Identifying and profiling your ideal client enables you to concentrate on doing the right kind of business with the right type of client – you both WIN. Marissa Smith, The Wholebrain Group presents to LA2M, a methodology for creating focus, harmony, productivity, and fun in your customer engagements

1. Stop Hating Your Customers
Defining & Attracting Your Ideal Client
Marisa Smith
Owner/Founder, The Whole Brain Group

3. Calgon, Take
me Away!

4. Bad fit: Speed

5. Bad Fit: Culture & Style

6. Bad Fit: Budget

7. Bad Fit: Your World

8. Good fit: Your New World

9. Good fit: Getting there
Define it.
Live it.
Communicate it.

10. Define it: The bad & the good
What makes you crazy? What makes you fall in love?

11. Define it: Focus on the good

12. Define it: Summarize & Optimize
Our favorite clients view us as a partner in their
growth, because they know we are passionate
about taking an integrated approach to helping
them achieve their business goals, and we strive
to combine the logical & tactical (Left Brain) with
the creative (Right Brain) to achieve Whole Brain
Goodness!

13. Define it: Summarize & Optimize

14. Live it: Step 1
Verify your value proposition
Examine your products & services
Talk to your customers
Identify opportunities

15. Live it: Step 2
Differentiate yourself
Look at your competitors
Identify your key messages
Generate new content

16. Live it: Step 3
Check for consistency
Marketing strategy & budget
Marketing kit
Networking & referral strategy

17. Live it: Check for consistency
Whole Brain Group: Proven Process
Marketing Strategy Monthly & Quarterly Pulse
(2-4 Weeks) (Ongoing)
Start Discover Plan Implement
Kickoff & Ideal Content & Execute
Brainstorming Customer Social Media
Session Profile Strategy
Competitive PPC
Matrix Strategy Results
Evolve Monitor
Website/SEO Marketing
Review Kit Plan
Positioning Phased Review
Approach &
Document
Budget

18. Live it: Summary
1. Verify value proposition
2. Differentiate yourself
3. Check for consistency

19. Communicate it.
Referral Partners
WBG Team Customers
Prospects

20. What’s Next?

21. Talk to me.
Marisa Smith, Owner & Founder
The Whole Brain Group
msmith@thewholebraingroup.com
@wholebrainprez
@wholebraingroup