Kondek la2 m_041311
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The speaker discusses the continued rise of the integrated marketer and addresses common questions about the topic. In 3 sentences: The presentation introduces the speaker as the director of social media outreach who works across disciplines and offices, defines integrated marketing as combining advertising, public relations, media, e-commerce, direct mail and other areas with measurements and analytics, and recommends getting involved in integrated marketing through one's career, freelance work, volunteering, education or online groups to overcome any fears.
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The document discusses Google tools available for nonprofits, including Google AdWords which allows eligible nonprofits to advertise for free through Google Grants. It also outlines Google Apps, which provides free access to Gmail, Calendar, Docs and other collaboration tools. The presentation reviews how nonprofits can apply for these programs and enroll in the tools once approved.
Your customers are crazy
The document discusses irrational human behavior and decision making. It provides several examples showing how human decisions are influenced by emotions and cognitive biases rather than logic. People base their beliefs on available information rather than a full understanding, perceive reality selectively based on their focus of attention, and are influenced by subtle cues and associations without realizing it. Value judgments and economic decisions are also impacted by irrational factors like anchoring effects and relative comparisons rather than objective worth. The document argues it is important for marketers to understand these cognitive limitations and biases in order to effectively target customers.
Facebook SEO
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
The Blurring of Online and Offline Worlds - Dave Linabury
A blurring of worlds is occurring. Online data is appearing in offline objects. From nightstands that tweet, evening dresses that react to the weather, to billboards that use Foursquare check-ins to feed dogs, data is appearing in unexpected places in some pretty funky ways. Social Media expert Dave Linabury will highlight some of the more unusual examples and provide some clarity as to why this is going on.
Intro to mobile technology
The document discusses mobile technology and mobile marketing. It provides an overview of Linda Daichendt, the presenter, and her background in mobile consulting. The bulk of the document then focuses on explaining why mobile marketing is important and outlines various mobile marketing options like SMS, MMS, mobile apps, and mobile websites. It also shares consumer usage data and perspectives to demonstrate the growth of mobile and why mobile should be a key part of marketing strategies.
The Power of eMail Marketing for LA2M
Derek Freund from Constant Contact gave a presentation on the power of email marketing. He discussed how email marketing generates a high ROI and outperforms other marketing channels. Freund also covered how to build an email marketing strategy, including growing email lists, writing effective subject lines, designing email templates, tracking results, and using social media to promote emails. The presentation emphasized that email marketing is an affordable and effective tool for businesses to engage customers and drive sales.
Mobile Apps From Idea to App Store - A Marketer's Perspective
Angela Kujava from Logic Solutions gave a presentation on mobile apps. She discussed how the smartphone market is large and growing. There are two types of mobile apps - native apps and mobile web apps. Developing a mobile app can provide benefits to companies like increased efficiency, competitive edge, and improved customer engagement. She covered topics like functionality, development process, and considerations for choosing between a mobile web app or native app. The presentation provided examples and took questions from the audience.
Facebook Advertising
This document provides an overview of a presentation on Facebook advertising. It discusses how Facebook allows advertisers to monetize its large user network through targeted ads similar to display advertising. The presentation covers whether Facebook advertising is right for a business, strategies for goals like increasing fans or driving actions, and tips for getting started.
Improve Your Prospecting La2 M, Mike Wyne June 2010
Struggling to find enough good prospects for your business? Prospecting is simply discarding unqualified leads and retaining the "gold". The job of prospecting is to find buyers that may purchase your product (qualified leads). Learn how to build an appropriate mix of prospecting activities, including valuable lessons you can apply immediately to improve your prospecting effectiveness - tips that will also take the pressure off of yourself and your prospects.
Location based apps presentation june 30, 2010
Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before.
Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you:
* How your business can take advantage of location based apps.
* How to maximize your mobile search and be found when customers are ready to buy.
* How to push the limits of traditional marketing and set your business apart with the latest trends in mobile marketing.
