Orkut was a social networking service launched in 2004 by Google. It was popular in Brazil, with over 60% of users located there as of 2007. Orkut allowed users to join communities and share content. Friendster was one of the earliest social networks, launched in 2002, but lost popularity to Myspace by 2004. LinkedIn is a professional networking site used to build business connections. It reached profitability in 2006. Plaxo and Ning allowed users to create customized social networks for specific interests.