Derek Mehraban, CEO of Ingenex Digital Marketing (http://ingenexdigital.com) speaks on the New Media Drivers License Course at MSU at Lunch Ann Arbor Marketing on December 16. Visit class site http://newmediadl.com

1. Derek Mehraban - Instructor

2. Derek Mehraban - CEO
An experienced digital marketing company
with an Ann Arbor attitude
“Ingenex Digital Marketing is a lean
machine and Derek Mehraban is
a breeze to work with”
- Ken Weber, Client and Owner of
Weber’s Hotel and Restaurant

3. Why Learn Digital
connecting
relationships
influencing
engagement

4. Growth of Social Media
Social Media
is the
#1 activity
on the Web
source: Reuters
90% of
consumers trust
peer recommendations
source: Nielsen

5. Shift in Media Spend
US Online Advertising Spending,
2001-2011 (billions)
2001 $7.1
2002 $6.0
2003 $7.3
2004 $9.6
2005 $12.5
2006 $16.9
2007 $21.4
2008 $27.5
2009 $32.5
2010 $37.5
2011 $42.0
0 10 20 30 40 50

6. Why Digital Works

7. It All Starts With Strategy

8. Set Goals & Objectives

9. Audience Profiles

10. Understand Your
Competition

11. Imitate + Innovate

12. Listen to Chatter

13. Pay Attention

14. Respond

15. Offer Incentives

16. Create Landing Pages

17. Capture Leads

18. Use RSS

19. Use Social Media

20. Be Found

21. Create Great Content

22. Integrate Your Campaigns

23. Measure Your Efforts

24. Refine, Revise & Improve

25. Learn more about New Media
education at MSU
http://newmediadl.com
http://twitter.com/msunewmedia
http://facebook.com/msunewmedia