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Starlight Children's Foundation - Donor Journey Case Study

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LemonTree Fundraising

Starlight Children's Foundation - Donor Journey Case Study

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DONOR JOURNEY CASE STUDY
1. What it means to be donor centric at Starlight 2. Regular giving donor journey
Fundraising CEO Supporter Care Finance Brand/ Marketing Internal buy in
DONO R How we speak to donors Listening to their feedback Respecting communication preferences Showing the impact of their support Thanking always Positivity
How it works
Tracking and improving
The impact 2% reduction in 12 month attrition. $200K worth in saved funds!
Next steps Regular Giving Tailored journeys Single Giving Journey
THANK YOU! LinkedIn: Madeleine Nance madeleine.nance@starlight.org.au

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Starlight Children's Foundation - Donor Journey Case Study