@LisaAtLightFair: Social Media Marketing Case Study
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Ingenex Digital Marketing increased OSRAM Opto Semiconductors, a producer of eco-friendly LED lights, presence at the 2012 LIGHTFAIR International trade show using an engaging, visually appealing character, @LisaAtLightfair, which trade show attendees could interact with at LIGHTFAIR and online.
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@LisaAtLightFair: Social Media Marketing Case Study
- 1. LIGHTFAIR International 2012 @LisaAtLightfair
- 2. LIGHTFAIR 2012 is one of the lighting industry’s most important annual trade shows, and OSRAM Opto Semiconductors wanted to engage their customers and create buzz around their products. Ingenex Digital Marketing embarked on a Twitter campaign designed to accomplish this through the creation of a personable character, Lisa At Lightfair, who encouraged and motivated traffic to the OSRAM booth in anticipation of contortionist performances promoting OSLON Square.
- 3. 4 Videos 275 Tweets 90 Flickr Photos 1 Storify 1 Press Release
- 4. Video Views 535 @LisaAtLightfair 139 LIGHTFAIR 2012 435 OSRAM Booth Tour 326 LIGHTFAIR 2012 Preview
- 5. Twitter Statistics 56 Mentions 32 @Replies 22 Retweets 12 Retweets from Newsworthy Users
- 6. Lisa At Lightfair got retweets from: • Lira Luis, the LIGHTFAIR Symposia speaker • LED Light and Power • Architect Magazine • Fremont Street, the Las Vegas Landmark • Rick Regan, a CREE salesman who initiated a Twitter contest, which @LisaAtLightfair won
- 7. 132 Storify Views 1, 433 PRLeap.com Views A press release about Lisa At Lightfair’s contortionist act was posted on prominant websites such as CBS Money Watch, Houston Chronicle, Boston.com, Travel Weekly and International Business Times.
- 8. Ingenex Achieved: •A a high level of engagement with Twitter users at LIGHTFAIR •Successful distribution of videos produced for @LisaAtLightfair •Great traffic to the @LisaAtLightfair Storify page •Phenomenal syndication of the @LisaAtLightfair press release and exposure in many national publications
- 9. By creating an engaging character for web audiences to interact with, Ingenex was able to boost the profile of OSRAM Opto Semiconductor’s presentation at the 2012 LIGHTFAIR International and encourage positive conversation with LIGHTFAIR attendees. Visit OSRAM Opto Semiconductors: http://ledlight.osram-os.com/ http://twitter.com/LisaAtLightfair http://ingenexdigital.com