• America Online (AOL) service opened.
• CERN donated the WWW technology to the world
• More than 200 Web servers were online.
• THE DAWNING
– 1994-2004:
• Geocities were created
• The Web had one million sites .
• Google opens as a major Internet search engine and index
• Wikipedia, the online encyclopedia and world's largest wiki, was started
• MySpace. another social networking website, was launched as a clone of Friendster
• LinkedIn was started as a business-oriented social networking site for professionals
• Facebook, another social networking website, was started for students at Harvard College. It was referred to
at the time as a college version of Friendster

4. Social Media: Origins Contd.
• AFTER THE DAWN:
– 2005-2014
• Facebook launched a version for high school students
• YouTube began storing and retrieving videos
• Twitter was launched as a social networking and microblogging site, enabling members to send
and receive 140-character messages called tweets
• Microsoft bought a stake in Facebook
• Apple released the iPhone multimedia and Internet smartphone
• Google saw one trillion unique URLs – after eliminating duplicate entries
• It was estimated the population of Internet users was 1.97 billion. That was almost 30 percent of
the global population
• Apple introduced the Ping social network for music and integrated with iTunes
• YouTube has more than 800 million users each month with more than 1 trillion views per year or
around 140 views for every person on Earth
• Social media advertising in the U.S. at the end of 2013 stood at US$6.2 billion
• Millions of people have friended a brand on Facebook

5. Managing social media
• Increasing trend towards using social media monitoring tools that allow marketers to search,
track, and analyze conversation on the web about their brand or about topics of interest
• Useful in PR management and campaign tracking, allowing the user to measure return on
investment, competitor-auditing, and general public engagement
• The honeycomb framework defines how social media services focus on some or all of seven
functional building blocks
• Honeycomb framework of social media
– Identity
– Conversations
– Sharing
– Presence
– Relationships
– Reputation
– Groups

6. Advantages
• Increased Brand Recognition
• Improved brand loyalty
• More Opportunities to Convert
• Higher conversion rates
• Higher Brand Authority
• Increased Inbound Traffic

7. Disadvantages
• The one potential risk of social networking cited most often is that
of hacking
• Another disadvantage of social networks is that it can help create
something which does not exist or may not be as good as it is
presented
• While social media can help people / companies create good
image, it can also be used to tarnish an image with false claims
• Another potential hazard of putting up pictures and videos on
these websites is that they could be used for defamation
• People recruited in high security professions like the defence
services, national project engineers and scientist face an added
disadvantage of hackers misusing any leaked classified information

8. Examples

9. Twitter
• Twitter is an online social networking service that enables users to
send and read short 140-character messages called "tweets“
• Net revenue-$667 million
• Twitter is ranked as one of the ten-most-visited websites
worldwide by Alexa’s web traffic analysis. Daily user estimates vary
as the company does not publish statistics on active accounts.
• Twitter raised over US$57 million from venture capitalist growth
funding, although exact numbers are not publicly disclosed
• For many companies such as Facebook, Google the only source of
revenues is advertisements on social media
• Research also proves that the more one uses Social Networking the
more he/she is likely to be sad

10. Facebook
• Facebook is an online social networking service headquartered in Menlo Park,
California. Its name comes from a colloquialism for the directory given to
students at some American universities.
• Various options available-
 News Feed
 Facebook Notes
 Messaging
 Voice calls
 Video calling
 Following
 Privacy
 Like button