* How to use Mobile and Location Tracking for your own personal use to have fun!
WordPress: Turn Your Website Into a Social Media Engine
Many people see the benefit in Social Media and want to integrate it into their marketing plans, but don’t know what is possible. This topic will show practical ways to create a social media machine that fits into the busiest of schedules. View this LA2M session and explore how to use WordPress to create an RSS enabled website that can integrate easily with Social Media Sites like Facebook, Twitter, LinkedIn, and others. Work smarter, not harder.
Usability Testing For La2 M, Sherry Marcy, May 2010
Usability of any product, whether it is software application, a website, or technical gadget is an important consideration. Sherry Marcy, Science and Technology Market Strategies will talk, from a business perspective, on how Pfizer improved its software tools for chemistry. She will share important lessons about design considerations, and user testing that will be relevant for businesses managers (start-up and established), entrepreneurs and product development teams.
Sales 101 2 3 For LA2M, Gerald Bricker, May 2010
Sales and marketing are two of the key elements of any company’s strategic plan. While a focused marketing plan is critical to the launch and promotion of a business, the sales plan is critical to winning customer commitment and building customer relationships. The key difference is that selling is personal. It is important that the people doing the selling build rapport with their customer prospects based on their own personal objective of succeeding as sales professionals. Sales professionals will best prepare for meeting their goals by learning the success formula for both personal and professional development. Then, they must learn the sales process and patiently follow the process to get the commitment of the customer.
Visual Storytelling: Creating a Compelling and Engaging Brand Experience
Visual Storytelling has always been a part of the human experience - from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way to engage participants in a virtual experience and establish a point of view that is truly unique.
Technology has given us a plethora of affordable, high-quality visual options that has leveled the playing field allowing global participation and exposure. The sheer number and accessibility of this information has its drawbacks – creating a pool of want-to-be authors with pages of image content that is ubiquitous, uninteresting, inconsistent or perhaps counterproductive to the client’s communication and branding objectives.
B2 b demand generation for la2m, sean hickey, april 2010
Prospective buyers take a journey from awareness, through consideration, selection, and to purchase (and repeat purchase, we hope!). Learn how you can align your marketing programs to sales to help prospects take this journey. We’ll explore how messaging and medium selection impact the process, as well as how to develop a process that works in your selling cycle.
More from Lunch Ann Arbor Marketing (20)
The Influence of Color: Using Color to Inspire Consumers - Ann Hanson- 3/11/15
The Influence of Color: Using Color to Inspire Consumers - Ann Hanson- 3/11/15
The Blurring of Online and Offline Worlds - Dave Linabury
The Blurring of Online and Offline Worlds - Dave Linabury
Mobile Apps From Idea to App Store - A Marketer's Perspective
Mobile Apps From Idea to App Store - A Marketer's Perspective
Improve Your Prospecting La2 M, Mike Wyne June 2010
Improve Your Prospecting La2 M, Mike Wyne June 2010
WordPress: Turn Your Website Into a Social Media Engine
WordPress: Turn Your Website Into a Social Media Engine
Usability Testing For La2 M, Sherry Marcy, May 2010
Usability Testing For La2 M, Sherry Marcy, May 2010
Visual Storytelling: Creating a Compelling and Engaging Brand Experience
Visual Storytelling: Creating a Compelling and Engaging Brand Experience
B2 b demand generation for la2m, sean hickey, april 2010
B2 b demand generation for la2m, sean hickey, april 2010
Kondek la2 m_041311
- 1. THE CONTINUED RISE OF THE INTEGRATED MARKETER BY CHARLIE KONDEK DIRECTOR OF SOCIAL MEDIA OUTREACH, 4/13/11
- 5. Why is it important? Creative Communication Community Consumer
- 6. What should I do about it? -Career (Big or Small) -Freelance -Volunteering -School -Online groups -OVERCOME FEAR http://pndblog.typepad.com/pndblog/2009/11/career-pathways-and-young-professionals.html
- 7. Let’s open this up to the room.